Do Social Media Right!
-
Upload
sparkboutik -
Category
Business
-
view
329 -
download
0
description
Transcript of Do Social Media Right!
![Page 1: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/1.jpg)
How to Do
Social Media right
like these five companies
www.sparkboutik.com
![Page 2: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/2.jpg)
Social Media IS effective
![Page 3: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/3.jpg)
Facebook is the top
visited website, accounting for
over 8% of all online visits (Hitwise)
![Page 4: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/4.jpg)
Sees
3 Billion Views per Day
![Page 5: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/5.jpg)
44% of Twitter
users have recommended a product (ISMDealers)
![Page 6: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/6.jpg)
Your Customers
are online
![Page 7: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/7.jpg)
Agenda1. Five categories for success:
a) Humanizing a brandb) Being transparentc) Consistency
d) Engagement e) Uniqueness
2. Five small businesses doing social media right.
![Page 8: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/8.jpg)
HumanizeYour Brand
![Page 9: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/9.jpg)
HumanizeYour Brand
H.K. Anderson Pretzels
![Page 10: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/10.jpg)
Organic fan growth of 116 fans/day
![Page 11: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/11.jpg)
• Open
• Honest
• Genuine
• REAL!
![Page 12: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/12.jpg)
![Page 13: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/13.jpg)
Be Consistent
• Come back daily
• Messaging
• Social media guidelines
![Page 14: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/14.jpg)
Be Consistent15,410 Followers28,366 TweetsKlout 71
![Page 15: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/15.jpg)
Come alive!
Speak to their needs
Provide value
DO NOT push your own agenda
![Page 16: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/16.jpg)
Be Engaging
58,273 membersActive Conversations
![Page 17: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/17.jpg)
Be Engaging61,100 fans2683 followers
![Page 18: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/18.jpg)
Be Unique
• Stand out from the crowd
• Do something out of the ordinary
• Be REALLY really creative
![Page 19: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/19.jpg)
Be Unique
384,995 Channel subscribers6,810,010 Channel views
![Page 20: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/20.jpg)
Recap• Five categories for success:
a) Humanizing a brandb) Being transparentc) Consistency
d) Engagemente) Uniqueness
![Page 21: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/21.jpg)
![Page 22: Do Social Media Right!](https://reader037.fdocuments.in/reader037/viewer/2022110118/554eff01b4c90577698b4d6e/html5/thumbnails/22.jpg)
www.sparkboutik.com@sparkboutik
Renee Warren @renee_warren | [email protected] Dao @steve_dao | [email protected]