Donna Elkow-Nash Promotion

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The Creative Cat Inc. Freelance Design & Illustration 403.946.9927 [email protected] Donna Elkow-Nash 1 Designer with 2 Talents Technical Skill Creative Flair

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A 56 page self promotion portfolio/booklet.

Transcript of Donna Elkow-Nash Promotion

Page 1: Donna Elkow-Nash Promotion

T h e C r e a t i v e C a t I n c . F r e e l a n c e D e s i g n & I l l u s t r a t i o n 4 0 3 . 9 4 6 . 9 9 2 7 d o n n a @ t h e c r e a t i v e c a t . c o m

D o n n a E l k o w - N a s h

1 D e s i g n e r w i t h 2 T a l e n t s

Technical Skill Creative Flair

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Many energy industry and software clients have worked with Donna and The Creative Cat for more than a decade.

Her experience designing for these highly-technical and specialized organizations is uniquely complemented by 20+ years of multi-faceted graphic design, print production, and illustration expertise.

The first section of this portfolio highlights examples of graphic design, illustration and branding for the oil and gas industry.

Donna Elkow-Nash is a graduate of the Alberta College of Art and Design. She is the founder and principal designer and illustrator of The Creative Cat Inc. which has been providing graphic design and print production services since 1991. The Calgary, Alberta-area company serves a range of corporate, community and retail clients in Canada and the United States.

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STRONG TECHNICAL DESIGN SKILLS & STANDARDS

Expert in InDesign, Photoshop, and Illustrator

File preparation mastery for printers and web

designers including colour gamuts (web, print),

bleed preparation, file flattening, correct file

formats, etc.

Expertise in vector illustration design with

minimum points for easy print production and

no open paths (rip-friendly files)

Prepare designs for global corporate use and

production (languages, templates, formats,

international sizes, etc.)

Thorough understanding of document management processes, pagination, binding

types, paper requirements, etc.

Illustrations meet rigorous iStockphoto file standards

Manage pdf parameters for various outputs,

as well as preflighting of pdf files

Quality control checklist applied to each job

GOOD UNDERSTANDING OF ENERGY INDUSTRY TECHNICAL TERMS & REQUIREMENTS

Comfortable with basic energy industry terminology (e.g. in situ, upstream, oilsands,

fracing, wellbore, etc.)

Ability to work with technical images such

as energy industry software screengrabs,

choosing images that follow client safety criteria,

developing oilpatch equipment illustrations, etc.

Recommending industry appropriate colouring,

fonts, image styles, layout styles, etc.

Familiarity with oil & gas industry employee roles and responsibilities, as well as various

industry associations

A decade of providing design services to dmg world media inc. (event organizers for

many energy industry tradeshows)

Work comfortably with rigorous energy industry brand standards (including Schlumberger,

Halliburton, and Veritas) or maintain consistent

visual standards if no brand system exists

Top-10 best-selling iStockphoto illustrator for

oil & gas related images

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PROJECT: Request For Proposal response to become a preferred supplier for the Petroleum Human Resources Council of Canada (PHRCC) brand development and graphic design needs.

DELIVERED: A complete mock branding book for the PHRCC which included a comprehensive illustration (right) representing the upstream petroleum industry’s technical processes, as well as an overview of the sector’s potential jobs and careers.

IMPACT: The Creative Cat selected as a preferred PHRCC supplier.

CLIENT:

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PROJECT: Design and layout of the bi-annual “Year in Review” newsletter for the Petroleum Human Resources Council of Canada (PHRCC).

DELIVERED: Grid system, layout, photo selection, style guide, print file preparation, pdf for web presentation.

IMPACT: Detailed information communicated to stakeholders in a clear and concise format. Design standards and guides established for more rapid production of subsequent issues.

CLIENT:

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The 3 × 13 grid pattern is for 8.5 × 11 in and A4 portrait layouts.• 0.375 in [95 mm] margin is around all edges of the page except for ads.

• Ads have a 0.75 in [19 mm] gutter around all edges, with the 3 × 13 grid pattern adjusted to fit.

Dimensions for 8.5 × 11 in• Grid fields are 2.3 in [58.4 mm] wide and 0.75 in [19 mm] high.

• Vertical gutters between fields are 0.1875 in [4.76 mm] wide.

The grid supports various widths for text boxes. • Text boxes follow the grid but may be 1, 2, 3 columns wide.

• Photos also follow the grid rules.

Footer use standard in all newsletters.

Workshop on Hiring and Integrating Immigrants into the Petroleum Industry Workforce

The oil and gas industry is now in the midst of the labour crunch experts have been predicting for years. In today’s tight labour market, tapping into the immigrant labour pool is key to addressing the skills shortage and minimizing the negative impacts associated with current and future labour concerns. Alberta receives about 20,000 immigrants each year. Most of these immigrants are highly educated foreign trained professionals who gain entry on the basis of their skills and education, but have higher unemployment rates than the Canadian born. Immigrants are clearly an under-utilized labour pool and their skills and talent are untapped.

Though immigrant recruitment is not the only solution to the labour shortage, it is a necessary component of a comprehensive recruitment strategy. Employers who are ready to recruit and integrate immigrants currently living in Canada - also referred to as internationally trained workers - into their workforce will have a clear advantage in the competition for skilled employees.

The Petroleum HR Council (the Council) recently completed its Alberta Immigrant Integration into the Petroleum Industry (Phase I study) project. Funded by Alberta Employment, Immigration and Industry (AEII), the project was aimed at determining the tools, resources and support processes needed by the oil and gas industry to increase the employment and retention of internationally trained workers living in Alberta.

Following the completion of the Phase I study and through additional funding from AEII, the Council piloted an Employer Workshop on Hiring and Integrating Immigrants into the Petroleum Industry. The objectives of the workshop were:

1. Raising employers’ awareness of current immigrant recruitment and integration barriers and challenges.

2. Equipping employers to assess and/or change current HR processes and practices.

3. Providing employer tools and resources to help recruit and integrate immigrants into the petroleum workforce.

The workshop was held on April 17 at Spectra Energy’s Training Room in Calgary. The full-day training was free and a total of thirty industry people, mostly human resources personnel, attended. The industry was well represented from small to large companies within the E&P, oil sands, service, geophysical and service sectors.

The workshop provided information to support the hiring and integration of immigrants already in Canada.

The workshop offered the following:

• Labour market information that supports the business case for hiring immigrants;

• Some foreign trained workers with relevant petroleum industry experience shared their approaches and challenges to finding employment in Canada;

• Case studies on managing diversity; and

• A handout of employer tools and resources that support the hiring, integration and/or retention of immigrants into the petroleum industry.

The workshop shared some tools and resources. These included a few items developed by the Council and many from other organizations. One resource that participants found incredibly useful was the Inventory of Calgary and Edmonton Immigrant Supply Partners. This included information about who offered internship programs, work experience programs, job placement programs, access to the immigrant candidate pool and mentoring programs. This chart is available online through the Council’s website at www.petrohrsc.ca.

The feedback that the Council received from the workshop was positive. One participant shared, “If I can relay this information to Senior Management and get buy-in, my job will be easier and the stress of retention will be drastically reduced. We will be able to make our immigrant workers integrate more easily.”

Attraction, Retention & Workforce Development

Report From the Board of Directors

Year in Review September 2007 - June 2008

Funded by the Government of Canada's Sector Council Program.Financé par le gouvernement du Canada par le truchement du Programme des conseils sectoriels.

Petroleum Human Resources Council Staff Members

Cheryl M. KnightExecutive Director & CEO(403) [email protected]

Jennifer WardDirector, Project Office(403) [email protected]

Paula AngerManager, Financial & Office Services(403) [email protected]

Jaimè Croft LarsenManager, Marketing & Communications(403) [email protected]

Breanne McDougallCommunications Coordinator(403) [email protected]

Kim JacquesCareer Information Officer(403) [email protected]

Rowena SampangCommunications Specialist – careersinoilandgas.com(403) [email protected]

Connie CoveyProgram Manager(403) [email protected]

Alec StephenProject Manager(403) [email protected]

Tanya BelangerProject Coordinator(403) [email protected]

Claudine C. VidalloProject Manager(403) [email protected]

Priya SinghProject Coordinator(403) [email protected]

Leandra ZarownyProject Coordinator(403) [email protected]

Katelynn FosterProject Coordinator(403) [email protected]

Colette SmithersConference Coordinator(403) [email protected]

Tess De LunaAdministrative Assistant(403) [email protected]

Contact UsPetroleum Human Resources Council of Canada

1538 - 25th Avenue NECalgary, AB T2E 8Y3Tel: (403) 537-1230

Toll free: 1-866-537-1230Fax: (403) 537-1232www.petrohrsc.ca

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PROJECTS: A range of ongoing freelance design and illustration work for the Petroleum HR Council and Careers in Oil & Gas.

DELIVERED: Bi-annual full-colour 12-page newsletter, career icons for web and print use, web banner, media kit advertising opportunities brochure.

IMPACT: Despite the absence of a complete brand standards system, the client’s existing corporate identity system was used as the basis for elaborating a cohesive look and feel to important industry alliance communications.

CLIENTS:

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Advertising Opportunities Brochure

Web Banner

Year in Review Newsletter Occupation Profiles Icons

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PROJECT: Art direction, graphic design and print production for all marketing collateral related to landmark PHRCC energy industry HR forecasting conference.

DELIVERED: Overall visual concept for the conference, logo design, magazine advertising, brochure design and print production, and Microsoft template background design.

IMPACT: Excellent feedback from the client and a fully-subscribed conference.

CLIENT:

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The Decade AheadH u m a n R e s o u r c e s T r e n d s t o 2 0 2 0

Funded by the Government of Canada’s Sector Council ProgramCopyright © 2008 Petroleum Human Resources Council of Canada

Funded by the Government of Canada’s Sector Council ProgramCopyright © 2008 Petroleum Human Resources Council of Canada

The Decade Ahead Logo Power Point Background Templates, 8.5 x 11 Horizontal and Vertical

The Decade Ahead First Circular

Magazine Ads, 1/3 Page Square and 1/4 Page Vertical

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PROJECT: Direct mailers to celebrate the 80th Anniversary of Halliburton in Canada and present a modern image to prospective consulting clients.

DELIVERED: A series of five commemorative postcards, promoting Halliburton’s new Digital and Consulting Services group, incorporating a fresh graphic twist on the iconic red and black Halliburton identity.

IMPACT: Due (in part) to the success of the direct marketing program, the manager who commissioned the design work was promoted to a senior corporate marketing position.

CLIENT:

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PROJECT: Art direction, graphic design and print production for all marketing collateral related to the annual CSPG oil & gas conventions.

DELIVERED: Overall visual concept for the conventions, logo design, convention brochure design and print production, signage, registration forms, web graphics, delegate booklet, and Microsoft template background design.

IMPACT: Fresh annual look and marketing graphics for long-standing Calgary oil & gas conference.

CLIENT:

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YEAR 1 - CSPG Convention Brochure, 10" x 16"

YEAR 2 - CSPG Convention Brochure, 17" x 8", 3-Fold

May 4-8, 2009 CSPG CSEG CWLS CONVENTION CALGARY, ALBERTA, CANADA

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PROJECT: Design and print production for various marketing collateral programs for Schlumberger and a number of its wholly-owned subsidiaries (including IndigoPool.com and Merak).

DELIVERED: A series of direct mailer postcards to launch IndigoPool, the world’s first online oil & gas data room. Design of Merak’s most successful one-stop overview software product sheet, used internationally in four languages. Creation of 25+ software product sheets for the new Schlumberger Information Solutions division.

IMPACT: Support the successful launch of high-tech products in three Schlumberger divisions.

CLIENTS:

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Postcards

Schlumberger Information Solutions Product Sheets

Merak Projects Ltd.Corporate Product Sheet

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PROJECTS: Support Schlumberger for various industry events with a variety of office posters, Canadian 60th Anniversary logo, event collateral, booth graphics and information kits.

DELIVERED: Interpreting Schlumberger’s Brand ID System to create a highly-visual series of booth graphics and event collateral.

IMPACT: While respecting the company’s rigorous graphic standards, helping Schlumberger present a modern and attractive face to its 60th Anniversary celebration activities in Canada.

CLIENT:

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Heavy Oil, Now Poster Large Display Poster 147.75" x 89.75"Heavy Oil Now Ad

PC Skin / Laptop Cover

Supply Information Kit

Schlumberger Canada60th Anniversary Logo

Product Poster

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PROJECTS: Ongoing support of Schlumberger’s marketing communications graphic design needs.

DELIVERED: A wide variety of design projects including case studies, white papers, product posters, and outdoor advertising.

IMPACT: Schlumberger’s Calgary and Houston marketing teams were able to meet deadlines and budgets with quick turnaround on design projects.

CLIENT:

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Product Posters

Case Study

Outdoor Advertising Posters

White Paper

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PROJECT: Invitations for Schlumberger Canada employee Christmas events.

DELIVERED: Original invitations that allowed full creative flexibility in terms of design concept and unique themes. Included photo selection, illustrations, design and print production.

IMPACT: The Creative Cat has been retained as the design firm of record each year for this special project.

CLIENT:

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Admit one to theSchlumberger

Christmas PartySaturday, December 12, 2009

7:00 pm - 1:00 am

Flames Central219 - 8th Avenue SW

Please present this invitation at the door.

Doors Open 7:00 pm

Dinner7:00 pm - 10:00 pm

Cash Bar

Christmas Greeting8:30 pm

Dancing9:00 pm - 1:00 am

ParkingParking available at:

Bankers Hall Parkade for $2, access via 9 Avenue SWCity Centre Parkade (Gulf Canada Square) for $2,

access via 9 or 10 Avenues SW

Professional photos available for $12 each • Dress Code is Semi FormalPlease don’t drink & drive. If you use a taxi, please expense your ride.

Admit one to the

Schlumberger Christmas PartySaturday, December 13, 2008

7:00 pm - 1:00 am

Flames Central219 - 8th Avenue SW

Please present this invitation at the door

Cocktails7:00 pm - 8:30 pm

Dinner7:00 pm - 10:00 pm

Christmas Greeting8:30 pm

Dancing9:00 pm - 1:00 am

Door prizes will be drawn throughout the evening

Professional photos available for $10 each

Dress Code is Semi Formal

DinnerThe Nostalgic Christmas will feature three food stations:

You will be able to sample:

Mini Tenderloin BurgerSmoked Coho Salmon

Gourmet Mac n’ CheeseHerb Crusted Alberta Beef Tenderloin

Shrimp Skewers

ParkingParking is available at the Bankers Hall Parkade for $2.

Access via 9 Avenue SW

Please don’t drink & drive.If you use a taxi, please expense your ride.

Saturday, December 15, 20077:00 pm – 1:00 am

DEVONIAN GARDENS4th Floor, 317 – 7 Avenue SW (TD Square Mall)

Please present this invitation at the door

Cocktails: 7:00 pm – 8:30 pmDinner: 7:00 pm – 10:00 pm

Christmas Greetings: 8:30 pmDancing from: 9:30 pm – 1:00 am

Late-night Snack: 10:30 pm

Door prizes will be drawn throughout the evening

Professional photos available for $10 each

ADMIT ONEto the

SCHLUMBERGER CHRISTMAS PARTY

Please don’t drink & drive. If you use a taxi, please expense your ride.

DINNER:The Canadian Christmas Celebration will feature three food

stations from sea to sea to sea. You’ll be able to try:

Alberta Beef Tenderloin • Cedar Plank Salmon SkewersCrystal Malt Pork Tenderloin • Jumbo Shrimp Flambé • Lamb

Lollipops • Lemon Pepper Chicken Skewers • Plus Salads,Vegetables and Desserts from across Canada

DEVONIAN GARDENS:The only access to the Devonian Gardens

is via the escalators in TD Square.

PARKING:Parking is available at the Bankers Hall Parkade for $2.

Access via 9 Avenue SW.

TAXI:Drop off & pick up at 318 – 8 Avenue SW.

880’0’0sss 990’0’’0sss 000’0’’0sss550’0’’0sss 660’0’’0sss 70700’ss’s

Christmas PartyChristmas PartyChristmas Party09 invite mockup.indd 1 11/25/09 8:53:01 AM

Invitations

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CLIENTS:Various

PROJECTS: Logo design for various energy industry companies and products.

DELIVERED: Typically supply client with 5-6 initial concepts to choose from. Design selection is then finessed and adapted to meet feedback criteria. A comprehensive logo bundle is then provided to the client which includes a full range of colours, file formats and sizes. Usage guidelines are also provided as requested.

IMPACT: Clients are fully equipped to use their new logos in any format and software environment.

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n

n

n

n

Minimum area of isolation.

SIZE GUIDELINESBrochures and ads in the trade press use a logo width of 1.8 in [46 mm]. Separate guidance on the position and size of logos on stationery, oilfield vehicles, and hardware is available.

MINIMUM AREA OF ISOLATIONThe Caltex logo is always surrounded by a predetermined area of clear space, known as the area of isolation or the “n” rule. This ensures that the logo is not overpowered by other visual elements.

The area of isolation is calculated by placing a margin of clear space around the logo that is equivalent to the height of the lowercase letter n in the word energy in the Caltex logo.

COLORWherever possible, the Caltex logo should appear in its primary colors: PMS 541 (Blue) and 100% Black (PANTONE MATCHING SYSTEM® 541). Care should be taken to match and apply the color specifications accurately and consistently.

The logo may also appear white, reversed out of solid black or out of a photograph or illustration. For those instances where printing with a Pantone ink is not possible or practical, logo can be printed in CMYK.

Where the logo cannot be reproduced in color—for example, on forms or business directories—it should be reproduced in 100% solid black.

No other format changes to the logo are allowed.

Schlumberger Information Solutions Aduro Resources Ltd. CSPG Annual ConventionMontane Resources Ltd.

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IMAGES ALSO SOLD ON:

PROJECTS: Oil & gas industry icon design -- on spec for iStockphoto illustration site, and customized for the PHRCC website and print.

DELIVERED: Sets of oil & gas industry icons that meet a cohesive set of design, aspect ratio, colour palette, and themed topic standards. Custom designs and stock icons can be mixed and matched easily.

IMPACT: Many of these oil & gas icons are very popular and are available for purchase and download at istockphoto.com/nashrambler.

CLIENT:

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Portfolio Samples of Oil and Gas Industry Icons

Color Pantone HTML RGB CMYK

Black Black C 2A2623 42/38/35 56/56/53/92

Green 363C 3C8A2E 60/138/46 68/0/100/24

Red 1805C AA272F 170/39/47 0/91/100/23

Blue 294C 003478 0/52/120 100/58/0/21

Pantone® Colour Bridge® Coated Reference NumbersFor best results use Adobe® Creative Suite (CS3 or higher) Colour Bridge® Swatch Library. Viewing colours online provides a good approximation of print tones but, for best possible matches, refer printers and other suppliers to current editions of printed Pantone® colour guides.

Button Icon Series

Color Icon Series

Accent Colors

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Veterinarians, financial advisors, theatre companies, ranchers, schools, and government organizations are among the wide variety of clients that have long appreciated Donna’s creative flair and attention to graphic design detail.

Whether developing and illustrating dog & cat cartoon characters for vet clinic marketing or designing and producing a lengthy national parks guide, Donna’s creative skills are complemented by 20+ years of multi-faceted graphic design, print production, and illustration expertise.

The next section of this portfolio highlights examples of graphic design, illustration and branding for a variety of non-energy industry companies and organizations.

Donna Elkow-Nash is a graduate of the Alberta College of Art and Design. She is the founder and principal designer and illustrator of The Creative Cat Inc. which has been providing graphic design and print production services since 1991. The Calgary, Alberta-area company serves a range of corporate, community and retail clients in Canada and the United States.

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STRONG TECHNICAL DESIGN SKILLS & STANDARDS

Expert in InDesign, Photoshop, and Illustrator

File preparation mastery for printers and web

designers including colour gamuts (web, print),

bleed preparation, file flattening, correct file

formats, etc.

Expertise in vector illustration design with

minimum points for easy print production and

no open paths (rip-friendly files)

Prepare designs for use in any format — web, print, Microsoft, outdoor, etc.

Thorough understanding of document management processes, pagination, binding

types, paper requirements, etc.

Illustrations meet rigorous iStockphoto file standards

Manage pdf parameters for various outputs,

as well as preflighting of pdf files

Quality control checklist applied to each job

ABILITY TO UNDERSTAND AND SUPPORT EXTREMELY DIVERSE CLIENT NEEDS

Creating friendly and likable cartoon characters that convey a technical veterinary message

Visually interpreting a complex message for a

theatre group’s play series and special events

Helping the Alberta Beef industry present

a friendly and competent image during the

challenging mad cow scare

Communicating playfulness and innovation

for a science foundation’s annual report

Mastering the organization and layout of

massive amounts of logistical and mapping information for Canada’s national parks

Mountain Guide

Helping high-tech companies maintain corporate

colour consistency in any print and digital format

Helping a parking company present a

sophisticated image that celebrates excellence

Designing a CD cover for a youth minister who

wants to save the world — one song at a time

Create best-selling iStockphoto illustrations and

icons that include farms, families and food

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PROJECT: Custom illustrations and character development for veterinary clinic marketing communications.

DELIVERED: Custom cat and dog characters showing the animals in a variety of daily situations. Delivered in vector and raster formats for print and digital use.

IMPACT: Following this successful illustration project, the Creative Cat was engaged to develop the vet clinic’s corporate logo.

CLIENT:

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Poster

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PROJECT: Art direction, design, and print production for various Alberta Theatre Projects (ATP) marketing campaigns.

DELIVERED: Creative development and technical files for show guides, seasonal brochures, marquee posters, newsletters, postcards, transit advertising, billboards, theatre banners, etc. to reflect a diverse array of creative themes.

IMPACT: The creation of a distinctive visual identity for each play and/or series over a number of years.

CLIENT:

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Great opportunities to develop your playwriting

and acting skills and to work with Calgary’s top

theatre professionals!

Student Writers’ GroupOctober 19, 2002 - April 13, 2003

Cost $100

Meet 2 hours every Saturday for creative

playwriting with ATPs Playwright-in-

Residence, Eugene Stickland. Cost includes

THEATREBLITZ!

TheatreBlitz!April 11-13, 2003

Cost $50

High school ACTING students work with

theatre professionals on scripts developed

through the Student Writers' Group in this

three day intensive playwriting workshop.

Cost covers snacks, a special souvenir, guidance

from theatre professionals and a ticket to ATP' s

production of Zadie's Shoes by Adam Pettle.

For more information contact Eugene Stickland at

294-7475, ext 1114 or [email protected].

Download applications from www.ATPlive.com

under Community Outreach.

Theatreblitz made possible

through the generous support of

Presents

Apri l 30 - May 18Directed by D. Michael Dobbin

A br i l l iant , razor-sharp comedy about the fo l l ies of f r iendship.Performances on the ENMAX Stage in the Martha Cohen Theatre, EPCOR CENTRE for the Performing Arts .

294-7402 • 299-8888 • www.ATPl ive.com CalgaryRegionArtsFoundation

Ian D. Clark,Christopher Hunt and

Robert Seale in

A NEW PLAY BY YASMINA REZA TRANSLATED BY CHRISTOPHER HAMPTON

ART

Earshotby Morris Panych A joint presentation with the Vancouver Playhouse

October 15 – November 2, 2002

“A moving look at the hopes and heartbreaks of the world.” – NOW Magazine

“...a superbly mounted Panych attack.” – The National Post

ATP is proud to present comic virtuoso Randy Hughson in this hilarious and hair-raisingmasterpiece of unrequited love and infrasonic sensitivity, in an award-winning production

that gripped Toronto by the ears.

Doyle is a man who hears too much. Hunkered in his grotty apartment he rails against cacophonoushumanity. The scrunch as the writer upstairs crumples his latest rejection letter. The clatter of

someone’s false teeth as they vibrate on a fridge down the hall. He’d shoot himself immediately, if

it weren’t for the beloved gurgle of his next-door neighbour climbing into her bath. All Doyle

asks of life is to eavesdrop as she unfolds his love-letter – but sometimes life just isn’t listening.

Randy Hughson in

2002-2003SeasonAlbertaTheatreProjectsExperience

ProofEarshot

Who Has Seen the WindplayRites’03 Festival of

New Canadian PlaysMenopositive! The Musical

Zadie's ShoesFlying Blind

2002-2003SeasonAlbertaTheatreProjectsExperience

ProofEarshot

Who Has Seen the WindplayRites’03 Festival of

New Canadian PlaysMenopositive! The Musical

Zadie's ShoesFlying Blind

MessagefromBobCome celebrate ATP's 30th Anniversary season with us! You told us that you wanted

variety: enjoy an eclectic array of plays from September to May. You loved the playRites

Festival: be the first to see refreshing new works from some hot up-and-coming Canadian

playwrights. You wanted a play to celebrate the holidays and take your family to: immerse

yourself in the warmth and joy of W.O. Mitchell's WHO HAS SEEN THE WIND. Sample a few

or savour them all. Buy passes as gifts or a treat for yourself. Come with a friend or bring

your buddies from work. Get ready to experience an unparalleled wave of emotion that

only the power of live theatre can provide. Experience ATP.

Artistic Director

Alberta Theatre Projects220 - 9 Ave SE

Calgary, Alberta T2G 5C4

Phone: 294-7402

Fax: 294-7493

Email: [email protected]

www.ATPlive.com

At Play Newsletter

Season Brochure

Art Poster TheatreBlitz Poster,

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PROJECT: Design newsletter and pop-up booth graphics for Olds College in Alberta.

DELIVERED: Masthead design, newsletter grid, layout and design of quarterly tabloid newsletter for students and alumni. Design, print production and file preparation for booth posters which were printed in China.

IMPACT: Newsletter masthead and visually-appealing booth graphics in use years after initial design.

CLIENT:

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Charting a new course!Agribusiness applied degree studentslaunched a new credit class and landeda team in Costa Rica photo by Marnie desJardins,Olds College Instructor (full story on page 6)

April 2007

Serving our community of students, alumni & friends

2 4 11Alumnus and MP named Chair of national ag committee

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Premier Stelmachannounces Bell e-Learning Centre on Campus

Record number of student awards presented

9February 2008

A pot of fragrant tea is brewing in the Atrium of theLand Sciences Centre at Olds College Campus.

A curious student saunters over, drawn by the compelling scent. “Would you like a cup of our Stop Smoking brew?” asks Jill Ransom, the TobaccoReduction Project Leader on campus.

The tea is a custom blend of several beneficial herbs,including lemongrass, dandelion root, catnip andvalerian. “The tea is supposed to help curb cravings,”Ransom adds.

Over the course of a two-day open house held inJanuary, Ransom handed out 125 cups of tea. “With athird of our students lighting up, it’s obvious that helpis needed,” she notes.

The Tobacco Reduction Project at Olds College beganin 2004 and has been available to all students on campussince its inception. The Project is available to supportall students, whether or not they’re tobacco users.

“On January 1, 2008, the provincial Tobacco ReductionAct came into effect,” Ransom says. “Olds College students have been forerunners in creating change toTobacco Policy on campus. All areas around doorways,windows and air vents were already designated non-smoking areas.

“As well, the students have eliminated the sale oftobacco products on campus and have been operatinga smoke-free pub for over two years.”

She says that young adults still have the highest smokingrate of any age group in Canada. “Tobacco use is themost significant cause of preventable disease, disabilityand premature death in Canada, and it is responsible formore than 47,000 deaths every year,” she says. “Tobaccokills three times more Canadians each year than alcohol,AIDS, illegal drugs, car accidents, suicide, and murder –all combined.”

The Tobacco Reduction Project at Olds College isfunded by AADAC grants. The project focuses on the following:

• Education

• Prevention of young adult tobacco use

• Reducing non-smokers’ exposure to tobaccosmoke

• Providing encouragement and assistance for thosewho wish to stop using tobacco.

Phil Trenholm has beenpicking saskatoon berriessince he could walk. The owner/operator ofSaskaberry Ranch nearSundre has eight acres ofsaskatoons producing.

“We picked out 2500pounds in 2007,” Trenholm says.

He’s a former Olds Collegestudent, and he’s excitedabout new research thatsuggests saskatoons containqualities that are extremelybeneficial to humans. OldsCollege researchers haveidentified a compound within the berry that helpsto fight free radical cell damage.

“Through our nutraceuticalresearch, we have identifiedanthocyanins in the skin

and mash of the berry,” says Terry McKay, senior processengineer at the Olds College School of Innovation (OCSI).“That means, we can take what was previously discardedfrom the berry, and turn it into a value-added product.”

Free radicals are considered dangerous, he adds, becauseof their instability. “Free radicals essentially ‘steal’ electronsfrom other cells or molecules,” McKay says. “The dangerexists due to the significant probability that, over time, theability and tendency to bond to other atoms can actuallycreate a new substance which can cause harm to thebody.”

Free radical scavengers – also referred to as antioxidants -have the ability to neutralize free radicals. “Essentially,they act as a bank, loaning electrons to free radicals,”McKay says. “Some of the most abundant and powerfulantioxidants are contained in dark berries.”

He notes that a diet containing dark berries or vegetableswill provide an individual with some of the antioxidantsrequired to fight free radicals.

Functional foods and nutraceuticals provide an opportunity to improve the health of Canadians, reducehealth care costs and support economic development inrural communities, states a report by Agriculture andAgri-Food Canada.

This is good news for the saskatoon berry industry. “The more nutraceutical research that takes place and the more that the health benefits are realized, the more diversified the demand for saskatoons,” says Trenholm.

“Conducting sound nutraceutical research can transformthe industry from a simple pie that your grandmotherbaked on the prairies to a full-fledged fruit industry withmany health benefits.”

Brewing up some interest!

Select Scrumptious Saskatoons!

Saddles are off and we’re headin’ for hay!A scuffed cowboy boot juts out of the driver’s window of a parkedpick-up beside the Olds College Riding Arena. There’s a nappingcowboy attached to it, and he’s likely resting up from events heldduring the Olds College Alumni Rodeo, on January 26.

“It was a real good rodeo,” says Wayne Powell, coordinator of therodeo program at Olds College.

Nearly 100 riders participated in the events, showcased in frontof 150 spectators.

“We had a great crowd, especially for this time of year,” Powelladds. “The building was full. I think the rodeo club made somemoney.”

Alum Jeff Havens (Ag Production ‘03 and Advanced FarrierScience ‘05) won the Team Roping event. “It was a fun deal,” says Havens. “I take it as a great opportunity to see some oldfriends and catch up.”

Highlights of the rodeo included the live auction, where the rodeocoaches were sold off. “The auction brought in about $650,” saysJan Bishler, president of the Olds College Rodeo Club.

Olds College Rodeo Coach Greg Hoar fetched the most money,with a head price of $325. “He had to run the barrel racing whilewearing a woman’s brown suede fringed shirt, with a leopardskin collar,” says Bishler.

All money earned goes back into the rodeo fund. Be sure toattend the College Rodeo, held on March 1 and 2.

Olds College alumni rodeo horses Rocky and Chicken (white)have earned their keep for the day. The two belong to alumniJeff Havens, who placed first in the Team Roping event.Havens’ fiancé, Penny Evans (Alum 2001), is shown here leading the horses to a munch of well-deserved hay.

Here are the reults from the Olds CollegeAlumni Rodeo held on January 26:

• Tie-Down Roping: Krista Lawrence; Paul Bending

• Bareback Riding: Jared Bergland

• Saddlebronc: Tyler Goold

• Breakaway Roping: Wayne Powell

• Team Roping (Women’s): Jan Bishler

• Team Roping (Men’s): Don MacKenzie,Jeff Havens

• Barrel Racing: Tammy Kulyk

• Steer Wrestling: Leighton Schroeder

• Goat Tying: Jan Bishler

• Bull-Riding: Wacey Nash

Put ‘em in pies or jams, or just eat them by the handful!Saskatoon berries are a delicious fruit grown on the prairies.

New research on nutraceuti-cals indicates that a diet containing dark berries may provide some of theantioxidants required to fight free radicals, says Terry McKay, senior processengineer at the Olds CollegeSchool of Innovation. Here,he displays Saskatoon berrymash (left bowl) and thederivatives (right bowl).

A special tea brewed with a blend of therapeutic herbs helps to curb cravings, says Tobacco Reduction Project Leader Jill Ransom (left), who is shown here talking with student,Chelsea Sutherland. Ransom hosted a Stop Smoking OpenHouse in the Land Sciences Atrium in January.

11February 2008

Throughout the history of Olds College, countless campus couples have met and married. On this page, we’d like to pay tribute to these young and seasoned couples.Happy Valentine’s Day!

Meet me at the church on time!

He's old-fashioned, and she loves it.

Olds College student, Tammie Kulyk, knew somethingwas up when her boyfriend, Lucas Weatherbee took herhand and led her along the pathway in Centennial Parklast October.

“He walked me down to the church building,” she says.“Then he got down on one knee and asked me to marryhim.”

Ms. Kulyk, who is majoring in Finance in the AgricultureBusiness program, met her fiancé, Lucas, through a friend.

“My friend, Brandi, was taking a class with Lucas andshe introduced us one day at the library,” she says.

Their courtship included going to movies and socialgatherings. “We also love snowboarding, riding andranching,” Lucas adds. “I thank God I came to schoollast year to meet the angel of my life.”

The two plan to marry on June 6, 2009, at Tammie’sfamily ranch in Cereal.

“Life is definitely going to be full of surprises with Lucas around,” notes Tammie. “There will never be a dull moment.”

During a blustery day, Steve Larocque led his love, Vanessa, to a park bench on a Canmorewalking trail. He proposed to her,amidst a sprinkling of rose petals.

Rosy Romance

Thank goodness for insects.

That’s what Olds Collegegrad (2001) and NuffieldScholar Steve Larocquesays, when he thinks ofhow he met his wife.

“I first noticed Vanessawhile we were both attending

an Entymology Class,” says thepresident of Beyond Agronomy,

located in Three Hills, Alberta.

Steve and Vanessa were bothenrolled in the Crop Advisor program,

and shared some classes together. “Later,I finally mustered up enough courage to

invite her out for lunch in the Atrium.”

Over the next few months, the two sweetheartsgrew closer as a couple, while they hiked in the

mountains near Canmore and enjoyed dinners out.

“We carried on our romance even while Vanessa studied agricultureat the University of Lethbridge,” says Steve.

Finally, on August 23, 2003, he asked her to marry him.

“We were strolling along Policeman Creek in Canmore, and oddlyenough, there were red rose petals sprinkled along the pathway,”says Vanessa. “When we sat down on a bench by the river, the windcame up and we could barely hear each other talking.”

She did hear an unusual clunk, though, when Steve took his seatbeside her.

“Then I knew,” she laughs.

He kneeled down and presented a diamond engagement ring.

“He was very traditional,” she says. “Amidst my blubbering, I said yes.”

They married on July 17, 2004, in the little Anglican Church inCanmore, in front of 100 wedding guests.

Highlights of their union include traveling together and working at Beyond Agronomy, which the couple own and operate.

“We’re best friends and colleagues, as well as husband and wife,”Vanessa says. “The humour we share is the best. Steve’s a clown.”

The two are grateful to Olds College, for giving them the chance to meet.

Steve and Vanessa are expecting their first child this summer.

Steve, grad, Spring 2001, Crop AdvisorVanessa, grad, Spring 2000, Crop Advisor

Traveling in style!

Lady, your chariot awaits.

On June 30, 1979, freshly-marriedShelley Ingeveld was ready to head offon her honeymoon in a souped-upDodge Polaris with a 440 Interceptorengine. Her new husband, Gerald waseager to take the wheel.

“It sure could fly,” says Shelley. Her dad was a mechanic, and he had prepared the car for the newlywed couple’s getaway to the west coast.

“But then my brother took off with thecar,” Shelley recalls. “The boys hookedup the baler to Gerald’s truck, and that

was our wedding car.”

Shelley and Gerald met during an Olds College Aggie hayride heldin mid-September, in 1978. “It was after the Ag-Mech picnic,”Gerald says. “It was an annual affair to help people to get to knoweach other.”

The hay wagon bumped its way over to the goat farm on-campus,where a bonfire awaited.

“Shelley was telling me her dad was a mechanic,” Gerald says.

Both lived in the old Res, and Shelley spent her free time playing soccer, volleyball andfloor hockey.

“Olds College had a great intramural program,” she says. “We liked it.”

Currently, when the Ingeveldsaren’t playing volleyball in theBergen Hall on Wednesdaynights, they’re working their pure-bred polled Hereford cattle and quar-terhorses on 1,000 acres of land atDouble N Ranch, which Gerald’s grand-father started in 1906.

“There has to be a shared interest in what youdo,” she says.

For her most recent birthday, Gerald presented his wife with a rather non-traditional gift: a fencinghammer with an ergonomic handle. “It’s great for hit-ting a staple,” Shelley laughs.

The two have a son and a daughter.

When asked what they’re going to do for Valentine’s Day, Shelleysays: “I’m going to get some fencing done, if it’s warm out!”

The Ingeveld couple’s honeymoon muscle car was replaced by an old farm truck!

The couple that ranchestogether, stays together,

say Bergen residents Shelleyand Gerald Ingeveld, who have

enjoyed nearly 30 years of marriage.

Collegiate Sweethearts!

Pop Up Posters – 33.5" x 80"

Newsletter , 12 pages

Page 36: Donna Elkow-Nash Promotion

PMS 194 C

PROJECT: Calgary Women’s Show booth graphics for the Alberta Beef Producers — particularly highlighting female ranchers.

DELIVERED: In collaboration with the Alberta Beef Producers’ Marketing Director, create a series of personality-driven booth posters. Supporting this local business, and the ranching entrepreneurs who work within it. This was particularly important during the mad cow disease crisis. Layout, extensive photo close-cropping, and print production provided.

IMPACT: Created a highly-visible booth that attracted good levels of visitor traffic interested in meeting these local ranchers.

CLIENT:

Page 37: Donna Elkow-Nash Promotion

Display Banners – 10 x 20

Display Posters – 32.75" x 78"

ABP_12 x24 posters 10/12/06 11:38 AM Page 1 ABP_12 x24 posters 10/12/06 11:38 AM Page 2

Page 38: Donna Elkow-Nash Promotion

The Science Centre Without Walls

PROJECT: Annual Report and poster for the Science Alberta Foundation.

DELIVERED: Art direction, graphic design, and layout for the annual report and corresponding poster.

IMPACT: Communicated a sense of innovation and playful creativity in a corporate stakeholder document.

CLIENT:

Page 39: Donna Elkow-Nash Promotion

Annual Report Poster

The Science Centre Without Walls Core funding provided by Alberta Innovation & ScienceM

akin

gsc

ienc

e and technology relevant and fun

for all Alb

ertans

2000 annual report2

missionTo inspire communities,

students, teachers and

families by creating and

providing programs and

services that promote

the advancement, learn-

ing, and valuing of

science and technology

in every day life.

Our partners and

stakeholders, who are

key to our success,

include Alberta’s rural

and urban communities,

educational institutions,

government and the

private sector.

What began as recognition of the need for Alberta to compete in

the high-tech global economy has evolved into a unique and

innovative organization that promotes the advancement, learning

and valuing of science and technology.

Jim Gray, a well-known Calgary oilman and international entre-

preneur, was the first to articulate his concerns and to propose

the concept of Science Alberta Foundation. It was 1989 when he

told audiences, "In order to effectively compete, to sustain our

standard and quality of life in Alberta, we must move in the main

stream of global technology. We must challenge our scientists,

excite our students, mobilize corporate support – all with the

view of enriching our learning and scientific base in Alberta."

Mr. Gray caught the attention of the media, and when the provin-

cial government asked for proof of support for his concept, more

than 22,000 Albertans signed a petition. In 1991, Science Alberta

received $4 million from the provincial

and federal governments and the private

sector to finance a two-year pilot project.

By the end of the project, the Foundation

had proven itself as a catalyst for the

creation of programs with a focus on

people-based initiatives, rather than

capital-intensive facilities.

continued on page 4

ground breaking innovation since 1990

3

The first exhibition, Body in the Library, toured in the first year

of the pilot project. Three more exhibitions were launched

in 1992. The success of these exhibitions demonstrated the

value of bringing the wonder of science to people in their own

communities. In the same year, Science Alberta helped establish

four regional science councils and four science hotlines.

It was in 1993 that Science Alberta launched Science in a Crate.

Trunk-sized crates, each containing compact science programs

– complete with resources – were made available to a variety of

venues including Alberta schools, libraries and museums. That

same year, Science Alberta awarded its first grants to 13 com-

munity groups to develop programs promoting science awareness.

The prestigious Michael Smith Award for Science Promotion

and the ASTech Award for Public Awareness were both present-

ed to Science Alberta in 1994.

In 1995, the Foundation began offering educational publications.

Among the first were Let’s Do Science and Backyard Safari. Also

that year, the four-year Alberta Discovery Project was launched to

provide extracurricular pro-

gramming for students who

would not otherwise have the

opportunity to participate in

enhanced science activities.

continued on page 5

ground breaking innovation since 1990continued from page 3

4

Page 40: Donna Elkow-Nash Promotion

PROJECTS: Design the annual bilingual guidebook provided at the park gates to the 700,000+ annual visitors to National Parks in Alberta’s and BC’s Rocky Mountains. Also design a 20-page Alberta National Historic sites booklet.

DELIVERED: Design, artwork production and final print files for 40-page full-colour newsprint National Parks magazine in both English and French languages. Map revisions, advertising design, and feature dps concepts were all part of the diverse services required for this complex project. Provided print and web files, as well as supervised webpress printer proof.

IMPACT: The Creative Cat designed “The Mountain Guide” for seven years, until structural government changes took the project in-house.

CLIENT:

Page 41: Donna Elkow-Nash Promotion

The Mountain Guide, 40 pages

National Historic Sites in Alberta, 28 pages

Page 42: Donna Elkow-Nash Promotion

PROJECT: Design graphic standards and system icons to complement a high-tech virtualization firm’s new corporate logo.

DELIVERED: Corporate identity guidelines, case study template, custom technology icons, and a series of schematic drawings. Logo files provided by the client required multiple colour corrections, format changes, and bundle reorganizations.

IMPACT: A range of marketing communications materials were produced rapidly and accurately with the refined logos, colours, files and templates.

CLIENT:

Page 43: Donna Elkow-Nash Promotion

Visual space around the logo:

Logo without tagline:

Logo with tagline:Brand Promise: We help high-tech professionals and their companies achieve their goals by providing simplified access to scarce IT resources.

Remove tagline when logo is 1.5” or smaller

Page 1 of 2 - 07/31/2008

About the logo:

The logo supports the positioning of Hatsize as a virtual community or "place" where the world meets to take complex technology to market. This is represented through the use of the “door” symbolized in the logo. The open door suggests the feeling of entering into a space. The green colour depicts growth, the elimination of barriers, and the efficient or "green" use resources. The logo places a focus on the letter “i” to emphasize Hatsize's support of individuals by empowering them to reach their goals within IT companies. The font used in the logo is a strong, modern, yet welcoming font which presents Hatsize as a confident and understated brand.

Tagline usage:

White space surrounding the logo allows for separation from any images or content that may interfere with the logo.

Hatsize Corporate Logo Userguide 2008

Acceptable logo treatments:

Reverse Solid black logo on white Colour logo on a 15% black background

Unacceptable logo treatments:

Logo is not to be angled Logo corporate colour should not be changed Not enough contrast between the logo and the background

Acceptable logo colours:

Colour version of the logo Black/Grey version Solid black logo

1.5”

PANTONE355 C

PANTONEBlack C

Corporate primary colours

Cool Grey A Cool Grey 7C

Cool Grey B Cool Grey 5C

Cool Grey C Cool Grey 3C

Tan A 4545 C

Tan B 7500 C

Tan C 7499 C

Soft Blue A 633 C

Soft Blue B 630 C

Soft Blue C 628 C

Light Grey A 7534 C

Light Grey B 7527 C

Light Grey C Warm Grey 1C

Soft Green A 7493 C

Soft Green B 580 C

Soft Green C 7485 C

Charcoal A 416 C

Charcoal B 415 C

Charcoal C 413 C

Page 2 of 2 - 07/31/2008

Hatsize Corporate Logo Userguide 2008

HTML 9A9B9C RGB 154/155/156 CMYK 22/15/11/32

HTML B2B4B3 RGB 178/180/179 CMYK 15/9/8/22

HTML C9CAC8 RGB 201/202/200 CMYK 8/5/6/13

HTML DCD6B2 RGB 220/214/178 CMYK 3/5/25/5

HTML E1D8B7 RGB 225/216/183 CMYK 1/5/23/3

HTML EDE8C4 RGB 237/232/196 CMYK 1/2/20/0

HTML 007EA3 RGB 0/126/163 CMYK 100/6/10/28

HTML 85CDDB RGB 133/205/219 CMYK 49/0/8/0

HTML C1E2E5 RGB 193/226/229 CMYK 20/0/4/0

HTML D7D3C7 RGB 215/211/199 CMYK 4/4/13/8

HTML DAD7CB RGB 218/215/203 CMYK 3/4/14/8

HTML E0DED8 RGB 224/222/216 CMYK 2/3/4/5

HTML BAC696 RGB 186/198/150 CMYK 20/3/38/8

HTML CCDBAE RGB 204/219/174 CMYK 16/0/30/0

HTML DAE5CD RGB 218/229/205 CMYK 9/0/16/1

HTML 83847A RGB 131/132/122 CMYK 22/14/24/45

HTML 999ABF RGB 153/154/143 CMYK 17/12/20/34

HTML C6C6BC RGB 198/198/188 CMYK 8/5/12/15

Black Pantone Black CProcess Black C 

HTML 2A2623 RGB 42/38/35 CMYK 56/56/53/92HTML 1E1E1E RGB 30/30/30  CMYK 0/0/0/100

Green 355 C HTML 009B3A RGB 0/155/58 CMYK 95/0/98/0

Corporate secondary colours

PANTONECool Grey C

PANTONE4545 C

PANTONE633 C

PANTONE7534 C

PANTONE7493 C

PANTONE416 C

Colour: Pantone: HTML: RGB colour: CMYK - Process colour:

Pantone® Colour Bridge® Coated Reference Numbers For best results use Adobe® Creative Suite (CS3 or higher) Colour Bridge® Swatch Library. Viewing colours online provides a good approximation of print tones but, for best possible matches, refer printers and other suppliers to current editions of printed Pantone® colour guides.

Corporate Identity Guideline Sheet

Icon Set

Case Study

Premium Heterogeneous Demo Facility

Prospect Site 1 Customer Data Center

TrueLab Stack

Visualization Server

InternetCollaboration

WindowsKit1

Linux

SAN

WindowsKit2

Linux

VLT

Kitn

Lab1

Lab2

Labn

Prospect Site 2

Prospect Site n

+n

Vendor SE

A

Vendor SE

B

Vendor SE

n

cloud

computer

medium server

router

storage

large server

laptop

shirt & tie

Schematic

Page 44: Donna Elkow-Nash Promotion

PROJECT: Brochures and event guides for dmg world media (tradeshow organizers) and rate sheets for Constellation NewEnergy (electricity providers).

DELIVERED: Art direction, graphic design and print production for a range of detailed collateral material for tradeshows.

IMPACT: The Creative Cat provided fast turnaround of quality graphic design services and accurate printer files in circumstances that were often very dynamic and time-sensitive.

CLIENT:

Page 45: Donna Elkow-Nash Promotion

Internat ional P ipe l ine Expos i t ion

O f f i c i a l E v e n t G u i d e

September 30 – October 2, 2008

Telus Convention CentreCalgary, Alberta, Canada

Major Exposition Sponsor

Exhibition Hours:

Tuesday, September 30 12:00 p.m. to 6:00 p.m.

Wednesday, October 1 10:00 a.m. to 6:00 p.m

Thursday, October 2 10:00 a.m. to 4:00 p.m

Hello and welcome to the 2008 International Pipeline Exposition and Calgary, Alberta! Over the next few days, you will have a unique opportunity to meet and interact with the most skilled and recognized brands in the global pipeline industry, as well as delegates and visitors from almost 50 countries.

In a world where energy demands are growing at unprecedented rates, it is obvious that pipelines will play an increasingly important roll in safely and efficiently transporting oil & gas from upstream to downstream destinations and to market. The importance of pipelines has also lead to the continued growth of the IPE.

This installment of the IPE also builds on it’s reputation as an international event and features technology from across the globe. Whether it’s the very latest in corrosion control, pipeline integrity, detection systems, testing, inspection or various pigging solutions... delegates and visitors will witness the best from North and South America, Asia, Europe and beyond.

Alberta is a particularly exciting place for the energy industry overall and pipelines are critical to the industry’s growth. As production in Alberta’s vast oilsands deposits are increased and more of it’s approximately 173 billion barrels of oil are recovered, it will be pipelines that will transport the resource to downstream destinations and beyond. Current pipeline assets however will need to double by 2015 to meet current production forecast estimates. In addition, pipelines will be critical to opening up new markets and increasing access to Alberta’s vast resources for economies throughout Asia and beyond.

In addition to showcasing the best in the industry, combined with the International Pipeline Conference, IPE fulfils a vital function by providing a forum for industry, government, regulators and the public to learn about leading edge knowledge in pipeline engineering, and to discuss the current and emerging issues facing the industry now and in the future.

So, please enjoy the 2008 IPE and allow yourself the time to meet the hundreds of exhibitors that are involved with this year’s event. Also make sure to experience as much of Calgary as possible – the heart of Canada’s energy industry - as well as our world famous Rocky Mountains, Banff and of course our Western hospitality.

Kindest Regards,

Monte Sumner, Event Manager

Welcome

2 International Pipeline Exposition 2008

Conoco Phillips Specialty Products Inc.Booth: 903600 North Dairy Ashford 2WL10020DHouston, TX, USA 77079T. (832) 486-3212F. (832) 486-2881www.liquidpower.comContact: Monica SilvaConocoPhillips Specialty Products Inc. is the global leader of drag reduction. CSPI specializes in maximizing the flow potential of pipelines, while increas-ing operational flexibility, throughput capacity and substantially increasing profit potentials. CSPI offers a range of flow improvers for both crude oils and refined products. Visit www.LiquidPower.com and www.ExtremePowerFlowIm-provers.com.

Consolidated Utility ServicesBooth: 905100, 10493 - 184 StreetEdmonton, AB, Canada T5S 2L1T. (780) 437-9948F. (780) 434-4032www.cusinc.comContact: Christina DavidsonRed Alta, established in 1990 is an industry leader within the oilfield community offering exceptional locating services. With 13 office locations across Western Canada we proudly service Canada’s largest energy companies. Red Alta specializes in pipe and cable locating, pipeline ROW and lease sweeps, and full Alberta One Call ticket manage-ment services.

Cottam Brush Ltd.Booth: 123Unit 7, Monkton Business Park NorthHebburn, UK NE31 2JZT. (44) 0845 434-8436F. (44) 0845 434-8437www.cottambrush.comContact: Nigel HutchinsonCottam Brush specializes in the design and manufacture of brushes for pigs. Founded in 1858 the company has vast experience in offering technical and specialist brush requirements. The portfo-lio of the company includes brushes for cleaning and intelligent pigs. The policy is ‘to supply our customers with what they want, free from defects, on time.

CRTS IncBooth: 9171807 N. 170th E. Ave.Tulsa, OK, USA 74116T. (918) 877 5210

F. (918) 877 5211www.coatingrobotics.comContact: Jheri CasticUtilizing robotic technology, CRTS, Inc. offers internal and external pipeline field joint coatings. Specializing in applica-tion of corrosion coatings to internal field joints. We offer cleaning, coating, inspection services, and holiday detection, coating thickness measurements & video inspection of internal pipeline field joints. Robotics are controlled by ‘’real-time’’ video telemetry.

CTDUT - Centro de Tecnologia em DutosBooth: 212Estrada Fabor Orbel, Campos ElísiosRio de Janeiro, Brazil 25225-030T. (55) 212777-8500F. (55) 212777-8525www.ctdut.org.brContact: Arthur BragaThe Pipeline Technology Center offers full scale testing facilities for research, tests and training. Conceived as a shared research center, it is available for use by the pipeline industry. Our test loop (14’’ diameter and 100m long) offers mapped damages, PIG launcher/receiver and flanged sectors for easy configuration.

Cyntech CorporationBooth: 900235061 Wrangler Link SECalgary, AB, Canada T2P 2G6T. (403 228-1767F. (403) 245-6632www.cyntechcorp.comContact: Randy RobertsonCyntech is the world leader in providing stabilization and buoyancy control solutions to the pipeline industry. Our system is used on pipelines from NPS8 - 48 to provide significant cost savings. We have worked in numerous countries around the world, including Canada, USA, Mexico, SE Asia, South America, and Africa.

Dalton Timmis Insurance GroupBooth: 1010600 Crowfoot CrescentCalgary, AB, Canada T3G 0B4T. (866) 472 0721F. (877) 556 1123www.daltontimmis.comContact: Mayanne CampbellNRG Insurance, Dalton Timmis Group, specialized home and auto insurance tailored to meet the needs of people in the Oil and Gas Servicing Industry of Alberta. We reward the excellent driving

skills of people in this industry, with savings on home and auto insurance, through a full range of insurance solutions.

Denso North America Inc.Booth: 91212210 45 StreetEdmonton, AB, Canada T5W 2V3T. (780) 449-4060F. (780) 449-5300www.densona.comContact: John AruDenso North America is a leading manufacturer of anti-corrosion coatings. Denso produces a wide range of coatings including liquid epoxies, petrolatum tapes and butyl and bitumen tapes. Denso’s products are used by pipeline transmis-sion and distribution companies and production facilities across North America and around the globe.

Direct Horizontal Drilling Inc.Booth: 906Box 4027, 450 Diamond Ave Spruce Grove, AB, Canada T7X 3B2T. (780) 960-6037F. (780) 960-6038www.directhorizontal.comContact: Randy ShipaleskyAt Direct Horizontal Drilling, we are proud to be leaders in Horizontal directional drilling(HDD). We are committed to total project management. Our Fleet of fully equipped rigs is optimized for your directional drilling needs, over any size. All our rigs are equipped with the latest directional drilling technologies.

dominKnow Learning SystemsBooth: 102040 Sunset BlvdPerth, ON, Canada K7H 2Y4T. (613) 264-0096 x134F. (613) 264-9847www.dominknow.comContact: Joanne RougierdominKnow and North Safety provide unparalleled expertise and technology solutions to assess, create, manage, deliver Health and Safety training solutions to the Energy Sector. Our safety specialists and instructional designers can assess your current training programs, create blended learning curriculum, courseware and world-class training management and learning content management systems.

Dynamic Risk Assessment Systems, Inc.Booth: 716Suite 208, 1324 - 17 Avenue SWCalgary, AB, Canada T2T 5S8T. (403) 547-8638F. (403) 547-8628www.dynamicrisk.netContact: Tenneille ParksDynamic Risk has become the leading pipeline and facilities integrity manage-ment provider in North America for risk assessment, ILI management and compliance reporting by leveraging our engineering and client specific experi-ences to provide exceptional value. By investing to thoroughly understand your business; we remain committed to this leadership position.

Edgen Murray CanadaBooth: 5272900, 350-7th Ave SWCalgary, AB, Canada T2P 3N9T. (403)512-9699F. (780) 235-7335www.edgenmurray.comContact: Darren KnochEdgen Murray is a stocking distributor of specialized piping product in carbon steel, chrome and nickel alloys as well as stainless. The major markets we serve include the oil and gas transmission and terminals, midstream and downstream production, refining, petrochemical and power generation. We have facilities and inventory globally.

EFA Technologies Inc.Booth: 5222701 Del Paso Road, Suite 130-385Sacramento, CA, USA 95835T. (916) 443-8842F. (916) 443-3759www.efatech.comContact: Stacey DanielsEFA Technologies, manufactures LEAKNET, a family of pipeline leak detection and location products currently monitoring over 400 pipelines worldwide. LEAKNET, incorporates two independent detection methods, Pressure Point Analysis (PPA) and MassPack, into a single user-friendly package. LEAKNET is used worldwide to monitor a variety of products.

14 International Pipeline Exposition 2008

Exhibitor Profiles

International Pipeline Exposition Event Guide, 40 pages Event Overview Brochure – 25 x 11, 2 fold

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ELECTRICITY PRICES!

The Canadian Restaurant and Foodservices Association (CRFA) has partnered with ConstellationNewEnergy (CNE) to offer a fixed price plan to members. CRFA members benefit from:

Benefits of contracting with CNE:• Protection against rising electricity costs• 100% guaranteed price• Budget certainty• 2 rebates (Government Provincial Benefit & ONPA)

Still have questions? Contact Natalie Angeja at 1.800.387.5649 or Ron Demers (Constellation NewEnergy) at 416.595.5568

www.newenergy.com

Don’t get burned by

Tangerine Concepts Corporation has partnered with Constellation NewEnergy (CNE) to offer a fixed price plan.

Benefits of contracting with CNE:• Protection against rising electricity costs• 100% guaranteed price• Budget certainty• 2 rebates (Provincial Benefit & ONPA)

Still have questions? Contact Sam Seha, Reason Management Group Inc. 905-760-7625 or see us at www.newenergy.com

HIGH ELECTRICITY

PRICES!

Don’t get burned by

Constellation NewEnergy Rate Sheets

Page 46: Donna Elkow-Nash Promotion

Company Of Rogues

PROJECTS: Marketing communications collateral for Calgary Parking Authority. Promotional brochure for an acting studio, Company of Rogues.

DELIVERED: Design, layout and print production for posters and brochures. Also provided background images for Microsoft documents. Worked with photo “snapshots” provided by client.

IMPACT: Provided professional design and production on a shoestring budget.

CLIENTS:

Page 47: Donna Elkow-Nash Promotion

A recognition program for

CALGARY PARKING AUTHORITY

staff and contract employees

The Celebrating Excellence Program recognizes andencourages employees and contract staff who excel intheir jobs and in the performance of their requiredduties. This program acknowledges accomplishmentsthat lead to the success of the Calgary ParkingAuthority and demonstrate our corporate values.

How to participate• Nominate staff and contract employees who you

feel contribute in an exceptional way to the CalgaryParking Authority. Recognition is based on the out-lined values and on the successful completion of anactivity or event that demonstrates these values.

• Nominate individual staff members or teams forshort-term actions taking place in your immediatework area or longer-term impacts affecting severalareas of the organization.

• Recognize any staff member for contributions directly to external customers or service to internalcustomers (other staff).

Nominate someone todayIt’s easy to nominate someone for a CelebratingExcellence award.

Complete the nomination form explaining why theperson or team deserves special recognition. The more information you provide, the easier it will be to evaluate. If you have questions, contact the PublicAffairs Coordinator at 537-7099.

Send the form to Public Affairs, Head Office.

After the nomination has been successfully reviewed to ensure it meets the outlined values, staff will be recognized for their contribution.

Nomination forms are available at all locations.Recognition will be posted at all locations to‘Celebrate Excellence’.

Calgary ParkingAuthority Values

Excellence in Customer Service❖ We love to see our customers smile and we work

hard to make it happen.

Open Communication❖ We listen and talk to our customers and co-workers

with respect and an open mind.

Honesty and Integrity❖ We do what we say we’re going to do, and we do

what’s right.

Teamwork❖ We work together to achieve the best solutions for

customers and co-workers.

Respect for Others❖ In our variety and diversity, we treat each other

with dignity.

Innovation❖ Through resourcefulness and courage we ride the

leading edge.

Commitment to People❖ We are flexible, family oriented and dedicated to our

own and each other’s growth and development.

Accountability ❖ We are competent. We do our jobs well and hold

ourselves accountable for assigned responsibilities.

Printed on recycled paper.

Calgary Parking Authority

EXCELLENCECELEBRATING

EXCELLENCELIVING OUR VALUES

❖ Customer Service ❖ Open Communication ❖ Honesty and Integrity ❖ Teamwork ❖

❖ Respect for Others ❖ Innovation ❖ Commitment to People ❖ Accountability ❖

CPA Brochure2006.qxd 3/29/06 3:24 PM Page 2

CALGARY PARKING AUTHORITY

Your

Opportunityto Support the

Calgary Inter-Faith Food BankFood Drive

Double Value for Your DonationThe Calgary Parking Authority will match*

customer food donations

November 16 – December 7

Non-perishable food donations accepted at the attendant booth

* to a maximum total value of $5000* to a maximum total value of $5000

A recognition program for

CALGARY PARKINGAUTHORITY

staff and contract employees❖

Calgary Parking Authority

EXCELLENCECELEBRATING

EXCELLENCELIVING OUR VALUES

❖ Customer Service ❖ Open Communication ❖ Honesty and Integrity ❖ Teamwork ❖

❖ Respect for Others ❖ Innovation ❖ Commitment to People ❖ Accountability ❖

A recognition program for

CALGARY PARKING AUTHORITY

staff and contract employees

The Celebrating Excellence Program recognizes andencourages employees and contract staff who excel intheir jobs and in the performance of their requiredduties. This program acknowledges accomplishmentsthat lead to the success of the Calgary ParkingAuthority and demonstrate our corporate values.

How to participate• Nominate staff and contract employees who you

feel contribute in an exceptional way to the CalgaryParking Authority. Recognition is based on the out-lined values and on the successful completion of anactivity or event that demonstrates these values.

• Nominate individual staff members or teams forshort-term actions taking place in your immediatework area or longer-term impacts affecting severalareas of the organization.

• Recognize any staff member for contributions directly to external customers or service to internalcustomers (other staff).

Nominate someone todayIt’s easy to nominate someone for a CelebratingExcellence award.

Complete the nomination form explaining why theperson or team deserves special recognition. The more information you provide, the easier it will be to evaluate. If you have questions, contact the PublicAffairs Coordinator at 537-7099.

Send the form to Public Affairs, Head Office.

After the nomination has been successfully reviewed to ensure it meets the outlined values, staff will be recognized for their contribution.

Nomination forms are available at all locations.Recognition will be posted at all locations to‘Celebrate Excellence’.

Calgary ParkingAuthority Values

Excellence in Customer Service❖ We love to see our customers smile and we work

hard to make it happen.

Open Communication❖ We listen and talk to our customers and co-workers

with respect and an open mind.

Honesty and Integrity❖ We do what we say we’re going to do, and we do

what’s right.

Teamwork❖ We work together to achieve the best solutions for

customers and co-workers.

Respect for Others❖ In our variety and diversity, we treat each other

with dignity.

Innovation❖ Through resourcefulness and courage we ride the

leading edge.

Commitment to People❖ We are flexible, family oriented and dedicated to our

own and each other’s growth and development.

Accountability ❖ We are competent. We do our jobs well and hold

ourselves accountable for assigned responsibilities.

Printed on recycled paper.

Calgary Parking Authority

EXCELLENCECELEBRATING

EXCELLENCELIVING OUR VALUES

❖ Customer Service ❖ Open Communication ❖ Honesty and Integrity ❖ Teamwork ❖

❖ Respect for Others ❖ Innovation ❖ Commitment to People ❖ Accountability ❖

CPA Brochure2006.qxd 3/29/06 3:24 PM Page 2Celebrating Excellence Poster

Brochure

Foodbank PosterCelebrating Excellence Brochure

ProfessionalTraining

Actorfor the

Studio DirectorsChristianne HirtJoe-Norman Shaw

CompanyofRogues

Actors Studio& Resource Centre

...passionate about theart of acting.

PRIVATECoaching

“You are lost, the instant you know

what the resultwill be.”Juan Gris “…the main purpose

of our art:

to create the lifeof

a human souland

render it in

artistic form.”

Constantin Stanislavski.

The studio offers one-on-one coaching sessions for audition or refresher work. Sessions must bebooked in advance through the Rogues office.

403.228.5526

www.corogues.comVisit OurWebsite At

Company of Rogues 2nd Floor 1232-17th Avenue SW

Calgary, Alberta CANADA T2T 0B8

Phone: 403.228.5526Fax: 403.244.2383

Check out our website: www.corogues.comor

E-mail us at: [email protected]

rogue \ `rõg\ noun

Def. 1: trickster, rascal, playful.mischievous.

2: a variation from the standard.

3: a fierce and dangerousanimal separated fromthe herd.

MISSIONTo offer first class training andinstill within the actor a respect and passion for the art.

While building a strong foundation,through comprehensive training,Company of Rogues Actors Studiois the whetstone upon which thecraft of acting is continually honed; cultivating professionalactors who are ready to excel within the international actingcommunity.

Statement

STUDIOPolicies� A non-refundable deposit is required to confirm

your registration.� Full payment is due before the session starts.� Payment plans are available.� Classes are not pro-rated for absences.� Students are expected to make every class and

be on time. 24 hours notice is required in caseof absence.

� No late arrivals without prior permission.� Students are expected to rehearse outside of

class time.� Everyone is expected to treat the studio with

respect and professionalism and will be treated accordingly.

� No politics.

Company of Rogues Est. 1993

The founders of Company of Rogues Actors Studio have demonstrated a life long commitment to the art of acting. Webelieve that "all good acting comes from the heart" and thus devote our energies to creating a home where the actorfeels safe to explore, question, risk, and evolve an authentic mastery of craft. The three cornerstones upon whichCompany of Rogues is built are: Acting is in the doing. Acting is living truthfully under the imaginary circumstances.Talent without craft is like a fuel without an engine, it burns wildly but accomplishes nothing. The Rogues approach is asynergy of the best techniques drawn from Meisner, Hagen, Shurtleff and Stanislavski in the pursuit of truth-full lifethat is rendered moment to unanticipated moment.

Over the years, Company of Rogues Actors Studio has nourished the actors development while cultivating skilled professionals in the industry. We continue to dedicate ourselves to this unfolding and enjoy our reputation as one ofWestern Canada’s top training facilities.

RoguesTrainersChristianne Hirt: Co-founderA Gemini nominated actress, Christianne has appeared in over 50 lead and supporting lead roles both in front of thecamera and on stage. Notable roles include, Lill in For the Moment (starring opposite Russell Crowe), Hannah inLonesome Dove (series lead), Monica in Firestorm, and Jennie in Heart of the Sun, for which she won the 1999 AMPIAAward for Best Actress. While working as a professional actress Ms. Hirt studied extensively at the H.B Studio in NewYork, The Loft in L.A and also in Vancouver. She began instructing in 1991 and co-founded Company of Rogues ActorsStudio in 1993. She has taught extensively across Western Canada, including her work as a sessional instructor for theTheatre Department, Mount Royal College. A graduate of the Women in the Director’s Chair program, Christianne nowdivides her time as an actor, writer, teacher, director and mom (not necessarily in that order).

Joe-Norman Shaw: Co-founderJoe has been a working actor since 1981, with extensive appearances on stage, television and film. Recent Film/TVcredits include: Tom Stone, The Interrogation, Wasted, High Noon, Caitlan’s Way, Mentors, Children of Fortune, Northof Sixty, Bad Faith, Oklahoma City, Jet Boy… He has performed in theatres across Canada and internationally. Canadiancredits include: The Stratford and Shaw Festivals, N.A.C., Theatre New Brunswick, Crows Theatre, Citadel Theatre,A.T.P., and the Vancouver Playhouse; he may be remembered by Vancouver audiences as Jude in Touchstone Theatre’scritically acclaimed production, Whale Riding Weather.

Joe is an honours graduate of the Acting/Directing program, University of Guelph, and along with his numerous profes-sional engagements, is currently completing his MFA in Directing, University of Calgary. As an instructor he has taughtfor the Gastown Actor’s Studio, Alberta Centre for Acting Studies and Mount Royal College. Having directed numerousproductions for the stage, Joe is also Artistic Director of Rogues Theatre.

Company of RoguesCurriculumAuthentic ExpressionVoice and movement for the actor.

Introduction to Scene StudyBasic acting principles are explored and developed through scene work and improvisation. Emphasis is onplaying for truth and building a strong foundation. The nuts and bolts of acting.

Intermediate Scene StudyOngoing development and exploration of character, relationship and identifying conflict in a scene.

Advanced Scene StudyAdvanced scene work using demanding scripted material to challenge the actor.

Introduction to Meisner TechniqueSanford Meisner’s word repetition game and improv techniques are used to cull from the actor a more emo-tionally charged inner life.

Ongoing Meisner Technique ClassSessions alternate with focus on Edgar Lee Masters’ Spoon River Anthology monologues and scene work.

Introduction to Film and TelevisionThe fundamentals of on-camera technique are introduced through scene work and an exploration of the audi-tion process. Material is drawn from current screen and teleplays.

Advanced Film & TelevisionInstructor will work as a director, challenging the actor to trust their technique by taking and executing direction on demand.

Performance IntensivesAdult Performance Intensives put your classes into practice. Focused and result oriented, both the stage and camera intensives put you into the world of performance. Stage Intensive culminates with public performances and film with an edited tape of your work.

Youth ProgramsClasses for ages 12- 17. 12 week sessions through the year provide the groundwork in storytelling, improvisationand movement and are augmented by summer camps that let the young actor explore their talents by writing andperforming their own material.

Course offerings vary session tosession, so call us at 403.228.5526for the latest info.

Actors Studio

“Do not fear mistakes… there are none.” Miles Davis

“A discovery is said tobe an accident meeting

a prepared mind.”Albert Szent-Gyorgyi

AuditingWe strongly encourage all potential students to auditclasses, according you the right to make an informeddecision. Your first audit for any class is free.

ProfessionalTraining

Actorfor the

Studio DirectorsChristianne HirtJoe-Norman Shaw

CompanyofRogues

Actors Studio& Resource Centre

...passionate about theart of acting.

PRIVATECoaching

“You are lost, the instant you know

what the resultwill be.”Juan Gris “…the main purpose

of our art:

to create the lifeof

a human souland

render it in

artistic form.”

Constantin Stanislavski.

The studio offers one-on-one coaching sessions for audition or refresher work. Sessions must bebooked in advance through the Rogues office.

403.228.5526

www.corogues.comVisit OurWebsiteAt

Company of Rogues 2nd Floor 1232-17th Avenue SW

Calgary, Alberta CANADA T2T 0B8

Phone: 403.228.5526Fax: 403.244.2383

Check out our website: www.corogues.comor

E-mail us at: [email protected]

rogue \ `rõg\ noun

Def. 1: trickster, rascal, playful.mischievous.

2: a variation from the standard.

3: a fierce and dangerousanimal separated fromthe herd.

MISSIONTo offer first class training andinstill within the actor a respect and passion for the art.

While building a strong foundation,through comprehensive training,Company of Rogues Actors Studiois the whetstone upon which thecraft of acting is continually honed; cultivating professionalactors who are ready to excel within the international actingcommunity.

Statement

STUDIOPolicies� A non-refundable deposit is required to confirm

your registration.� Full payment is due before the session starts.� Payment plans are available.� Classes are not pro-rated for absences.� Students are expected to make every class and

be on time. 24 hours notice is required in caseof absence.

� No late arrivals without prior permission.� Students are expected to rehearse outside of

class time.� Everyone is expected to treat the studio with

respect and professionalism and will be treated accordingly.

� No politics.

Page 48: Donna Elkow-Nash Promotion

CLIENTS:Various

PROJECTS: Graphic design for a variety of special projects.

DELIVERED: Art direction, design and print production for a range of one-off communications projects including personal invitations, movie posters, and CD cover design.

IMPACT: High-impact design with short time frames and limited resources.

Page 49: Donna Elkow-Nash Promotion

When: Thursday, July 3rd, 7 to 1 1 pmWhere: 1238 Lansdowne Ave SWDress: Summer casual / garden partyparty will be outside, weather permittingRSV P: by June 27th to [email protected]

Come celebrate the summer, with Laura and James Schwinn!

When: Thursday, July 3rd, 7 to 1 1 pmWhere: 1238 Lansdowne Ave SWDress: Summer casual / garden partyparty will be outside, weather permittingRSV P: by June 27th to [email protected]

Come celebrate the summer, with Laura and James Schwinn!

Invitation

Posters

The Canadian Society of Petroleum Geologists – Educational Trust Fund

November 9th, 2004 – Performance at 7:00 PM

Featuring: Emory KristofFeaturing: Emory Kristof - Visit the extreme deep withNational Geographic Contributing-Photographer-in-Residence Emory Kristof: Discover deep sea vents and mid ocean ridges!

November 9th, 2004 – Performance at 7:00 PMAt the Center Street Auditorium. 3900, 2nd St NETickets available at Ticketmaster – 770-0000 or www.ticketmaster.caAdults $10 and students $6 – all taxes and fees included.Group rates available (10 or more)

The Canadian Society of Petroleum Geologists – Educational Trust Fundin association with The Canadian Society of Exploration Geophysicists and The Association of Professional Engineers, Geologists and Geophysicists of Alberta presents:

Thank-you to our Sponsors:

Phot

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edit:

Ste

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Low

Pro

duct

ions

Ad

desi

gn: T

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reat

ive

Cat I

nc.

Folding CD Cover – Exterior

Folding CD Cover – Interior

Page 50: Donna Elkow-Nash Promotion

PROJECTS: Design logos for a range of corporate and non-profit organizations.

DELIVERED: Typically supply client with 5-6 initial concepts to choose from. Design selection is then finessed and adapted to meet feedback criteria. A comprehensive logo bundle is then provided to the client which includes a full range of colours, file formats and sizes. Usage guidelines are also provided as requested.

IMPACT: Unique identities for a variety of firms.

CLIENTS: VARIOUS

Page 51: Donna Elkow-Nash Promotion

Associate Veterinary Clinics

Associate Veterinary Clinics

Veterinary Waste Management Lifestyle Consultants Financial Management Entrepreneur Network

The Body Mentors Links Capital The Wired West

Page 52: Donna Elkow-Nash Promotion

IMAGES SOLD ON:

PROJECTS: Custom illustration and icon design for the iStockphoto website.

DELIVERED: Vector illustrations and sets of icons that meet a cohesive set of design, aspect ratio, colour palette, and themed topic standards. Custom designs and stock icons can be mixed and matched easily.

IMPACT: These illustrations and icons are available for purchase and download at istockphoto.com/nashrambler.

Page 53: Donna Elkow-Nash Promotion
Page 54: Donna Elkow-Nash Promotion

Customer and Vendor TestimonialsThe Creative Cat Quality Control Checklist Hard copy proofs can be provided along with pdf file proof as required

All proofs are required to be signed off in writing by the client before files go to print or other vendor

Establishing proper sizes, colours, formats with printers or other vendors before starting art production on project

Running spell check, grammar check and proofreading as required

Before sending out a CD, all files are burned to CD, CD is opened in computer and all files opened again to make sure there has been no corruption of files

Zip® or Stuffit® files are reopened before sending out to ensure there is no file corruption

Colour parameters are checked to make sure the proper number of colours and colour mode is correct. (CMYK or RGB)

Established trademarks and branding standards are double checked for consistency with existing materials

If no branding standards exist, check previous samples to keep consistency with fonts and graphics

All client revisions are double checked

All files checked for proper production before sending out to vendor. Photoshop® files are flattened and fonts converted to outlines as required

Margins, photo and text alignment double checked

Pdf files pre-flighted to ensure file runs in proper colour mode and resolution

All fonts and graphic files included with working files when native files are sent for output and printing (InDesign®)

Printer proofs and press checks when required

All client supplied graphics, photos and logos are opened in Illustrator or Photoshop® to check that they are built correctly and are the proper colours and colour mode

All photos are examined and colour corrected as required

From: “Paula Arnold” <[email protected]>Date: September 19, 2008 1:12:40 PM MDT (CA)To: “Donna Elkow-Nash” <[email protected]>Subject: FW: IPE08 - Event Guide Distribution

Hi Donna – nice kudos to you on the press files for Apache! It’s great when everything comes together!Paula ArnoldMarketing Manager - Business Mediadmg world media (Canada) inc.605, 999 - 8 Street SWCalgary, Alberta T2R 1J5

Phone: (403) 209-3579Fax: (403) 245-8649Toll Free: (888) 799-2545 Ext. 579www.petroleumshow.cominspire enthuse support

From: Neil Jakab [mailto:[email protected]] Sent: September 19, 2008 1:09 PM To: Paula Arnold Subject: Re: IPE08 - Event Guide Distribution

Hello Paula.Thanks for the information. I will make sure everything is labelled properly. I just want to mention how well the supplied files worked. It is a pleasure to get files with no hick ups, it is so much easier and faster for us to get you the proofs and ultimately, the job to press. Thanks very much. Have a wonderful weekend.NeilNeil Jakab Apache Superior Printing 3536 - 27 Street N.E. Calgary, Alta T1Y 5E2 Direct: 403-291-7456 Fax: 403-250-8297 Email: [email protected]

3 3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

From: “Sharon McIntyre” <[email protected]>Date: February 8, 2009 4:44:09 PM MST (CA)To: “’Donna Elkow-Nash’” <[email protected]>Subject: Kudos from Brooke

Hey Donna, Thought I’d pass on some recent feedback from Brooke Campbell (see below). Great that you’re working with her on new projects. Regards and talk soon ... Sharon Sharon McIntyre Owner/Consultant, ShelfLlife Communications & Design Inc. [email protected] mobile (403) 819-4393 http://www.linkedin.com/in/sharonmcintyre

From: Brooke Campbell [mailto:[email protected]] Sent: January 30 , 2009 4:31 PM To: Sharon McIntyre Subject: Thanks

Hi Sharon,A quick note to thank you for introducing me to Donna at The Creative Cat. She was able to help us by correcting the technical issues we faced with our previous designer. She works so efficiently and, as you know, is totally reliable. Donna is now working on our case study designs/templates and she’s also updated the client’s colour system. It’s great to have access to such a knowledgable and talented resource. Thanks again for the referral. Cheers,Brooke

Brooke Campbell Campbell Marketing Consulting 403.830.3461 [email protected]

Page 55: Donna Elkow-Nash Promotion

Donna Elkow-Nash is a graduate of the Alberta College of Art and Design. She is the founder and principal designer and illustrator of The Creative Cat Inc. which has been providing graphic design and print production services since 1991. The Calgary, Alberta-area company serves a range of corporate, community and retail clients in Canada and the United States.

Many clients and alliances have worked with Donna for over a decade, relying on her attention to detail, collaborative approach, strong listening skills to understand specific requirements, and keen sense of urgency which allows even the tightest deadlines to be met.

Projects can be taken from initial concept, design and layout through to coordinating final print production. Donna has experience designing and producing a wide range of projects including business cards, corporate identity packages, logos, icons, editorial illustrations, annual reports, posters, outdoor promotions, ads, newsletters, magazines and catalogues.

The Creative Cat has developed an excellent reputation with both clients and printers for their technical expertise: computer files are built correctly so printers will have no file-related problems with output. Projects can be delivered on disk, through ftp, or directly to the printer of your choice. The company also has a strong network of collaborators and can recommend printers, writers and marketing strategists as required.

With over 20 years experience in graphic design and print production, The Creative Cat also has over 10 years experience of designing for the oil and gas industry.

Energy Industry clients Include:• Aduro Resources Ltd.• Caltex Energy Inc.• Canadian Association of

Oilwell Drilling Contractors• Canadian Society of

Petroleum Geologists• dmg world media inc.• Halliburton• IndigoPool• Petroleum Human Resources

Council of Canada• Schlumberger• Schlumberger Information Solutions

Other clients include:• Alberta Beef Producers• Alberta Egg Producers Board• Alberta Theatre Projects• Associate Veterinary Clinics• Bethany Care Centre• Burgess Shale Geoscience

Foundation• Calgary Fire Department• Calgary Parking Authority• Calgary Police Services• City of Calgary• City of Calgary Human Resources• CMHC (Federal Government)• Conservative Party of Canada• Constellation NewEnergy• Olds College• Parks Canada• SAIT Polytechnic• Shelflife Communications

and Design• World Police and Fire Games• Western Stock

Growers Association

Fees and Rates

Graphic Design: Concept and art production $70/hr

Project based quotes also available

Administration: Providing printing quotes, $40/hr meetings, file transfers via ftp site, de-archiving files burning/supplying CDs

Courier: To/from Calgary $20/trip

Illustration:Depending on the complexity of the illustration and the retention of rights to the illustration, rates can range from $70 – $140/hour

GST is not included in prices.

Donna Elkow-Nash

Phone: 403.946.9927Fax: 403.946.0162

E-mail: [email protected] [email protected]

Web sites:www.thecreativecat.comwww.istockphoto.com/nashrambler

References:Sharon McIntyreFounder and Principal ConsultantShelflife Communications and Design Inc.403.819.4393

Jocelyn ChristieMarketing Communications ManagerSchlumberger Canada Ltd.403.509.4059

Jayne TakahashiV.P. Communications Associate Veterinary Clinics403.541.0815 Ext. 701

Page 56: Donna Elkow-Nash Promotion

T h e C r e a t i v e C a t I n c . F r e e l a n c e D e s i g n & I l l u s t r a t i o n 4 0 3 . 9 4 6 . 9 9 2 7 d o n n a @ t h e c r e a t i v e c a t . c o m

D o n n a E l k o w - N a s h