‘Do Your Thing’:

Fundraising Down UnderA New Approach to Online

Fundraising

Playing the Numbers Game• 72% of all Canadians plan to give online

this year

• 3 in 4 Canadians will transact at least one gift online in 2010

• Under the age of 35 increases to 9 in 10

• Over the age of 65 it becomes 3 in 5

Still Playing the Game…

• 30% of all giving online comes from Generation X, born 1962-1980;  15% from those born after 1945; and 52% from Baby Boomers (born 1946-1962).

• 1 in 5 visitors to a non-profit website go specifically to make a donation.

• The cumulative 5-year value of a donor (acquired offline) who started giving in 2004 is $86 – but that value is $237 for donors acquired online.

• 26% of offline donors describe themselves as loyal to the causes they support  – compared to 41% of online donors.

What’s Your Thing?

• It could be a ‘Pink Thing’, ‘Hair Thing’, Race Thing’, Anything!

• Redefining the way organization’s approach individuals in an online context

• Not really a new idea

Cutting Edge Charities

• Cancer Council NSW: http://www.doyourthing.com.au/hair-thing

• War Child Canada: http://www.warchild.ca/getinvolved/fundraise

• Free The Children: http://www.freethechildren.com/getinvolved/10by10/

How YOUR Charity Could Benefit!

• Size Doesn`t Matter

• Every great leader knows delegation is key

• There is little to no financial risk involved

• Reaching out to `Free Agents`

“Charities who recognize and embrace this new approach are on the cutting edge of

online fundraising.” –Philip King, President and CEO of

Artez

`Interestingly, the cutting edge in online fundraising is not so much tied to the release of an exciting new product or technology. The

latest development in online fundraising is that it is

increasingly accessible and successful online fundraising is about organizations shifting and

refining how they approach individuals.`

SourcesBurke, Penelope. “The Cygnus Donor Survey...Where Philanthropy is Headed in

2010.” Cygnus Applied Research, Inc. http://www.cygresearch.com/publications/orderReport-CDN.php

“Canada Helps: Online Giving.” Wild Apricot Blog. 18 May 2010. http://www.wildapricot.com/blogs/newsblog/archive/2010/05/18/canadahelps-online-giving.aspx

Chatterton Luchuk, Louise. “Mind Shifts and Tweaks: The Latest in Online Fundraising.” 26 March 2007. http://www.charityvillage.com/cv/archive/acov/acov07/acov0710.html

“In Canada, Online Giving Reigns.” 14 September 2010 http://www.afpnet.org/Audiences/ReportsResearchDetail.cfm?ItemNumber=4593

King, Philip. “How To Fundraise Australian: Online Fundraising Lessons Learned From Down Under.” Fundraising Success Magazine Advisor Newsletter. 10 Aug 2010. http://www.artez.com/blogs/digitalfundraisingfromatoz/howtofundraiseaustralianonlinefundraisinglessonslehttp://www.artez.com/blogs/digitalfundraisingfromatoz/howtofundraiseaustralianonlinefundraisinglessonsle