Documentation

ABSTRACT

In this study we’ll embark upon on how we did our marketing strategy for a real company, and

what were the changes made throughout the time given to us,

Our first & second projects were making a logo and business card. The company that allowed us

to be their advertising consultant has already had a logo and label design, and to preserve the

authenticity of the logo company we just enhance it, made it 3D like, and we’ve also enhanced the

business card and added some colors to make it livelier.

The third & forth projects are the label and brochure. We’ve improve the label through adding

the theme color, orange, to add life to its old dull form. We made a brochure, as to what is required for

the subject, and made it simple, making sure that the logo, product and contact details will be mark on

the costumer’s mind.

The fifth and sixth projects are tarpaulin and signage. Because we will be posting the tarpaulin

in a place where people will only take a glimpse on anything that their eye will lie upon on, hence we

have layout it also a simple as possible.

An animated logo and social network was also required in our marketing strategy to boost up its

popularity in the internet society.

1 | P a g e

Company profile

It went a long way since 1996 with only 2 employees plus Mr. Arthur Urbiztondo as the owner

and accountant. They started small in Mr. Urbiztondo’s house, now after almost 18 years it has its own

factory in Antipolo, run by his two son, Allan P. Urbiztondo and Adrian P. Urbiztondo, and still growing.

The company manufactures adhesives for multi crafts, paper to paper, wood to wood, and wood

to plastic. It also produces printing inks that are water based paint and are mostly for publishing

companies.

2 | P a g e

SUMMARY

This project tends to uplift the company’s selling rate, we’ve set or plan and it includes having a

signage in front of the factory, and to have a tarpaulin displayed in an area where it can be surely notice

like in national highways and/or in an area we’re people pass by.

3 | P a g e

CONCLUSION

This company lacks in advertising their product through new and modern ways, that why want

them to uncover the power of advertising from tarpaulin to internet.

We have to enhance the old design to a much brighter and bolder one, to attract more buyers and

potential clients, while maintaining its authenticity.

We want to make WILHOLD TRADING PHILS. To be more expose, not just in other business, but

also in public’s eyes.

4 | P a g e

RECOMMENDATION

As to what we’ve plan, I and my group have decided to make a brochure, tarpaulin, signage and

a fan page, plus to enhance the logo, business card, and label. We believe that in this way we can

increase the selling profit and the popularity of the company.

5 | P a g e

STATEMENT OF THE PROBLEM

All business faces the most basic problem and its making their product/ service known to public,

thus WILHOLD TRADING PHILS. Faces now.

6 | P a g e

SIGNIFICANCE OF THE STUDY

This project can be the first stepping stone for a brighter future for our client company through

the advertising industry. This could mean everything not just for them but also for us artist, this could

prove that we really have the skill that can compete to the real world.

7 | P a g e

SCOPE & LIMITATION

We can only deal with advertising paraphernalia such as the business card, brochure, tarpaulin,

signage, and label; we are also allowed to make the fan page for the company. But we can’t propose to

renovate or suggest to provide a smaller container for the product to be retail to the market to be

accessible to the public needs.

8 | P a g e

PROJECT DESIGN 1

PROJECT DESIGN 2

9 | P a g e

PROJCT DESIGN 3

________________________ Mr. Allan P. Urbiztondo

CLIENT

PROJECT DESIGN 4


CLIENT

PROJECT DESIGN 5

10 | P a g e

PROJECT DESIGN 6


CLIENT

11 | P a g e

As to what you can see in project 1 we made the logo a more 3D like. We’ve enhance its color

and added some light an shadow effects to help it to look more 3D, and all this was done in illustrator.

We’ve also added the phrase ‘Adhesives & Printing inks’ to define what is being represented by the

word Wilhold.

In project 2 we’ve total renew the business card in to its max, we’ve chance everything from the

layout to what is written into it. The front side represents the printing inks because of the ink shattered

through it; we’ve use the color golden orange because it’s close to our theme color. While in the back

side we’ve put the logo and, we made it simple as having a white color for its background to signify the

adhesive product.

Project 3 is the labels. We’ve use curved line to make it bright and livelier to look at; we’ve still

use the old layout thou. In the adhesive label we’ve added to curvy triangles in both opposite side to

show the meaning of ‘the better hold’.

Project 4 is the brochure we made it simple and clear making sure that the logo, product and

contact details will be mark on the costumer’s mind, in hand. We’ve use a lot of different fonts and color

to differentiate the product names to give emphasis to each product.

Tarpaulin is our 5th project we’ve use ‘A’ and ‘I’ to signify the word adhesive and ink, we’ve also

place two question regarding adhesive and ink that would make the person, who’ll see it, think twice

about saving the company’s contact information

Our last visual project is the signage it only contains the logo and contact information for the

reason that it will be place outside of the company building.

12 | P a g e

PHOTO DOCUMENTATION

13 | P a g e

14 | P a g e

CURRICULUM VITAE

15 | P a g e

BENISSA ARIENZA CABADUNGA

Graphic Artist/ Secretary

Description

As one of the Graphic Artist in this task she enjoy using Photoshop as her medium in creating the design in this project also they’ve use illustrator in making some of the draft.

She is also the one in charge in documenting this project or we can say that she is the one who is much capable in doing the written reports while handling the other works at the same time.

16 | P a g e

Benissa A. CabadungaAddress: 20 Lark St. New Marikina Subd. Sta Elena. Marikina CityContact #: 09488442969Email Address: [email protected]

OBJECTIVES:To make a contribution to the organization to the best of my ability and to develop new skills and share my knowledge while interacting with others and achieve new height.

EDUCATIONAL ATTAINMENT:

Vocational : 2011-Present

Global Career Access Training Institute (GCATI)3/F Manahan Bldg. II, No. 78 Gen. Luna St., Ampid, San Mateo, Rizal

Course:

Diploma in Animation, Multimedia, and Graphic Design

Secondary: 2007-2011

Sta. Elana High School W. Paz St., Sta. Elena, Marikina City

Primary:2001-2007

Roosevelt College Cainta, Rizal

SPECIAL SKILLS/HOBBIES:

Through the help of my experience as a freelance artist back in the days, I have develop techniques not just in doing hand drawings but also in editing, and through the years I have become fond in using Photoshop. I a lot may free time taking photos of any thing around me and use it as material for exercising my skills in Photoshop. I also indulge myself in writing, in fact I’ve posted some of my stories online and gain some few fans online, some of them are my friends and I actually have inspired them to write too.

WORKING EXPERIENCE(S):

June- 2010 to March 2011

Freelance artistSta. Elena Marikina City

Jan- 2013 to Present

Freelance CU&IBSantolan, Pasig City

17 | P a g e

TRAINING/SEMINAR(S):

2012- March

- Animation industry (basic knowledge about the industry)Laboratory Room2&3, GCATI San Mateo, Rizal

2013-febrary

- How to know the right path to successLaboratory Room2&3, GCATI San Mateo, Rizal

- Success 101Laboratory Room2&3, GCATI San Mateo, Rizal

2013-March

- E-commerce & Virtual Corporation/ TechnopreurshipLaboratory Room2&3, GCATI San Mateo, Rizal

PERSONAL DATA:

Age: 18 years of age Birthplace: Marikina City Citizenship: Filipino Height: 5’4 Birthday: February 16, 1995Civil Status: SingleReligion: Roman CatholicLanguage/s: Filipino/English

REFERENCE(S):

Mr. Ruben AbelardoTraditional Animation Instructor 09104750778Angono, Rizal

Minda Pitchay UrbiztondoWidow/ retiree6461630Marikina City

BENISSA ARIENZA CABADUNGASignature over Printed Nam

18 | P a g e

ARTHUR ZARZATE DELOS REYES Researcher

Description

In this project Arthur handles all the things pertaining to research, about some technical support, doing the maintenance of the social media of the company, ad file a report then reports to Benissa, who is in charge of documenting the project.

19 | P a g e

Arthur Zarate Delos ReyesAddress: 29Mangahan, Rodriguez, Rizal Contact #: 09396290875 Email Address: [email protected]

OBJECTIVES:To obtain a position that will able me to use my strong organization skills, educational background and ability to work well with people.

EDUCATIONAL ATTAINMENT:Tertiary :

2011-PresentGlobal Career Access Training Institute (GCATI)3/F Manahan Bldg.II,No 78 Gen. Luna St. Ampid 1, San Mateo, Rizal

Course: Diploma in Animation Multimedia and Graphics Design

Secondary:

2006-20010Center for positive learners (Montalban)BaliteMontalban, Rizal

Primary:

2000-2006San Jose Elementary SchoolAcacia St., Montalban, Rizal


2013Deskarte Design StudioTrainee53 Maginhawa St., U.P Village, Diliman , Q.C

20 | P a g e

mailto:[email protected]

SPECIAL SKILLS/HOBBIES:Animation- Traditional In-Between and Clean UpGraphic Design- Adobe photoshop

Adobe IllustratorLay-Out

PhotographerMultimedia- Adobe After Effects

Sony Vegas

Personal Data

Age: 19 years old

Birthplace: Montalban, Rizal

Citizenship: Filipino

Height: 5’2

Birthday: August 10, 1993

Civil Status: Single

Religion: Roman Catholic

Language/s: Filipino/English

Reference(s)

Jon Felix F. MalinisCreative Director- Deskarte Design Studio53 Maginhawa St., U.P Village, Diliman , Q.C

Antonio S. Delos ReyesBusiness Home OwnerMontalban, Rizal

ARTHUR Z. DELOS REYES

21 | P a g e

Signature over Printed Name

RAMON RODA RAMILO JR. Graphic Artist

Description

This is not the first time Ramon will design an advertisement for a company. So technically speaking this project is an easy A for him

He’d done his part mostly in designing the project also his the one in charge of printing actual designs.

22 | P a g e

Ramon Roda Ramilo jr.Address: Blk.2 Lot5 Lolo Tinong Subd. Geronimo Rodriguez Rizal 1860Contact #: 9483071 / 09093105700 Email Address: [email protected]

OBJECTIVES:

To have a job that would enable me to use my talent and skills as well as contribute to organization's goals and which would provide excellent opportunities for career advancement and personal growth.

EDUCATIONAL ATTAINMENT:

Tertiary :

2011-Present

Global Career Access Training Institute (GCATI)3/F Manahan Bldg.II,No 78 Gen. Luna St. Ampid 1, San Mateo, Rizal

Course:

Diploma in Animation Multimedia and Graphics Design

Special Course:

2004

New Era University (NEU)Quezon City

Course:

Associate Fine ArtsPainting using oil color and pastel

Secondary:

1994

Danao National high SchoolDanao, Cajidiocan Romblon

Primary:

1991

Danao Elementary SchoolDanao, Cajidiocan Romblon

WORKING EXPERIENCE(S):23 | P a g e

2007 to 2008Nikkon Stage CompanyAssistant stage artist

1998-2000

Nelson’s Printing & DesignLay-out Artist and Graphics ArtistDanao,Cajidiocan Romblon

AFFILIATION:

1998-1999

Pag-asa Youth Association (PYA)Position: Project ManagerDanao,Cajidiocan Romblon


Sept. 15, 2009 to Feb.20, 2010

SilverGreen Assesstment and Training centerAnimation / Human Anatomy

SPECIAL SKILLS/HOBBIES:

Skills: Fixing things, Making graphics, Letter cutting, etcTalent: Drawing object, Portrait, charcoal, PastelSports: Dart, Bike, SkateboardHobbies: Collecting shade, shoes, Marlboro item, watching movie / walking

PERSONAL DATA:

Age: 37 years of age Birthplace: Mansalay Oriental Mindoro Citizenship: Filipino Height: 4,12 Birthday: December 18, 1974Civil Status: MarriedReligion: Roman CatholicLanguage/s: Filipino/English

REFERENCE(S):

24 | P a g e

Mayumi fonacierAmityville Elementary School-Rodriguez Rizal

Manny GarvezBusinessmanRodriguez Rizal

Maria Luisa FabroaValley High Academy

RAMON R. RAMILO JRSignature over Printed Name

25 | P a g e

APPENDIX

26 | P a g e

27 | P a g e

Documentation

Business

Transcript of Documentation