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Do It Digitally Glasgow

Dr. Jim Hamill and Alan Stevenson

jim.hamill@energise2-0.com

alan.stevenson@energise2-0.com

@drjimhamill @ast3v3nson

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Digital Skills for Enterprise and Getting a Job

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A conversationnot a broadcast presentation

The Panel…..

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Its about creating the jobs as well

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Have we assimilated yet?

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In Common?

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HMV- Hopelessly Misplaced Vision

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HMV- Hopelessly Misplaced Vision

• HMV Group’s plans to consolidate HMV and Waterstone’s marketing will help it share good marketing ideas across both brands

• Newly appointed group marketing director xxxxxxxx says the restructure will allow the group to leverage campaigns, promotions and CRM across both brands

• Under the new structure, xxxx, the former marketing director of HMV, will be supported by three marketing heads working on CRM, brand and creative across both brands. Waterstone’s and HMV will maintain separate marketing teams reporting to the group heads

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Rearranging Deck Chairs

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Who Will Be Next?

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MOOCs

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The Future of Education

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Spot the Dinosaur

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Bob Dylan (Mashed Up )

Come gather 'round peopleWherever you roam

And don’t criticiseWhat you can't understand

Your sons and your daughtersAre beyond your command

Your old road isRapidly agin‘

Then you better start swimmin’Or you'll sink like a stone

For the times they are a-changin’

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The times they are a changin'

• Current leading-edge thinking is that we are on the verge of another tectonic shift: from Social Media to Social Business

• A Social Business is one that develops innovative new work methods and processes by applying social thinking, social strategy, social culture, social organisation and social technologies to everything it does (internally as well as externally)

• Organisations who ‘get this’ will survive and prosper - those who don’t will become 21st century dinosaurs

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Why Now?

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Why Now?

Social Media + Connectivity + Mobile + The Cloud + Big Data + Gen C

= The End of Business as Usual

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Why Now?

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The Connected Customer

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The Connected Customer is also the Connected Employee

Yet many organisations still restrict access to Social Media

Translated that means ‘we don’t trust you’

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Adapt or Die

• Are we changing quickly enough?

• Are we ready?

• International competitors?

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What road are we on?

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Digital Scotland Survey Results

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Digital Scotland Survey: Scotland

• 90% using Social Media but only 35% using it strategically. Only 5% claim to be a Social Business

• 22% have clear mobile strategy

• 25% using the Cloud strategically

• Only 29% of export companies are using digital to support internationalisation

Which of the following statements best describes your company's approach to Social Media? Q3

N=193

While 90% of respondents use Social Media, 51% have no clear strategy or objectives governing its use or are still experimenting. Encouragingly, 35% are using Social Media strategically whilst a further 5% believe they have become a Social Business.

Which of the following statements best describes your company's approach to the Mobile Internet e.g. mobile marketing, websites and apps? Q10

N=166

Only 3% of respondent companies had never heard of the Mobile Internet. 19% have heard of the Mobile Internet but are taking no action whilst a further 15% are finding out more. 41% have no clear strategy or objectives governing its use or are still experimenting. 22% are using the Mobile Internet strategically , albeit only 8% have integrated mobile into wider initiatives.

Which of the following statements best describes your company's use of Cloud Computing? Q9

N=166

Only 7% of respondent companies had never heard of Cloud Computing. 25% have heard of the Cloud but are taking no action whilst a further 15% are finding out more. 29% have no clear strategy or objectives governing its use or are still experimenting. 25% are using the Cloud strategically many as part of their wider IT strategy.

How do you use Digital Technology to support your current level of internationalisation? Q12

N=81

Of those companies that are ‘international’, only 29% are using Digital Technologies strategically to support their internationalisation efforts (including 20% who have integrated Digital into their international strategy). 57% have no clear strategy or objectives governing its use or ‘make some use but could do more’. 15% don’t use Digital Technologies.

What about our International Competitors?

15 of the top OECD countries have identified digital as the main driver of economic growth

leading to a wide range of Digital Support Programmes being put in place

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eSkills for Russian SMEs 2006

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ADVANCE Programme Malta

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Social Business Summit Malaysia

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So What?

• Digital is NOT just a channel change e.g. putting services online

• It is a major paradigm shift in the way we do business/ the way our organisations operate

• From ‘Liking’ and ‘Following’ to Leading

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Paradigm Shift

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Stood on the table with my glass of gin.

And came straight to the point

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From ‘Liking’ to Leading

• The major challenge facing the Scottish/Glasgow economy is…..

• How do we achieve a sustained improvement in our global competitiveness?

• Our ability to compete in global markets is the key to economic growth and job creation

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From ‘Liking’ to Leading

• There is a very strong correlation between National/City competitiveness and the strategic use of digital technology (OECD; various studies)

• 15 of the top OECD countries have identified digital as a strategic priority

• Organisations face major barriers/obstacles to leveraging the full potential of digital, especially SMEs………

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Digital Barriers

• Time• Resources• Lack of Understanding• Mindset• Fear of the Unknown• Limited Digital Skills and Experience

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Gen C or a Lost Generation?

• Our young people (Gen C; Digital Natives) have the digital mindset and confidence that our companies need – yet we have a major problem with youth unemployment and underemployment

• There is a market failure in connecting supply and demand – some good programmes available but are we doing enough?

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Gen C or a Lost Generation?

• Is there a need for a Support Programme matching the digital needs of our SMEs to the core skills and experience of Gen C – the Constantly Connected Generation

• Provide an innovative, new, radical approach to creating quality job opportunities for our young people – tackling the twin problems of graduate unemployment and underemployment

• While at the same time, delivering real, tangible business benefits to Scottish/Glasgow companies – improved performance and international competitiveness

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Gen C or a Lost Generation?

• Digital skills cover a wide range of areas– Basic foundation– Technical– Operational– Information processing– Strategic

• There may be a particular need to develop Digital Leaders – a Gen C Digital Leaders Programme……

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Recent Blog Post

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Skills Shortages

• McKinsey – Digital Marketing, Social & Big Data are among the Top 10 priorities of CEOs for 2013

• By 2015, 25% of corporations will have a Chief Digital Officer

• Gartner – Big Data, Social, Mobile & the Cloud will create 4.4m new jobs worldwide by 2015

• Only a third of these new jobs will be filled due to skills shortages

• Recent EU initiative to fill 900,000 unfilled digital vacancies

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Personal Note

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What you getting at me for? It was your generation who

created this mess

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Lets Discuss