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Do this not that (online newspapers)
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![Page 1: Do this not that (online newspapers)](https://reader036.fdocuments.in/reader036/viewer/2022062615/54826645b47959000d8b47c2/html5/thumbnails/1.jpg)
DOTHISWhat to do and NOT to do on your
online news site
NOT THAT
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DO POSTDAILY
This ain’t print anymore
DON’T POST ISSUES
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DO USE GOOGLE
This ain’t 1985
DON’T USE CLIP BOARDS
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DO WORK
AHEAD
Show your readers you know what’s going on
DON’T WORK FROM BEHIND
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DO GO TO
THEM
You ain’t a Newsie – You ain’t carrying the banner
DON’T DEPEND ON THEM
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DO WRITE ABOUT
PEOPLEAlways ask “Who Cares”
DON’T WRITE ABOUT EVENTS
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DO WORK WITH
OTHERSThe more the better.
DON’T WORK ALONE
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DO LINK IN
STORIES
You don’t know everything.
DON’T BE THE ONLY SOURCE
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DO USE ONE NAV
BAR
Don’t annoy your reader. Make it easy. They are online because they
want quick info.
DON’T OVER USE NAV BARS
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DO LINK TO PRINT
PUB
They are online for a reason. They don’t like print. It turns their hands
black.
DON’T LINK ON HOME PAGE
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DO USE
SOCIAL MEDIASocial media is how they got to your
home page.
DON’T USE IT ON THE HOME PG
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DO THINK
WORLD WIDE
It’s WWW for a reason.
DON’T THINK SCHOOL WIDE
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DO USE A STYLE SHEET
Ask your yearbook friends about this one.
DON’T OVER USE FONTS
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DO WRITE HEADS
FOR SEOGet in the know about SEO.
DON’T WRITE NORMAL HEADS
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DO USE A MIX
OF MEDIA
And use secondary coverage like your print publications.
DON’T JUST WRITE OR VIDEO
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DO UPDATE INSIDE PAGESOne old page equals an older reader.
He’s gone.
DON’T LET PAGES GO OLD
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DO USE
GRAPHIC
This ain’t elementary school.
DON’T USE CLIPART
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DO TELL
ABOUT YOU
Nobody but you on campus knows what a Pacemaker, Crown or Star is.
No one cares.
DON’T TELL YOUR AWARDS
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DO LOOK AT
OTHER SITES
Ok. There’s nothing new.
DON’T STEAL EXACTIDEAS
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