Does Brand Voice Matter?
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Transcript of Does Brand Voice Matter?
does brand voice matter?
does brand voice matter? is anyone really listening?
yes, it does.
yes, they are.
“when you write like everyone else and
sound like everyone else, you’re saying,
‘our products are like everyone else’s too’.”
jason fried co-founder and president of 37signals
not every brand is cute
what matters is that people get you
know yourself, then share
find your personality adjectives
know yourself, then share
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find your personality adjectives
know yourself, then share
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2 figure out who you are talking to
find your personality adjectives
know yourself, then share
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figure out who you are talking to
have clear site goals for desired actions
find your personality adjectives
know yourself, then share
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figure out who you are talking to
have clear site goals for desired actions
use your voice to clearly guide these actions
be credible.
be consistent
credibility breeds loyalty
share your unique approach
credibility breeds loyalty
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share your unique approach
credibility breeds loyalty
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2 express your values
share your unique approach
credibility breeds loyalty
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express your values
say it in your words, not jargon
“inconsistency is the most notorious serial
killer of voice.” joel klettke author of “finding your brand voice (without losing your mind)”
consistency isn’t that hard
create voice guidelines for “dos”and “don’ts”
consistency isn’t that hard
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create voice guidelines for “dos” and “don’ts
consistency isn’t that hard
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2 resist the urge to imitate; check the guide
create voice guidelines for “dos” and “don’ts
consistency isn’t that hard
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2
3 have a review process in place
resist the urge to imitate; check the guide
again, why does all of this matter?
because they want to buy stuff
and you want to sell stuff
it all comes down to loyalty
why choose you?
why choose you?
you know who you are and have a unique voice
why choose you?
you know who you are and have a unique voice
you know how to use your voice to guide actions
why choose you?
you know who you are and have a unique voice
you know how to use your voice to guide actions
your voice shares your values and unique offering
why choose you?
you know who you are and have a unique voice
you know how to use your voice to guide actions
your voice shares your values and unique offering
your consistency creates memorable experiences