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Documentary Treatment

Gervaise Lynch

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Intentions In my documentary I am to find out why illegal music

downloading is so negative. I also aim to find why thisanswer has a damaging impact both financially andpolitically. Once I do this I am to investigate how illegallydownloading music affects the music industry. All of these

factors are to educate, inform and entertain my targetaudience.

I will research these answers by featuring certainconventions such as interviews, vox-pop, questionnaires andfocus group feedback.

I have chosen to talk about this topic as it is a well knownissue in the world and that 95% of my audience illegallydownload music where as only 5% legally download music.There is more technology developing around the world andthe will always be ways of obtaining music which makes thisa current issue.

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Structure and Running Order I will demonstrate different interests to start off my documentary

I will then move on with my next objective and screen wipe the transition to a cutawayof a voiceover narrating the different websites that my audience use and mentionsome facts and figures to educate my audience on what they are learning

The third part of my documentary will involve vox-pops expressing their informationon how much they download music and what websites they use. This will also haveintegrated graphics from my questionnaire to add to my feature.

I will then use an apple store based in lakeside and interview the manager on thepositive side on legally downloading music to interest my audience that do notillegally download music.

I could then talk about how music was not that technical which will explore thehistory of music appealing to my audience of 16-18.

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Profile of Target Audience andappeal of your Idea

I will target my audiences interest by attempting with limited success to do kick ups, play a games console and play thedrums. My introduction will be unique as the humour will connote to my audience that this is not just another boringdocumentary.

My questionnaires indicated that my target audience of 16-18 years use certain downloading websites more thanothers. These sites will be denoted in cutaways which will make the audience feel the documentary is specificallyaimed at them.

Male and female Vox-pops in my documentary to ensure both genders are represented. I will use lakeside shoppingcentre after school hours to ensure that I will catch a cross section of 16-18 year olds.

I will include a variety of ethnicities and socio economic groups in my radio station segment such as a receptionist or security guard through to a presenter/artist. This will appeal to my audience as I am sure most of them will l isten to theradio at some stage.

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Explanation of research and keyfindings

This quantitative, secondary research helped me to find out facts and figures about the UKdownloading market such as 95% of people download music illegally. I did this research bythe internet and this method was particularly useful towards my content research.

My focus groups provided me with invaluable qualitative, primary research. I wanted to findout amongst other aspects what angle I should base my documentary about musicdownloading on. This method proved to be very helpful as I was then able to make adecision to base my documentary on the consumers point of view rather than the musicindustry.

Textual analysis

Questionnaire

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Technical Viability

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Practical Viability

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Legal and RegulatoryConsiderations

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Commercial Viability

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Questions for your audience