Do Conferences Make your App Magical?
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LOCATION APPS Do Conferences Generate Real Users? Data from AppAnnie.Com Compiled by Dave Smiddy dave@getenroute http://getenroute.com
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A look at apps that were popular around SXSW 2012. Including, Highlight, Glancee, Ban.jo, Uberlife, Sonar, and others
Transcript of Do Conferences Make your App Magical?
LOCATION APPSDo Conferences Generate Real Users?
Data from AppAnnie.Com
Compiled by Dave Smiddy dave@getenroute
http://getenroute.com
All Data from http://AppAnnie.Com
FIRST, A LOOK AT PATHChugs along like an engagement monster, a new release around
3/4 gives it a nice kicker into top102
All Data from http://AppAnnie.Com
APPLE’S FIND MY FRIENDSFmF don’t care, it’s like honey-badger, and is featured in over
1200 places in iTunes3
All Data from http://AppAnnie.Com
GLASSMAPJust not ready for a big splash...yet. SV Angel and others
invested so perhaps they will get on top of things.4
All Data from http://AppAnnie.Com
UBERLIFEMakes an appearance, but then dips back into the deep.
5
All Data from http://AppAnnie.Com
FORECASTPretty much where they were hanging out a week or two prior
to the conference season.6
All Data from http://AppAnnie.Com
SONARMakes a jump into the Conference season, hangs around,
hopefully due to organic acquisition7
All Data from http://AppAnnie.Com
GLANCEEGets up into the top200 in Social Networking, holds and then
subsides. Great Media Coverage? Paid Installs? Both?8
All Data from http://AppAnnie.Com
BANJOSurges into conference season, holds on in Social Networking. Do they have the secret sauce or are they paying for installs?
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All Data from http://AppAnnie.Com
HIGHLIGHTGets thru conferences and has a decent sustain. Incredible
media coverage + great product seems to be the case here.10
All Data from http://AppAnnie.Com
Quick Thoughts:
Lots of growth occurring in Mid-Feb as companies gear up for Mobile World Congress and SXSW....but why? Media attention? Paid acquisition programs? Both?
A few apps held on to growth the achieved around the conferences, but some just returned to where they started. Further investigation required on why some stick and others don’t.
Highlight is clearly winning. Ban.jo is nicely positioned following the conferences, Glancee is in a better position as well.
My gut tells me that products that have so-called viral distribution sustain if they have good engagement. Get engagement right.
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