DOMINO’S

PIZZA GROUP

PLC

CUSTOMER ENGAGEMENT SUMMIT

8 November 2016

Enjoying pizza

US Brand – leading pizza delivery company in the world

DPG Master Franchisee for UK/ROI/Switzerland

JV Partner in Germany/Norway/Sweden/Iceland

FTSE 250 Public Company – Market Cap £1.7 bn

Domino’s Pizza

Group 10yr history: store count, system sales and group profit

451

501

553

608

665

720

775

825

861

916

0

100

200

300

400

500

600

700

800

900

1000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

UK & ROI store count

UK & ROI store count

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

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900.0

1000.0

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Underly

ing p

rofi

t £m

Systm

esa

les £

UK/ROI sales & Underlying profit (£m)

UK & ROI System sales UK & ROI Underlying operating profit

Facts about Domino’s Pizza (Nina)

35,000 People across 980 stores in UK and Ireland

85 million pizzas a year

14 million app downloads

Our busiest day is Valentine’s Day

We recently acquired stakes in Iceland, Sweden and Norway franchises

Planning to reach 1,600 over next five years

Domino’s interesting facts

Competition more dynamic than ever

TRADITIONAL FRESHER

& BETTER

CHOICE RESTAURANT

QUALITY

Domino’s UK today

Domino’s has doubled its share of overall UK Restaurant market since 2008

Delivery market is growing at an 11% per annum rate over last 3 years

Domino’s has grown share in this rising category

Domino’s has market-leading spontaneous awareness

Domino’s is recognised by industry observers as the leader in digital ordering

Industry experts credit Domino’s with consistent and efficient operations

Last year we generated £574.3m on-line sales

Q1-3 Total UK&ROI £504.9m online sales, 22.9% yoy

2015 - £100k in 7 minutes

2013 - £100k per 13 minutes

2013 - £100k per week

2001 - £100k per month

1999 - £100k per annum

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

13.9 19.5 31.855.1

79.6

126.4

186.6

268.6

337.9

440.4

574.3

Social

Mobile display

Tablet app

Digital content

New site

Responsive web

Mobile app

Mobile web

Generated £763m from mobile commerce in six years

Q1-3 Total UK&ROI £323.4m online sales, 33.4% yoy

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

£344.6

£217.1

£129.9

£50.6

£16.6£4.1

Lessons learnt

at Domino’s

Organisational not department priority

Accelerate change – do not resist the inevitable

Balance digital marketing with traditional marketing

Be bold!

Convenience is king Customer in control Top of mind

Simple customer insight

Business operating models

End to end assessment

Forward looking

Recognise change is not slowing

Flexibility of inventory deployment and fulfilment

Critical review of whole customer journey including:

Click ‘n’ Collect

Order progress

New entrants will set the pace

Investors recognise the need for change and can support long term thinking

Implications for leaders

Be a learning leader with blinkers offand wide purview

Think as a customer – be a customer – talk to digital natives

Use data to drive decision-making in active ways

Do not resist change – update infrastructure boldly

Be open to new ideas – accept failure risk

Understand Cyber risk and be prepared for disaster

Summary

On-line is key to business growth in Domino’s

Customers do not recognise channels

Transition shows no sign of slowing

New entrants e.g. Just Eat, Deliveroo fuelling trend