Does BSB
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1. Does BSB, Inc., enjoy any competitive advantages or core competencies? BSB does enjoy of certain core competencies that help the company overcome the environmental changes. Workforce: BSBs workforce is a core competency because they were flexible when Renee Kershaw made the decision to expand the menu at the grill to include pizzas. The existing workforce was trained to make pizzas and work the new equipment. This allowed BSB to respond to her market needs found with the survey results in a timely fashion. Facilities: BSB has the advantage that the campus is located outside of town which means that customers need to drive into town to be able to purchase any other products from competitors. Location is definitely one of BSBs core competencies. 2. Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities? Fist, Kershaw began to conduct surveys to determine customer needs and market trends. After analysing the data she realized that students were not as satisfied as she first hoped. She recognized that a large percentage of students were purchasing their food at off campus eateries and another large percentage was getting their food delivered. She decided that she would expand the grill’s menu to include pizza and she also started a delivery service that covered the entire campus. Her competitive priorities were: Delivery Speed: Her new process would get the pizzas to the students faster than the competition as the travel distance is a lot shorter. Students and faculty would not have to wait for the competitors in town to deliver all the way to the campus as they have an on campus delivery service. On-time delivery: Kershaw limited the combinations of toppings available in order to provide fast delivery therefore; any ---------------------------- Rence Kershaw is a manager of food service at a medium- sized private university in the southeast. She had decided to expand pizza making operations in that time when she was owing to the success. Now faculty would permit food survive off ration from 3 private organizations. Dunkin Donuts, Taco Bell, Pizza Hutt. BSB Ink. Is a large nationally food service company serving organizations. Kershaw is employed in the university or collage devotion. At this university BSB provide food service for entire campus of 6000 students & 3000 faculties. A large cafeteria housed on the ground floor. BSB Inc. has been operating the campus food servicer for the past 10 years. Kershaw has been in this university for 18 months. In response to the market survey Kershaw decided expand the menu at the grill to include pizza.
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BSB, Pizza
Transcript of Does BSB
1. Does BSB, Inc., enjoy any competitive advantages or core competencies?
BSB does enjoy of certain core competencies that help the company overcome the environmental changes.
Workforce: BSBs workforce is a core competency because they were flexible when Renee Kershaw made the decision to expand the menu at the grill to include pizzas. The existing workforce was trained to make pizzas and work the new equipment. This allowed BSB to respond to her market needs found with the survey results in a timely fashion.
Facilities: BSB has the advantage that the campus is located outside of town which means that customers need to drive into town to be able to purchase any other products from competitors. Location is definitely one of BSBs core competencies.
2. Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities?
Fist, Kershaw began to conduct surveys to determine customer needs and market trends. After analysing the data she realized that students were not as satisfied as she first hoped. She recognized that a large percentage of students were purchasing their food at off campus eateries and another large percentage was getting their food delivered.She decided that she would expand the grills menu to include pizza and she also started a delivery service that covered the entire campus.
Her competitive priorities were:Delivery Speed: Her new process would get the pizzas to the students faster than the competition as the travel distance is a lot shorter. Students and faculty would not have to wait for the competitors in town to deliver all the way to the campus as they have an on campus delivery service.On-time delivery: Kershaw limited the combinations of toppings available in order to provide fast delivery therefore; any
Rence Kershaw is a manager of food service at a medium- sized private university in the southeast. She had decided to expand pizza making operations in that time when she was owing to the success. Now faculty would permit food survive off ration from 3 private organizations. Dunkin Donuts, Taco Bell, Pizza Hutt. BSB Ink. Is a large nationally food service company serving organizations.
Kershaw is employed in the university or collage devotion. At this university BSB provide food service for entire campus of 6000 students & 3000 faculties. A large cafeteria housed on the ground floor. BSB Inc. has been operating the campus food servicer for the past 10 years. Kershaw has been in this university for 18 months. In response to the market survey Kershaw decided expand the menu at the grill to include pizza.
Existing personnel was trained to make pizzas. Kershaw believed that has decisions to offer pizza set vice in the grill was right one. The equipment spaces were insufficient to meet demand. Kershaws thought that a new food court would increase competition for other types of snakes (Dunkin Donuts) & fast food (Taco Bell) or more concern.
Questions: 01Does BSB, INC. enjoy any competitive advantages or core competencies?
Answer:BSB, Inc. has nothing but one major competition that this company has in this school for a year. BSB is the only pizza service that is closest to the school. For being older of the other company BSB have some advantage & they are * Close proximity to customers * Market knowledge * Quick delivery times * Lower costs * More in tune with customer needs
Introduction Initially, Renee Kershaw, manager employed by BSB, Inc. is wondering to expand the business in the university in Southeast. BSB, Inc is a large nationally operated food services company serving the corporate, airlines and university or college. The president of the university has announced that a new food court will be constructed in very soon in the future in the campus. It permits Dunkin Donuts (selling donuts), Taco Bell (selling Mexican-style fast food) and Pizza Huts (selling pizza) to operate in that new facility. After she conducted a survey, she found out that the students are not satisfied with the food provided in their campus. They figure out that the lack of variety food and the tight and erratic schedule which unable them to dine in on the restaurant operating time. So she decided to expand the pizza-making operation which located at the grill in the campus. The business not only a greater variety pizza but also provided delivery service in campus. The well-trained employees are an essential for the business. The standard pizza is ready in advance with the limited topping. The result was quite good at the beginning of the operation period together with the high satisfaction from the customers. Facility flexibility of the pizza making also seen in this business. Finally, the demand started to decrease as the existing capacity is unable to cope and indirectly delay the delivery time to the students. The taste of students also had change; they request pizza topping which not available in the menu. Now, she is wondering whether the decrease in pizza sales is affected by the off-campus pizza wars.
