DoMination - July 2013

D OMINATION

JUL

Y 2

01

3

NEWSLETTER FROM DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE

VOLUME-IV ISSUE-05

Contents Faculty Advisor

Dr. R.L. Dhar

Team DoMination

Abhay Kumar

Arun George

Nilaya Shankar

Priyank Singhal

Rohan Krishnan

Saurabh Paul

Sharad Srivastava

Designing Team

Ritesh Kumar

Sabhariswaran P

Saurabh Patel

DEPARTMENT OF MANAGEMENT STUDIES INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE

………………………………………………………02 | DOMINATION, JULY 2013

Roorkee - 247 667, India Tel: +91-1332-285014, 285617 Fax: +91-1332-285565 Email: [email protected]

04

08

15

18

11

7

12

4

15

Green Olympic

Dream

s In M

y Dre

am

11

Success Story

21

18

15

22

DoMS-Da-Evince

15

mailto:[email protected]?subject=Feedback

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Editorial ………………………………………………………

03 | DOMINATION, JULY 2013 DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE

- Regards

Team DoMination

Dear readers,

As it is the month of Ju-

ly, the rain God has finally

started showing mercy amidst

the blistering heat. With the

new wave of excitement and

euphoria in the new session,

we present you with another

edition of DoMination.

This edition has several

thought provoking articles from

a diverse range of topics. The

cover story is on the China un-

der the new leadership. It is a

nicely written article jointly

written by Nilaya Shankar and

Kshitij Vohra which talks about

the major challenges and fu-

ture roadmap. We also have an

interesting piece on how the

concept of sustainability is ap-

plied to a sport event in the

Perspective section. The idea is

captured in the “Green Olym-

pics” by Rohan Krishnan.

The third world is no

longer a third world. There is a

new wave of nations that are

coming up and making their

marks. Sharad Srivastava dis-

cusses such a club, the group of

Mexico, Indonesia, Nigeria and

Turkey, also known as MINT

countries in Economic section.

Their relative positioning vis-a-

vis BRIC countries are also ex-

amined.

Apart from these stimu-

lating articles, DoMination also

has an interview of Anup

Shukla, a 2010 alumnus of

DoMS and currently working as

a brand manager at HCL. It also

has success story of Paresh

Sheth, CEO of indus1ad-

vantage. He also visited our de-

partment as a guest speaker.

These will be helpful to provide

a firsthand account of the in-

dustry.

Domination has a full

share of its fun quotient as

well. It has another round of

quiz for those who love brain

teasers. A beautiful poem

“Dream in My Dreams” by San-

dip Das is like icing on the cake.

We hope that the cur-

rent edition is liked by you. As

we are constantly trying to im-

prove the magazine, you guid-

ance and support are most wel-

come. Please feel free to write

to us for any suggestions and

comments. Happy Reading....

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Cover Story

Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie

04 | DOMINATION, JULY 2013

Almost all countries around the

world are perturbed because of

one issue, which is slowing the

growth rate and so is China.

With the recent change of

power at the helm in China, the

whole world hears one slogan

loud and clear- Voice of the

Chinese dream!!

Let’s first discuss what

the challenges of the new lead-

ership are. China is undergoing

tumultuous changes viz. social

problems, corruption, slowing

economy, environmental ruins,

land grab etc. These are caus-

ing tempestuous uncertainty

and annoyance amongst Chi-

nese people. In this complicat-

ed situation it is very tricky to

combine political stability with

economic growth. In coping

with the problem, Mr Xi can

give more political freedom,

clamp down on disgruntlement

and discover the new Chinese

dream. The response to these

problems will determine the

valour of the new Chinese lead-

ership. Issues which require im-

mediate attention of new lead-

ership and its solution are:

Change the Economic Model:

China has moved way ahead on

development, reduced poverty

and is now considered only se-

cond to America, however it

needs to radically overhaul its

economic model to once again

embark on the path of rapid

growth, which in recent times

has slowed down. Chinese have

pegged currency value due to

which it is unable to access the

actual state of its currency vis-à

-vis dollar. Thus, China needs

economic reforms like currency

pegged to the market and open

market economy to sustain the

current level of development.

Demographics and rising ex-

pectation: Chinese fertility rate

has gone down mainly because

of the one child policy. This is

China Under New Leadership

creating demographic imbal-

ance and ultimately leading to

more of the adult population

which will culminate into aged

population after some years.

So, what China requires is

awareness and self control and

not coercive control. Currently,

China has a huge young popu-

lation. The Young population of

China has access to the inter-

net, foreign education etc. The-

se facts are leading to more de-

mand from the youth and thus

rising expectations. The expec-

tation is not only economic but

also political in nature. In order

to accommodate the rising ex-

pectations China needs to open

window of opportunity for

young population.

Inequality: Chinese have made

rapid progress in the last dec-

ade, which has been rightly

dubbed as the miracle decade

for China. But the growth has

not been uniform. It is creating

more rural- urban divide, rich-

poor divide etc. Inequality has

risen to such alarming figure

that politicians are worried that

it may cause social disturbance.

Though the government has

taken steps like health care re-

form and housing to obliterate

the inequality, due to the huge

size of China and corruption,

things are moving at a slow

pace. The inequality problem is

so acute that it requires a 360

degree solution to problems. In

order to tackle it, China needs

to tackle corruption, do equita-

ble development, use of more

ICT etc.

Environment: The toughest job

for a developing nation is to

maintain equilibrium between

economic and environmental

considerations. Both need to

be balanced for sustainable de-

velopment otherwise every-

thing will go awry. Already, the

environment malady has

sounded the alarm bell with 20

of the top 30 polluted cities of

the world being in China. River

water is also getting polluted at

an alarming rate; number of

vehicles on the road is increas-

ing. Besides, China’s main

source of energy is coal and it

is one of the largest importers

of energy which is causing a lot

of environmental damage. If

China wants sustainable devel-

opment then it needs to rapidly

switch over to renewable

sources of energy.

Chinese Reform Agenda

- From Population Divi-

dend to Talent Dividend: China

has a huge population from

which it can reap population

dividend but with the changing

global scenario and an aspira-

tion to reach to the top and

surpass USA, it needs much

more. China like the USA is

now concentrating on talent

management which it can uti-

lize in future to emerge as the

number one economic power-

house.

- From “Made in China”

to “Created in China”: Till now

because of cheap labor China

has been the world’s manufac-

turing hub. This certainly gave

a much needed boost to China

and helped it take millions out

of poverty. However if China

wants to take next stride and

wants to stay ahead in the race

then it has to change the tag to

“Created in China”. China is

now focusing more on R&D so

as to create more products in

China.

- From Attracting Finan-

cial Capital to Attracting Human

Capital: China is the number

one destination in FDI. But, un-

der Xi Jinping if China wants to

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realize what is touted as the

“Chinese Dream” then it has to

start attracting Human Capital.

This calls for a shift from In-

vestment-Driven Economy to

Talent-Driven Economy.

- From Hardware to Soft-

ware: China is generally known

for hardware. But China’s

Achilles heel is its software. In

spite of being aware that it lags

in software, the country is not

able to do much with it. As

software is one area which re-

quire comparatively very less

infrastructure in terms of land

and can reap good returns. So

it can be a fantastic proposition

from the Chinese point of view.

- From emphasis on Sci-

ence & Technology Innovation

to both S&T and Social Innova-

tion: Last few decades have

seen a major revolution on sci-

ence & technology Innovation

grant. Chinese universities are

churning out graduates in huge

numbers and many Chinese

are getting education overseas.

They also have access to the

internet and now they have

their own internet search en-

gine Baidu. All these have re-

sulted into large expectation

on the part of Chinese people.

The people now want much

more freedom, not only eco-

nomic but also political. So, in

order to adjust to these chang-

es and prevent and major so-

cial upheavals in future China

has started focusing on Social

Innovation so as to meet the

rising expectation of the mass-

es along with maintaining the

fabric of the Chinese system.

- From relying on domestic

talents to relying on both do-

mestic and international tal-

ents: Till now China has been

majorly a closed economy. It

has primarily relied on the do-

mestic talent to support eco-

nomic growth. But if China

wants to emerge as a world’s

R&D center and go for what is

called as “Created in China” it

has to open up to international

talent like USA.

- From Resources Driven Econo-

my to Knowledge-Driven Econ-

omy: Resource is lasting but

knowledge is everlasting. So, if

an economy focuses on

knowledge instead of re-

sources it is similar to going for

renewable sources of energy

vis-à-vis non-renewable. Like

renewable resources,

Knowledge driven economy

will be unending as it will put

the economy in an autopilot

mode. USA is able to sustain its

economic powers only because

of the knowledge economy.

The challenges are many but

so are the opportunities. If Chi-

na is able to cope up with

them and maintain its pace, it

can very well achieve its de-

served place. The future is un-

certain but not uncontrollable.

All eyes are on the dragon. Will

it awaken?


By-

Kshitij Vohra

[email protected]

Nilaya Shanker

[email protected]

mailto:[email protected]

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Perspective ………………………………………………………



Green Olympic


It is very evident that in

the present day and age, terms

like Lower Carbon Footprint,

Sustainable Development and

Renewable Energy have gained

considerable importance. The

question is, why? Have you ev-

er wondered why every busi-

ness and every innovation, no

matter what field it emerges

from, has a “Green” aspect as-

sociated with it? With increas-

ing levels of pollution, increas-

ing Green House Gas Emis-

sions, a cause for concern has

emerged for the future genera-

tions.

What is a carbon footprint?

A carbon footprint has

historically been defined as

"the total set of Green House

Gas (GHG) Emissions caused by

an organization, event, product

or person.” It is frequently ex-

pressed in terms of the amount

of carbon dioxide, or its equiva-

lent of other GHGs, emitted.

Most of the carbon emissions

for the average US household

come from "indirect" sources,

i.e. fuel burned to produce

goods separate from the end

user. These are differentiated

from emissions which arise

from burning fuel directly,

commonly referred to as

"direct" sources of the consum-

er's carbon footprint. The miti-

gation of carbon footprints

through the development of

alternative approaches, such

as the use of solar or wind en-

ergy represents one way of re-

ducing a carbon footprint and

is often known as Carbon Off-

setting.

Scholars suggest that

the most effective way to de-

crease a carbon footprint is to

either decrease the amount of

energy needed for productio or

to decrease the dependence on

carbon emitting fuels. With or

to decrease the dependence on

carbon emitting fuels. With

http://en.wikipedia.org/wiki/Carbon_dioxide

http://en.wikipedia.org/wiki/Solar_energy

http://en.wikipedia.org/wiki/Wind_energy


http://en.wikipedia.org/wiki/Carbon_offsetting

http://en.wikipedia.org/wiki/Carbon_offsetting

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Green Olympic

DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 08 | DOMINATION, JULY 2013


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the above information it is ob-

vious that in order to reduce

the emission of carbon we

need to adopt the use of ener-

gy sources which are sustaina-

ble and reduce the emission of

carbon.

So what is sustainable

energy? What are the alternate

sources of sustainable energy?

Sustainable energy is

the sustainable provision

of energy that meets the needs

of the present without compro-

mising the ability of future gen-

erations to meet their needs.

Technologies that encourage

sustainable energy com-

prise renewable ener-

gy sources, such

as hydroelectricity, wind ener-

gy, solar energy, geothermal

energy, tidal power, wave pow-

er and technologies designed

to improve energy efficiency.

Many of the sources men-

tioned above have been effec-

tively put to use at one of the

biggest sporting events the

world has ever seen. If this

turns out to be a success which

it will, it could be a huge step

towards a greener planet that

we seek.

There is always excitement

when the Olympic Games turn

up once every four years. There

are many great sports to watch

that we do not usually get to

see, lots of information about

countries and athletes that we

would not otherwise hear and

fascinating characters and dra-

mas that unfold over the three

weeks.

Last year there was

more excitement to watch as

the London Olympics become

the most sustainable, “green”

Olympic Games to date, and a

model for sustainability long

after the Olympics have gone.

This was experienced when the

Seattle World’s Fair was de-

signed to be a permanent im-

provement for the city — a

new community center for the

new century — and it was very

successful. But the London

Olympics had the advantage of

50 additional years of

knowledge of sustainability and

the needs of our planet. With

77,000 athletes, plus all the

coaches, support teams, fami-

lies, judges, organizers and

hosts, one can only imagine the

nightmare of trying to do any-

thing new. Wisely, they set up

an independent commission to

watch over and guide all things

sustainable, which had been

working since the Games were

awarded to London in 2004.

They addressed five are-

as of sustainable life with the

Games:

Climate change, includ-

ing the goal to reduce the car-

bon footprint of the Games —

a huge challenge when you

consider all the construction

and all the travel involved. The

carbon footprint was being

measured, from the green con-

struction phase through energy

use during the Games. The Ve-

lodrome track, for instance,

was built from sustainable FSC

certified wood and was a 100

percent naturally ventilated

building. Also Olympic Delivery

Authority (ODA) achieved a 47

% reduction in carbon emission

if Olympic was built traditional-

ly. When they couldn’t fit in a

wind turbine on the site to

http://en.wikipedia.org/wiki/Sustainability

http://en.wikipedia.org/wiki/Energy

http://en.wikipedia.org/wiki/Renewable_energy

http://en.wikipedia.org/wiki/Renewable_energy

http://en.wikipedia.org/wiki/Hydroelectricity




http://en.wikipedia.org/wiki/Efficient_energy_use

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Green Olympic


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produce their power, they de-

cided to offset some power us-

age by retrofitting energy-

efficient solutions in homes and

schools in the community, a so-

lution that will have great conse-

quences in the future. For the

first time, no cars were per-

mitted on the Olympic grounds;

people had to leave their cars

outside the city and use public

transportation. The transporta-

tion infrastructure of London

was upgraded, which will im-

prove their public transport for

decades to come, as well.

Waste for the landfill was

drastically reduced. The goal

was for zero-waste Games, an

amazing goal, to be achieved

with excellent management

practices and by promoting long

-term changes. It was a mix of

composting, recycling and re-

duced packaging on the site, and

garbage was processed to look

for recyclables, compostable,

and other items that can be kept

out of the landfill. There was

also a huge educational oppor-

tunity there; think of all the

Olympic participants who learnt

about the importance of

“reduce-reuse-recycle,” and

would hopefully re-think their

actions at home. This would

have worldwide implications.

Biodiversity is a key element of

sustainability. Their goal was to

conserve the biodiversity pre-

sent, both in the natural world

and in the human presence.

But they went beyond that by

creating new urban green

spaces and making it possible

for the diverse humanity to

spend time in nature during

their stay.

Inclusion of all was not auto-

matic at the Olympic Games.

Their goal was to assure access

for all and to celebrate diversi-

ty. This reaches out to the fu-

ture life of the location of the

Games in East London.

Prior to the Olympics, the loca-

tion was a particular industrial

area that was very poor econo-

my. The rivers running through

the area were polluted and a

lot of the land was contaminat-

ed. There was even a huge

stack of refrigerators there,

ones that no one knew what to

do with them. We had some

bad Superfund sites there, but

this contamination of the Earth

goes back to the industrial days

of Victorian England.

After the Games, this

community would not simply

have many usable, sustainably

built arenas or community

gathering areas. It has thou-

sands of affordable apartment

homes, also sustainably built

and energy-efficient. The rivers

had been cleaned up. New

parks and green areas had

been established. Small busi-

nesses were also revitalized.

They wanted to create a better

community with walk-able

neighborhoods, but did not al-

low developers to drive out the

working-class people who live

there. Their goal was not to

create a gentrified district for

the privileged, but to improve

the infrastructure of the com-

munity for the people who

were already living there.

Healthy Living is the fifth

sustainability theme. That seems

a given for any Olympic Games,

since the focus is on athletics

and active lifestyles. Many of us

get inspired to take those run-

ning shoes or tennis rackets out

of the closet and put them to

use again. But their goal is to

make that a sustainable part of

the U.K. life.

A healthy lifestyle in-

cludes living within the limited

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Green Olympic


By-

Rohan Krishnan

DoMS, IIT Roorkee (2012-2014)

[email protected]

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resources of our planet. Eating

well, being physically active in

the outdoors, and improving

our physical environment will

improve our own quality of life,

our well-being, and our happi-

ness. This, too, is something I

hope will spread throughout

the world. The Olympic Games

were inspiring on so many lev-

els; this year we can also look

forward to being inspired to be

sustainable citizens of Earth.

The Future of this planet lies in

the hands of its present gener-

ation. Let us learn about this

creative cause and try to apply

this wherever we can in our

daily lives. A little contribution

from each of us could go a long

way in saving our planet. So let

us “Wake Up and Drive”.

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Chlorophyll ………………………………………………………Its wise to learn, its GOD like to create



One day

I heard a melody from a long distance

May be it should be a known tune,

It may tune of mourning or must mourning

I guess the distanced tune…

Hold it on my ear

And kept it in my heart

One night

I threw all my dreams

High above the sky

All went into oblivion,

excepting one.

It came unstuck

I did not allow it fall

To the earth.

Took it on my palm

And kept it in my heart

Years after I opened my heart

And saw it again in my heart...

I still have that Dream

In my Dreams..........

And don't ask me why,

Just don't ask me why...

By-

Sandip Das


[email protected]

Dreams in my Dreams



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Qutopia ………………………………………………………

It’s Exquizite, Kills your Quriosity and adds to your Quizdom. Need we say more? ‘Qutopia’ – A Utopia of the best Biz Quiz Tidbits to wreck your brains! Rush in your answers to [email protected] before 10th August, 2013. The winner will have their names published in the next issue. Also, person getting the high-est score in every quarter of the year will get a gift voucher. Answers in the next issue of DoMination.

Section A (1 Point for each correct answer)


1) This school has produced one PM, 9 cabinet ministers, 3 chief ministers and a host of other

CEOs and chairmen of various Indian and international companies. Which school is this?

2) What is the name of the first cold drink in India, started in 1949?

3) A market which has only one buyer and a number of sellers is known as ……………………….

4) X is a financial institution started in 1911 and was one of the first of its kind to be wholly

owned and managed by Indians.

5) Combining Biometric, Anthropology and Information technology together, the first human

DNA bank of Asia is set up in this state capital. Name the city.

6) This company was started with 14 jets and 389 employees. It is also famous for bringing a

Hollywood flick to life by helping a 13 foot shark reach the studio. Identify the company.

7) In 2004, Forbes named her as the first person to become a US dollar billionaire by writing

books, second richest female entertainer and 1062nd richest person on earth. Who is she?




………………………………………………………

Qutopia ………………………………………………………


Section B (2 Point for each correct answer)


1) Identify the logo

2) Identify the movie by below picture.

4) Identify the person. This man is one of the most

popular singers of 20th century and also referred as

“King of Rock and Roll”.

3) Identify this famous festival of Spain, held

on last Wednesday of August.


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Qutopia ………………………………………………………



Section A

1. Maruti Omni

2. A. R. Rahman, Sivamani

3. Durand Cup, India

4. Centre for Development of Advance

Computing (C-DAC)

5. Google

Section B

1. Ang Lee, Academy Award for best

director for the movie “Life of Pie”

2. Cyrillic Alphabet Day

3. Volkswagen

4. Harry Potter

Answers for Apr’13 edition

Winner of April Edition

Mayank Srivastava

Basawa Technologies


………………………………………………………

DoMS-da-Evince Anup Shukla is a 2010 batch pass out of DoMS and recently joined HCL as a Brand Manager. Earlier he was working as Senior Associate Consultant in Infosys.



………………………………………………………

Q: Please let us know about

your journey prior to joining IIT

Roorkee.

Ans: Before Joining IIT Roorkee,

I used to be an over ambitious

youth who was aiming at con-

quering the whole world, quite

literally indeed. After com-

pleting my B.Tech. in Computer

Science & Engg, I tried my hands

at starting my own company and

website for a while, but when

things didn’t go my way, I pre-

pared for various PSUs and ap-

peared in the interviews of

many of them including HAL,

IOCL, MTNL, SAIL and CRIS. Since

CRIS was the first one to offer a

job and working for the IT wing

of world’s largest employer was

too much to resist, I served 15

months in an SAP profile with

CRIS before joining IIT Roorkee.

Q: How was your summer in-

ternship at Thomson Press?

Ans: During 2009 when financial

crisis had hit the job market re-

ally bad, the internships were a

rarity. But I was fortunate to

find myself a good one in Thom-

son Press which is one of the

largest presses in Asia. I got to

know and study their Business

model closely and performed

various ratio analysis to gauge

their operational efficiency and

scope of improvements for the

entire business model. All in all

it was a good study from the

perspective of finance and oper-

ations and business found it use-

ful too.

Q: What are your roles

and responsibilities at Infosys?

Ans: Ever since I entered In-

fosys, I made it a point to learn

something new each day of my

life in the entire journey that is

coming to an end on 30th April

2013.

I started with consulting in SAP

Sales and Distribution module

and worked for prestigious cli-

ents like Baker Hughes and Ap-

ple. The Business processes of

these organizations were some-

thing that can enrich one's un-

derstanding of business for life.

Apart from that I also engaged

myself in Pre-sales activities re-

lated to SAP practice and re-

sponded to many RFPs, since I

had already the experience of

working on RFPs from the client

side in CRIS and were consid-

ered an SME (Subject Matter Ex-

pert), out of which many were

able to win new business of

Infy.

Later on I got opportunity to

work with the marketing team

of CS&I (Consulting System and

Integration) and I worked for

SAP marketing. The roles and

responsibilities from marketing

side were event management

support, Internal and external

branding, analyst integration

and market research related ac-

tivities.

Q: How your experience at In-

fosys is different from CRIS?

Ans: Very different indeed, and

not just because one belongs to

public sector while the other be-

longs to private. I worked in SAP

related profiles in both the orga-


-nizations but I was working

from the business or client’s side

in CRIS and was doing vendor

management and preparation

and evaluation of RFPs, whereas

in Infosys I was working on the

vendor side and trying to re-

spond to the needs of clients,

both existing and prospective.

So one can say that I had a 360

degree experience of IT in ERP

solutions.

Apart from that I also used to be

a part of a decision making team

and process in CRIS, which use

to make decisions on behalf of

Business (Railway organiza-

tions), but in Infosys I learned

how to influence the decision

makers and how to market them

the solutions. Both the experi-

ences are complimentary to

each other.

Q: What changes do you see in

customer expectation, particu-

larly in IT industry?

Ans: The customer has become

very demanding indeed in the

past few years. IT is no longer

the goose that lay golden eggs

or the IT of late 90s or early

2000’s. It has become some-

thing much more throat cutting

and competitive. The profit mar-

gins for IT majors have been

marginalized and even the most

loyal customers are threatening

to move over to other options

since the perception of Busi-

nesses about IT is that of a cost

that they must bear in order to

keep the show running. The low-

er the cost the better the busi-

ness feels. But still, the truthful-

ness and commitment of the IT

service provider holds the key to

customer’s trust. Since IT is

more intangible in nature than

any other industry and can’t be

defined in terms of expertise

alone. But also the ability of a

sector to innovate and attract

and retain talent plays a major

role in satisfying the customer

as well as prosperity of overall IT

sector.

Q: Recently there has been a lot

of talk about analytics. How do

you see the function of ana-

lytics in your job?

Ans: Analytics does play a key

role in any business since inter-

pretation of data in an intelli-

gent form can be a key asset to

any decision maker. That is the

reason why SAP HANA, SAP BI,

Oracle BI tools are so much in

demand in the market.

For any business the dashboards

that provide varied representa-

tions and interpretations of data

can be quite useful since the da-

ta that is getting generated from

any form of business has been

increasing in leaps and bounds

and it is quite impossible to ana-

lyze it all for a decision maker.

But analytics can’t provide you

the insight of the data that is

represented to aide a decision

maker; neither can it make a de-

cision on behalf of a leader who

has to rely on his or her instincts

to make a key decision for busi-

ness. So analytics can be only as

good as decision maker himself.

Since I was not in a decision

maker role with Infosys, ana-

lytics were of no use to me in

particular, but I did played with

excel a little as and when re-

quired .

Q: What has been the most

challenging role so far? Would

you like to share any interesting

incident with us?

Ans: The most challenging role

of my life so far is the next one

that I am about to join. I am

joining HCL Technologies as a

Brand Manager and have been

assigned the profile of Co-

branding and partner branding.

It will be quite a challenge in-

deed since HCL does not have a

………………………………………………………DoMS-da-Evince

………………………………………………………DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE



………………………………………………………

DoMS-da-Evince



………………………………………………………precedence of partner branding

and is a very fast growing com-

pany. So in a way, I will be glob-

ally responsible for not just

Brand HCL, but also prestigious

partners like Microsoft, Oracle,

Cisco, SAP etc. Since Branding

was my dream profile, this is a

challenge that I am going to en-

joy a lot.

An interesting incident that

comes to my mind was that of

Jigyasa in 2009, when I was the

co-convener of the event and

in a bid to inspire my batch ma-

tes to write a paper on finan-

cial crisis, I started writing a

number of jokes and other arti-

cles to get their attention. It

was a form of social media ad-

vertising and interaction. My

efforts yielded results and our

batch won the first and third

prize in the competition. That

was the most satisfying experi-

ence of my life in a leadership

role.

Q: Any message for the readers,

especially for the current batch

of DoMS?

Ans: Chase your dreams to the

last corner of the universe and

don’t you give up no matter

what.

Always believe in yourself and

constantly keep moving in a pos-

itive direction.

I know you can do it, because

after all, I am one of you .


Anybody can

come up with new

ideas.

Innovators make

them happen.

“Michael Leboeuf “

Success Story ………………………………………………………

………………………………………………………

Mr. Paresh Seth joined us for

'Vipanan', the annual meet or-

ganised by the finance club. He

made an invigorating speech

outlining his philosophy and

the way the world of invest-

ment banking works.

In an interview given to team

Domination he gave elaborate

answers to our questions. Fol-

lowing are the excerpts of the

interview

In your speech you said 'be

like Arjuna' and 'you have to

apply the knowledge'. In a

business environment can a

person be really like Arjuna

and focus on one eye alone.

What about the bigger envi-

ronment and multiple stake

holders?

The trick is execution. Execu-

tion determines where you

reach in your career. Execution

always starts from within.

When you are setting out on a

journey to do your MBA you

could have gone to any C or D

grade institutes or you could

have gone into an IIT or IIM.

Now your luck was with you

and you landed up here. A man

should have an inner level per-

spective on two things. One is

about what is that you want?

When you think what is that

you want, you forget about all

government regulations, big

businessmen etc. Leave that all

for the moment. I am interest-

ed in engineering let me join

that, or I want to join a big in-

vestment company let me do

that.

The second thing is what

is it that you have. That is inner

perspective. That includes your

inner confidence, personality,

MBA etc. Now you need to

concentrate on networking

skills, presentation skills,

knowledge base etc. I am say-

ing if you have average presen-

tation skills average networking

skills you can still log on to

linked-in and you can ask peo-

ple regarding their opinion on

projects you have ventured out

or a research report you have

prepared. You have to reach

out to the industry. Why do

you wait for the college infra to

organise an event and meet

the people?

If you do research on

things like analytics, broking

etc and you reach out to audi-

ence based on this then you

have better prospects. Reach

out to people. Prepare a ques-

tionnaire and circulate it to 100

people in the top management.

At-least 30 people would reply

back and that is enough for

you.

You have a good

platform and you need to use

it. Every broking company out-

sources research. 5000-6000 Rs

is the going rate for research

report in the market. Making a

research report is not rocket

science. In 2 years time make

20 research reports after con-

sulting five or six CEOs. Do it

for mid sized and small sized

companies. Organisation norm



Mr. Paresh Seth runs an investment bank “indus1advantage” and specializes in

cross border joint ventures and alliances. He is also an advisor to several compa-

nies including UB Engineering Ltd. and P Mac Pvt. Ltd. He was a faculty for strat-

egy at a leading management institute in Mumbai for 3 years and now works

with a leading management institute as the Dean & Director.


Success Story ………………………………………………………

………………………………………………………

is not stopping from doing it.

This is something I have discov-

ered and this works. There are

no organisation norms; there

are only mental blocks from

preventing you doing things

Can you comment something

on family office business? How

large is it in India?

When you become rich

you buy gold, property more

stocks. Beyond that what will

happen? Beyond that you will

put your money in a separate

ear-marked company and ask a

professional to manage it. You

have a business somewhere

and this is the extra money.

This is called as family business.

You are appointing someone to

make money for you. You may

put it in a trust or a private lim-

ited equity company. Emami

has family office, Narayana

Murthy has family office,

Mukesh Ambani has it.

We help family business-

es invest in new businesses. It

may be engineering company

or education. If you have 100

crore Rs how much money you

will put it in stocks? Maximum

30 %. The rest you invest in

businesses. Our speciality is,

we advice people on that. We

are the people because we

bring lot of foreign companies

for joint ventures. We are in

touch with Indian and foreign

promoters. We know the feasi-

bility and business models. The

High Net worth Individuals also

believe us. This is a natural pro-

cess which has evolved. Many

family offices want to get into

education. We also help them

to do so.

From the investment bankers

point of view how you deal

with uncertainties? For exam-

ple there were sudden regula-

tions for mining activities in

Goa? How such situations are

dealt with?

As an investment banker

issues are there in all cross bor-

der dealings, whether it's

heavy engineering or defence.

That is part of the job. I am re-

ally not worried about it. My

company is competing with

companies like KPMG, Ernest

and Young etc. which are in-

volved in cross border dealings.

It is the risk of being in busi-

ness. Zero risk means zero

business. If three or four deals

are stuck due to regulatory is-

sues then so be it.

Sir, can you comment on the

investment capping of 26% for

promoters in the new banking

law? How will the raising of

capping affect the business

from the promoter’s point of

view? Does it change anything

on the ground?

If you are the promoter

you will keep the 26%; the 74

percentage won't go to IPO.

Only around 30-50 percentage

will be IPO. So who will get the

rest of the shares? It depends

on promoter. The promoter

will place the fund with some-

body close to them. If company

'T..' comes up with a bank then

they won't allow the 74% to fall

into the hands of company

'B...' which is its competitor. 26

percentage of shares is more

than needed.

How good is it for society that

MBAs are to do jobs and not

businesses? Isn't it true that

more often B-schools teach to

get into existing businesses

not to create new ones?

It's a very bad thing that

MBAs are taught to do jobs.

You should be taught both. You

should teach a young mind a




Success Story ………………………………………………………

………………………………………………………

lot of things but let the young

mind decide for him on what

he should do. The best of the

brains are doing an MBA. So

the best are taught not to do

business. But if you ask me

whether you should do service

or business, I will tell service, at

least for first 4 or 5 years. The

skill-set is forced to develop in

such a direction that you are

forced to do a job the rest of

your life. Very high importance

is there for financial modelling

skills but zero importance for

negotiation skills. That is why

you should do service for at

least four to five years. You get

a salary to network. Your skills

will develop at somebody else's

expense. Really all B-schools

are tuned to create salaried

employees. 'Innovation' is a

lecture (for you) but that is

what it is. Innovation will hap-

pen due to brainstorming but

you will be never doing that.

You are not tuned to innovate

but you are tuned to recognize

innovation.

Can negotiation be really

taught?

Yes it can be definitely

taught. That is why deal mak-

ers are deal makers. There are

very few deal makers in any

company. Many are there who

will meet customers, do

backend job, do middle level

jobs but not deal making. Your

actions are only limited by your

thoughts. Your thoughts are

limited or framed by people

you meet or the book s you

read. If you read only financial

modelling then your actions

will be based on that but if you

meet CEOs and talk with them

then your ambition changes.

People you meet and books

you read are in your hands.

This will percolate into actions.

Anyway, this has to percolate

into actions.

Are radical changes needed in

MBA curriculum?

There are lot of changes

needed, but it's not a subject

for you or me to comment. You

can do many things in the ex-

isting system like meeting peo-

ple and networking. Network-

ing is the key; nobody prevents

you from doing that.

There are two types of skill sets

you need. 99% do not develop

it because they have not

thought about it. One is your

specialisation; HR, marketing

etc. The other is industry skill

set. (At this point he draws a

set of parallel lines on the pa-

per and marks it as HR, mar-

keting etc. Then a set of per-

pendicular lines are drawn

across it and marked as bank-

ing, heavy engineering etc.).

The intersection is the sweet

spot, say for example HR job in

engineering company may be

the sweet spot for me. Most

people are experts in HR, IT

etc. Ninety nine percentage of

MBA students do not have

knowledge about the industry.

Study French language, study

German, study new pro-

grammes.

From a person who brings in

business to an organisation to

a person who starts up his

own ventures what are the

factors that motivates. What

will be the day I will decide

that I will sell this particular

product in particular region.

The right opportunity or the

right support? What was that

in your case?

In my case or in any

case, I will repeat it again, your

actions are limited by your




Success Story ………………………………………………………

………………………………………………………

thoughts and your thoughts are

limited by the people you meet

and the books you read. At

some point of time somebody

may have told you that engi-

neering is the best job; may be

in childhood, you may be not

remembering that. These are

the factors that have con-

sciously or subconsciously giv-

en you thoughts. Then you de-

cided that engineering is the

job for you. One of such things

will be the motivating factor.

Any suggested reads for us?

You read what you like

to read. I don't read manage-

ment books. I don't read self

help books. It's a personal

thing. Some people get moti-

vated by that. To each his own.

But you should read. At least

read ET; start blogging, go to

sites, read about people.

(Later he tells that 'Barbarians

at the Gate: The fall of RJR

Nabisco' is one of the books

that he enjoyed.)




By-

Arun George


[email protected]


………………………………………………………

Regardez I’economie ………………………………………………………

In this globalized world, the

economy plays a crucial role.

Today nations are not recog-

nized for their military or politi-

cal power but on their econom-

ic might. Every country tries to

leverage the maximum from its

competencies. They also form

alliances with other nations to

optimize benefits in accord-

ance to their relative ad-

vantages. We already have a

number of such unions and alli-

ances such as the G8, BRIC

(now BRICS due to inclusion of

South Africa) and SCO. Recently

a new partnership has emerged

up with the acronym of MINT

countries. MINT is a group of

four nations – Mexico, Indone-

sia, Nigeria and Turkey.

The nomenclature seems to be

derived from BRICS. The term

was first coined by Fidelity. A

statement said “Finding the

next group of countries that

can compare with BRICs in

terms of scale is a virtually im-

possible task but MINTs may

just have the potential to be as

rewarding for investors over

the next ten years as BRICs

have been in the past ten”. For

the last decades, BRICS has

been the preferred destina-

tions for investors and giving

high returns. MINT however

provides investors a second

layer or an alternative choice.

MINT countries are also emerg-

ing and give a good hope for

business. Let’s have a look at

the individual MINT nation.

Mexico: It is becoming a wor-

thy option for business. The

GDP has grown at a healthy

3.9% (per World Bank) in 2012.

It is one of the largest oil pro-

ducers and has an established

manufacturing industry. It also

has a number of trade agree-

ments including NAFTA. It has a

strong potential to be a leader

in the automobile industry. In

spite of these credentials, the

country suffers from violence,



MINT - The New BRIC


………………………………………………………

MINT - The New BRIC ………………………………………………….




drug culture and immigration

issues. Further most of its ex-

ports are directed to USA.

Indonesia: From the Asian Fi-

nancial crisis in 1997, Indonesia

has come a long way. Currently

its GDP growth rate is over 6%

(per World Bank) and it is the

third fastest growing economy

in G20 after China and India.

However it does poor on

attracting FDIs. It also suffers

from corruption. For investors,

oil & gas sector could be the

focus. This sector is dominated

by government and privatiza-

tion could lead to a new wave

of growth or even turn its sta-

tus from net oil importer to a

net oil exporter.

Nigeria: Nigeria too has a shin-

ing story on the economic

front. It exhibits a very good

GDP growth rate of 7-8% (per

World Bank). However, inves-

tors are still not confident of

the future, mainly due to mas-

sive corruption and poor pov-

erty image. Petroleum is the

key industry in this nation. Tel-

ecommunication is also a major

area which is growing at a fast

pace.

Turkey: Turkey GDP growth has

been 8.5% in 2011 (per World

Bank). It has a robust banking

system which survived the eco-

nomic crisis. The reforms are

playing their part and private

sector is developing rapidly.

Tourism and agriculture are the

major sectors of the economy.

Construction is another area in

which large amount of invest-

ment is possible.

While MINT indeed pro-

vides a fresh opportunity to in-

vestors still it carries a greater

risk. Comparing it to BRICS na-

tions, MINT still has to prove

their mettle in financial robust-

ness and infrastructure. Each of

the BRICS nations already has

some sort of leadership posi-

tion whereas the same is not

true for MINT nations. MINT

may do well in some sectors

however for being a market

leader there is still much to be

accomplished. However, there

are supporters of MINT too.

KPMG for example, believes

that various factors such as

Source: IMF, Trading Economics & Investment-One Research

………………………………………………………

.

MINT - The New BRIC ………………………………………………………




poor regulatory environment,

slower GDP growth rate etc.

put MINT in a favorable loca-

tion. Though for BRICS as well,

the return has been disap-

pointing. A comparison of GDP

growth is given for BRICS and

MINT countries.

We can easily see that MINT

countries have been better in

term of growth rate. They also

score well in other parameters

such as GDP per capita. By see-

ing above statistics one may

have an impression that the

days of BRICS are over and it is

the time for MINT. Many such

as KPMG have come out and

have spoken in favor of MINT

nations. However the conclu-

sion can be flawed. While it is

clear that MINT offer a possible

prospect for investment they

still have some loopholes.

MINT countries as of

now; do not possess an estab-

lished system which BRICS na-

tions have. BRICS nations have

well established and tested

banking and financial infra-

structure. Further BRICS na-

tions have a much diversified

portfolio with China being the

leader in the manufacturing

sector and India in services.

They also have sufficient natu-

ral resources and also techno-

logically competent. All these

things are lagging in MINT na-

tions. Therefore any invest-

ment in MINT should be done

with additional caution and risk

calculation.

By-

Sharad Srivastava


[email protected]


Department of Management Studies, IIT Roorkee

Roorkee - 247667, INDIA

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