Domino's pizza digital marketing strategy
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Transcript of Domino's pizza digital marketing strategy
![Page 1: Domino's pizza digital marketing strategy](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ac0acaf795979438b55eb/html5/thumbnails/1.jpg)
Taylor Cohn
New Media
Marketing
Strategy
![Page 2: Domino's pizza digital marketing strategy](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ac0acaf795979438b55eb/html5/thumbnails/2.jpg)
- Domino’s delivered 400 million pizzas last year (that’s a pizza for every man, woman and child in the United States)
- Over 9,000 stores in 60 different countries
A Multinational Brand:
![Page 3: Domino's pizza digital marketing strategy](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ac0acaf795979438b55eb/html5/thumbnails/3.jpg)
Multinational Brand
Community Pizza Place
Try a slice of new ideas:
![Page 4: Domino's pizza digital marketing strategy](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ac0acaf795979438b55eb/html5/thumbnails/4.jpg)
Become #1 pizza on college campuses!
Become #1 pizza on college campuses!
![Page 5: Domino's pizza digital marketing strategy](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ac0acaf795979438b55eb/html5/thumbnails/5.jpg)
TARGETTarget:
![Page 6: Domino's pizza digital marketing strategy](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ac0acaf795979438b55eb/html5/thumbnails/6.jpg)
- Localize Social Media Efforts
Plan of action:
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-“Spartan Friendly” Deals
Plan of action:
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- Create Google AdWords Campaign
Keywords:
•East Lansing Domino’s Pizza
•MSU Pizza
•East Lansing Pizza Delivery
•Michigan State Pizza
•Late night pizza
Plan of action:
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•Social Media: $0
•Google AdWords/day $33.96-
$41.51
Projected budget:
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1. Establish local social media presence
2. Create Google Adwords campaign3. Increase all efforts during
back-to-school months
Timeline:
![Page 11: Domino's pizza digital marketing strategy](https://reader033.fdocuments.in/reader033/viewer/2022061119/546ac0acaf795979438b55eb/html5/thumbnails/11.jpg)
Metrics of success:
•Post to social media daily
•Monitor ‘likes’ and followers
•Use Google AdWords tools of measure