DOCUMENTARY

ADVERT ANALYSIS ANCILLARY PRODUCTS

IMAGE

This image

shows a child

sinking into the

ground and

trying to hold

on. This

represents the

point of the

documentary

‘Britain’s

Forgotten

Children’

because the

child is

disappearing.

The image shows people passing by ignoring the child in the ground

that needs help, this could represent the people of Britain being

oblivious to the children that are put into the care system in Britain.

The passer-by's all look like adults which represents the

documentaries view that adults are ignoring the needs of children.

This is a

striking

image that

attracts the

audience

straight

away.

The image

used in the

advert has to

capture and

keep the

attention of

the

audience.

The main

image

dominates

the entire

page.

COLOUR

The child in the

image is

wearing red

which catches

the audiences

eye straight

away. This

shows the focal

point of the

documentary.

This colour is

powerful and

can represent

danger, which

can make the

audience feel

like the child in

in danger.

The tiles of the floor are dull and grey

which can represent sadness. This gives

the impression that the documentary is

serious or sad.

CONVENTIONS

One convention of a documentary advert is

the institutional logo of the documentary. The

logo of the broadcasting channel is always

on the right hand side of the advert.

Adverts must match the requirements

of specific channels.

Channel 4 requires an A4 landscape

poster.

Another

convention of a

documentary

advert the

documentary

title and the

scheduling

information.

This is also on a

colour block so

it stands out to

the audience.

USE OF LANGUAGE

There is very limited text on the adverts so as to entice the

audience; what little text there is used to let the audience know

what it is and when it is going to be shown.

An important

feature of

print adverts it

that it is

simple and

can be

understand

from a quick

glance

USE OF SPACING AND SIZING

The rule of thirds is a concept in which the frame is divided into in to nine imaginary sections, as illustrated. This

creates reference points which act as guides for framing the image.

Points (or lines) of interest should occur at 1/3 or 2/3 of the way up (or across) the frame, rather than in the centre.

Like many rules of framing, this is not always necessary (or desirable) but it is a rule to go by.

The focal

point is

framed in

this third