Do we know how to innovate?
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do we know how to innovate © leonardo figueiredo 2016
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Transcript of Do we know how to innovate?
do we
know
how to innovate
© leonardo figueiredo 2016
© leonardo figueiredo 2016
WHO IS LEO …
+15 years experience marketing
business
innovation
+
so …
do we
know
how to innovate
© leonardo figueiredo 2016
© leonardo figueiredo 2016
© leonardo figueiredo 2016
creative
innovative
© leonardo figueiredo 2016
innovative
think + want
think + make
creative
© leonardo figueiredo 2016
© leonardo figueiredo 2016
anticipate understand
connect deliver
© leonardo figueiredo 2016
YES we can use
tools
plan + define + create
TRM
© leonardo figueiredo 2016
ma
rke
t p
rod
uct
tech
no
logy
technology roadmap
5 r&d centers
3 new markets
5 new partnerships
20 new products
US$50M new revenue
plan
© leonardo figueiredo 2016
CANVAS business model
1 r&d center
2 new markets
3 new partnerships
10 new products
US$5M new revenue
define
© leonardo figueiredo 2016
DD design thinking
100 employees
15 departments
2 new partnerships
8 projects
US$1M cost reduction
create
© leonardo figueiredo 2016
creative
innovative
© leonardo figueiredo 2016
© leonardo figueiredo 2016
time to
innovate
