The audience of our station

Our target audience, as already explained, was one of the younger generation. We chose this because we felt it'd be easier because we fit within this audience and we had the same level of understanding of what younger people want. We chose stories that were about younger people, interviewing younger people and involving more youthful production members to fit with this audience. This means that we believe our audience will fit within the fifteen to twenty five area and will follow our target audience closely. Our station tried to focus on entertainment and things that we knew younger people would be interested in - for example festivals and technological developments. Young people enjoy the media when it is aimed at them, which is why we believe our audience will be. An example of this is magazines, usually read by younger people that hold negative stories but are also lighthearted throughout.

Magazines hold more interest for our target, being the older teenage years. This source suggests that lighthearted media appeals to white, teenage females, which is kind of what we expected of our audience for our station. Using the same format and level of stories for our bulletin, we would expect that the majority of our audience will fit this category. Though we had no specific gender target, we expected a larger female audience. A lot of people involved in the production - newsreaders etc - and people we interviewed were female. However, our stories focused on men; not for any intention. Despite this, I still believe our audience is largely female because the gender of people involved in the news doesn't really affect the interest of a certain gender. As long as the age range is the same and the stories hold interest, it'll be more appealing. However, it is close to balanced for the men and women who listen to the radio, men are actually more likely to listen.

This information shows that men are more interested in technology, which could contradict my current opinion on the gender of our audience. However, it also shows that three quarters of owners are young, and a large chunk of them is within our audience, so it supports that our stories appeal to the younger generation.It is unclear of the social status of our audience. A lot of the stories were based around ordinary people in a local area, none of a particular class focus. However, we did avoid the upper class and the negative stories may associate those involved with a lower class background. Because of this, I believe that a majority of our audience would be lower/middle class, with a lack of the upper class.