Dominick Moxon-Tritsch Head of EMEA Public Policy Brussels, 1 April 2014.
-
Upload
milton-bennett -
Category
Documents
-
view
215 -
download
0
Transcript of Dominick Moxon-Tritsch Head of EMEA Public Policy Brussels, 1 April 2014.
Dominick Moxon-TritschHead of EMEA Public Policy
Brussels, 1 April 2014
ONE TAP TO RIDE RELIABLE PICKUPS
CLEAR PRICING
CASHLESS & CONVENIENT
FEEDBACK MATTERS
SPLIT YOUR FARE
HOW DOES IT WORK?
WHY IS UBER INNOVATIVE?
• Technology: Puts GPS technology at the heart of Uber’s business, making it safe and efficient for passengers and drivers
• Consumers: tap, book, check, pay all in one app
• Drivers: better access to more passengers with guaranteed payment
• Competition: new technology enhances passenger choice and driver efficiency
• Economy: technology-enabled choice helps small business grow
• Environment: reducing idling limos improves their efficiency
WHY DOES INNOVATION ENCOUNTER PROBLEMS?
• Blocks to innovation are not new!• 1635: Thames Watermen got the King to ban the Hackney
Carriage that ran parallel to the Thames
• 1860s: ‘Locomotive Acts’ (‘red flag act’) cut car speeds to 2 mph in towns and required a man with a red flag or lantern to walk 60 yards in front of each vehicle.
• Innovation challenges the status quo…• Machiavelli (The Prince): ‘the innovator has for enemies all those
who have done well under the old conditions, and lukewarm defenders in those who may do well under the new.’
• …and rent-seeking behaviour• Rent seeking from Adam Smith to Public Choice Theory:
manipulation of politics / regulation to capture income• Innovation reduces rents and undermines rent-seeking activity
UBER IS GOOD
• For consumers • Easy-to-use ordering system using GPS technology• Transparent pricing• Quick, convenient, cashless payments
• For safety• Thorough driver vetting process• Restricted access for drivers to the platform• Visibility: in advance you see the driver and vehicle that is picking you up;
driver knows who is being picked up
• For drivers• Objective trip allocation based on geolocation• Reliable and clear payments• No fixed fees
• For cities• Significant reduction in drunk driving• Transparency aids local revenue authorities• Reduced overall number of vehicles
a
UBER @UBER UBER.COM
Thank you!