doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 1

[Mobile Device – An Important Market Segment for WLAN]

Date: 2009-04-09

Name Affiliations Address Phone email Chunhui (Allan) Zhu

Samsung Electronics

75 W. Plumeria Dr. San Jose, CA 95131 USA

+1-408-544-5667

c.zhu@samsung.com

Youngsoo Kim Samsung Electronics

Mt. 14-1 Nongseo-Ri, Giheung-Eup, Yongin-Si, Gyeonggi-Do, Korea 449-712

+82-31-280-9614

kimyoungsoo@samsung.com

Authors:

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 2

Outline

• Some numbers

• Looking beyond the numbers

• Emerging Wi-Fi applications on mobile/portable devices

• Summary

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 3

$1,000,000,000,000

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Submission

April 2009

C Zhu, YS Kim / SamsungSlide 4

$1 Trillion Mobile Industry

• To compare,

– The print (book, newspaper, magazine) + broadcasting industry (radio, TV): ~0.5 T

– The advertising industry: ~0.5 T– The beverages industry: < 1 T– The food industry: ~1 T– The car industry: >1 T– Japan GDP: 4.5 T– USA GDP: 14 T– World total GDP: ~ 55 T

Breaking down the number:

Service: ~ 800 Billion

Handset: >150 Billion

NWK equipment: < 50 Billion

Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile (12/10/2008), by Tomi T Ahonen

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 5

4,000,000,000

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Submission

April 2009

C Zhu, YS Kim / SamsungSlide 6

4 Billion Mobile Phone Subscription

• That is 60% of the population on the planet

• To compare– There are 800 million cable/satellite TV subscriptions. – There are 850 million cars. – There are 950 million personal computers.– There are 1.2 billion fixed landline phones. – There are 1.2 billion people use email. – There are 1.3 billion internet users. – There are 1.4 billion television sets on the planet– There are 1.5 billion unique credit card holders

• Note:– 1/3 of the mobile phone owners has two or more mobile

subscriptions. So the unique mobile phone owners is 3.05 billion (46% of the planet's population)

2008 Data:

– the global mobile phone shipment was totaled at 1.213 billion.

– the total sales of new personal computers, laptops and desktops, is about 270 million

Source: ResearchInChina

Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile (12/10/2008), by Tomi T Ahonen

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 7

141,000,000

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Submission

April 2009

C Zhu, YS Kim / SamsungSlide 8

141 Million Wi-Fi Phones in 2009

• This number in 2008 is 56 million, an increase of 52 percent from 2007 (source: WFA).

– If realized, it would be an increase of 152% over the 2008 number.

(source: 2009 numbers predicted by ABI Research, 2008 numbers from WFA and In-Stat).

Cellular-Wi-Fi Phone (56m, +52%)

Stationary CE (48m, +51%)

Portable CE (71m, +33%)

Notebook (144m, +23%)

44 percent of smart phones currently have Wi-Fi (Feb. 2009)

This number will grow to• 300 mln by 2011, and • 520 mln by 2014 (90% of the smart phones will have Wi-Fi)

37.2%

18.4%

14.5%

12.4%

WiFi chip shipments of 2008

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 9

Global Mobile Phone Shipment and Overall Proportion of Smart Phone, 2007-2012E  

Global Smart Phone Market & Industry Chain Report, 2008-2009 http://www.researchinchina.com/Htmls/Report/2009/5644.html

Data from ABI Research:

The market for smart phones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 10

The Growing Smartphone Sector

Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 2009

Converged Mobile Devices

– aka smart phones, – a subset of mobile phones, converged mobile devices feature a high-level operating system that enable the device to run third-party applications in addition to voice telephony.

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 11

What is driving it?

• The consumers love it– 77% of users of Wi-Fi-enabled mobile phones are completely or very

satisfied with their device• a higher rate of satisfaction than that reported by users of mobile phones

without Wi-Fi. – 74 percent of people who have Wi-Fi on their mobile phone use it – 77 percent say they will seek Wi-Fi in their next phone as well. – Users of phones with Wi-Fi say they like their phone twice as much as

those who have phones without Wi-Fi.

• The manufacturers like it– "The surprising thing in the survey is that Wi-Fi ends up being a growth

driver for the smart phone," (Edgar Figueroa, WFA)

Data based on ABI survey done in February 2009: 1,000 U.S. mobile phone users between the ages of 18 and 59. Sample error was + or - 3.08 percent.

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 12

What is driving it?

• Even the carriers like it !– Carriers tend to agree that Wi-Fi is complementary to other networks,

including 3G and 4G cellular. – As flat rate data plans increase, wireless operators can leverage Wi-Fi

capable handsets to • offload data intensive applications (act as an unlicensed femtocell), • reduce licensed spectrum usage, • improve in-building coverage, and • offer new services to new markets• entice new subscribers and reduce turnover (e.g. ATT and T-mobile)

– “…it is clear that Wi-Fi offers a competitive advantage for both manufacturers and carriers. A growing number of carriers worldwide have included Wi-Fi phones in their offering, and all of the major handset makers now include the technology in their flagship products."

• Michael Morgan, industry analyst, ABI Research

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 13

What does Wi-Fi do for Mobile Phone?

Mobile Phone

FunctionDescription Wi-Fi’s Role

Internet Access and networking

Web browsing, mobile YouTube, connecting to other home/office devices (DLNA), remote control, AV streaming

AP/wireless router connection

Communications VoIP telephony, video phones, instant messaging, email

AP/wireless router connection

Entertainment Digital camera, video recorder, game console, mobile TV, media player

Upload/download multimedia content

Social Life Connect to online communities or local social networks (mobile blogging, Twitter, mySpace, facebook, Linkedin, RSS feed or myMoSoSo)

AP/router or P2P connections

Navigation Indoor navigation using WiFi AP triangulation

Advertising Location based coupons and etc. AP connection

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 14

Emerging Wi-Fi Applications

• Mobile Hotspot

• VoWi-Fi Phones

• eBook/ePaper Readers

• Wi-Fi Remote Controls

• Wi-Fi on Portable CE Devices

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 15

WalkingHotSpot

• It transforms 3G/Wi-Fi S60 or Windows Mobile smart phones into hotspots

• Features:– Connectivity Anywhere – Low Cost

• one-time fee of $25 for SW – Easy Setup– Multiple Connections

• up to 5 simultaneous connections

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 16

More Similar Software/Service

For Windows Mobile ($29.99)http://us.wmwifirouter.com/

For Symbian S60v3 and S60v5JoikuSpot Light: FreeJoikuSpot Premium: 15 EURhttp://www.joikushop.com/index.php

3 has launched its 3Spot service by partnering with Joiku http://www.three.com.au/3spot

For Android, PalmOS, Windows Mobile, BlackBerry and iPhonehttp://www.junefabrics.com/index.php

Atheros AR6002 provides soft AP capability

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 17

VoWi-Fi

The D-Link DPH-541

The Belkin Wi-Fi Phone for Skype

The upcoming D-Link V-CLICK GSM/Wi-Fi Phone

Samsung t409 for T-Mobile HotSpot@Home service.

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 18

eBook/ePaper Readers

Fujitsu’s World First Color E-Paper Terminal FLEPiaWith Wi-Fi (2009)

The iRex’s iLiad allows both read and write.Equipped with Wi-Fi.

The BeBook eBook reader by Endless Ideas. Equipped with Wi-Fi (2009).

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 19

Wi-Fi Remote Control

SR 1500 Digital Media Remote by Tvcompass

SimpleRemote by OpenPeak also provide VoIP function

Home Control Panel TSU9800/37 by Philips

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 20

Portable CE DevicesPortable Media Players Game Console

SAMSUNG SPF-72V Eye-Fi Card

Easyshare-OneBy Kodak

DSC G3By Sony

PSP By Sony

Wii By Nintendo

iPod Touch By Apple

Digital Cameras / Photo Frames

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 21

Finally, There is Wi-Fi Robot !

Source: http://hackedgadgets.com/2008/09/17/wifi-robot-with-camera/

This will be another huge market in the future !

doc.: IEEE 802.11-yy/xxxxr0

Submission

April 2009

C Zhu, YS Kim / SamsungSlide 22

Summary

• Wi-Fi applications are getting diversified– While some requires high throughput– Others may impose additional requirements

• Mobile device is a huge market for Wi-Fi and is growing rapidly– One day the number of mobile/portable Wi-Fi devices will exceed

that of fixed Wi-Fi devices.

• Suggest 11ac TG consider support for mobile/portable devices when working on functional requirements