Done by: Laila Hamed_H00204100 Khawla Sultan_H00233284 Newspaper AboutOnline...

Done by: Laila Hamed_H00204100Khawla Sultan_H00233284

Newspaper

About Online Branding Values Gaps Recommendations Learning

Digital-

Branding

Assessment

• A government-owned English-language daily newspaper published in Abu Dhabi.

• First published on 16 April 2008.

• Mohammed Al Otaiba is the editor-in-chief of The National.

• Abu Dhabi Media, the government-owned media company, runs the newspaper along with a stable of other publications, including Al Ittihad, Zahrat Al Khaleej, Majed, and National Geographic Al Arabiya.

• The paper is Organized into four daily sections (NewsNews, Business, Business, , Sport Sport and Arts & Arts & LifeLife) with rotating weekly magazines, including UltraTravel and a new luxury title.



Consistency

(The National tells the story of the Middle East as seen through the region'seyes. Focused on the capital, Abu Dhabi, but anchored in the new social andpolitical reality that is the emerging nation within a fast-changing global context,The National offers fresh, compelling content that's made in the UAE.)

• We can say one of The National newspaper Values are :


RealityCredibility community involvement.


Community involvement.

Gap:Pinterest and google+ is not suitable platform for a Newspaper brand. Recommendation :Focus on Facebook, twitter, YouTube and instagram.

Gap:Not using polls through the different network platforms to interact with people opinions about

published issues. Recommendation:Be more active with people opinions by making polls about published issues. (for example; use poll

feature in twitter)

Gap:They don’t use snapchat Recommendation:It will be better if they use snapchat for their own brand strategy because most of people

nowadays are active on snapchat..


Consistency is necessaryI should use same name, profile picture in all network

channels for my Brand.

Find the Right platformHow the industry of my brand connects and communicates Does

my target market participate and ask questions on Facebook, LinkedIn, Google+?

About Values Online Branding Gaps Recommendations Learning

The national Newspaper. Available from: <http://www.thenational.ae/?refresh=true>. [11 November 2015].

5 Keys to building a social media strategy for your personal Brand. Available from: <https://blog.bufferapp.com/social-media-strategy-personal-

branding-tips>. [9 November 2015].

The Secret to Staying Consistent with Social Media Marketing. Available from: <http://www.sproutcontent.com/blog/bid/196266/The-Secret-

to-Staying-Consistent-with-Social-Media-Marketing>. [9 November 2015].

Resources:

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