Doctors of Optometry | Course Notes

1 Doctors of Optometry | Course Notes B8 OD – 1CE 3 Simple Social Media Steps to Grow Your Business (That Will Save You Time & Money) Supported with an unrestricted education grant by Alcon Canada Monday, February 19, 2018 8:00 am – 8:55 am Plaza B/C – 2 nd Fl Presenter: Amber MacArthur Amber Mac is a TV host, entrepreneur, author and popular digital expert in Canada. Her enthusiasm for all things tech and digital is reflected in her many innovative speaking engagements and through her social media platforms. Amber’s strong journalism experience has led to many broadcast appearances throughout her career on shows such as the Marilyn Denis Show, CTV News and CITY-TV, Bloomberg TV as well as the creation of her own Sirius XM Satellite radio show. She is also currently president of Konnekt Digital Engagement, an agency which specializes in digital marketing, social media, online video production and web design and development. Through her multiple outlets and opportunities, Amber aims to educate and inspire others to grow and expand their own digital and social platforms. Course Description In this talk, Amber Mac outlines three digital marketing best practices to help eye care professionals (ECPs) grow their businesses in 2017 and beyond. Her presentation will outline how ECPs need to rethink key outreach efforts to maximize patient loyalty and engagement, and improve customer service. Plus, with more than a decade of experience in the digital space, she will share her go-to tips, tricks, and tools that have helped her grow her social media community to more than 2M followers. If you want to save time and money, and connect with patients in new and relevant ways, this practical and inspirational session is a must.

Upload
others
Category

Documents
view
2
download
0

Embed Size (px):

Transcript of Doctors of Optometry | Course Notes

Doctors of Optometry | Course Notes

B8 OD – 1CE 3 Simple Social Media Steps to Grow Your Business (That Will Save You Time & Money) Supported with an unrestricted education grant by Alcon Canada

Monday, February 19, 2018 8:00 am – 8:55 am Plaza B/C – 2nd Fl

Presenter: Amber MacArthur Amber Mac is a TV host, entrepreneur, author and popular digital expert in Canada. Her enthusiasm for all things tech and digital is reflected in her many innovative speaking engagements and through her social media platforms. Amber’s strong journalism experience has led to many broadcast appearances throughout her career on shows such as the Marilyn Denis Show, CTV News and CITY-TV, Bloomberg TV as well as the creation of her own Sirius XM Satellite radio show. She is also currently president of Konnekt Digital Engagement, an agency which specializes in digital marketing, social media, online video production and web design and development. Through her multiple outlets and opportunities, Amber aims to educate and inspire others to grow and expand their own digital and social platforms.

Course Description

In this talk, Amber Mac outlines three digital marketing best practices to help eye care professionals (ECPs) grow their businesses in 2017 and beyond. Her presentation will outline how ECPs need to rethink key outreach efforts to maximize patient loyalty and engagement, and improve customer service. Plus, with more than a decade of experience in the digital space, she will share her go-to tips, tricks, and tools that have helped her grow her social media community to more than 2M followers. If you want to save time and money, and connect with patients in new and relevant ways, this practical and inspirational session is a must.