1

2

Executive Summary This market study, the first study ever conducted by the Mauritius Freeport Authority (MFA) in

Western Africa, provides a broad overview of the trade potentials that exist in Senegal. Geographically

better located than other West African countries and at the crossroads of the main maritime trade

routes between USA, Europe and the south-west African continent, Senegal is rapidly asserting itself

as a main transit point for goods destined for the south-west region. With its capital city of Dakar

located on the westernmost point of Africa, Senegal is a gateway to the continent. The economy has an

important consumer base of roughly 11 million inhabitants and a market potential in excess of 60

million inhabitants due to its membership to the West African Economic and Monetary Union

(UEMOA).

With relatively good infrastructural facilities in terms of port, airport, railway link, and

telecommunication system combined with a strong services sector including a dynamic banking

system and an effective regulatory and legal framework, Senegal has a major comparative advantage

compared to other countries in the West African sub region for investment. Although Senegals

domestic market is relatively small, its increasing openness to foreign trade and market forces means

that opportunities for Freeport companies are increasing. Sectors offering potential for Freeport

operators and business operators are in information technology, packaged foods, textile goods &

accessories, used clothing, electrical and electronic goods and cosmetics. It is recognised that the

Senegalese business operators are very aggressive traders and very business-oriented. Cross-border

trade is largely dominated by exports of intermediary products to Mali.

The main findings of this market study on Senegal are as follows:

Senegalese traders are very business-oriented and very aggressive on the international front

sourcing their goods from major hub centres such as Dubai and Hong Kong,

Risk assessment of the country reveals that Senegal has a good legal and banking system to

safeguard interests of business operators,

Despite a high domestic unemployment rate averaging 45% and an overall dependence on

France for trade, Senegal remains by far the ideal country for market penetration to the West

African and Sub West African countries.

Main sourcing for intermediary goods include Europe with growing imports from the Far East

(Hong Kong, Thailand) and in the Middle East(Dubai),

Senegalese business operators are very keen to conduct business with Mauritian traders with

co-sharing of marketing costs,

3

Excellent business opportunities and prospects for Freeport operators exist in the Textile, Used

Garments and Pharmaceutical markets,

An important informal market exists in Senegal and a trading association -UNACOIS

regrouping the main informal market players assist these traders to structure their operations.

Major opportunities for trade with Freeport traders exist in this informal sector,

Direct flight connection through Johannesburg by South African Airways will be available as

from beginning of November 2002 with two direct flights between Johannesburg and Dakar

weekly,

Senegal has daily sailings to Europe, weekly sailings to the USA and hub ports in Italy, Spain

and France are used for goods destined from and to the Middle East, Asia and the Far East,

Maritime freight costs are more expensive by an average 8-15% for goods destined to Senegal

via Mauritius compared to direct shipment from the principal sourcing Markets in Asia

China, Singapore. However, additional shipping connections through MSC and Maersk lines

serving Dakar from Cape Town will see a reduction in freight costs.

Opportunities exist for our Freeport operators to enter into alliances and joint ventures with

business operators in Senegal to tap into the vast West African market. Senegalese business

operators interviewed are keen to enter into such agreements and to explore new sources of

supply for their products.

Trade opportunities though direct shipment to Dakar from sourcing countries present the most

cost effective option.

All rights reserved. No part of this report may be reproduced in any forms or by any means without written consent from the Mauritius Freeport

Authority.

Mauritius Freeport Authority October 2002.

4

CHAPTER 1

GENERAL OVERVIEW AND INTRODUCTION

1 GENERAL BACKGROUND

To take advantage of trade opportunities in the region, MFA has organized a number of market surveys

in the past in Eastern and Southern Africa, namely in Kenya, Tanzania, Malawi, Zambia, Zimbabwe

and Uganda. Market studies and surveys are essential tools that enable the Authority to gauge the trade

potentials that exist in regional and international markets by providing key business information to our

operators. The market surveys have, in the past, aimed at providing specific market and trade-related

information to Freeport licensees and identifying key trade areas, products and business segments

where trade potentials exist. The regional market, however, poses a number of limitations and

constraints. The recent events in Madagascar, which affected Freeport export turnover by more than

60% during the months of February to May 2002, show the fragility and volatility of our traditional

export market base.

Conscious of the limitations and constraints in the region, MFA has set a key objective in its Strategic

Plan 2002-2005 of identifying new business opportunities for the Freeport. A market study in West

African countries forms part of our overall long term strategy of exploring and developing new

markets and fits within the mandate of diversifying our business and target market portfolio. In West

Africa, Senegal is recognised as the most politically and economically stable country. Its emergence as

a natural gateway and hub for all of the sub-West African region justifies the need for our Freeport

operators, in the first instance, to explore business opportunities with trade partners in this country,

and secondly to tap into the vast West African market base. The private sector is already capitalizing

on the growing opportunities that exist in this part of the world, especially with the advent of AGOA I

and AGOA II. Compagnie Mauricienne de Textile (CMT) is already investing in Senegal with

growing interest shown by other private operators such as Rogers, Ajanta Pharma and a number of

active Freeport licensees. Trade flows with Senegal by Mauritian operators is still insignificant but

there is a strong willingness for business operators to tap into the vast West African market.

1.1 Scope

This market study goes beyond the scope of a study for the Freeport sector as no study has been carried

out so far for the business community in Mauritius in this part of the region. It aims at providing wide

encompassing trade and business related information to the potential investor by identifying key

investment and trade opportunities in this part of the region.

5

It also aims at studying and analyzing the total logistics and associated costs involved in the shipment

of goods from different regions to West Africa as well as the best trade route that can be used to enable

Mauritian products to be exported competitively from Mauritius to West Africa. The study initially

targeted two countries, namely Senegal and Ivory Coast. However, following the military coup attempt

in Ivory Coast on the 19th September 2002, the study focuses only on the trade potential in Senegal and

it explores the possibility for Senegal to become the natural gateway of our business operators for

export of goods to other West African countries, namely Mali, Guinea Bissau, Mauritania, Ivory

Coast. It may also become a spring board for exports destined for USA in the context of the

opportunities under the AGOA.

1.2 Structure of report

The market study is split in two parts. The first section provides general information comprising the

country profile, economic, political, investment and trade climate. Basic information on the Senegalese

economy is given in chapter one. Macroeconomic analysis of the main economic sectors of the

Senegalese economy is given in chapter two with main economic indicators, investment incentives,

imports, exports and trade flows.

The second section provides essential trade and business information on key business sectors where

opportunities for trading by Freeport licensees exist, namely in the textile, pharmaceutical, chemical,

fish, building materials, plastics, computers, electrical and general goods sectors of activity. An

overview of trade sector, key business players and contact details, sources of imports, business

opportunities for each of the above sectors are presented in tabular form. Chapter five considers the

main import regulations, tariffs and duties imposed with a comparative analysis of freight costs for

direct shipment to Senegal and transhipment via Mauritius. The infrastructural facilities and the

telecommunications network are also covered in this chapter.

1.3 Objectives

The main objectives of the study are set out below:

To assess the possibility for Senegal and other countries in Western Africa to be targeted

markets for Freeport licensees,

Acquire a comprehensive trade and business database of the Senegalese economy for

consultation by Freeport licensees and other business operators interested in forging business

contacts with business operators in Senegal,

Identify key business areas where trade opportunities exist,

6

Explore possibilities of joint ventures and export of West African products to Asia,

Promote the Mauritius Freeport as a ma1.3rketing platform in Senegal for the promotion of

their products(two way trade),

Possibility for operators to use Senegal in export of textile to USA in context of AGOA,

Explore possibility for Mauritius to be used as a platform for the warehousing of textile raw

materials and accessories,

1.4 Methodology

The methodology adopted in the fulfilment of this market study comprised both desk and field

research. Desk research was carried out by MFA in gathering trade information and country profiles

which were available locally. Field research was done by MFA staff in Senegal where a series of

meetings with high ranking officials of key trade promotion, revenue, and port and logistics agencies

were held. Meetings with entrepreneurs, business operators engaged in key sectors of activities in

Senegal as well as operators in the informal trading sector were also held. The organization, executive

and realization of the field work were done with assistance of consultants who were very conversant

with the business operations in the host country.

7

CHAPTER 2

SENEGAL AND ITS ECONOMY

2 GEOGRAPHIC LOCATION Located at the most westerly point of Africa, between latitudes 12 and 1630 north

and longitudes 1130 west, Senegal extends over an area of around 200,000 km2. It is

bordered by Mauritania on the north side, Mali on the east, Guinea Conakry on the

south-east and Guinea-Bissau on the south-west side. The Gambia constitutes an

enclave of 10,300 km2 in the southern part of Senegal.

The maritime front extends over more than 700 km2 covering a coastal strip from the

extreme south to the extreme north. The main surface water resources are constituted

by River Senegal (1,800 km long) and River Gambia (1,150 km long), and the

Casamance and Kayanga water courses as well as the Guiers Lake.

Senegal has a tropical climate with two distinct seasons as follows:

Season Period

01 Hot, humid and rainy season(tropical season) May to November

02 Hot, dry and windy (dry season) December to April

French is the official language with four local languages, the Wolof, the Pulaar, the

Jola and the Mandika.

8

2.1 Population, cultural and political Background

The Senegalese population totals 10.3 million inhabitants, i.e. an average density of

51 inhabitants per km2. Over 25% of the population are concentrated in the region of

Dakar. The other point of concentration is the centre of the country (the groundnut

basin) with over 35% of the population. The East of Senegal is very sparsely

populated. Senegal has about twenty ethnic groups, the major ones being the Wolof

(43%), Pulaar (24%) and Sereer (15%).

Foreigners constitute about 2% of the population. They are particularly present in the

capital, Dakar, where they intervene in the trade, industry and services sectors as well

as in international organizations. They are also found in the northern and southern

parts of the country, and come particularly from neighbouring countries.

Senegal was one of the first African countries to introduce a multiparty system, with

the government recognising opposition parties in 1974. Following elections in March

2000, Mr Abdoulaye Wade, leader of the opposition Democratic Party (PDS), was

elected President of Senegal.

2.2 Regulatory System

The legal system is based on the French civil law system and the country is divided

into ten administrative divisions with Dakar as the capital. The Government of

Senegal favors the principles of free competition. It is reforming and developing its

regulatory framework as part of its effort to attract private sector investment.

Measures implemented to date to facilitate trade include the abolition of monopolistic

agreements in major industries and the abolition of the requirement for prior

government authorisation to lay off workers during economic downturns.

2.3 Economic Overview

Following major economic reforms since 1994, the Senegalese economy has

displayed a remarkable track record in terms of growth rate, inflation and fiscal

balance. Economic growth has averaged 5.5% per annum for the last five years with a

low inflation rate of 2% in 2001. The fiscal deficit has been cut to less than 1.5% of

GDP and investment rate is averaging 25% of GDP owing to political stability and a

9

healthy and liberalised economy. However, the economy is still plagued by a high

unemployment rate of 45% coupled with high illiteracy rate in rural areas.

The services sector is the main engine of growth of Senegal accounting for 61% of

GDP. The industrial sector accounts for 21% and the primary sector accounts for 18%

of total GDP. The promotion of international trade exchanges and the development of

both physical and human capital constitute the main priority of the Government. In

that respect, the Government is committed to upgrading the basic infrastructure in

Senegal. A number of projects have been entrusted to the Agence Nationale Charge

de la Promotion de lInvestissement et des Grands Travaux (APIX) with a view to

modernising the economic infrastructure. These projects include the construction of a

New International Airport, upgrading of the Port and construction of additional berth

facilities and distribution platforms, setting up of an International Business Centre and

a modern road infrastructure. Its adherence to West-African Economic and Monetary

Union (WAEMU) ensures a sound investment and business environment with a stable

currency pegged to the EURO at the rate of 656 CFA francs to one Euro.

2.4 Economic Sectors

2.4.1 PRIMARY SECTOR Since the early 1990s, the primary sectors share of GDP has shrunk while remaining

the source of income for three-quarters of the working population. It fell from 21% at

that time to 18% in 2000, broadly reflecting the decline of the farming sector (from 11

% in 1990 to 8% in 2000).

The primary sector includes the peanuts, fishing and mining sectors. The fishing

sector remains Senegals principal economic resource. The gold mining industry is

highly prospective. The Sabodala Mine in eastern Senegal has proven gold reserves

of 30 tons. Peanut production accounts for around 40 per cent of cultivated land,

taking up two million hectares of land and provides employment for as many as one

million people.

10

2.4.2 SECONDARY SECTOR The secondary sector has grown strongly in recent years and is now the second

biggest GDP contributor at 20%. Senegals industrial base is more diverse than other

sub-Saharan countries but is still mainly based on the processing of food and

minerals, such as chemical phosphate plants. From 1995 to 2000, the construction

sub-sector provided a boost, driven by remittances by Senegalese abroad and

expanding public investment. In 2000, government projects slowed down because of

uncertainty about the PDSs chances of electoral victory and turnover in the sectors

businesses fell by a third.

2.4.3 SERVICES SECTOR Today the services sector accounts for more than 60% of the GDP and employs 16%

of the working population. Originally based on simple re-export activities, this sector

now boost its strength on value added activities, namely transport, provision of

services to enterprises and household, design, telemarketing and information

technology.

11

Chapter 3

REGIONAL INTEGRATION, INVESTMENT AND TRADE FLOWS AND BANKING

SYSTEM IN SENEGAL

3 THE REGIONAL INTEGRATION INITIATIVE - THE WAEMU

Senegal is a member of the West African Economic and Monetary Union (WAEMU

UEMOA). WAEMU is an economic union which comprises eight West African

states, with the same currency: Benin, Burkina Faso, Cote dIvoire, Guinea Bissau,

Mali, Togo, Niger and Senegal.

This regional bloc represents a market of 60 million consumers based on the free

movement of people, goods, services and capital. This market is based on a common

trade policy with the common external tariff (CET). Under the cover of the WAEMU,

broad-based tariff reform has been implemented in 1999 known under the common

external tariff (CET). The number of tariff categories has been reduced from 7 to 4

since January 2000. There are presently only 4 statutory tariff rates set at 0, 5, 10 and

20 percent. The 5 percent customs statistics duty has been replaced by a 1 percent

statistical tax on all imports. As a result of tariff reform, the average tariff rates have

been reduced from 24 to 12 percent. Most trade within the WAEMU is free of duties.

Senegal is also a member of the Economic Community of West African States

(ECOWAS), a market of 200 million consumers with 16 member states.

3.1 Investment Climate

Total investment for the year 2001 amounted to EURO 500 million, representing

approximately 25% of GDP. The Government of Senegal encourages foreign

investment in order to inspire the country's economic growth. It has consolidated

many of the tax and investment procedures into one investment centre. With the wave

of political change and the election of Mr. Adoulaye Wade as President of the

Republic of Senegal in 2000, there is a strong determination by the present

Government to promote and attract investment including foreign direct investment

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3.1.1 Agence Nationale charge de la Promotion de LInvestissement et Des Grands Travaux

The Agence Nationale charge de la Promotion de lInvestissement et des Grands

Travaux (APIX) has been set up under the leadership of President Wade to turn

Senegal into the preferred destination for private investment in West Africa.

Reporting directly to the President, APIX aims at the following:

Improve business environment in Senegal;

Seek and identify investors at national and international level;

Promote Senegal as an ideal investment destination;

Follow up contacts with investors;

Follow up and evaluate investment projects in Senegal;

Implement the major projects initiated by the President of the Republic, based

on the BT, BOT, BOOT model.

3.1.2 Investment Procedure

Although an entrepreneur must prepare applications for the registration of new firms

and apply for designation as an entity eligible for investment benefits, the one-stop

window centralizes the process and places strict time limits on the government's

response. Any objection to the creation of the firm must be raised within 10 days, and

any rejection of eligibility for investment code benefits must be issued within 30 days.

If no response is given, the applications are deemed to be automatically approved.

Majority Senegalese ownership is required in food production and fishing projects. As

a result of a major divestment plan, the Senegalese government no longer participates

in joint ventures with foreign interests.

3.1.3 Investment Incentives In addition to the traditional guarantees offered to investors (free transfer of funds

and profits, no discrimination between nationals and foreigners, and no limitation in

employing expatriates), the incentives provided include:

An import-duty exemption on equipment required for investment programs

and fiscal advantages during the operational phase;

13

Additional specific advantages for SMEs, for firms developing local

resources, firms promoting technological innovation and firms located outside

Dakar.

For industrial and agricultural enterprises which export at least 80% of their

production, advantages such as:

o Exemptions for customs duties and stamps for production and

transportation equipment;

o Exemptions for wage taxes, business license taxes, land tax and all

registration and stamp duties;

o Corporate tax at the rate of 15%.

3.1.4 One stop shop To facilitate the swift implementation of investment projects, a modern One-Stop

Shop counter, has been opened at APIX, to deal with the following:

All the authorizations and customs formalities related to the Investment Code

and the Free Export Company status within 10 days;

The processing of all administrative formalities required for the registration of

businesses in the same place, on a single registration request file within 48

hours;

The follow-up of investment projects approved within the above-mentioned

inciting framework.

3.1.5 Major foreign investors

It is estimated that France is overwhelmingly the most important foreign investor and

French interests control many sectors in the economy. Approximately 235

subsidiaries of French groups are present in the major multinational import/export

firms, shipping companies, banking, food production, mechanical engineering,

agribusiness, petroleum distribution, industrial equipment, vehicles, chemicals and

pharmaceuticals, tourism and insurance. Privatizations in telecommunications and

public utilities have confirmed and increased the predominance of France as

Senegals leading foreign investor. Moroccan investment has substantially increased

14

since Royal Air Maroc took a strategic interest in Air Senegal. Moroccans have also

strong interests in the Senegalese banking system.

Investments by Senegalese citizens of Lebanese origin are primarily in light import-

substituting industries such as food products, textiles, chemicals, plastics and rubber.

Swiss investment is concentrated in food processing with the active presence of the

multinational Nestle. Germany, Japan and South Korea have moderate investments in

Senegal. Taiwan has become very active in Senegals fish and canning industry.

US direct investment in Senegal has increased to 170 million USD in 2000.

Significant US investors include Colgate-Palmolive, Mobil, Parke-Davis (a subsidiary

of Pfizer), Sentel and Citibank.

3.2 FOREIGN TRADE

3.2.1 Exports

Senegals export commodities include fish and fish products, groundnut products,

chemicals, phosphates and petroleum products. Total exports amounted to EURO

880 millions (f.o.b.) for calendar year 2001.In 2000, 37% of exports were fish and

fish products, followed by phosphates and chemicals (15%) and groundnut products

(12%).

3.2.2 Main trading partners In recent years, 27% of exports have gone to other African countries, mostly within

the WAEMU, around 43% to Europe (37% of which to France) and 21% to Asia. The

main export partners are France (17%), India (17%), Italy (12%), Spain (6%), Mali

(6%) and Cote dIvoire (4%).

3.2.3 Imports Imports include food and beverages, consumer goods, capital goods and petroleum

products. Total imports amounted to EURO 1,930 millions (c.i.f.) for calendar year

2001. About 60% of imports come from Europe, half of which from France. Another

20% represent imports from Asia. The main import partners include France (30%),

Nigeria (7%), Italy (6%), Thailand (5%), Germany (4%) and the United States (4%).

15

Main Imports by Region

West Afrca- WAEMU, 27%

Europe , 43%

Asia, 21%

Others , 9%

Main Exports by Region

Europe , 60%

Others , 8%

USA, 5%

WAEMU, 7%

Asia, 20%

3.2.4 Senegal Transit Trade Due to its strategic location, Senegal is now recognised as a main transit point for the

sub-region. Eleven percent of total exports amounting to EURO 96.8 million

represent transit trade which goes mainly to West Africa. Since 1995, some trade has

shifted away from European Union countries towards Africa (with Mali becoming the

fourth biggest partner, taking 6% of Senegals exports) and Asia.

3.2.5 Trade with Mauritius Little trade exists between Senegal and Mauritius. For Calendar year 2001, Mauritius

has exported a total amount of MUR 1.4 millions comprising mainly textile

accessories and plastics tableware and kitchenware. Imports amounted to only MUR

192,000 for the same period and consisted of frozen fish.

This is a market that has been unexploited by Mauritian businessmen. It is only

recently that there has been a keen interest by Mauritian operators to look into new

business opportunities in this region following the trade mission comprising Mauritian

public / private sector in August 2002.

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Trade Flows Between Senegal and Mauritius

0

500,000

1,000,0001,500,000

2,000,000

2,500,000

3,000,000

3,500,0004,000,000

4,500,000

5,000,000

1995 1996 1997 1998 1999 2000 2001

Year

Rup

ees

Import

Export

3.3 The Banking System

Senegals banking system is governed by the Central Bank of West African States

(BCEAO), a central bank common to the eight members of the West African

Economic and Monetary Union (UEMOA). Along with BCEAO, the Commission

Bancaire is a supranational supervisory entity created in April 1990 to control

financial institutions. The eight member countries of UEMOA use the CFA Franc,

issued by the BCEAO and pegged at a rate of 100:1 to the French franc and at a rate

of 655.957 to the Euro. Senegal is a member of the West-African Economic and

Monetary Union (WAEMU). The parity and fixed convertibility as well as a prudent

conduct of monetary policy by BCEAO, have yielded several benefits to the Zone

such as low inflation.

Senegal has a strong commercial banking sector composed of private international

banks, private domestic banks, and parastatal banks. The Senegalese banking system

is the most sophisticated in the WAEMU bloc of countries. The performance level is

comparable to the European standard. Eight commercial banks operate in Senegal.

The largest commercial banks are predominantly French. The leading bank in Senegal

is Socit Gnrale de Banques (SGBS), an affiliated bank with the Socit Gnrale

de Banques of France, with a 30% market share. Other major Senegalese banks

include the Crdit Lyonnais du Sngal, Banque Internationale pour Le Commerce et

17

lIndustrie du Sngal (BICIS), Citibank Dakar, Banque de lHabitat du Sngal,

Caisse Nationale du Crdit Agricole (CNCA), Ecobank and Banque Sngalo-

Tunisienne.

The indicative rates applicable on the main banking transactions in September 2002

were as follows:

No Bank Service Rate (per annum)

1 Savings Rate 3.5% 2 Overdraft 9% 3 Short Term Loans 8-9.5% 4 Medium Term Loans 9-11% 5 Opening of irrevocable letters of credit 2%

The letter of credit is one of the most common method of payment used for

Senegalese imports. In general trading companies will seek credit arrangements, but

businesses considering offering their exports on credit should ensure that these

companies are reputable ones with good financial capabilities. Furthermore, Freeport

operators should request an irrevocable confirmed letter of credit drawn on one of the

major banks. Large Senegalese importers often have sources of foreign exchange

outside Senegal; consequently, they can offer credit documents issued by non-

Senegalese banks.

3.4 Exchange control

Senegal lifted all restrictions related to foreign exchange controls in 1998. Foreign

exchange payments are no longer submitted to the Ministry of Finance for

authorisation, but are directly executed by Senegals commercial banks instead.

There is free convertibility of the CFA Franc via the banking system for commercial

transactions. The rate varies daily according to the EURO rate. CFA Franc

banknotes are not legal tender outside of the UEMOA. Businessmen may exchange

foreign currency for CFA Francs without limit at commercial banks. Outgoing

travelers may obtain a maximum of CFA 6,000,000 in EURO equivalent or other

foreign currencies upon presentation of a valid airline ticket, at banks.

18

Chapter 4

TRADING SECTORS

4 OVERVIEW The capital city, Dakar, is the hub of economic activity and the largest consumer

market in Senegal. About 38% of Senegals population lives in urban areas and 25%

alone is concentrated in Dakar. Distribution occurs both by modern and traditional

systems. The modern sector is dominated by a few large French-owned import-export

firms that cover all aspects of trade from importing to retailing, but their number is

decreasing. Lebanese merchants play also an important role in the import-export

business. Existing alongside these companies are extremely competitive small-scale

traders specialising in the wholesale and retail distribution of various consumer goods.

Senegalese merchants selling popular consumer goods, such as textiles and

electronics, are gradually replacing the Lebanese traders. A limited number of larger

retail stores, such as supermarkets, deal mostly in imported goods. A very dynamic

traditional or informal sector engages roughly 80% of the workforce. Informal traders

in municipal and street markets carry out a sizable portion of domestic trade. Sandaga,

a sprawling unregulated market in the heart of Dakar, is the capitals principal

distribution center for manufactured goods ranging from textiles, footwear, and

cosmetics to high-tech stereo equipment. Street vendors make up a dynamic, if

somewhat marginalised, sub-component of the informal sector. The Senegalese

market offers a lot of potential in the context of the West Africa Economic and

Monetary Union (UEMOA). France remains Senegals largest trading partner,

although its share of trade has been declining since the 1994 CFA devaluation. Other

important trading partners are Nigeria, Italy, Thailand, Germany and the United

States. Most commercial activity in Senegal occurs on the informal level. Traders

from the informal sector emphasised the necessity to create a partnership

relationship with exporter companies to expedite container deliveries and develop the

trust and communication to coordinate financing agreements, such as letters of credit,

between Senegalese and the exporters banks. These traders have also expressed the

wish that Freeport operators participate in the marketing budget required to launch

new products.

19

Freeport operators may employ the services of an agent, appoint a distributor or

dealer, and/or establish a direct sales branch or subsidiary. Preferably, the agent or

the distributor should be a local business / firm, fluent in French and aware of

Senegals business practices. Freeport operators should also provide brochures,

technical documentation and marketing literature in French.

Most local distributors of imported products expect their suppliers to provide

advertising and promotional support, particularly when introducing a new product or

brand name.

20

4.1 The Textile Sector

Textile Sector

Overview The domestic market for textile and apparel is estimated at EURO 200 million, two thirds of the value of which is made by printed fabrics(fancy cloth), the most sold textile production in Senegal. Artisan weaving and dyeing market is appreciable and is an interesting prospect for threading manufacturers, of which it remains the main client. Taking into account the regional WAEMU market of 70 million persons, Senegal could be used as a gateway to tap a potential export market of Euro 770 million. Presently, the export sales comprise printed fabrics, thread and confectionaries.

Volume of trade

Main traded volume for textile fabrics represent 60 million meters of cloth and 500 tons of thread and confectionaries, broken down as follows: Threads 500 tons annually Raw Cloth 15 million meters

Fancy 30 million metres Bazin 2.5 million meters Common Artificial and synthetic Textiles 5 million meters Wax prints 2 million meters Artisanal Fabrics 5 million meters

Sources of Imports

Germany, Austria, Switzerland, France, Hong Kong, Dubai

Main Players SODEFITEX(Societe de Developpement des Fibres Textiles), CCV, SRG ICOTAF, SOSEFIL, Nouvelle SITIBA, SOTEXKA.(Please refer to appendix for full address details)

Business Opportunities

The WAEMU market, free and open to the Senegalese Industry represents 70 million consumers. This market is expanding remarkably and continuously each year with population growth and increase in buying power. The informal sector plays an important part in the trading culture of Senegal and represents 70% of total trading activities. Dakar traders belonging to this informal sector have expressed keen interest to source textile goods from Mauritian Freeport operators. However, they have also expressed the wish that some of initial marketing costs for new products be shared between the operators.

21

4.2 The used clothing sector

Used clothing sector

Overview The used clothing market in Senegal is one of the largest import markets in the country and growing at a rate between 8 and 12 % annually. Consumers from all economic groups buy and wear used clothing. Currently, France, Belgium and the United States have the lions share of this market which registered nearly 14 tons of imported clothes in 1997. Particularly in demand by the Senegalese are low-cost active wear products such as sports clothing and shoes, as well as casual / dress jeans and related outerwear. The growth of this market should be encouraging to Freeport companies, but there are some obstacles to overcome in breaking into this market. Some of those barriers include the high guarantee rates demanded by Senegalese banks to finance importation and the need for Senegalese importers to develop partnership relationships with exporter firms. Since much of the commercial activity in Senegal takes place on the informal level, understanding how this informal market works would be useful to potential exporters looking to make contacts in this market. The chain of commercial activity defining Senegals used clothing market is played out at Dakars central used clothing market in Colobanne quarter. The Colobanne market is the hub market for clothing distributed to other markets in Senegal or re-exported to Mali or Burkina Faso. The market is surrounded by cinder block warehouses storing stacked bales of used clothing to be sold to the scores of retail merchants. Creating a partnership with an exporter who can deliver high quality, and fashionable clothing at regular and timely shipments is a great concern for the wholesale agent.

Volume of trade Estimated at USD 20 million Sources of Imports

USA, France, Canada and Belgium

Main Players Tamsir Mboup Muhammed Fauzou Deme Mamadou Ndiaye Abdoulaye Diakhate Thierno Sow,Mr Amadou Lamine Gaye Afritex

22

4.3 Pharmaceutical Sector

Pharmaceutical Sector

Overview The pharmaceutical industry represents a major captive import market in Senegal. It is dominated by three main players namely SODIPHarm, Laborex and Cophase. The Government is also a procurement unit for distribution to public health sectors of pharmaceutical products in Senegal namely PNA- Pharmacie Nationale DApprovisionnement. This market is already explored by Freeport operators. Two local companies are already supplying the Senegalese domestic market from Mauritius.

Volume of trade

The import trade potential for pharmaceutical products is estimated at EURO 45 million.

Sources of Imports

Main imports are from Europe- France, UK, India, USA

Main Players Sodipharm, Laborex, Cophase and PNA- Pharmacie Nationale DApprovisionnement.

Business Opportunities

The Pharmaceutical import industry is expanding and enormous trade potential exists for sourcing of general medical products to Senegal. Freeport operators are already present on the market and supplying to the Government owned pharmacy-PNA.

23

4.4 The telecommunications sector

Telecommunications Sector

Overview Senegal has one of the most efficient telecommunications network in West Africa. The sector has great potential for expansion as Senegals urban population increases. There is an increasing bias toward French equipment with France Telecom as Sonatels strategic partner. Rapid growth in the Internet-based services and the cellular network will offer opportunities for potential suppliers. Telephones, cellular sets and accessories are mainly Japanese and American brands. They are often brought by small-time merchants from New York appliance stores and resold locally. As a result of the successful implementation of Internet in March 1996, there has been a mini-boom of web-related activities and services. Teleprocessing companies have a great potential for growth in Senegal. Cybercafes and private cybercenters are booming with a variety of services linked to the internet are mushrooming. The decision of the Senegalese government to reduce import duties for computer hardware to zero percent before VAT (value added tax) is contributing to an increase in the use of information technology equipment in Senegal. The countrys retail market for computers is quite fragile and only companies offering after-sales support and financial services such as leasing are competing effectively.

Volume of trade The Senegalese computer market is growing and very competitive. Total imports reached USD 5.4 million in 1997. All major U.S. brand names via their European branches are well represented by local distributors and / or agents. Consequently, statistical figures indicate France as the largest exporter of computers, with approximately 40% of the market.

Sources of Imports

France and USA

Main Players INF 24/7; Sonatel, CFAO Life-Tel, La Sngalaise Des Tlcommunications, BSA Boulch Electronics

Business Opportunities

Opportunities exist with French based and American agents in software development, Internet Service, telephone switching systems, radio communications, computer hardware/maintenance

24

4.5 General goods sector

The rice market Overview Rice is the main staple food in Senegal. The opening of the

market to private traders in 1995 has made Senegal one of the main African importers, ahead of Cote dIvoire and behind Nigeria. Rice imports reached record levels of 658 TMT in 1999, due primarily to the piling up of stocks in the run up to the February 2000 presidential elections. Imports decreased to 502 TMT in 2000. Imports forecasts for 2001 have exceeded 600 TMT. Imported rice is consumed even in rural areas, especially during the lean season before harvest. The preference is for 100 percent broken rice originating from Asia, mainly Thailand and India. The domestic rice market is a very competitive one.

Volume of trade Total import volume estimated at 800,000 tons Sources of Imports

Imports are made through agents based in Switzerland,

Main Players Gargill, Ascot(Agents in Switzerland) Business Opportunities

Business opportunities exist in the informal market and through agents based in Switzerland

The wheat market Overview Senegal has two flour mills, with entrenched French interests. Not

surprisingly, they purchase 89 percent of their wheat from France. The opening of a third flour and feed mill by a Senegalese owner / operator in 2001 could signal increased opportunities for the wheat market. It should be pointed out that the European Union provides a special export restitution (subsidy) on sales to Senegal and a number of other Sub-Saharan African countries.

Volume of trade Total imports of wheat amounted to 216 TMT in 2000 (unofficial figure). The demand for wheat flour is increasing, as the demand for bread increases along with population growth.

Business Opportunities

Possibility of Joint venture exist but feasibility study is required before any decision for investment.

The consumer food products market Overview A niche market is growing for European / American style snack

foods, breakfast cereals and other consumer products as more Senegalese travel to Europe and to the United States. These grocery products are sold in convenience stores as well as in hotels and restaurants. The EU, Turkey and South Africa currently dominate the import market for packaged goods.

25

4.6 Chemical sector

Chemical Sector Overview Phosphate

Phosphates dominate the Senegalese mining industry and exports are a major foreign currency earner and accounted for xx% of total merchandise exports earnings in xx. The phosphate robust health stems from the buoyant export market for fertilizers and phosphoric acid, and also from a long-term purchase contract with India.

Volume of trade Close to 20% of Indian needs for phosphoric acid are met by the Senegalese Phosphate industry. The major export market for fertilizers is West African cotton producing states such as Cote dIvoire, Mali and Benin. The local market for fertilizers is estimated at a modest 20,000 MT.

Sources of Imports

N/a

Main Players Industries Chimiques du Sngal (ICS) Processing of Senegalese calcium phosphates into fertilizers and the production of phosphoric acid for export.

Business Opportunities

Joint Venture opportunities exist in this sector

4.7 Hardware & building materials sector

Hardware & building materials Sector

Overview The building industry is a booming sector in Senegal dominated mainly by the Mediterranean and French business players.

Sources of Imports

France, Middle East and Asia

Main Players Senegal Canaries, Fibro Mac, Enterprise Keur Khadim, Enterprise de Fabrication de Carreaux, Commerce Au Sngal(Cosen)

Business Opportunities

Opportunities exist in the form of joint venture or partnership

26

CHAPTER 5

REGULATIONS, PROCEDURES, CUSTOMS TARIFFS AND LOGISTICS FACILITIES

5 INTRODUCTION As a member of the World Trade Organization, Senegal has taken measures to

liberalize and rationalise its trading and customs system. Trade is subject to reduced

tariff controls and since 1994, the government has phased out most quantitative

restrictions on imports, discontinued export subsidies, eliminated numerous price

controls, reduced tariff barriers, and dismantled monopolistic agreements. In terms of

logistics facilities, the Port, Airport and railway system are in the process of being

upgraded. Main shipping and airlines are present in Senegal with connections to all

parts of the World. Clearing and forwarding services, warehousing and distribution

are well established. The Government has projected the construction of a central

distripark in Dakar with a view to modernising the logistics industry.

5.1 Customs Tariffs and Duties

Trade conditions (tariff levels, duty-free access) are affected by membership in the

regional free trade areas, the West African Economic and Monetary Union (UEMOA)

and Economic Community of West African States (ECOWAS), and by association

with the European Union. As member of UEMOA, four board band custom tariff

classifications exist namely:

Category Description of Main Product groupings

Examples

0 Essential basic social Product

Medical and Healthcare products, books and stationeries.

1 Primary and essential Products

Oil, cooking materials and imported food products, agricultural and animal products, food products and beverages

2 Main Intrant and intermediary products

Textile materials, plants, machinery, general equipment, chemical products, manufactured articles and building materials.

3 Consumer-based products

Office equipment, glass, glassware, ceramic article.

27

The customs tariff by category of products as defined in the Senegalese Customs tariff

structure is given in the table below. In addition to duties, the Government applies a

1% fee on the customs value of the goods and 1% accrues as contribution by

Senegalese Government to regional economic integration.

Category

Customs Duty (DD)

Statistics Fee (SF)

UEMOA Levy (PCS)

0 1 2 3

0%

5%

10%

20%

1%

1%

1%

1%

1%

1%

1%

1%

5.1.1 Import Procedures

As a liberalised economy, Senegal does not impose restrictions on the imports of

goods except on certain prohibitive and illicit goods which are specified below.

Furthermore, the import of some products such as used cars, fertilizers, pre-recorded

tapes, and costume jewellery is subject to prior authorization. Most remaining

quantitative restrictions are applied to agriculture products (vegetables) to protect

local production, as is the import of potatoes, onions and bananas.

5.1.2 Document Requirements Documents required when exporting to Senegal include two copies of the commercial

invoice, which should show the exporter and importer, as well as their respective

address; the goods being imported; the weight, CIF value and quantity of goods

imported; and a complete description of the merchandise. This should be in French or

accompanied by a French translation to avoid misinterpretation at the customs entry

point

A Certificate of Origin is necessary for all imported goods. Prior to shipping,

importers must provide customs officials with documentation listing the quantity,

quality, and price of the products subject to customs duties. Import procedures

include the following:

28

Importers must deposit a Preliminary Import Declaration seven days prior to shipping

imported goods having a value equal to or greater than USD 2000. Automatic

approval of the Preliminary Import Declaration is obtained by submitting 3 copies of

the Pro Forma Bills of Lading with the declaration. A Preliminary Import Declaration

is valid for 6 months and can be extended for 3 months. Preliminary Import

Declarations must be cancelled and reissued if there is a change in supplier, an

increase in the value of the order by more than 10%, or a modification in the quantity

of the order. Any payment for imported goods greater in value than CFA franc 1

million (USD 2,000) must be made through an approved Senegalese bank or financial

institution.

5.1.3 Prohibited Imports Prohibited imports include narcotics, munitions and war ammunition, except

collector's items, pornographic publications, and hallucinogenic drugs, except those

authorized by the Ministry of Health.

5.1.4 Export Procedures There are no restrictions on exports from Senegal. Goods imported for re-export are

subject to a temporary admission system and are not assessed for any customs duties.

5.2 VAT

Value added tax presently stands at 18%. VAT is payable at the time of first

importation of goods in the country and it is also collected at every stage of

production and distribution within the Senegalese Economy. This revenue accounts

for one third of total budget revenue of the government.

5.3 Inspection and Certification of imports & exports

The Senegalese customs authorities have adopted Pre-Shipment Inspection starting on

1st October 2001. Cotecna S.A. has been awarded the contract to inspect cargoes

under the DPI - Dclaration Pralable d'Importation. The minimum order value

subject to PSI is CFA 3,000,000 FOB. However, all FCL containers with a total FOB

value below CFA 3,000,000 are also subject to PSI. There is no charge for this service

as all Inspection fees are paid by the Senegalese Government. However, if the

exporter misses or cancels an inspection slot then the exporter may incur a charge.

29

6 LOGISTICS FACILITIES There exists a well established distribution and logistics system in Senegal with the

presence of the main maritime and logistics players. Major infrastructure development

in the port are earmarked the next two years with extension of the container terminal,

creation of a 20 hectare distribution platform and dedicated break bulk cargo terminal.

Similar developments for the Airport are envisaged with a modern international

airport for Dakar.

The total local logistics costs for a twenty feet container of textile, clothing or electrical

equipment imported into Senegal is given in the table below. The Port tariff charges are

calculated based on tonnage and type of commodity imported.

No. Cost Component Remarks Euro

1 Handling Charges Per Teu 125

2 Storage Charge(per sq. metre

per month

per sq. metre per month 0.65

3 Other Local Charges Customs clearance, transport

in Dakar per Teu

57

6.1 Port Facilities

The Port of Dakar is controlled and regulated by the Port of Dakar Authority. The

Authority has the responsibility for overall planning and development. It provides

general services for the ship berthing, lighting, towing, weather forecasting and

general assistance to ships calling at Dakar. The Port Authority also provides land

within the Port area to private terminal operators for the construction of transit and

cargo warehouses.

In terms of cargo throughput, the Port handles 8.6 million metric tons of cargo.

Container traffic amounted to 175 000 teus in 2001 with a growth rate expected at

5%. 15 % of total container traffic is meant for transhipment to the sub African coast

region. Cargo and terminal operations activities within the Port are left to private

operators through contract agreements signed with the Port of Dakar Authority. There

are some 35 private operators registered with the Port Authority to provide handling,

loading and unloading operations.

30

The Port presently is located on a site of 14 hectares of land with possibility for

extension. Main facilities presently available at the Port of Dakar comprise a fishing

port with 9 dedicated berths, cargo terminal for the loading/unloading of cereals,

phosphates, hydrocarbons and a container terminal. The Port has also the biggest

floating dry dock for ship repairs in the West African coast.

6.2 Airport

The airport of Dakar, Leopold Sedar Senghor(LSS), is one of the principal

internaional airport in West Africa and can handle all types of aircraft on its two

runways. LSS serves more than 24 international airlines. There are direct flights to

Europe and North America, and frequent flights to other African Countries. The

international airport handles approximately one million passengers per year and

moves more than 24,000 metric tons of international airfreight. Main airlines

dedicated for cargo traffic are available and include Alitalia, TAP-Air Portugal and

Air France. A direct flight will be available as from beginning of November between

Johannesburg and Dakar. A direct flight already exists between Cape Town to Dakar

on a weekly basis.

6.3 Distribution and Warehousing

Bonded warehousing operations can be carried in Senegal. Bonded Warehouses are

also used for goods destined for the West African Economic and Monetary Union

(UEMOA). Goods imported under the warehouse system benefit from total

suspension of duties and taxes for 12 months renewable. Within the port development

strategy, provision is made for the construction of a Distribution platform over an

extent of 20 hectares of land comprising actual and projected warehouses, one stop

shop facility for forwarding agents, customs and warehouse operators and storage area

for vehicles. The rental cost for warehousing space within the port area averages

EURO 0.75 per square metre per month. Storage charges are, however, negotiable

depending on activities of the operator.

6.4 Maritime Links and Freight Costs

The main maritime players are present in Senegal. The table below provides the list of

the main shipping lines that are present in Senegal.

31

Daily sailings to and from Europe are provided to Senegal. The east coast of USA is

serviced three times a month and weekly sailings are provided from the Far East to

Senegal.

The major trade pattern between Europe and Senegal, accounting for more than 50%

of total trade, means that freight charges from Europe to Senegal and vice versa is

competitive. All goods destined to Senegal from Europe, the Middle East and Far East

transit through three main hub ports in France, Spain and Italy, respectively. Average

freight charges for a 20-foot container from Europe are USD 1800, and USD 3600 for

a forty-foot container with a transit time of 15 days.

No. Shipping Line Frequency

per month

Trade Route

1 Grimaldi 7 Europe/ West Africa

2 Maersk Line 8 Far East/ Europe/

West Africa

3 P&O/ Nedlloyd 2 Europe/ West Africa

4 Delmas 8 Europe/ West Africa

5 MSC 8 Middle East/ Europe/

West Africa

6 Torme Lines 3 USA/ West Africa

7 Herning Shipping 1 Canada/ West

Africa/Europe

A comparative analysis of freight costs for goods sourced from Asia to Senegal via

Mauritius and direct sourcing shows that the freight costs for goods transiting through

Mauritius present a more costly option, in addition to a longer transit time. However,

it is expected that freight on the leg between South Africa to Dakar will fall when a

dedicated service from Cape Town to Dakar will be provided by Maersk Line in the

early part of next year. This will have the effect of reducing the freight charges by an

estimated 150 to 200 USD on the route Far East-Mauritius-Dakar. As freight costs

remain negotiable, competitive freight charges through Mauritius can be negotiated.

32

Singapore-Dakar China-Dakar Europe-Dakar Dakar-USA

Direct Thgh MRU

Direct Thgh

MRU

Direct Thgh

MRU

Direct Thgh

MRU

20 Container 2300 2500 2900 3125 1800 N/a 3200 N/a

40 Container 4300 5000 4600 5300 3600 N/a 5300 N/a

Transit Time 23d 30d 34d 38d 15d 15d

Transship-

ment Port

Europe

Durban Europe Durban Direct Direct

Air freight costs from Mauritius to Dakar are given in the table below:

No Weight Freight Costs in Rs per

kg 1

Minimum charge (Less than 10 kg)

1430

2 >10 Kg45100Kg200Kg300Kg500Kg< 1000Kg 95.50 8 >1000 Kg 93.50

7 PUBLIC INFRASTRUCTURE NETWORK

7.1 Road network

The road system is dense and it amply services every region of the country. More than

90% of the population use road transport and 70% of goods are transported by road.

7.2 Railway

Senegals rail network carries more than three million tons of cargo per year.

However, the railway system is not really efficient and it requires major upgrading.

The railway, which serves much of the territory, links Senegal with Mali, and it is also

used to tranship cargo.

33

7.3 Telecommunications

Senegal has been investing for some years in the telecommunications sector. The

country is preparing the 21st century with the Trade Point, the Dakar Science Park and

the development of e-services. In 1994, the International Telecommunications Union

has classified Senegal as the first Sub-Saharan African country in terms of penetration

growth and quality services.

Senegal has a land satellite communication station, a submarine cable centre equipped

with over 5,000 telephone circuits, an international telex centre.

34

7.4 Contacts Database

A complete directory of companies established in Senegal with key contact details is

available at the office of the Mauritius Freeport Authority. The contact details given

below are those companies with an interest of sourcing goods from alternative sources

of supply.

7.4.1 Armoury Contacts Products ETABLISSEMENTS FAKIH M. Abdoul Khafiz Fakih Director 90 rue Joseph Gomis, BP 491 Dakar Tel: 221 229740 Fax: 221 218821

Household products, sports trophy

CHEREAULT & CIE M. Mamadou Ba, Director 43, Ave du Pdt Lamine BP 1369 Dakar Tel: 221 212164 Fax: 221 223056

Domestic appliances

ARMURIE COUTELLERIE AMADOU NIANG M. Amadou Niang Director 18 rue W Diouf BP1909 Dakar Tel: 221 223630

Domestic appliances

ETS HANE M. Cheikh Tidiane Hane Proprietor Rue Laperine x Lamine Gueye BP 2510 Dakar Tel: 221 223731

Domestic appliances

35

7.4.2 Jewellery Contacts Products BIJOUTERIE BOURGUIBA M. Cheifk oumar dioum Manager 37 Ave Bourguiba Dakar Tel: 221 240833

Jewels

ETS HASSAN KOCHEN M. Assane Kochen Director 59 Rue Galandou Diouf BP 611 Dakar Tel: 221 215624 Fax: 221 215510

Importation and distribution of jewels

7.4.3 Trading Companies CONTACTS PRODUCTS TRABEC ITC M. Becaye Traore Director General 6, Rue Joris BP 13753 Dakar Tel: 221 8238049 Fax: 221 8222665

Importation and exportation of agricultural and manufacturing products

COMPAGNIE AFRICAINE DE REPRESENTATION ET DE DISTRIBUTION (CAREDIS) M. Gueye Director General 3 Rue Grasland x Raffenel BP 332 Rufisque Tel: 221 211396 Tax: 221 215626

Importation and exportation of miscellaneous products

GUY GI HLM Fass Piloote 5 E BP 7203 Tel: 221 216767 Fax: 221 220702

Import-Export,

COMADIMEX Ben Geloun Director BP 5861 Dakar Fann Tel: 221 249720

Importation and exportation of miscellaneous products, fish, jewels, agricultural products

PATHE SAMBA TOURE BP 69 Zinguinchor Tel: 221 911563 Fax: 221 92 PS TOURE

Miscellaneous products

SOCIETE IMPORT EXPORT AMADOU CISSE Import Export, metals, foodstuff

36

M. Toure Director 2680 Dakar, Km 4.8 Bd du Centenaire de la Commune de Dakar Tel: 221 320712 Fax: 221 212134 UNION SENEGALESE DENTREPRISE (USECT) BP 17087 Dakar Tel: 221 253781

General Trade, Import, export

GROUPEMENT DE DISTRIBUTION DE MARKETING ET DE REPRESENTATION M. Diouf Director Pikine Cite Lobatt Fall Villa Tel: 221 8218725

Distribution of agricultural, pharmaceutical and cosmetic products

BASSENE IMPORT EXPORT Sacre Coeur 1 Villa N. 8517 Dakar-Fann BP 5281 Tel: 221 8251402 Fax: 221 8261762

General Trade, salt

OLGA BUSINESS M. Gaye President P.A U14 n. 4 Dakar Tel: 221 8353236 Fax: 221 8272942

General Trade

37

7.4.4 Contacts Used clothing CONTACTS PRODUCTS

Tamsir Mboup 71, Ave Peytavin B.P. 749, Dakar Tel: 221 823 57 78 Fax: 221 823 61 02

Used Clothing

Muhammed Fauzou Deme S.I.V.E.T. Proprietor of Frip Top Retail Store 25 27, Avenue L.S. Senghor B.P. 21243, Dakar Tel: 221 823 94 43 Fax: 221 823 73 23

Used Clothing, Basin, Textiles

Mamadou Ndiaye 50 Bis Cit Sotiba, Pekine Tel: 221 843 37 03 Fax: 221 834 75 50

Used Clothing, Textiles

Abdoulaye Diakhate Rue 38 x 39 Marche Colobane, Dakar

Use Clothing, Textiles

Thierno Sow Rue 43 x 46 Marche Colobane, Dakar

Used Clothing, Textiles, General Goods

Mr Amadou Lamine Gaye Directeur General Hagama Import-Export 10 B.D. Pinet-Laprade B.P. 3110 Dakar

Used Clothing, General Goods

Afritex Avenue Cheikh Anta Diop B.P. 12028 Dakar ICS Mr Djibril Ngom KM 18, Route de Rufisque BP 3835 Dakar, Senegal Tel: 221 834 01 22 Fax: 221 834 08 14

Used Clothing, General Goods

38

7.4.5 General Trade CONTACTS PRODUCTS

Societe Senegalaise dinvestissement 2 Ave Faidherbe BP 1392 Tel: 221 215454 Fax: 221 223219

International trade

Au Bon March 77 Ave du President Lamine Gueye BP 1226 Dakar Tel: 221 215368

General Foodstuff

Ligue Casimir meguehi 13 Rue Sergent Malamine BP 21542 Dakar Tel: 221 8241228 Fax: 221 241228

Import and export of general products

Le Diambour Bara Top President Parcelles Assainies, Unite 22, N; 415 Tel: 221 8359998 Fax: 221 220177

Import and export of products, construction materials, agricultural and fishing goods

Gyma Residence Coumba Linguere Route de Ouakam BP1261 Dakar Tel: 221 8204369 Fax: 221 201388

Intermediaries in Channel of Distribution

ACHAT VENTE SERVICES (AVS) 23, Ave lamine Gueye BP 21459 Tel: 221 8233545 Fax: 221 8233500

Distributors

Eurosen Travel Trade & Building Ett 106, Ave Andre Peytavin Dakar BP 11058 Tel: 221 8211564

Import export, General trade

39

7.4.6 Cigarettes CONTACTS PRODUCTS

COMPAGNIE INTERNATIONALE DE COMMERCE (CINCO) No. 3, Rue Robert Brune BP 18084 Tel: 221 228514 Fax: 221 228514

Importation and distribution of Cigarettes

RJ raynolds tobacco Bld de LEst X Rue Point E BP 3174 Dakar Tel: 221 8240851 Fax: 221 8256999

Importation and distribution of Cigarettes

7.4.7 Importation of Consumables Products Contacts Products Socit de Promotion Commerciale Africaine 71, Rue mousse Diop BP 3657 Dakar Tel: 221 221091 Fax: 221 212399

Importation and distribution of foodstuff

Inter Africaine Fruitire (INTERAF) 8 Ruue Caille BP 2772 Dakar Tel: 221 222149 Fax: 221 211270

Import and Export of Fruits, vegetables, cigarettes, dairy products

Stimex 665, Dakar, Km 3.5 Bd du Centenaire de la commune de Dakar Tel: 221 320579 Fax: 221 321132

Foodstuff

Efaco plus 35 Bd de la Libration BP 21138 Dakar Tel: 221 225081 Fax: 221 225082

Importation and distribution of drinks

Bm Export 16 bld djily Mbaye BP 3950 Tel: 221 214670 Fax: 221 214670

Importation and distribution of consumable products

40

7.4.8 Importation of Miscellaneous Products CONTACTS PRODUCTS

DAMAG SCORE BP 1517 Dakar Tel: 221 234987 Fax: 221 234587

Distribution of foodstuff

Photo cine Senegal 1, place de Lindependence BP 3266 Tel: 221 217179 Fax: 221 217758

Export microfilms, audiovisual to Mali, Mauritania, Guinea

Pac Diffusion 149, Rue Nousse Diop BP 2268 Tel: 221 213917

Import and export of accessories

7.4.9 Importation of Construction Materials CONTACTS PRODUCTS

Dakar Materiaux 90, Ave du Pt Lamine Gueye BP 71 Dakar Tel: 221 225576 Fax: 221 220633

Importation and construction of construction materials

Caoutchouc et Plastiques Zl Bld du Centenaire de la Commune BP 261 Dakar Tel: 221 320789 Fax: 221 320134

Importation and distribution of construction material, paints, chemical products

Commerce Au Sngal(COSEN) 2 Route du Front de Terre, BP 5365 Fann Dakar Tel : 221 27 91 50 Fax No : 221 27 31 00

Materiaux De Construction

Enterprise De Fabrication De Carreaux Thiawlene-Rufisque, BP 88 Rufisque Tel- 221 36 0033 Fax 221 36 0033

Construction et entretien de Batiment

Enterprise Keur Khadim 20019 Thiaroye, Km 10.2 Bd du Centenaire de la Commune de Dakar, BP Tel : 221 34 02 25 Fax : 221 34 31 24

Btiment et Travaux publics, promotion immobilire, importation et vente de matriaux de construction

41

7.4.10 Importation of Miscellaneous Materials CONTACTS PRODUCTS

Sofico Rue 7 x Bld de Sud Point E BP 10914 Dakar Fax: 221 212003

Importation and distribution of Industrial Products

Sofica Km 4 Bld de centenaire BP 1783 Dakar Tel: 221 324579 Fax: 221 320449

Importation and distribution of Air Conditioner apparatus, hydraulics

CGE 2 Ave President Lamine Gueye BP 237 Dakar Tel: 221 236145 Fax: 221 217830

Networking, Importation and distribution of electrical appliances

Buhan et Teisseire 1, rue des essarts BP 119 Dakar Tel: 221 233941 Fax: 221 237118

Maintenance and repairs, solar water heater spare parts, importation and distribution of water taps

Supres Rue 9 x 6 et Cornche, Dakar Tel: 221 214839 Fax: 221 214839

Importation and distribution of domestic appliances

7.4.11 Glass Industry CONTACTS PRODUCTS

Senegal miroir 24, rue Armard Angrand, Dakar Tel: 221 223524

Importation and distribution of mirror

Dumas et companies Rue Birago Diop x point E BP 1249 Dakar Tel: 221 249879 Fax: 221 214138

Mirrors, glass, paints

42

Appendices

7.5 Appendix 1- CONTACT OF KEY TRADING COMPANIES

NAME COMPANY ADDRESS TEL/FAX E-MAIL

Mamadou S. Mar

Point Micro 29, Av. Leopold Sedar Senghor, B.P 4218 Dakar, Senegal

Tel:(221) 822 1122 Fax: (221) 8218822

mmar@pointmicro.sn

Nabil Dallank

Batimat 55, Rue Mousse Diop, BP 7020 Dakar Senegal

Tel : (221) 8223379 Fax; (221)8210224

batimat@sentoo.sn

Ndiankou Mbengue

USETTA 50, Avenue Georges Pompidou

Tel: (221) 8221581 Fax: (221) 8214702

Dr Daouda Thiam

Societe de Distribution Pharmaceutique

BP 12034 Dakar Senegal

Tel: (221) 859 0000

Daoud@sodipharm.sn

BaidyAgne Conseil National du Patronat du Senegal

Siege Social 7, rue Jean Mermoz

Tel : (221) 8215803 Fax : (221)8222842

cnp@sentoo.sn

Philippe Egraz

Laborex-Senegal Corniche des HLM BP 2066 Dakar

Tel : (221) 8243731 Fax : (221) 8240086

Oumar Gueye

Buhan Teisseire 1, Place Kermel BP119 Dakar Senegal

Tel: (221)8492354 Fax: (221)8237118

ogueye@buhanteisseire.sn

Beatrice Cabral

Buhan Teisseire 1, Place Kermel BP119 Dakar Senegal

Tel: (221)8492354 Fax: (221)8237118

bcabral@buhanteisserie.sn

Abdoulaye Diouf Sarr

Chambre de Commerce Dindustrie et DAgriculture de Dakar

BP118 Dakar Senegal

Tel: (221) 8237189 Fax : (221)8239363

cciad@telecomplus.sn

Moustapha Sakho

Touba Darou Khoudoss

10, Rue Fleurs BP 11337 Dakar Senegal

Tel : (221)8215686

Moustapha Sylla

Sylla & Freres 100, Ave du President Lamine Gueye

Tel : (221)8237337 Fax : (221)8232295

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Dakar, Senegal

Mamadou Fall

Senegal Broderie Modderne

BP30092 Dakar, Senegal

Tel : (221)8249471 Fax : (221)8248050

Maha Khochman

Buhan Teisseire 1, Place Kermel BP119 Dakar Senegal

Tel : (221)8492357 Fax : (221)8237118

mkhochman@buhanteisseire.sn

Jean-Francois Saulay

CFAO Technologies

BP 2631 Dakar, Senegal

Tel : (221) 8497788 Fax : (221)8497789

jfsaulay@cfao.fr

Cheikhouna Sylla

Touba Kheweul Sylla & Freures

27, Ave Faidherebe Dakar Senegal

Tel : (221)8422544 Fax : (221)8422544

cheikhounas@sentoo.sn

Sebastien Yves-Menager

Maersk logistics BP 3836 Dakar Senegal

Tel : (221)8591142 Fax : (221)8321331

dkrogmng@maersk-logistics.com

Mansour Cama

Societe Senegallaise Dinvestissement

2, Avenue Faidherbe, BP1392 Dakar

Tel : (221)8215454 Fax :(221)8223219

ssi@telecomplus.sn

Bernard Labadens

Societe Generale de Bamques Au Senegal

19, Ave PDT LS Senghor BP 323 Dakar Senegal

Tel : (221) 8395505 Fax : (221)8239036

Samir jarmache

Comptoir Commercial Franco Africain Senegal

79, Rue Galandou BP469 Dakar Senegal

Tel : (221) 8222578 Fax : (221)8236550

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7.6 Appendix 2 - CONTACT OF KEY Institutions

NAME INSTITUTION ADDRESS TEL/FAX E-MAIL

Aichatou Agne Pouye

Minister of SMEs and Trade

Buiding Administratif 5eme etage

Tel : 221 8497269 Fax : 221 8219132

aapouye@primature.sn mincom@cyg.sn

Hamath Sall, Director

Agence nationale Chargee de la Promotion de Linvestissement et des Grands Travaux (APIX)

52-54 Rue Mohamed V BP 430 Dakar

Tel : 221 849 0555 Fax : 221 823 9489

apix@sentoo.sn hsall@apix.sn

Armand JJ Nanga Chief Inspector

Senegalese Customs

8-10 Allees Robert Delmas BP 10247 Dakar Liberte

Tel : 221 8222027 Fax : 221 8221300

armandnanga@hoymail.com

Abdoulaye Gningue Coordonnateur de la cellule Prospective et de Developpement

Port Autonome de Dakar

Av Felix Eboue BP 3195 Dakar

Tel : 221 8494508 Fax : 221 8233606

pad@portdakar.sn gnigueab@portdakar.sn

Amadou Moustapha NDiaye

Consultat Honoraire de la Republique de Maurice Au Senegal

83, Bd de la Republique, Immeuble Horrizons BP 11045 Dakar

Tel : 221 849 4040 Fax : 221 822 32 33

amnnot@sentoo.net

Didier Cruz Director

COTECNA Bureau de Liaison de Dakar BP 11853 Dakar

Tel : 221 8494959 Fax : 221 8423485

Papa Ibrahima NDAO Directeur

Ministere de la Sante et de Laction Sociale

PNA BP 4015 Dakar Hann

Tal : 221 859 5066 Fax : 221 8595071

Mansour Cama Chairman

National Confederation of Senegal Employers

41, Rue El-Hadji Amadou Assane Ndoye BP 3819

Tel : 221 8217662 Fax : 221 8229658

cnes@sentoo.sn

Issa Sangare Consultant

African Network for Support to Women Entrepreneurs

Domaine Industriel Sonepi BP10578

Tel : 221 824 1010 Fax : 221 825 7246

Mor Talla Kane Directeur

National Confederation of Senegal Employers

41, Rue El-Hadji Amadou Assane Ndoye BP 3819

Tel : 221 8230974 Fax : 221 8229658

cnes@sentoo.sn

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7.7 Appendix 3- Economic Indicators by main sectors for past 4 years millions

of EUR

SECTORS Estim. 1988 Estim. 1999 Estim. 2000 Estim. 2001

PRIMARY 744 827 921 988

AGRICULTURE 373 429 503 557

FARMING 256 270 284 296

FISHING 72 86 91 91

FORESTRY 42 42 44 47

SECONDARY 853 925 1005 1086

EXTRACTIVE INDUSTRIES

44 56 63 68

PETROLEUM PRODUCTS

30 33 42 54

ENERGY 96 98 107 117

BTP 170 196 226 245

OTHER INDUSTRIES 515 541 566 604

TERTIARY 2112 2319 2405 2564

TRANSPORTS & TELECOMMUNICATION

466 503 534 573

COMMERCE 1151 1205 1240 1329

OTHER SERVICES 594 611 632 662

TOTAL GDP 3811 4072 4331 4638

7.7.1 Appendix 3A- Main import countries to Senegal year ended July 2002

COUNTRIES Millions EUR % of Total Imports

EUROPE 1102 57 FRANCE 527 27

BELGIUM 69 3.55

HOLLAND 69 3.55

GERMANY 112 5.8

ITALY 81 4.2

UNITED KINGDOM 23 1.2

IRELAND 29 1.5

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SPAIN 70 3.6

RUSSIA 38 2

AFRICA 290 15

CAMEROON 8 .4

TUNISIA 9 .44

IVORY COAST 57 3

NIGERIA 144 7.4

SOUTH AFRICA 23 1.4

AMERICA 149 7.7

USA 49 4.1

CANADA 13 0.7

BRAZIL 38 2.01

ASIA 372 19 THAILAND 150 7.7

INDIA 22 1.14

VIETNAM 22 1.12

CHINA 44 2.28

7.7.2 Appendix 3B- Main export countries of Senegal year ended July 2002

COUNTRIES MILLIONS EUR % OF TOTAL EXPORTS

EUROPE 364 38

FRANCE 141 11.6

BELGIUM 11 .8

HOLLAND 19 1.8

GERMANY 10 .8

ITALY 55 3.3

UNITED KINGDOM 9 0.6

AFRICA 295 31 CAMEROON 10 0.9

MAURITANIA 33 4.1

MALI 73 10

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GAMBIA 34 4.5

GUINEA BISSAO 18 2.4

REPUBLIC OF GUINEE 16 2.2

IVORY COAST 29 2.9

TOGO 8 1.1

BENIN 23 3.1

AMERICA 4 0.44 USA 3 0.4

ASIA 178 22 INDIA 163 19

7.8 Appendix 4 - Indicative Price list of Commodities

Products Price (EUR) Washing Powder Soupline (3L) 6.40

Washing Powder Ariel 3.2 Kg 13.10

Toothpaste Colgate 100 ml 1.05

Deodorant Axe 2.70

Floor polish Mr Propre 1.5 L 3.80

Javel Washing disinfectant 1L 0.82

Nappy Pampers (Qty 30) 14.5

Kleenex Tissue paper 100 1.20

Television Philips 55 cm 326.70

Bottle Evian 1.5 L 1.33

Corn Flakes Kellogs 375g 4.56

Nescafe 100g 2.14

Nutella 750g 7

Nestle 397g 1.10

Whisky Red Label 19.10

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Coca Cola Light 1.5L 3

Cheese Vache qui Rit 3

Margarine Fruit Dor 1.66

49