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Domus academy an insight on the evaluation of car interiors
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an INSIGHT on the EVALUATION of CAR INTERIORS Pelin ATASOY Domus Academy Introduction to Car Design Summer Course
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I conducted a 1-day workshop at the Domus Design Academy Automotive Design Summer Course on July 2010. The project was developing a Concept Design for Milan Taxi vehicle, which will be in service at the Expo 2015. It was a quite inspirational and unique experience for me as well as for the students, as the participants varied 18 to 40 years and from diverse backgrounds being student, designer, engineer and educator. Following a short lecture on the methods of user requirements and perceived quality analysis, we conducted a hands-on research by comparing 4 different taxi vehicle models that are in use in Milan. Based on the contextual observations and interviews with users, we discussed on the problematic areas and potential solutions.
Transcript of Domus academy an insight on the evaluation of car interiors
an INSIGHTon the EVALUATION ofCAR INTERIORS
Pelin ATASOY
Domus AcademyIntroduction to Car Design Summer Course
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Pleasant boring Safe High-End
STRONG Comfortable
Luxurious
Creating Value for User Experience
....by Design
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Academy
An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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User Research – why we do it?
Automotive industry:
Competitive market Added value Multi-disciplinary design team Long project development process Long product lifecycle
Understand the user...
Requirements, dreams, wants & needs
Create design value
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An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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User Research – why we do it?
Researcher’s role:
implicit explicit
Lead the influence of the designer Define and clarify the design problem Give focus points to the designer Help the designer to understand and
emphatise with the user
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An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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Understanding Users
“Car” means different things to different users; or to the same user in different stages of use...
A means of transportation Vehicle for carriage Shield Comfort zone Status and personality
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An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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Understanding Users
A taxi is......for the passenger; A car with a driver which you hire when you need A means of comfortable and fast transportation
...for the taxi driver... His workplace An instrument which he maintains so attentively
to earn money His personal space where he spends his whole
day... An essential belonging
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Perception
Cognition
Evaluation
PreviousExperien
ces
Understanding Users...for Automotive Interior
DesignHow can we build an analytical approach to
analyse user expectations and transform them into design requirements?
User Experience Design Requirements
Pleasant Boring Safe STRONG Comfortable
DimensionsColor
TextureVolume
Visual detailsBasic/additional features
Designer
26/7/2010An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus
Academy
An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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Quality of User ExperienceUser’s Product Evaluation Process
Perception
Cognition
Evaluation
PreviousExperience
s
Evaluation Criterion
Other Evaluation Criteria
. .
.
User Requirements
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An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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User Experience Quality
Types of user inspections:
Cognitive: you know what you need to look based on the overall image of the producteg. reachability of the controls,
safety systems in the car
Sensual: It feels like...eg. Grip of the steering wheel that gives a feeling of power
Color that makes you feel spaciousSound on the door tat makes you think the
vehicle is safe
Perception
Cognition
Evaluation
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An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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Experience Quality Structure
Pleasant Boring
Safe STRONG Comfortable
Product systems
Product Components/ Parts Experience Qualities
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An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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Experience Quality Outcomes
Color use Roominess Easy to Clean
Height of the seat Visibility Safety
Materials High Quality Easy to Repair/Replace
Tresholds & Tensions
IDEAL EQUILIBRIUM=
SATISFACTORY PRODUCT
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An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
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Methodological Approach
Interviews
Keywords and criteria
Scale Development
Define & Classify How Car Interior Parts Relate to Experience Qualities
Define the Design Specifications Regarding the Evaluation Concepts
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MILANO
?
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CONTEXT
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TAXI VEHICLE
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FACILITIES FOR THE PASSENGER
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FACILITIES FOR THE PASSENGER
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INFORMATION FOR THE PASSENGER
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DASHBOARDAND DISPLAYS
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DOCUMENTS/LICENSES
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CENTER CONSOLE USE
