DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2...
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Transcript of DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2...
WHO AM I?
• Emergency Manager• Wife, Mother to 2 Young Kids• Community & Church Volunteer • Half-Marathoner• Political Candidate
SOCIAL BY NECESSITY
• Balancing Many Roles,• Evaluate Situations Quickly,• Perceptions Influenced by Peers & Family• More Inputs Today than 5 years ago
TODAY’S OBJECTIVES
• Why You Should Care About Social Media• What You Can Learn If You Listen• Proactive Leadership
SOCIAL MEDIA CHANGES COMMUNICATION
• Provides the ability for information to be shared rapidly
• Increases the amount of visual data that is available from people “on the scene”
• Offers Agencies access to a haystack of information
WHY SHOULD YOU CARE?
Breaking News &
Situational InfoBecome
Your News Media
Critical Review of Your PR Strategy
Involving Your Community = Key For Many
• Find the Energy Hubs• Reputations / Credibility • Trust• Interest / Engagement • Confusion • Customer Service
Concerns
WHAT CAN YOU LEARN IF YOU LISTEN?
HOW TO LISTEN
• Become Familiar with Social Media Capabilities• Social Networks like Facebook & Twitter• Photo & Video-Sharing like Instagram, YouTube,
Snapchat, Periscop• Use Social Media to Gather Your Daily News
• Twitter Advanced Search• Use Social Aggregators like IceRocket, Topsy or
Addictomatic
WHAT IS A VIRTUAL OPERATIONS SUPPORT TEAM?
• Team of “Trusted agents,” organized and directed by EM Response Organizations • Incident Management Teams
• Incident PIO’s
• Emergency Operations Centers
• VOST teams are given social media and web-based missions to manage
Step 1: EM Organization activates VOST team leader,
(or VOST decides to self-deploy if pre-arranged with criteria)
Step 2: VOST Team Leadactivates local and nonlocal team
members
Activations may vary and be subject to change based on pre arrangements with EM agencies. #VOST ON TWITTER HTTP://VOSG.US
VOST Activation