Doc.: IEEE 802.11-00/083 Submission May 2000 Al Petrick, ParkerVisionSlide 1 Ad-Hoc Marketing Report...

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May 200 0 Al Pe trick , Par Slide 1 doc.: IEEE 802.11-00/083 Submission Ad-Hoc Marketing Report Al Petrick

Transcript of Doc.: IEEE 802.11-00/083 Submission May 2000 Al Petrick, ParkerVisionSlide 1 Ad-Hoc Marketing Report...

Page 1: Doc.: IEEE 802.11-00/083 Submission May 2000 Al Petrick, ParkerVisionSlide 1 Ad-Hoc Marketing Report Al Petrick.

May 2000

Al Petrick, ParkerVision

Slide 1

doc.: IEEE 802.11-00/083

Submission

Ad-Hoc Marketing Report

Al Petrick

Page 2: Doc.: IEEE 802.11-00/083 Submission May 2000 Al Petrick, ParkerVisionSlide 1 Ad-Hoc Marketing Report Al Petrick.

May 2000

Al Petrick, ParkerVision

Slide 2

doc.: IEEE 802.11-00/083

Submission

802.11 Ad-Hoc Marketing Group• Objectives:

– Generate a common marketing WG story for the WLAN Industry

• Marketing Collateral– Review and adopt 802.15 marketing templates– Press releases– General marketing information

• Accessible on the 802.11 website

– Track and align meetings with other industry groups, and conferences– Establish liaisons

• 802.15 WPAN• 802.16 Wireless Broadband Access• Wireless Ethernet Compatibility Alliance (WECA)• WLANA• ETSI – Bran• Other Wireless Forums

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Al Petrick, ParkerVision

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doc.: IEEE 802.11-00/083

Submission

Ad – Hoc Marketing Report

• Review a number documents and procedures used by IEEE 802.15. – Marketing Requirement Document (MRD)– Conference(s) for 2000 - 01– Collaterals materials

• Objective for Next Meeting In July-00– Establish joint meetings with 802.11/15 at the

July-00 Plenary and continue review of materials– Generation collateral material for the IEEE 802.11

website

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Al Petrick, ParkerVision

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Submission

Conferences• International Wireless Packaging Consortium (IWPC)

– Members Only!!!!!– Hosted by Intel– Future...

Bluetooth, Home RF, WLAN &Automotive Wireless Packaging

• May 15-17, 2000– Hotel

• The OMNI Richardson Hotel701 East Campbell Rd.Richardson, TX  75081TEL:  972-231-9600FAX:  972-231-7384

– IEEE 802.11 and IEEE 802.15 overview…..May 16th, 2000• Representing WGs as NON-members….

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Al Petrick, ParkerVision

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Submission

Conferences

• Electronic Design’s Communications Workshop -

• Short-Range Wireless Networking: Cutting The Umbilical Cord.–  June 26-28 Chicago Il

– Wyndam Hotel Northwest Chicago

– http://www.edworkshop.com

• Panel Discussion…..June 27th

– HomeRF, Bluetooth, IEEE 802.11, IEEE 802.15• Topic: Co-existence of Wireless Technologies

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Al Petrick, ParkerVision

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Submission

Conferences

• Wireless Communications Association International (WCAI)– http://www.wcai.com

– Primary focus: Fixed Point Wireless Communications

• WCA2000 - New Orleans– Morial Convention Center– New Orleans, LA, USA – July 9-12, 2000

– Unlicensed Spectrum Panel Discussion:• July 9th …Monday

• Wireless PANs to LANs to WANs; How Far Can They Go?

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May 2000

Al Petrick, ParkerVision

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Submission

Trade Journals

• Communication Design Magazine– WLAN standards and protocol column

• Featured articles– Technical on 802.11 and 802.15

– First article published in September – 00

• Lead columnist: Bob Heile– Ghost writers from the working groups

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May 2000

Al Petrick, ParkerVision

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Submission

Press Release

• Issue a press release on the FCC-NPRM

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doc.: IEEE 802.11-00/083

Submission

Motion

• To empower the vice-chair of IEEE 802.11 to draft a press release in response to the NPRM doc 99-231, post the letter on the reflector for review, host a teleconference call with an ad-hoc group along with the chair of IEEE 802 and SEC for approval, and release to the media for print.