Donna Sia 20 Year Marketing Plan

www.donnasia.blogspot.com

Fashion ParadeA 20 Year Marketing Plan

Donna T. SiaAteneo Graduate School of Business

2011 Edition


1st Part of the Show: Mission/Vision Roles Tim Gun’s Golden Rule2nd Part End in Mind

The Programme:


As an manager: I spot the “it” factor of the people

in my team. I help develop their skills by believing in them, giving them opportunities so that they will be able to enhance their talents, conquer their insecurities and fears, and we as a team can deliver positive contribution to our company and customers.

VISION & MISSION


I make sure that I nurture my relationship with the people in my team like I nurture my relationship with my family and friends.

VISION & MISSION


A Christian in Action A forever daddy’s little girl A brotherly sister A sweet and simple girlfriend A loving friend A model aunt A COOL Manager

Walking out of each door everyday I make sure that I dressed as:


A Christian in Action


A Forever Daddy’s Little Girl


A Sweet and Simple Girlfriend


A Brotherly Sister


A Model Aunt


A Loving Friend


A Cool Manager

GAISANO CAPITAL


DYNAmiteMIC

I adjust easily to different situations in work and life.

I am not afraid to voice out my opinions.


DYNAmiteMIC

maDONNA

Like Madonna, I strive to be unique.

I believe in the power of women.


DYNAmiteMIC

maDONNAaSIA

I am Truly Asian.


DYNAmiteMIC

maDONNAaSIA

I am half Chinese, half Filipino


DYNAmiteMIC

maDONNAaSIA

GAISANO

I work as a manager in


Mobile Calendar/Task App (Everyday

Mirror Check (Assess my day every night and set mini goals every morning)

The Bathroom Scale (There are things in life that I want to maintain-my relationships and my weight/health)

Daily Fashion Police:


Life’s Little Lessons For Making It Work By: Tim Gunn


Rule: Make It Work

I will adjust to situations, I will be dynamic. I will make do with what I have now. I will find solutions in my dilemmas. Nothing is impossible..


I do not expect the world to be nice to me, but I will stay positive always whatever challenges I will face.

The World Owes You … Nothing


Amidst all the stresses of workweek, a lost baggage in the airport, a late delivery; I will choose to be nice and just let the negative vibes go away. I will feel better about myself and the world will feel better about me.

Take the High Road


Somebody entrusted to me position that I have now. I worked hard to earn it, yet it is no reason for me to be rude to people and use my power to belittle them, not even my subordinates. The people around me are my bosses.

Don’t Abuse Your Power—or Surrender It


I got to love what I do to be doing it. Lack of inspiration is not an excuse. I will just look around me, humble myself and the world will reveal its beauty.

Get Inspired If It Kills You


Karma can either be good or bad and it will come to me ten folds.

Never Underestimate Karma


Value face to face interactions. A hand shake, a kiss on the cheek, a pat on the back- better than a text message.

Use Technology; Don’t Let It Use You


I should not overreact. We want to find solutions to our worries. By hearing the other side of the story, I am actually taking the high road

Talk to Me: There’s Always Another Side to the Story


Secrets can be helpful. I spread the good news and think ten times before spilling out the bad ones.

Know What to Get Off Your Chest and What to Take to the Grave


Use the internet to gain information, ask knowledgeable people for advice, call a friend. Nobody knows everything, you know.

When You Need Help, Get It


Living life is taking risks—in my career, in my love life and even in my everyday choices. It is only through taking risk that I get a change to gain the highest reward.

Take Risks! Playing It Safe Is Never Really Safe


I say thank you, I share my blessings but I also keep a little for myself. I also look back to where I came from; it makes me feel so easy to share what I have with those who have nothing.

Give Back (but Know Your Limits)


Carry On!- We pause for a while to assess where we are in life. We hit some road blocks, we make it to the pit stop yet the journey never ends. We give ourselves a pat on the back for the day that has gone by. Tomorrow’s another day and let’s carry on.

Life Lessons by a Fashion Designer


Here and Now:27 Years OldA Christian in Action

A sweet and simple

GFDaughterModel AuntPurchasing Manager

This 20 year life catwalk is worth everyday of it!


20 Years after:

47 Years OldA loving & supportive WifeNurturing MotherAn inspiring friendAn Entrepreneur


It is important that I live a happy and content life. I should know what matters to me—relationships and the people around me versus material things, power and prestige. Extreme pressure from the society will blur my vision. Yet I am determined to walk the path that I choose to take. Amidst all the glamour, the best fashion for me after all is the one that exudes simplicity.

End of the show:Conquering life with a sweet and sexy glow!


Fashion ParadeA 20 Year Marketing Plan

Donna T. SiaAteneo Graduate School of Business

2011 Edition

Donna Sia 20 Year Marketing Plan

Health & Medicine

Transcript of Donna Sia 20 Year Marketing Plan