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0 CommentBy Reading Place | March 13,

2015

Does my business need social mediamarketing?

Still today, everywhere I turn I hear many business owners and executives

debating whether or not they should jump into social media. In many cases,

key decision makers fabricate a couple of excuses as to why it’s still not

time yet and then move on to other matters.

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Ironically, by procrastinating they don’t even realize that they’re sacri cing

taking their business to the next level in not just one, but several areas of

their business.

Take a quick look online, I’m willing to bet that approximately half of your

competitors have already started to leverage social media, and once they

gain their momentum and have a solid understanding of how to use it, it’s

going to be more challenging for you to continue to operate your business

with the same pro table and competitive margins that you’ve enjoyed to

date. The sacri ces are diverse and impact every area of their business.

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Social media reduces advertising costs, increases advertising e ectiveness,

dramatically improves customer service levels, increases executive

awareness with respect to their products and services and how their

customers interact with them and there’s more!

What is social media?

It’s a coined terminology that encompasses leveraging social networking

and socially-driven websites for the purpose of marketing.

How is social media di erent from traditional marketing?

It’s not simply marketing on social channels. Companies who enter this

realm must dedicate one or many key sta members to socialize and

market via these social channels. The best way to describe it is to compare

it to traditional networking events – you don’t walk into a room and start

handing out business cards, there’s an entire process to networking

e ectively; and the same goes for networking socially.

Why use social media?

It enables companies to connect better with their leads and clients. It

enables individuals to follow (or befriend) a company so that they can keep

up to date on their products and services. It builds relationships and

loyalty, opportunities and awareness. Social media is the single largest

transformation in the marketing industry in the last 100+ years! The

bene ts that companies have reaped from their exposure is just the tip of

the iceberg! So why? Because you’re leaving hundreds, or thousands of

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opportunities on the table for your competitors to grab. Because the

relationships you can forge with both potential and existing customers

socially creates powerful loyalty. Because, well in a few words, you’re in

business to succeed.

But where do I start?

I’ve put together a brief meeting agenda that you can use to start planning

how you will approach your own personalized social media plan. Try this out

and see where it takes you, anything is better than procrastinating yet

again, but if you need more help, seek out an expert and have them help

you walk through these steps. Typically this process can be handled in a

couple of 2-3 hour meetings and you’ll have a plan for your strategy with

clearly identi ed goals and a solid understanding of what steps you need to

take to ful ll them before you know it you’ll be learning the tips and tricks

that make a di erence between “just another presence” and the single

most valuable extension to your company’s marketing e orts that you’ve

ever witnessed.

Here’s the agenda. Make sure that you record and then subsequently write

down everything that is said during your meeting. There’s no such thing as

a bad idea, only ideas that haven’t evolved yet into a good one. You’ll be

surprised what ideas come out of some of the things you think up with that

you initially thought were of little or even no value:

 

Categories

Business/Entrepreneurialism

Careers Management

Finance

Health and Beauty

Insurance

Leadership

Marketing/Sales

Real Estate

Social media marketing

Training /Education

Travel

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Identify all team members: names, roles & introductions

 

Identify your existing social media practices (if any)

 

Who? Identify the types of customers that you sell to (e.g. children,

adults)

 

What? Identify what each type of customer purchases (e.g. services =

mixed martial arts, Muay Thai, Brazilian Jiu Jitsu; products = clothing

and gear, etc.)

 

Where? Identify where your customers do business with you (e.g.

Ottawa)

 

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Why? Identify why they buy your products or services (e.g. exercise,

entertainment, competition, discipline and respect, education, etc.)

 

When? Identify when they buy your products or services (e.g. year-

round but especially September/back to school and January/New

Years resolutions)

 

Existing customer base – identify the number of leads and customers

you are targeting. If you have a social media presence, write down

your social media vital stats at this point (e.g. # of fans, # active, etc.)

and document what’s working, what’s not & discuss and try to

determine why?

 

Now as a team, start brainstorming what should we do? What’ll the

initial plan be?

 

Daily (e.g. talk about what’s happening in classes, talk about training

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for upcoming ghts, include famous quotes that often receive lots of

thumbs up, etc. )

 

Weekly (e.g. talk about upcoming events, ght cards, current

promotions, ask your members questions about the club/programs,

etc.)

 

Monthly (e.g. advertise specials, create social media driven contests,

etc.)

 

Who is responsible for each and who will hold these individuals

accountable? Document this and follow up. I cannot emphasize this

enough, this step is critical!

 

How do we measure success? Even if goals are tough to reach, we

need to set some. Set some goals and identify what you would

consider successful. Monitor your progress and continue to adapt.

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Why is it important to review successes and failures and adjust?

Remember never become complacent the moment you do, your

competitors narrow that gap, or increase it more if they’re ahead of

you!

I’ve started using social media to advertise my company’s products and

services? What next?

Start assessing what’s working and what isn’t. Document document

document and tweak! If you pay attention to what works and what doesn’t

and before you know it, your social media presence will return rewards that

you never could have predicted! Trust me, social media is here to stay it’s

time to adapt!

 

 

By David Gallagher

 

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Do You Want To Know How To

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Category: Social media marketing

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