AGM 2013/14

Don Wilmont, Chairman

Odhran Dunne, General Manager

B&C Committee 11 Oct 2016

The Importance of Investing in

Tourism for Economic Growth

Tourism supports 4,227 jobs in the Council area

MISSION ”to attract visitors and

ensure that they enjoy a destination

experience that is Legendary”

Our Vision for the Destination • A recognised international tourism destination within the island of Ireland

• A confident, vibrant, forward looking city and district that provides the best of all worlds, offering city, coastal and countryside experiences

• A destination recognised as:

• Hosting Ireland’s only historic, completely walled city

• Providing opportunities to spend time exploring areas of outstanding natural beauty

• A vibrant ‘city of culture’ that is friendly and welcoming, with new stories to tell.

Spend £100m by 2020

Attract 1 million

Visitors by 2020

Strategy Objectives

Destination Marketing Visitor Servicing

Industry Engagement Influence & Advocacy

Roles & Function

05

101520253035404550

20

10

20

11

20

12

20

13

20

14

20

15

Tourism Spend £m

OvernightTourism

Spend

0

50,000

100,000

150,000

200,000

250,000

300,000

20

10

20

11

20

12

20

13

20

14

20

15

Overnight Trips

OvernightTrips

Local Tourism Performance

Total Bed-nights 889,416 (2015)

Source: NISRA 2015

Record

Occ

88.9%

Aug 16

Monthly Hotel Occupancy

Hotel Room Sales 2015

143,448

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

100.00Average HotelOccupancy 2013 (10hotels)

Average HotelOccupancy 2015

Average HotelOccupancy 2016 (11hotels)

Origin of Visitors - Market Share

2015 2015

NI47%

GB17%

ROI13%

US12%

ROW5%

EURO6%

Overnight Visitor Profiles (Hotel) 2015

NI 14%(-8%)

GB 15% (+1%)

ROI 6% (-3%)

US 22% (+1%)

ROW 8%

EUROPEAN 35% (+9%)

VIC Visitor Profiles 2015

NISRA 2015 – ORIGIN OF VISITORS NI 38% OTHER 62%

Destination Marketing

Nov 15 World Travel Market, London

Nov 15 ITOA Workshop, Dublin

Jan 16 Celtic Connections, Glasgow

Jan 16 ETOA, London

Jan 16 Holiday World, Dublin

Jan 16 TI Workshop, Copenhagen

Feb 16 Destination Derry Showcase, Dublin

Feb 16 Tourism NI Great Days Out, Belfast (NI/ROI)

Mar 16 St Patrick’s Day, Glasgow

Apr 16 Meet the Buyer, Belfast

June 16 TI European Team Workshop, Derry

June 16 National Boat Show, Liverpool

July 16 National Pastoral Conference, Houston, US

Aug 16 St George’s Market, Belfast ( Monthly - Oct)

Aug 16 NDM Ireland Specialist Workshop, Dublin

Sept 16 UK Inbound Workshop, Galgorm

Sept 16 TI Travel Trade Workshop GB, Amsterdam

Sept 16 GB Coach Operator Workshop, Belfast

Oct 16 Flavours of Ireland, London

Oct 16 TI German Workshop, Offenbach

Oct 16 Canadian Workshop, Galway

Trade & Consumer Shows

Destination Marketing: Co-Op Campaigns

Spring Campaign 2016 • 3 Week TV Campaign

April/May 2016

• 68% of NI population = once

• 41% of NI population =

three times

Summer

Campaign

2016

Destination Marketing - Campaigns

• Attended 40 consumer/travel trade

promotions and sales calls

• Supported the delivery of 275 Fam Trip

Representatives

• Attracted 500 Trade Leads per annum

Destination Marketing: Fam Visits & PR

Case Study: Tour Operator Business

• CIE, Ireland

CIE is now our NUMBER ONE Tour

Operator in generating business to the hotels, tour guides and

attractions including Guildhall & Tower Museum.

They bring 4 group series tours to the city from April – end Oct.

• Classic – 38 departures (1 night – local hotel)

• Odyssey- 38 departures (2 nights- local Hotel)

• Adventure- 83 departures ((1 night- 2 local hotels )

• NEW Tour developed in 2014 - Northern Welcome- 20

departures (2 nights – local hotel

• NEW Chauffeur Driven Tours to include Derry which

will grow the FIT market in 2017 and beyond.

City Tours and McNamara Tours are award winning tours with CIE.

• Group Series - Equivalent Economic Impact +£0.5m Northern Welcome

8 days 7 nights

Tour Operator Business

UK Inbound – recent leads converted

Tumlare Corporations - Lead generated at

World Travel Market (WTM) in 2015 converted an

international choral group to overnight in Derry and

perform at First Derry Presbyterian in 2016. They have

now programmed three choral groups for the region

in 2017/18 .

Happy Tours - Also first time meeting at WTM 2015

looking for a city destination in NI for their incentive

group from the Philippines. Secured 190 visitors to

overnight for 2 nights in various hotels and included

dinner in St Columb’s Hall.

GB Workshop

• ICT- As a result of meeting at World Travel Market

last Nov updating them on Halloween in Derry for ad

hoc groups and attending GB workshop recently- they

have now programmed Halloween for 2017/18 , ie 3

nights at local hotel.

National/International Publicity

Best Halloween

Destination As chosen by

readers of USA TODAY and

10Best

Runner Up Foodie

Destination

Membership & Industry Engagement

0

50

100

150

200

250

300

Annual Membership Businesses

Visit Derry

Team

Speed

Networking

Product

Familiarisation

Sessions

New Product

Developments

2016/17

Highest

Levels of

Membership

+260

businesses

Visitor Servicing Activity Visitor Servicing ~ VIC, Literature, Website

Visitor Centre Enquiries

Visitors per annum

82,000

Total Enquiries 90,000

Coach Park Passengers

+81,000 per annum

+2,600 coaches

1 USA

2 Germany

3 France

4 England

5 ROI

Business Tourism Update

2016-17 KPIs • 12 National/International conferences • 3,000 delegates • 4,500 bednights • Economic Impact £2m • 80 NEW Conference Ambassadors • Trade Showcases (UK & Ire) x 4

International Excellence ~ Inspired Locally

IASP World Congress 2019

Economic Impact £1.4m

600-800 delegates x 5 nights

Business Tourism

Ambassador Network - 380

Key Conferences/Events Timelines

DATE EVENT VENUE NO’s BEDNIGHTS

19-20 Feb 16 All Ireland Intervarsity Judo Championships Best Western White Horse Hotel 200 400

14-16 Mar 16 Du Pont Kevlar Corporate Conference City Hotel 80 240

12-Mar-16 SDLP Conference Millennium Forum 350 50

26-May 16 Tourism NI Annual Tourism Awards St Columb's Hall 330 250

21-22 Jun 16 27th Annual Irish Systems & Signals Conference Ulster University 80 160

23-25 Jun 16 Professional Association of Lecturers in Community Youth Work Ulster University 80 240

6-8 Sept 16 Irish, Sound, Science and Technology Association Ulster University 100 200

7-9 Sept 16 Association of Public Service Excellence Millennium Forum 400 600

17-Sep-16 Royal College of General Practitioners Conference Guildhall 200 150

5-6 Oct 16 NI Local Government Association Hastings Everglades 200 50

6-7 Feb 17 National Council for Palliative Care Guildhall 120 50

14-15 Mar 17 National Association of Phlebotomists TBC 100 100

19-21 May 17 North/South Soroptimists Conference City Hotel 120 240

27-30 Jun 17 Canadian Association of Irish Studies Ulster University 100 400

21-22 Jul 17 UK & Ireland Field Archery Championships Ulster University 200 450

5-7 Oct 17 Irish Cardiac Society Millennium Forum 200 400

17-18 Nov 17 British & Irish Cross Country Masters Hastings Everglades 500 500

“The feedback we received has been excellent with many delegates

commenting on the wonderful time they had in the city, particularly the

overwhelming welcome they received, how friendly the people were and

the high quality of the customer service that they received. They were

also very impressed with the depth of the community connections that the

Mayor and the council exemplified”

Alastair Scott-McKinley Professional Association of Lecturers in Community Youth Work

“Visit Derry was so helpful when I chaired the 27th ISSC at Ulster University.

From preparing the destination bid through to assisting with delegate

registrations, they went beyond the call of duty, I cannot recommend highly

enough”

Dr Kevin Curran

27th Annual Irish Systems & Signals Conference

2017 £350,000 5,800 passengers

06/05 Ocean Nova Noble Caledonia

16/05 Ocean Nova Noble Caledonia

05/06 Silver Whisper Silverseas

18/07 Voyager Voyages of Discovery

21/07 Deutchland Peter Deilman

31/07 Nautica Oceania Cruises

04/08 Pacific Princess Princess

04/08 Minvera All Leisure Group

11/08 Seabourn Quest Seabourn

25/08 Hebridean Sky Noble Caledonia

2016 £292,000 3,880 passengers & crew

29/07 Sea Cloud II Sea Cloud

31/07

MS Nautica (Maiden Call) Confirmed 2018 Prestige

4/08

Pacific Princess (Maiden Call) Princess

07/08 Seabourn Quest* Seabourn

09/08 MS Marina (Maiden Call) Confirmed 2018 Prestige

Cruise Tourism

Visit Derry has hosted visits from both Princess Cruises’ Vice President of Port Operations and Vice President of Itinerary Planning. Princess have expressed a keen interest in increasing the number of calls to Greencastle should infrastructure be developed to support increased passenger numbers

Independent Review of Visit Derry

Walled City/Regional Hub – new larger district

Council area

Programme for Government

New NI Tourism Strategy

Community Planning Process

New Local Tourism Strategy

Increased focus and financial support for

Destination Marketing and development of

business opportunities

Membership – Engagement & Support

Strategic Re-location of VIC to Waterloo

Place

INTERNATIONAL PROFILE Focus on the Future

Budget

Income /Expenditure 2016/17

Current DCSDC

Management Fee

(£410,000pa since

2014/15 – 3 year)

£410,000

Other Public £47,000

Private Sector

(Membership Fees,

Advertising, Retail)

£248,000

Total Income £705,000

Expenditure

Salaries £396,000

Rent & Rates £59,000

Other Operating Costs £149,000

Marketing £101,000

Total Expenditure £705,000

TARGET

2020

Target Marketing

Budget 2020

£500,000

THANK YOU