DoGo Mapping: Bridging the Content Strategy Gap
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Transcript of DoGo Mapping: Bridging the Content Strategy Gap
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DoGo Mapping: Bridging the Content Strategy Gap
auldyn matthews | @auldyn lissa richards | @LissaRichards
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What's the Problem?
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You've done your research.
Now what?
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Jumping From Strategy To Design Is Hard
“Jump” by barty is licensed under CC by 2.0
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Traditional Tactics Aren't Always Enough
“Nick Sorting Cards” by Yandle is licensed under CC by 2.0
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The Solution: DoGo Mapping
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What is DoGo Mapping?
How We Adapted It
How It Helped Us
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It blends the overall view of a site map with the detail of a flowchart in order to visualize how a system fits together.
Rob Keefer
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▸ Name
▸ Reference Number
▸ Fields
▸ Do
▸ Go
Each node includes:
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The "common" node contains fields, actions or neighbors a user would want available on all screens.
Common Node
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Common, ID: 0
Input Fields: search box
Do: search, navigate, donate, apply for a job
Go: 6 Alumni Affairs, 8 Careers, 2 Donations, 1 Search Results
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What is DoGo Mapping?
How We Adapted It
How It Helped Us
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Using DoGo Mapping Up Front Helped Us Bridge Strategy and Design
“Pittsburgh" by rwoan is licensed under CC by 2.0
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Electronic DoGo Maps Helped Us Explore Large Information Architectures
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Adding "See" Let Us Focus On The Task At Hand: Content-Centric Design
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What is DoGo Mapping?
How We Adapted It
How It Helped Us
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Groupings Emerged That Helped Us Design Our Navigation
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Discovering "Priority Nodes" Elevated Important Content
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▸ Visualization of navigation patterns
▸ Investigation of possible impact of changes to a system
▸ Validating design against user scenarios
How We've Used DoGo Mapping:
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▸ https://uxmag.com/articles/adapting-information-architecture-for-lean-and-agile-environments-with-dogo-mapping
▸ http://uxpamagazine.org/creating-a-dogo-map/
▸ Or just google: "DoGo Mapping"
Go Forth and DoGo