DOMINICAN REPUBLIC

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DOMINICAN REPUBLIC Jennifer Terrero Victoria Feliz

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DOMINICAN REPUBLIC. Jennifer Terrero Victoria Feliz. Do you believe in a Brilliant Future waiting for all of us?. THE PROBLEM. PEDRO, 4 YEARS OLD LAST MEAL: NO OFTEN ENOUGH. JOSE, 2 YEARS OLD LAST MEAL: 2 DAYS AGO. MARIA, 5 YEARS OLD LAST MEAL: UNKNOWN. - PowerPoint PPT Presentation

Transcript of DOMINICAN REPUBLIC

Page 1: DOMINICAN REPUBLIC

DOMINICAN REPUBLICJennifer Terrero

Victoria Feliz

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Do you believe in a Brilliant Future waiting for all of us?

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JOSE, 2 YEARS OLDLAST MEAL: 2 DAYS AGO

MARIA, 5 YEARS OLDLAST MEAL: UNKNOWN

PEDRO, 4 YEARS OLDLAST MEAL: NO OFTEN ENOUGH

THE PROBLEM

HOW ABOUT NOW… DO YOU GET IT?

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16% extreme poverty

21% destitution

+100,000 children chronic malnutrition

In Dominican Republic…THE FACTS

Most of them, ask for money at streets and suffer child abuse to early age.

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Together we can end hunger...

THE CAUSE

1. Reduce hunger level in Dominican Republic.

2. Generate attention around the issue.

3. Enhance Quala’s social responsibility profile.

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‘’GIVE HOPE, GIVE SOUP…’’KEY MESSAGE:

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1 soup purchased

100% nutritive soupProvide a balanced dietReplace one meal a day

1 soup donated 1 less hungry

child

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Dominican mothers over 20, who understand that good nutrition make a healthy child.

• Primary target: married, well educated, upper income.

• Secondary target: our brand target, local-popular consumers.

Mothers see their own children in every child. Providing your child the best nutrition is a tremendous satisfaction. When a mother sees a malnourished child that evokes her deepest maternal instinct.

TARGET AUDIENCE INSIGHT

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OBJECTIVES• Raise

awareness • Spur action

Positive Optimistic

Familiar Trustworthy

TONE OF VOICE

• Print (name, logo, OOH)

• Product placement• Promotion• Mobile apps • Social media platforms• Influencers (high-profile

celebrities, events, restaurants, etc.)

DELIVERABLES KPIS

100,000 soups50 participating companies

5,000 app downloads1,000,000 tweets/likes

Budget: US$ 500,000.00

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‘’GIVE HOPE, GIVE SOUP…’’

‘’Changing the world, dear Sancho, is not foolishness

or utopia, but justice’’

Miguel de Cervantes

Let us help children have a brighter future.