Do this not that (online newspapers)

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DO THIS What to do and NOT to do on your online news site NOT THAT

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Trends for high school online newspapers

Transcript of Do this not that (online newspapers)

Page 1: Do this not that (online newspapers)

DOTHISWhat to do and NOT to do on your

online news site

NOT THAT

Page 2: Do this not that (online newspapers)

DO POSTDAILY

This ain’t print anymore

DON’T POST ISSUES

Page 3: Do this not that (online newspapers)

DO USE GOOGLE

This ain’t 1985

DON’T USE CLIP BOARDS

Page 4: Do this not that (online newspapers)

DO WORK

AHEAD

Show your readers you know what’s going on

DON’T WORK FROM BEHIND

Page 5: Do this not that (online newspapers)

DO GO TO

THEM

You ain’t a Newsie – You ain’t carrying the banner

DON’T DEPEND ON THEM

Page 6: Do this not that (online newspapers)

DO WRITE ABOUT

PEOPLEAlways ask “Who Cares”

DON’T WRITE ABOUT EVENTS

Page 7: Do this not that (online newspapers)

DO WORK WITH

OTHERSThe more the better.

DON’T WORK ALONE

Page 8: Do this not that (online newspapers)

DO LINK IN

STORIES

You don’t know everything.

DON’T BE THE ONLY SOURCE

Page 9: Do this not that (online newspapers)

DO USE ONE NAV

BAR

Don’t annoy your reader. Make it easy. They are online because they

want quick info.

DON’T OVER USE NAV BARS

Page 10: Do this not that (online newspapers)

DO LINK TO PRINT

PUB

They are online for a reason. They don’t like print. It turns their hands

black.

DON’T LINK ON HOME PAGE

Page 11: Do this not that (online newspapers)

DO USE

SOCIAL MEDIASocial media is how they got to your

home page.

DON’T USE IT ON THE HOME PG

Page 12: Do this not that (online newspapers)

DO THINK

WORLD WIDE

It’s WWW for a reason.

DON’T THINK SCHOOL WIDE

Page 13: Do this not that (online newspapers)

DO USE A STYLE SHEET

Ask your yearbook friends about this one.

DON’T OVER USE FONTS

Page 14: Do this not that (online newspapers)

DO WRITE HEADS

FOR SEOGet in the know about SEO.

DON’T WRITE NORMAL HEADS

Page 15: Do this not that (online newspapers)

DO USE A MIX

OF MEDIA

And use secondary coverage like your print publications.

DON’T JUST WRITE OR VIDEO

Page 16: Do this not that (online newspapers)

DO UPDATE INSIDE PAGESOne old page equals an older reader.

He’s gone.

DON’T LET PAGES GO OLD

Page 17: Do this not that (online newspapers)

DO USE

GRAPHIC

This ain’t elementary school.

DON’T USE CLIPART

Page 18: Do this not that (online newspapers)

DO TELL

ABOUT YOU

Nobody but you on campus knows what a Pacemaker, Crown or Star is.

No one cares.

DON’T TELL YOUR AWARDS

Page 19: Do this not that (online newspapers)

DO LOOK AT

OTHER SITES

Ok. There’s nothing new.

DON’T STEAL EXACTIDEAS

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