Case Study:

Do Mobile

Wallets Need

to Band

Together?

Aurimas Bakas

CEO, Founder

@WoraPay

www.worapay.com

CASE STUDY

MERCHANTS

WHAT COULD PUSH THEM

REALLY USE MOBILE

PAYMENT SOLUTIONS?

MOBILE PAYMENT PROVIDERS

WHAT NEEDS TO HAPPEN IN

ORDER TO SPEED UP THEIR

GROWTH?

LITHUANIA

WORD’S 2ND FASTEST UPLOAD INTERNET*

1ST GMS PENETRATION IN EUROPE*

DENSEST NETWORK OF PUBLIC

INTERNET ACCESS POINTS IN EUROPE*

* Invest Lithuania

MOBILE PAYMENTS POPPING UP

MWALLET TASKS

INFRASTRUCTURE

B2B

USERS

B2C

CAN BOTH BE DONE EQUALLY WELL?

FRAGMENTED MARKET

MWALLET X MWALLET Y MWALLET Z

UNIFIED NETWORK

MWALLET NETWORK

MERCHANT ACQUIRING

BRANDED MWALLET IS CONNECTED TO WORAPAY MERCHANT BASE ACROSS THE GLOBE

NETWORK DEVELOPER

EXCHANGE OF

MERCHANTS BY ENABLING

VARIOUS MWALLETS IN

MULTIPLE COUNTRIES.

ABOUT

worapay.com

Customer Issuer bank Processing compCard network Acquirer bank Merchant

Plastic Card Network Payment Chain

Mobile Acquiring Network Payment Chain

Issuer bank MerchantCustomer Acquirer bank

2014 VS 2015

worapay.com

WoraPay

operates

in 2014

2014 VS 2015

worapay.com

WoraPay

operates

in 2015

REAL EFFICIENCIES, ADDITIONAL SALES

15% MORE SALES

DURING THE

GAME

REAL EFFICIENCIES, ADDITIONAL SALES

ENTERTAINMENT ARENA

• EACH CHAIR IS A POINT OF SALES

• ORDER BROUGHT TO THE CHAIR OR TAKEN IN A SEPARATE LINE

15% MORE SALES

DURING THE

GAME

REAL EFFICIENCIES, ADDITIONAL SALES

15K EUR LESS HARDWARE

INVESTMENTS PER STATION

REAL EFFICIENCIES, ADDITIONAL SALES

PETROL STATION

• SELF SERVICE SCENARIO WITH NO HARDWARE INVESTMENTS

• PAYMENT AND LOYALTY FEATURES ON MWALLETS

15K EUR LESS HARDWARE

INVESTMENTS PER STATION

REAL EFFICIENCIES, ADDITIONAL SALES

20% FEWER

WAITERS

REQUIRED

REAL EFFICIENCIES, ADDITIONAL SALES

RESTAURANT

• RESOURCES SAVED AT THE PEAK TIME OR MORE TABLES SERVED

• NO NEED TO WAIT FOR A WAITER

20% FEWER

WAITERS

REQUIRED

KEY TAKEAWAYS

Market fragmentation slows down mobile

payment adoption

Unification of mobile payment methods will

increase user awareness

Real efficiencies required to merchants

Users must be engaged

WoraPay network unites 5 banks/mobile wallets

and 250 merchants in the CEE and moving to

the Western European countries.

THANK YOU

Aurimas Bakas

ab@worapay.com

00 370 650 72202