Top Model

Governance is always an interesting topic. Golf is asimple business – for the player. Ok, some mightnot agree – but in its purest form, the game of golfis simple. And nobody owns the game except thegolfer. It is yours to play as you see fit – in the eyesof 95% of the people playing the game who shootover 100 on a consistent basis. So, why does thegolf industry require over 60 associations to pro-vide the facilities in which the golfer plays, mostlyby their own rules?

The NGCOA Canada is the ideal model for allgolf associations: one voice for the owner whowants a voice. One strong management teamheadquartered in one city and supported withregional directors who reside in the major centersacross Canada with dozens of initiatives to executeon behalf of course operators. All of this accom-plished with only 22 employees across the country.

The regional directors have their own advisoryboard of committed owners who think for the common good of all owners in their area. Some ofthese regional advisors also sit on the nationalboard so there is continuity. There is one strategicplan for the owners’ association and it is planned,executed and reviewed on a semi-annual or morefrequent basis, as required. The national board metin Winnipeg recently and we reviewed the strategicplan for the NGCOA Canada and its variousregions. We reviewed the financials as well as theobjectives for our membership levels, marketing,and operating departments such as the GolfmaxPurchasing Program and the great magazine, GolfBusiness Canada, that we circulate quarterly.

As always, there are disparate views, which we as an executive encourage and manage at a meeting level. It can certainly make for very lively

THROUGH THE GREEN DON MACKAY President’s Commentary

discussion. As usual, some of the more in-depthdiscussions can occur outside of the boardroom ina more relaxed atmosphere and the good ideasare taken back into the boardroom the next day.When a major issue presents itself, such as thecart and equipment licensing in BC or the drasticchange in the municipal taxation model in Ontario,there are sub-committees formed to handle thedetailed negotiations – each of which reports backto the regional advisory committees and thenational board. While there will always be local,regional, provincial and national perspectives onmany issues, this form of governance ensures thatthere is one final word on many of the challengesfacing owners in today’s golf industry.

It is important to our industry that we have astrong governance model that is executed withopen and committed minds. We look to those ofyou who have not had the opportunity to sitregionally or nationally to put your hand up andvolunteer. It is a job that is much appreciated – theother owners will thank you, and the staff lovescommitted volunteers. It is as rewarding as youwant to make it. So, I look forward to seeing manyof your hands up at Deerhurst!

Don MacKayPresident, NGCOA Canada

G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 51

G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 53

Golf Industry BarometerEnter Your Data

Why enter your numbers into the golf industry barome-

ter? You will get instant reporting that will provide you

with tools for more informed decision-making and it’s

free.

FEATURE REPORT: REVENUE PER UTILIZED TEE TIME

Represents the total combined revenue generated from

and averaged against total number of tee times reported.

Revenue per utilized tee time report is used for:

• Tracking success of marketing initiatives

• Identifies the impact of promotional or

discounted rounds

• Provides targets for upselling opportunities

• Recognizing overall growth compared to

the region or country

To generate the report for Revenue per

utilized tee time requires entry of:

• All types of rounds including tournament,

member, complimentary, etc.

• All revenues associated with a round of golf includ-

ing cart rentals, pro shop purchases, food & bever-

age purchases, etc.

Make sure your data is included in this critical reporting

by spending a few minutes each month putting in your

information. Go now to www.golfresearchcentre.ca and

get connected to the golf industry benchmarks in your

region.

See below for a column chart version of the Revenue

per utilized tee time report. It is also available in line

chart and table form. In this sample, note that

the facility is doing 19% higher than the rest

of Ontario but 2% lower than Canada.

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

Rounds Played - year over year

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Avg

My Facility (this year) 0 0 0 3108 5100 4292 0 0 0 0 0 0 1786

My Facility (last year) 0 0 0 1155 4560 5460 5010 5130 5394 2482 0 0 3649

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

52 Fa l l 2 0 1 2 G O L F B U S I N ESS CA N A DA

No Pesticide Ban inBritish Columbia

The Special Committee on Cosmetic Pesticides haspresented its 118-page report concluding there is insuf-ficient evidence to warrant a BC provincial wide ban onpesticides for cosmetic purposes. The Committee hasset a massive precedent for any further discussionregarding restrictive pesticide legislation.

The Committee’s mandate was to examine,inquire, and make recommendations with respect tothe development and implementation of legislativeprovisions regarding “the unnecessary use of pesticidesin British Columbia” and to conduct consultations onthis issue with the public and key stakeholders. The all-party Committee developed an inclusive strategy tolearn about pesticides and pesticide use. It receivedbriefings on the existing regulatory framework,heard presentations from 21 invited stakeholders,and hosted a two-month-long e-consultationthat allowed British Columbians to submit written or video submissions or complete an e-questionnaire.

Throughout the process, committeemembers focused on: understanding the scientific evaluation process that pesticidesare subject to before being registered for salein Canada; learning about the possible healthand environmental effects of pesticides; and devel-oping an understanding of how pesticides are sold,used, and regulated in British Columbia.

Submitters who encour-aged the Committee to recom-mend a province-wide ban basedtheir position on the view thatthe precautionary principle isnot being applied. Those whopresented that a ban is unjusti-fied emphasized the thorough-ness of the scientific processesthe PMRA uses to determinethat pesticides are safe for saleand use in Canada. They alsostressed the important role pes-ticides play in improving thevalue and enjoyment of greenspaces, in controlling invasiveplants, and in supportingforestry and agriculture.

In examining what other jurisdictions have done,the Committee noted that to date no other provinceused an all-party parliamentary committee to investigatethe cosmetic use of pesticides. Also, the Committee’scommitment to understanding pesticide regulation and the work and role of the PMRA appears to beunprecedented.

In order to achieve the goals of reducing pesticideuse throughout the province, and ensuring safe andproper use of approved products by unlicensed appli-cators, the Committee made 17 recommendations thatinclude restricting the sale and use of Commercial-class pesticides, improving enforcement of existing

regulations, and strengthening training and publiceducation related to pesticides use. The

Committee recommended regulatory changesto: bolster retail rules, improve sales moni-toring, and enhance the training of certifiedpesticide applicator and dispensers. TheCommittee also recommended strategiesto increase public knowledge of safe pesti-cide use, to encourage golf courses to fully

embrace the pillars of integrated pest man-agement, and to develop a superior pesti-

cide-return program.The Committee recommendations will protect

British Columbians from unnecessary exposure to pesticides, will provide improved education, will lead tosafer use by unlicensed applicators, and will encourage

the overall reduction of pesti-cide use while providing indi-viduals, businesses and indus-tries with access to the toolsnecessary to enhance theirpersonal green spaces, andcontrol pests and invasivespecies.

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 5554 Fa l l 2 0 1 2 G O L F B U S I N ESS CA N A DA

IN PARNERSHIP WITH

The NGCOA Canada would like to thank its member

courses for participating in the tenth edition of the

Take A Kid To The Course program. This year 650

courses across Canada participated in the program.

During the 10 years, this program has introduced over

250,000 kids to the game. Without your participa-

tion, this program would not be as successful as it

has become in your communities over the years! We

thank everyone who implemented the program and

created memorable moments for families nation-wide.

Highest Take A Kid To The Course golf course participation!

Without the dedication and support of our sponsors, Take A

Kid To The Course would not have the reach and National

scope that it currently enjoys. We would like to recognize

the continued generosity of our sponsors, and their dedica-

tion to helping grow the game of golf in Canada.

National SponsorsCoca-Cola Refreshments Canada: Over the past 10

years, Coke has donated over $200,000.00 to theNGCOA Canada’s marquee player development program.

My Mini Golf: Starting Time Golf, National distributorof the My Mini Golf, donates a portion of each sale

of the My Mini Golf system to TAKTTC

Official SuppliersDollco, The Lowe-Martin Group: Dollco generously providesthe printing of marketing materials to help promote TAKTTC at member’s facilities

Merit Golf Vacations: Merit generously donated the GrandPrize for the 2012 TAKTTC; roundtrip airfare to Tampa Florida,3-nights accommodation (deluxe guest room) at the SaddlebrookGolf Resort in Tampa

“Take A Kid To The Course has been a huge

success. It brought families and a diverse group

of juniors to the golf course. This has been an

exciting kick off to the summer and everyone

has had an enjoyable time.”

- Erica Parnell, General Manager, Eaglequest

Coquitlam, Coquitlam, BC

Thank you!

G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 5756 Fa l l 2 0 1 2 G O L F B U S I N ESS CA N A DA

Golfmax Supplier List

FOOD SERVICES Ontrak Procurement Serviceswww.ontrak.ca

Rockway Glen Estate Winery Inc.*www.rockwayglen.com

OPERATIONSClub Car, LLCwww.clubcar.com

GM Canadawww.gm.ca

Golfmax Insurance Planswww.mooremcleaninsurancegroup.com

Lenbrook Canadawww.lenbrook.com/motorola

Moneris Solutionswww.moneris.com

NEBS Business Productswww.nebs.ca

NEBS PAYwebwww.payweb.ca

PROSHOPDollco, The Lowe-Martin Groupwww.dollcogolf.com

Golf Supply Housewww.golfsupplyhouse.com

Levelwearwww.levelwear.com

TTG Course Guidewww.ttgcourseguide.com

*Regional programs not available in every area across Canada

TURF & MAINTENANCEBrettYoung*www.brettyoung.ca

Jacobsenwww.jacobsen.com

Kubota Canada Ltd.www.kubota.ca

NAPA Canadawww.napaonlinecanada.com

Rain Birdwww.rainbird.com

SmithCowww.smithco.com

Synthetik Surfaces Canadawww.sgolfdesign.com

Sylvite Turf & General Partnerswww.sylviteturf.ca

UNIQUE PRODUCTS & SERVICESBurnsidewww.rjburnside.com

D&E Industries www.dewood.com

Golfmax Inc.www.golfmax.com

iGotcha Golf Network*www.iGotchaMedia.com

Merit Golf Vacationswww.meritgolfvacations.com

PEI Vapor Systems Ltd.www.vapordragon.ca

BULK FUELAltaGas Ltd*www.altagas.ca

Levac Propane*www.propanelevac.ca

MacEwen Petroleum*www.macewen.ca

Sonic (La Coop fédérée)*www.lacoop.coop

Sparling’s Propane*www.sparlings.com

Suncor/Petro-Canada (Retail)www.superpassonline.com

TECHNOLOGYGOLF EMSwww.golfems.com

Tee-on Golf Systems Inc.www.tee-on.com

Acklands Grainger IncAgropur, Division Natrel*Canada BreadCanadian LinenCintasCoca-Cola RefreshmentsCanada Courtney’s DistributionCourtney’s WholesaleEcolab InstitutionalEcolab Pest Control

Fresh Start Foods*Gordon Food ServicesHendrixHubertISO Cleaning Solutions (Swish,Wesclean, Larose)MacGregors*Purolator Courier LtdSherwin WilliamsStaples AdvantageSysco

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

P U R C H A S I N G P R O G R A M

Jacobsen: Newest PlatinumPartner of the NGCOA Canada!

Jacobsen is now a Platinum Partner of the NGCOA

Canada, which qualifies NGCOA Canada members for

significant rebates on all Jacobsen turf maintenance

equipment. Jacobsen, a Textron (NYSE: TXT)

Company, has over 90 years of experience in the turf

maintenance industry, Jacobsen has built a legacy of

precision craftsmanship, legendary quality of cut and

unmatched expertise. Dedicated solely to delivering

perfectly groomed turf, Jacobsen equipment is used

on some of the finest formal turf areas across the

United States and the world, through an extensive

distribution network and the international Ransomes

brand. Additional information about the company

can be found at www.jacobsen.com.

“Jacobsen delivers cutting edge tech-

nology and is dedicated to building strong

relationships by surpassing customers’

expectations with tremendous service.

When you combine these elements with

the financial incentive negotiated by the

NGCOA Canada, our partnership with

Jacobsen is guaranteed to deliver value

for the entire membership,” said Jeff

Calderwood, CEO, NGCOA Canada.

Jacobsen equipment can be purchased through

a network of distributors across Canada. Just a few

NGCOA Canada members that use Jacobsen equip-

ment include Mississauga Golf and Country Club,

Lookout Point Country Club, Otter Creek Golf Club,

Edmonton Country Club, Wascana Country Club and

Country Hills Golf Club in Calgary, Alberta, host of

the 2012 PGA Championship of Canada.

“Jacobsen is focused on building relationships

globally with customers, associations and dealers,”

said David Withers, President of Jacobsen. “Our part-

nership with the NGCOA Canada helps us build and

develop relationships in Canada, a very impor-

tant market for Jacobsen.”

To learn how your facility can earn rebate

dollars, please contact Cedar Nisbet,

Director, Golfmax & Business Develop-

ment, NGCOA Canada at 866-626-4262

ext. 14; or cnisbet@ngcoa.ca.

P U R C H A S I N G P R O G R A M

58 Fa l l 2 0 1 2 G O L F B U S I N ESS CA N A DA G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 59

Ontrak Vendor GiveawaysAvailable for your Course

From time to time, suppliers offer special promotionalgiveaways for NGCOA Canada members registeredwith Ontrak, to help drive food and beverage sales atthe golf course. Here are a few special giveaways foryou to take advantage of:

The Original Cakerie 16” Cutting Knife GiveawayPurchase any combination of selected products froman Ontrak approved distributor and receive a FREE 16”cutting knife. Offer valid until September 15, 2012.Some conditions apply.

Renée’s Salad Dressing Squeeze Bottle, Pump &Ladle GiveawayGet your FREE personal squeeze bottle, pumpsor ladle from Renée’s and Ontrak for the sea-son. These items are specifically designed todispense Renée’s Salad Dressings. The firstthree items per location are FREE!

Just call 1-877-381-5127 and mentionRenée’s Pump, Squeeze Bottle and LadlePromotion and provide them with your OntrakID #. Offer is valid until September 30, 2012.Some conditions apply. While quantities last.

Heinz Table Top Caddy GiveawayGet your FREE personal caddy from Heinz & Ontrak.These stainless steel caddies are specifically designedfor Heinz table top condiments. The first five (5) caddies per location are FREE! Just call 1-877-381-5127and mention Ontrak Table Top Caddy Promotion andprovide them with your Ontrak ID #. Offer is valid untilSeptember 30, 2012. Some conditions apply. Whilequantities last.

Reckitt Benckiser Merchandising Kit GiveawayPurchase any 7 cases of 2/3.78L, 4/1.89L or 4/3.78LFrank’s® RedHot® Sauce to receive one FREE Kit ofyour choice (Battle to the Bone, Get Your Game Face On,Super Big Bowl of Wings or Tailgate Party Sports Promokit). Purchase any 10 cases of 2/3.78L of Cattlemen’s®BBQ Sauce to receive one FREE BBQ Kit. Offer valid untilSeptember 15, 2012. Some conditions apply.

Ontrak promotions are open to all Ontrak clients that arenot exempted from the individual vendor programs.Products must be purchased from on Ontrak approveddistributor within the promotion period.

There is no need to send in proof of purchase.Ontrak will tabulate client purchases to determine qual-ification. Please allow 6 to 8 weeks for delivery. Offer notvalid in conjunction with other offers on the same prod-ucts or where prohibited by law.

For full details, see marketing sheet on the Ontrakwebsite www.ontrak.ca or contact Karyn Tindall atKaryn.Tindall@Sodexo.com or Ontrak Head Office atVeronica.Haining@Sodexo.com or 1-877-632-8592 ext

33310.

Are you Registered?Remember that Ontrak membership is FREEfor members of NGCOA Canada. All you needto do is register with Ontrak to take advan-tage of these promotions and other Ontrak

vendor programs. Contact Karyn Tindall atKaryn.Tindall@Sodexo.com or Ontrak Head

Office at Veronica.Haining@Sodexo.com or 1-877-632-8592 ext 33310 to find out if you are already

registered or to sign up. Karyn is also available to helpyou make sure you are getting the most out of theOntrak partnership. Feel free to contact her to find outmore about the programs and added value that are avail-able to your golf course through Ontrak.

P U R C H A S I N G P R O G R A M

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

NGCOA Canada PartnersWith ECHO Power Equipment

NGCOA Canada team is pleased to announce that ECHO

Power Equipment (Canada) has become an Official

Golfmax Supplier. ECHO is a global brand and one of

Canada’s leading manufacturers and distributors of pro-

fessional-grade outdoor power equipment, including their

three core brands: ECHO, Shindaiwa, and BearCat.

Headquartered in London, ON, ECHO also has facilities in

Calgary, AB and Lachute, QC. ECHO, Shindaiwa, and

BearCat power equipment is sold by a network of over

500 dealers across Canada.

Through our Golfmax agreement with ECHO

Canada, NGCOA Canada members who purchase

ECHO, BearCat or Shindaiwa Equipment, will

receive an exclusive discount on the lowest

advertised price at the time of invoice. With

a 2 year best in class commercial warranty

on handheld equipment, ECHO is well posi-

tioned to meet the needs of our entire

membership.

ECHO products include, but are not

limited to the following:

• A vast array of both ECHO and Shindaiwa 2

stroke trimmers, brushcutters, power blowers and

shredders, hedge clippers, power edgers, bed re-definers,

Pro Attachment series and chainsaws;

• Assortment of Shindaiwa Hybrid 4 stroke trimmers,

brushcutters, power blowers, hedge clippers, power

brooms and more;

• A full product range of BearCat chippers (including

PTO units), chipper shredders, log splitters, debris

loaders, wheeled trim mowers and wheeled vacs.

“We are thrilled to join forces with ECHO Canada to

provide our members with the best outdoor power equip-

ment available on the market today. Whether you run a 9

hole operation, or you are a multi-course owner, this pro-

gram will deliver savings that can cut operational expens-

es,” said Jeff Calderwood, CEO, NGCOA Canada.

With a huge network of dealers, and a dedicated

group of ECHO Territory Representatives spread

across the country, NGCOA Canada Members

will not have to travel far to purchase ECHO,

Shindaiwa, and BearCat product. To find the

ECHO representative in your area, please

visit www.ngcoa.ca/benefits, or call Cedar

Nisbet, Director, Golfmax & Business

Development at 866-626-4262, ext. 14.

P U R C H A S I N G P R O G R A M

G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 6160 Fa l l 2 0 1 2 G O L F B U S I N ESS CA N A DA

NGCOA Canada BoardMembers and Staff

NGCOA CanadaCalendar of Events

PRESIDENT DON MACKAY Muskoka Highlands Golf Links, Bracebridge, ON

VICE-PRESIDENTRETO STEINER Woodside Golf Course, Airdrie, AB

SECRETARY/TREASURERGILLES DEBUT Club de golf les Quatre Domaines, Mirabel QC

CEOJEFF CALDERWOOD NGCOA Canada

PAST PRESIDENTNEIL KAPP East Park Golf Gardens, London, ON

BOARD OF DIRECTORSALASTAIR BARR Welsford Golf Course, Welsford NB

BILL BROWN Mont-Cascades Golf Club, Cantley QC

EDGE CARAVAGGIO ClubLink Corporation, King City, ON

NEIL CHAMPAGNE Mont Tremblant Resort, Tremblant QC

GIB DOW JR. Ironwood Golf Club, Exeter ON

DOUG HAWLEY Redwoods Golf Course, Langley BC

ANDY HEDLEY Golf BC, Vancouver BC

BOB KILGOUR Cardinal Golf Club, Kettleby ON

LESLEY McMAHON Balmoral Golf Course, Red Deer, AB

RICHARD MUNRO Madawaska Golf Course, Arnprior, ON

AL PEISTER Innerkip Highlands, Innerkip ON

RICK RUMBERGER Candle Lake Golf Course, Candle Lake, SK

MARK SEABROOK Canadian Golf & Country Club, Ashton ON

STEVEN SPRATT Falcon Ridge, Gloucester ON

TREVOR STUBER The View Golf & Lodging Limited, Princeton, NL

LYNN ZEPPIERI Tamarac Golf & Country Club, Ennismore, ON

NGCOA CANADA STAFFJEFF CALDERWOOD CEO

NATHALIE LAVALLÉE Chief Operating Officer

PAMELA MACDONALD-WOLK Director, Finance & Administration

CEDAR NISBET Director, Golfmax & Business Development

JIM THOMPSON Director, Member Services

CAROL ANN CAMPBELL Regional Director, Eastern Ontario/Outaouais Chapter

DOUGLAS FERNE Regional Director, British Columbia Chapter

SHAWN HUNTER Regional Director, Southwestern Ontario Chapter

BRENT HUTCHEON Regional Director, Alberta Chapter

JANET JONES Regional Director, Prairie Chapter

VINCE KISHIMOTO Regional Director, Central Ontario Chapter

ALAIN LAFORGE Regional Director, Quebec Chapter

DAVID McCAFFERTY Regional Director, Atlantic Chapter

SARAH ALLEN Coordinator, Special Events

MIKE BELL Marketing Manager, Central Ontario Chapter

DJIBRIL DIOP Manager, Accounting

SEAN FARRELL Graphic Designer

LÉONA FOLUSEWYCH Office & Business Development Administrator

GLORIA HAMMOND Manager, Communications

TRISTA-LEE LEGARE Receptionist/Member Services & Administration Coordinator

STACEY TAYLER Manager, Brand & Design

QIXIA XIONG Accounting Assistant

“Golfmax Insurance Plans spent twelve months

researching group home & automobile insurance

providers. We selected Economical Select, not only due

to their very competitive pricing but also because of

their exceptional claims handling including 24/7 service.

You can speak directly with claims professionals any

time, from anywhere in North America. Additionally,

Economical Select offers flexible payment options with

absolutely no interest or service charges,” said Shiraz

Mohideen, Manager, Group Insurance, Moore Mclean

Insurance Group.

Find out how you can take advantage of this new

program. For an instant, no obligation quote

please call 1 888 404 0000 if you live in

Ontario. For all other provinces please call

1 866 247 7700.

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

2012 NGCOA Canada Golf Invitational Tournaments Chapter Date VenueSouthwestern ON August 20 Crosswinds Golf & CCEastern ON/Outaouais August 21 Equinelle Golf ClubBritish Columbia August 23 Predator Ridge Golf ResortAlberta August 28 D’Arcy Ranch Golf ClubAtlantic September 27 Maplewood Golf & CCCentral ON October 9 Eagles Nest Golf Club

2012 Golf Business Canada Conference & Trade Show November 15-17, 2012Deerhurst Resort, Huntsville, ONwww.ngcoa.ca/conference

2013 LONDON GOLF SHOW – Play Golf Ontario PavilionFebruary 23 & 24, 2013Western Fair District, London, ONwww.westernfairdistrict.com

2013 TORONTO GOLF AND TRAVEL SHOW – Play Golf Ontario PavilionMarch 1 - 3, 2013Metro Toronto Convention Centre, Toronto, ONwww.torontogolfshow.com

2013 OTTAWA-GATINEAU GOLFEXPO March 9 & 10, 2013CE Centre, Ottawa, ONwww.ottawagatineaugolfexpo.ca

2013 MONTREAL GOLFEXPO March 15 - 17, 2013Place Forzani, Laval, QC www.expogolf.ca

2013 ATLANTIC CANADA GOLFEXPO March 23 & 24, 2013Casino New Brunswick, Moncton, NBwww.golfatlanticexpo.ca

2013 WINNIPEG GOLF EXPOMarch 23 & 24, 2013Red River Exhibition Park, Winnipeg, MBwww.winnipeggolfexpo.ca

Check out your NGCOA Canada monthly E-Newsletter and www.ngcoa.ca formore details on NGCOA Canada Chapter Meetings, Allied Association andIndustry events.

Save up to 60% on yourHome & Auto Insurancepremiums!NGCOA Canada is pleased to announce that Golfmax

Insurance Plans has partnered with Economical Select

and Moore Mclean Insurance Group to offer members

and their full-time staff an exclusive Group Home &

Auto Insurance program. NGCOA Canada members and

their full time staff will now have access to some of the

most competitive Home and Automobile insurance

pricing in Canada. Golfmax Insurance Plans NEW Group

Home & Auto program can save policyholders up to

60% on their annual premiums.

With more than 120 years of Insurance experience,

Moore-McLean has grown into one of Canada’s

largest full-service independent insurance

brokerages. With more than 60 insurance

professionals, the team at Moore-McLean

focus on providing innovative and cost-

effective solutions for their clients. Proud

of its independence, Moore-McLean has

no equity or financial ties to any insurer.

Economical Select is part of the

Economical Insurance Group. Founded in

1871, Economical Insurance is one of the largest

property and casualty insurance companies in

Canada, providing quality home, automobile and

commercial insurance products to over one million

policyholders across Canada with a claims satisfaction

rate of 93% - best in class.

“In today’s competitive marketplace,

a good staff team is crucial to the

success of our members’ businesses.

Our NEW group home & automobile

insurance program will allow NGCOA

Canada members to provide a tax-free

benefit to their pros, superintendents,

food & beverage managers, and all full

time staff employed year-round at their

facilities. We are pleased to offer this

new program free with your NGCOA

Canada membership,” stated Nathalie

Lavallée, COO, NGCOA Canada.

P U R C H A S I N G P R O G R A M

Call for a quote today!

G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 6362 Fa l l 2 0 1 2 G O L F B U S I N ESS CA N A DA

The BESTinvestment you canmake for your business is to join the onlyAssociation in Canadathat focuses on theBUSINESS OF GOLF!

We can meet YOUR Needs

We have the strongestunited voice in the golf

industry with over 1300 members!

Government Relations

The NGCOA Canada has seen successful completion

of efforts to:

• Eliminate cart and equipment licensing in B.C.

• Establish an equitable municipal property

assessment formula in Ontario

The NGCOA Canada is currently representing the

needs of its members on issues including:

• Allowable tax deductions on green fees

• Pesticide legislation

• Water and conservation permits

• Fuel taxes

• Weather forecasting

NGCOA Canada has joined forces with

industry partners on various initiatives,

such as:

• 2009 Economic Impact Study to

illustrate strength of industry

• Provincial and Federal lobby days that

raised government awareness of the golf

industry

Purchasing Power

• Save on all aspects of your operation with the Golfmax

Purchasing Program

• Preferred pricing with over 220 suppliers. Opportunity

buys use the buying power of NGCOA Canada members

to provide one time deep discounts/ rebates on popular

products at select times

• Some courses report annual savings as high as $30,000

• Average yearly per member savings of $5200 –

far exceeding the cost of membership

• Calculate your annual estimated savings through the

on-line Golfmax Savings Calculator

• The more courses that utilize the Golfmax

Purchasing Program the greater the negotiating

power of the NGCOA Canada

Grow Your Business

Get Golf Ready in 5 Days:

• National adult player development program

proven to generate new golfers

• 100% of the golfers surveyed will continue to play golf

• They average 8 rounds played in their first year

• All marketing materials and course curriculum

provided FREE to all NGCOA Canada members

Take A Kid To The Course July 9-15, 2012:

• National junior and family grow the game program

• Over 650 member facilities participated in 2012

• All marketing materials provided FREE to members

NGCOA Canada Membership What’s In It For You?

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA

Regional Representation AndPromotion

• 8 regional chapters across Canada

• All NGCOA Canada chapters have regional

representation at the national board

• Regional initiatives to meet your needs including:

Spring Warm Ups

Golf Invitationals

Chapter Meetings

Golf Shows

Golf Maps, Golfer’s Red Books, Golfer’s

Green Cards and so much more!

Resources At Your Fingertips

• Annual Golf Business Canada Conference

& Trade Show

The industry unites with over 500

leaders in one place

• Award winning Golf Business Canada

Magazine with educational content for all your

departments

• Monthly E-Newsletter with timely national, chapter

and industry updates

• Powerful benchmarking tools available through the

Golf Research Centre

• Partnership with the PGA of Canada on Get Golf

Ready, Golf Business Canada Conference & Trade

Show, the Rounds Played reporting system and Take

A Kid To The Course

G O L F B U S I N ESS CA N A DA Fa l l 2 0 1 2 65

Read And Act On Crisis Management 101I just finished reading another excellent issue of GolfBusiness Canada. The article on Crisis Management101 particularly caught my attention. As the ManagingGeneral Agent for the Golfmax Insurance Program forthe past 15 years, I have seen my share of large property and liability losses. While no one can dis-count the importance of proper insurance, the peopleI have all spoken to all agreed that they had no ideahow difficult it would be to deal with a devastatingclaim. One never believes it can happen to you. Thisis an article to read and act on. Get that plan in place.It will make a terrible situation easier to deal with.Jim RitchieMoore-McLean Insurance Group Ltd.

Great Job On ‘Timing Is Everything’ Once again the team at Golf Business Canada has putforth an outstanding issue. It is always a must read forme as soon as the issue arrives, and many of my staffhave found the articles very informative. Of particularinterest from the summer issue was the article“Timing is Everything.” It will really help our club tofine tune our emergency preparedness plan. Greatjob!Rod UhllSparwood Golf Club, Sparwood, B.C.

Letters to the Editor

Defibrillator Worth Every PennyAfter reading ‘Timing Is Everything,’ it reminded methat ten years ago I purchased a defibrillator unitthrough a program called Heart Zap headed up by adoctor in our area. A few weeks later I received a callsaying a golfer had collapsed on the 4th hole. 911 wascalled, I grabbed the defibrillator, jumped on a cartand raced to the location. The golfer as it turned outwas a long-time member of our Club and was having a heart attack. I followed the training and the defibrillator audio instructions and ended up shockinghim 7 times.

Our long-time member recovered, played golf fora few more years and lived an additional five yearsbefore succumbing to other health issues. His wife visited us not long after his passing and thanked usfor the extra time our actions and the defibrillator hadgiven her husband with their family. Although expensive at the time, if I never use the device again,the purchase of the defibrillator was worth everypenny. Dean HarringtonHigh View Golf Course, Powassan, ON

Crisis Management - When Animals AndCustomers Come Together! In a recent raccoon event at my property I learnedthat handling a situation well is not always enough. Iam happy to say my staff acted professionally andmanaged to keep 600 school aged kids safe while afamily of raccoons was discovered cornered and indistress in their midst. Although the young guestswere all protected and the family of raccoons was notharmed by us, I was unprepared for the backlash froma few animal activists who posted inflammatory andsomewhat inaccurate information on Facebook andeven submitted an online letter to the editor in a localpaper.

Fortunately, that misinformation only resulted in3 phone calls by angry readers and after speaking tothem personally and assuring them that the matterwas handled with the utmost care, they were all satisfied with our response. The important reminderof this event is that Crisis Management has twoaspects: dealing with the situation and managing theinformation and perception as a result of the crisis. Alon ShatilEast Park Golf Gardens, London, ON

What’s Your Opinion?Let Us Know! Golf Business Canada is your magazineand any input, suggestions and feedbackon our articles is always welcome! Emailyour thoughts to Shawn Hunter,Managing Editor at shunter@ngcoa.ca.

64 Fa l l 2 0 1 2 G O L F B U S I N ESS CA N A DA

New MembersApril 21, 2012 to July 24, 2012

The NGCOA Canada Board of Directors welcomes the following members to theNGCOA Canada TEAM!

AlbertaBlue Devil Golf Club

Hunters Green Golf Club

Atlantic ProvincesPine Needles Golf & Country Club

Central OntarioColumbus Golf and Country Club

Haliburton Highlands Golf Club Landings of Willow Creek Golf Course

Lidlock Golf Club The Links at Monck's Landing Golf Club

The Rock Golf Course

Eastern Ontario & OutaouaisAmherstview Golf Course Champions Nest

PrairieMinnewasta Golf & Country Club Moonlake Golf & Country Club Silver Hills Golf Resort Winkler Centennial Golf Club

QuebecClub de Golf de Murray Bay Inc. Club de Golf Ste-Marguerite de Sept-Îles Quebec

Southwestern OntarioDover Coast

CORPORATEVan Houre Coffee Services Inc. British ColumbiaEmployers First Inc. Central OntarioECHO Power Equipment (Canada) NationalJacobsen NationalStarting Time (My mini Golf) National

Call today tobecome a member

Call Jim Thompson, Director, Member Servicestoday at 866-626-4262

to discuss membership with the NGCOA Canada or visitwww.ngcoa.ca to join today!

“I find the NGCOA Canada more valuable each year as I strive to become a better

General Manager.”

Greig Burnie, General ManagerArnprior Golf Club

Arnprior, ON

MEMBERS’

MEMBRES

Clubhouse

Pavillon des

NGCOA CANADA