Donald G. Smith1038 North Shore Drive ▪ Anderson, SC 29625 ▪ 864-934-3723 ▪ Smitty1038@gmail.com

Senior Executive ProfileDynamic results oriented marketing and sales executive with a proven track record of consistently exceeding goals, building brands, securing new customers, and developing and retaining strong teams. Deliver exceptional results by creating practical and executable solutions to complex issues. Tireless and highly disciplined with an analytical and creative approach to grow the business. Willing to try new methods and never content with the status-quo. Extensive accomplishments in:

Marketing and Brand Management Strategic Planning and Business Plan Development Merchandising and Promotion Customer Direct Marketing Operations Management Digital, Social and Ethnic Marketing New Product and Private Label Development Inventory Management National Account Sales Management Financial Analysis

EMPLOYMENT2007 - Present Family Dollar Stores, Inc. Charlotte, NC $10bn Fortune 300 Small format discount retailer with over 8,000 locations in 46 states 11/07 - Present, Vice President, Marketing Develop and execute the annual marketing, promotional planning and in-store programs for the organization. Developed fully integrated marketing programs helping to contribute to record sales and earnings growth with a

comparable store sales increase year over year. Directed the entire redesign of the in-store customer experience for better communication of the brand platform Consistently drive increased traffic, basket and significant ROI on all major marketing activities. Marketing Mix

Modeling shows above industry norms for Marketing ROI Continuously improve marketing efforts through Test and Learn research and integration of consumer feedback Work closely with store operations for continuous improvement and simplification for better execution Implemented Aptaris Pro3 workflow management tool across the organization Overhauled Familydollar.com to be more engaging for the consumer, driving dramatic increases in web-traffic Started the Family Savings e-Mail database now with over 3M members Developed mobile marketing platform and social engagement program with over 2M engaged Facebook fans Developed the only Hispanic Facebook page amongst major retailers with over 200k engaged fans Collaborate with Merchants and Vendors to exceed budgeted plan for cooperative trade dollar contributions Collaborate closely with CPG companies to develop award winning integrated Shopper Marketing programs Developed roadmap business model for Customer Database marketing program Oversee Grand-openings and renovation marketing programs for 500 new stores and 1000 renovations annually Awarded first ever “Champion of Change” award by President and COO in July 2012

2003 - 2007 Perrigo Company Greenville, SC $1.5bn Manufacturer of Private Label OTC Pharmaceuticals, Nutritional and Generic Rx products 04/05 - 08/07, Vice President, Sales and Marketing Perrigo Nutrition Responsible for day to day business operation and the P&L of the Nutritional division, $200M+ in sales Delivered record sales and profit (+19%) for the Nutrition division by securing new distribution, driving

competitive take-away and introducing over 30 new products Drove all marketing initiatives for the division including merchandising, new product development and customer

Private Label marketing and promotional programs Led national sales force calling on all major retailers and contract customers in the U.S., including: Wal-Mart,

Safeway, Kroger, Target, Dollar General, CVS, Walgreen’s, Rite-Aid, Sam’s, Costco and QVC Developed and presented long range strategic and annual business plans for the Business Unit

06/03 - 04/05, Vice President, Marketing Allegan, MI Increased top line revenue 9% with disciplined marketing and sales execution

Donald G. Smith864-934-3723Smitty1038@gmail.com

Developed Holistic Marketing Program bringing classical marketing concepts to Strategic Private Label Customers driving a market share increase of 1.1 points for Private Label OTC and Vitamins

Launched 12 different ANDA’s including Loratadine, Extended Release Acetaminophen and Nicotine Gum delivering in excess of $100M in incremental Sales

Created programs that helped drive Distribution gains of 106 items at major retail customers Drove OTC and Nutritional business at Wal-Mart +20% by optimizing SKU mix and Introducing 15 new items

1996 - 2001 General Nutrition Centers Pittsburgh, PA Large specialty retailer and manufacturer of Dietary SupplementsExecutive Vice President Responsible for the P&L of the Company. Created new products, promotions and merchandising programs to grow

revenue from $800M to over $1.2bn annually while generating same store sales growth for over 5,000 stores Responsible for Advertising and CRM Direct Marketing functions with a budget in excess of $60M and over 4.8M

Gold Card Club members. Directed the Visual Merchandising group driving increased retail traffic +4% Directed the purchasing function for all GNC Private brands and third party goods Directed the product development function and interacted with the vertically integrated manufacturing organization.

In 5 years, over 300 successful new proprietary products were launched Increased in-stock service levels from 88% to 97% and distribution center turns by 15% while reducing inventory

and working capital over $70M Managed the e-3 inventory replenishment group generating greater retail inventory turns (+19%) and decreased lost

sales due to out of stocks (from 8% to 2% of net sales) Drove year over year same store sales increases while culling out 1200 unproductive SKU’s Managed a complete redesign of the entire GNC portfolio of products and In-Store experience

1988-1996 Nabisco Foods Group, Planters-LifeSavers Division Winston-Salem, NCMulti-billion dollar consumer packaged goods manufacturer1994-1996 Director of Marketing: New Products and Marketing Services Responsible for creating new products, advertising, promotions and brand building programs for the Planters

business unit. Efforts contributed to a dramatic growth in dollar Market Share from 43% to 54% Oversaw all aspects of marketing services including marketing research, consumer promotions, strategic planning

and business development Managed a complete packaging redesign and re-branding of the Planters Nut line Won President’s award for Nabisco, Marketing Director of the Year in 19951992-1994 Director, Strategic Planning and Marketing Services Responsible for marketing services, annual strategic plan and business development for the Planters business unit1991-1992 Director, Sales Information Technology Working closely with the field sales force, developed highly effective category management presentations using

syndicated and custom marketing research to generate increased distribution 1988-1991 Sr. Manager of Marketing Research In a marketing consulting role developed and reported all forms of custom and syndicated research. Won a

Brammy award from “Food and Beverage Marketing Magazine” for best Brand Repositioning of the Year

1983-1988 Coca-Cola Foods Group Houston, TXManufacturer of Minute Maid Juices and Drinks, Hi-C and other beverages Held various positions of increasing responsibility within the Marketing Research department

EDUCATIONMBA, Marketing and Finance: University of Rochester; Rochester, New YorkBS, Business Administration: Rochester Institute of Technology; Rochester, New York - Graduated with Honors