Doing Business Internationally
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Doing Business Internationally Culture & Customs
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How can you do business outside the borders of the United States and how to prepare yourself for it? What country should you choose? The emerging markets are the countries with growth. Everyone should learn Chinese and other observations.
Transcript of Doing Business Internationally
Doing Business Internationally
Culture & Customs
Marieke Henselma-ree-ka
Cheese
Herring
Doing business in Emerging Markets
Branding Personality
Consumer brands +
Personal brands
Rewarding loyal customersand attracting new ones
BusinessWiseApril 2007
Social Media Strategiesfor Your Restaurant Business
Are you ready?
How to be successful abroad?
#1. Set Goals
Research & Plan
Geert Hofstede’s Framework for assessing cultures
Power distance – Individualism vs. Collectivism – Achievement vs. Nurturing –
Uncertainty Avoidance – Long term vs. Short term Orientation
Organizational Behaviorby Stephen P. Robbins
Emerging Markets
= High Growth Markets
Emerging Markets
Brazil Chile China Colombia Czech Republic Egypt Hungary India Indonesia Israel Malaysia Mexico
Morocco Peru Philippines Poland Russia South Africa South Korea Taiwan Thailand Turkey
Where to start?It should be more than love at first
sight
http://springwise.com/
#2. “When in Rome,
do as the Romans do”
How many people speak a second language?
A third? Fourth? More?
3.6 languages
Immerse
#3. Make connections
Ecademy.com
Xing.com
LinkedIn.com
#4. Your company is not
depending on you being there
Faster communication
Instant communication
Personal, human connections
Casestudy India
1. Beauty Industry2. Host parties and have people buy make-
up3. Sign up to become part of the sales
team 4. 30 new clients, 10 new team members
#1. People need to know you exist
#2. People need to like you
#3. Ask for the sale- KNOW HOW!
Challenge yourselfand you will perform better!
