DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH...

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH COMPREHENSIVE CONCURRENT EVALUATIONFOR MBA-II /SEM-IV / RABM

(2019-20)

FACULTY NAME: PROF. SAMEER PATIL

Subject: RURAL CREDIT & FINANCE Code: 403RABM

Group Parameter / Component Marks

A Written Home Assignment 50

B Field Visit 50

C Scrap Book 50

A. Written Home Assignment

Instructions: 1. All questions are compulsory 2. Student Name, Specialization, Assignment Question must be clearly mentioned.

Q.1 “Agriculture development and Economic Development go hand in hand” Elaborate the statement.

Q.2 What are the important characteristics and role of Indian Agriculture in Economic Development? Identify the differences as compared to other countries. Q.3 What is the meaning of agriculture credit and its role in Agriculture? What are the functions of agriculture intermediaries and its structure In India? Q.4 “In the villages itself no form of credit organisation will be suitable except the cooperative society.” –

All Indian rural credit survey. Discuss this statement in the background of agriculture finance in India.

What constrain and challenges do financial institutions supplying agricultural finances? How can

technology be used to better reach and serve rural clients?

Q.5 Explain the structure and functions of District Central Cooperative banks.

Q.6 Explain the following in context of Co-operative Banks and Agriculture Finance:

i) Primary level credit institutions ii) Special features of Co-operative banking

Q.7 Explain the concept of 3C’s, 7P’s and 3R’s of credit.

Q.8 Explain the principles of Micro and Macro finance.

Q.9 State and discuss the rural players of Rural Finance & Micro Finance.

Q.10 What is the role of BDS in rural finance? Explain the triangle of microfinance.

B. Field Visit

Background: Agriculture being one of the major sources of employment in India, the well-being of rural

households / farmers should be our prime concern. But if we look at the statistical data, many farmers

are still committing suicide for various reasons like water crisis & climate change, lower produce compared

to higher input costs, lack of fair pricing policies & distress due to bad debts.

Topics for study:

(i) Does the loan waiver schemes have a detrimental impact on credit discipline?

(ii) Is there a need to reform our rural credit structure & system to empower the farmers?

(iii) What role can the rural financers play to support & uplift the farmers?

Visit: Do visit a village and interact with the farmers, rural financers / creditors, members of ‘Gramsabha

/ Panchayat’ regarding the challenges faced by the farmers in the specific area, awareness about

government policies & schemes, opinion about effectiveness of loan waivers & various credit schemes, its

advantages & disadvantages, remedies or measures to be taken for farmer empowerment to tackle their

issues / problems.

Report: Prepare a detailed report of the field visit pertaining to the topics mentioned above.

C. Scrap Book

Instructions 1. The content in the Scrap book should be supported with the relevant diagrams, pictures, images, flowcharts, newspaper advertisements, articles etc. wherever needed. 3. Student Name, Specialization, Scrap book topic / theme must be clearly mentioned.

Prepare a scrap book on the topic ‘Evolution of Agricultural Finance in India’

Note: Narrate a story of evolution of Agricultural Finance in India which should cover following points:

(i) Inception / start of rural credit system for agriculture in India

(ii) Rise of Co-operative movement, cooperative credit societies & cooperative banks

(iii) Players of rural & microfinance in India, their roles & approaches

(iv) Present system in Agricultural Finance


(2019-20) FACULTY NAME: PROF. SAMEER PATIL

Subject: RURAL MARKETING-II Code: 404RABM



B Caselet 50

C Model Development 50


Q.1 Looking at the profile of the rural consumers in India today, what are the key challenges posed for Indian marketers in the rural market segments? Discuss with reference to the FMCG product and a consumer durable product of your choice. Q.2 What are different product identity strategies for Rural Markets? Explain with suitable examples. Q.3 Discuss various pricing policies adopted by seed manufacturing & Marketing Organisation in Rural area. Q.4 Explain in detail pricing strategies for Rural markets & also discuss how they are different than urban market pricing strategies. Q.5 (a) e-choupals work as a new distribution strategy for ITC, which believes in a two-way flow (urban to rural; rural to urban). If yes, why? and if no, why not? (b) Is it a right move for ITC, which already has a presence in Indian villages with special tie-ups with farmers for tobacco cultivation, to enter into e-ventures? Will this model run successfully in the long run? What can ITC derive out of e-choupals? Q.6 Which are different direct & indirect marketing channel strategies used in Rural Markets? Explain with various examples. Q.7 What are E-Tailing and PPP model? Q.8 Which are the Government initiated retail outlets in rural areas? What is their contribution towards rural retailing in India? Q.9 What are the different modes of rural communication? Elaborate on the problems in rural

communication.

Q.10 (a) Which sales promotion tools are most likely to succeed in rural markets? Justify your Answer.

(b) What specific recommendations would you have for a marketer of telecommunication services, seeking to promote his services in the rural market?

B. CASELET

Instructions: Solve all the cases given below & the answers to all the questions should be supported with

proper logic & justification.

CASE NO 1

Read the case given below and answer the questions given at the end of the case.

In a study conducted by ICICI it was found that:

Only 40 per cent of shops in small towns have electricity, while in feeder villages this figure was

11 per cent.

Shops in towns were located on rented premises. while in interior villages in 88 per cent of the

cases the shops were located on owned premises and lacked electricity

In feeder villages, four fifths of the shops have one person working full time, while in interior

villages 70 per cent have two or three persons working on a part–time basis.

Over two-fifths of the retail outlets stocked eight to nine standard product categories.

It was found that three –fourths of the outlets that stocked eight to nine product categories kept

four items or less in each category, while one–fourth had five to six items in each category.

The total number of items stocked in retail outlets was about 50 in interior villages and 115 in

feeder villages.

The stock turnover ratio in the study is the number of times the stock is sold in a month. This is

obtained by dividing the stock level by monthly off-take. The ratio for toiletries in interior villages

was close to unity, while in the feeder villages two thirds had a ratio in the range of two to three.

The ratio of one indicates that on average interior village shops had stocks for one month, while

shops in feeder villages maintained stocks for two or three months. The value of the stock

turnover ratio in towns had a wider spread and higher values in the range of three or even five

because of the wide variety of products stocked.

Questions:

(a) Critically evaluate the above rural retail scenario for the marketer of consumer products.

(b) What implications does the above scenario have for the long – term distribution system design of a

multi–product necessity Goods Company wanting to make a foray into the rural markets?

CASE NO 2

Agricultural extension is a national priority and support from the industry and other organizations are

sought by the government in this Endeavour. With the advancement of agricultural technology and liberal

market scenario, the service aspect needs reiteration and further strengthening. A group of specialized

people in agriculture, particularly those who intend to take up export oriented agri-business, will heavily

depend on professionalized extension services for which they will be willing to pay. Some of the growers,

through their associations like Seed Growers Association, Grapes Growers Association, have organized

themselves for obtaining tailor made extension support. The large majority of small and marginal farmers

will, however, look forward to the government system and mass media for access to information on latest

technological advancements. Consultancy services in agriculture sector are popping up but buyers are

mostly large organizations or affluent farmers. Mr. Sharma has a large grape growing vineyard in the

Sholapur district Maharashtra, the crop is generally exported and little is sold in the local markets in the

past few years the crops exported are being rejected in the Middle East Countries and Mr. Sharma is facing

a strong financial crisis. He is looking at some expert advice on the cultivation methods, to regain his lost

markets and future growth, the advice from the some of the experts has not yielded the desired results.

Questions

1. What is the role of the service providers in the agriculture markets?

2. What in your opinion should be the course of action for Mr. Sharma to regain the lost markets?

3. Do you feel the Agriculture services have a future in agriculture markets?

CASE NO 3

Mr. Verma of Master Detergent was a worried person; another competitor had launched a special pack

of a Detergent with a very competitive price and very aggressive advertisement and Sales promotion

schemes. The flagship brand of the company MAST was taking a beating in the market and sales were

going down. The company Master is an old company existing for more than 60 years and has strong brand

equity in the rural market. The products of the company are well known and command a premium and

have a niche place in the rural market, there are also other products as Soaps Shampoos and other

consumer goods the company offers. The New Company does not have the long Range of products Master

has but is strong on Raw materials buying and thus offers very low prices to attract customers this

according to Mr. Verma is a big strength. Mr. Verma is sitting in his office trying to find a new marketing

strategy to regain the lost market share.

Questions:

Q.1 Help Mr. Verma in his endeavor to regain the lost share and increase brand equity.

Q.2 Should Mr. Verma create a separate marketing strategy for the rural markets?

C. Model Development

Topic: Develop a model of rural marketing for any one of the given products: Bath Soap, toothpaste, Two-

wheeler, Music system, Washing Machine.

Note: 1. You have to create a brand of any one of the given products and simulate the entire Marketing

Plan for the rural market.

2. The model should cover following points:

(i) Product strategy: assessment of acceptability, product design decisions, types of product strategies,

product innovation strategies, customer value strategies, product identity strategies – branding, product

identity strategies – packaging, brand building strategies, product lifecycle strategies, fighting fakes.

(ii) Pricing Strategy: pricing objectives, pricing policy, pricing strategy – the affordability challenge, rural

versus urban, needs integrated approach, pricing for the quality conscious segment, value conscious

segment and price conscious segment, Pricing and environmental factors, pricing for competition, pricing

by retailers, pricing and product lifecycle.

(iii) Distribution Strategy: The Availability Challenge, Distribution Practices, Distribution Trends, Rural

Logistics, Rural Coverage Decision, Geographical Information System for Planning Rural Coverage,

Distribution decision – Direct Versus Indirect, Direct Marketing, Indirect Marketing.

(iv) Retailing: decision about type of retail outlets, E Tailing etc.

(v) Promotion Strategy: Use of IMC, Objectives and Framework of IMC, Promotional Mix, Communication

Process, Communication Media, Designing the Communication Strategy, IMC Strategy, Rural Advertising.



Subject: COMMODITY MARKETS-II Code: 407RABM



B Thematic Presentation 50

C Scrap Book 50

D Industry Analysis 50

E Small Project 50


Q.1 What are commodities? Explain the Commodity Markets & Commodity Futures.

Q.2 Why Commodity Trading is needed and why should one invest in Commodities?

Q.3 Which are the major Commodity Exchanges? Explain in detail.

Q.4 Which are the commodities on which futures trading take place? How much are the margins on these

Commodity future contracts?

Q.5 Who are the participants in forward/futures markets? Elaborate in detail.

Q.6 What kind of risks do participants face in derivatives markets?

Q.7 What are options in commodity trading? How does commodity option work? What are the strategies

for advanced options trading?

Q.8 a) How does futures market benefit farmers? If you are a farmer, there is every chance that the price

of your produce may come down drastically at the time of harvest. By taking positions in commodity

futures you can effectively lock-in the price at which you wish to sell your produce. How does it benefit

the farmer?

b) What are the benefits from Commodity Forward/Futures Trading?

Q.9 a) How would contracts settle? Are the trades/ settlement guaranteed by the exchanges?

b) How the deliveries are made possible?

Q.10 a) What is “Due Date Rate”? What is delivery month? It is the specified month within which a

futures contract matures.

b) What is delivery notice? What is Warehouse Receipt? What would be the settlement period? How

would a buyer take physical delivery?

B. Thematic Presentation

Instructions: 1. A Power point Presentation must be given on the slot & date assigned to you. 2. The handouts of the presentation must be submitted in printed form as well as a soft copy. 3. Student Name, Specialization, presentation topic must be clearly mentioned in the presentation.

Topic for Presentation: “What I understood about The Commodity Markets?”

Note: The presentation must cover following points:

(i) The basic understanding about the commodity markets which would answer What, how, why,

when, where, whom etc.

(ii) A brief history

(iii) Commodities covered

(iv) Performance of commodity markets

(v) Challenges faced currently

C. Scrap Book

Instructions: 1. The content in the Scrap book should be supported with the relevant diagrams, pictures, images, flowcharts, newspaper advertisements, articles etc. wherever needed. 2. Student Name, Specialization, Scrap book topic / theme must be clearly mentioned.

Topic: Narrate a story of “Evolution of Commodity Markets” in a scrap book.

D. Industry Analysis

Do carry out an exhaustive study of the ‘Commodity Markets’ and prepare a report which should comprise

of the following chapters:

1. Executive Summary 2. Commodity Markets-

2.1 Meaning 2.2 Need

2.3 Major Commodity market players 2.4 Functions of Commodity markets 2.5 Role of SEBI in regulation of commodity markets 2.6 Turnover & Contribution to GDP 2.7 Recent Development in the Industry

3. Enterprise History & Background- 3.1 Current Commodity market players in India 3.2 CEO, MD, Board of Directors

4. Organisation- 4.1 Organisation Structure & Different Roles (You can take any one from the six commodity

markets viz. MCX, NCDEX, NMCE, ICEX, ACE, UCX) 4.2 Geographical Footprint

5. Strategies For Market Awareness- 5.1 Target customer segment 5.2 Types of products & Commodities traded 5.3 Promotion Strategy to create awareness for commodity trading

E. Small Project

Activity: Student should read & refer the online or printed copies of newspapers like Business Standard,

Livemint, Money Control, The Economic Times or watch & follow NDTV Profit to understand the

happenings & trends in the Commodity Markets. You should collect commodity prices traded on any

commodity exchange of any one or two commodities and carry out its technical analysis and also carry

out a fundamental analysis of the same commodity.

Note: Student should read & refer the online or printed copies of newspapers for over a period of at least

one month or more.

Report: Prepare a detailed report of the analysis done with respect to the points mentioned above.

COMPREHENSIVE CONCURRENT EVALUATION FOR MBA-II /SEM-IV / RABM


Subject: FOOD RETAIL MANAGEMENT Code: 412RABM



B Field Visit & Report 50

C Small Project 50

D Scrap Book 50

E Literature Review 50


Q.1 “The competitive landscape of Indian food retail industry is going through a period of Dramatic Change”. Elaborate. Q.2 How food Retailing is different than the generic Retailing? What are the Challenges of Food retailings? Q.3 Write Short Notes on, a. Procurement and distribution of Food Product b. Value Chain and value addition in Food Retail Q.4 Elaborate on the demographic and psychographic factors affecting food pattern of Indian Consumer. Q.5 The way food retailing business shaped up in India has taken a paradigm shift. Elaborate on the changing nature of food retailing and food stores and various retailing formats. Q.6 Explain the pricing strategies used in conventional and non-conventional food retailing. Q.7 Taking into consideration the operations in food retailing industry in the present scenario, elaborate the nitty-gritty’s of the process, right from procurement, handling, pricing to the logistics. Q.8 What are the types of Retail Selling? What according to you are the qualities required in a salesperson in food retail selling? What kind of training is required for a salesperson? Q.9 Write notes on, a. Brand Management in Retailing b. Legal and ethical issues in retailing Q.10 Explain value chain in food retailing. What are the principal trends in food wholesaling and retailing?

B. Field Visit & Report

Field Visit: Do visit a multi-brand Food Retail Outlet / mall

Study of Food Retail & Retail Sales Management

C. Small Project

Topic: CRM in Food Retail Industry

D. Scrap Book

Topic: International Food Market

E. Literature Review

Do carry out a literature review on ‘Public Distribution System in India’. Refer survey reports, published statistical data, books, scholarly articles, and any other sources relevant to the area of research. Do provide a description, summary, and critical evaluation of these works in relation to the research problem being investigated.



Subject: AGRI-ENTREPRENEURSHIP Code: 413RABM



B 50

C 50

D 50

E 50

Written Home Assignment

Q.2 Rural India is a huge reservoir of natural resources and a human resource with skill sets. Have we succeeded or failed in endowment of skill sets and natural resources in rural India? What according to you are the barriers to entrepreneurship in rural India? Q.3 Explain the process of entrepreneurship, its rural applicability and the skills required to succeed as an entrepreneur. Q.4 Give brief idea about the government training programmes for skill development and entrepreneurship development and public private partnership scenario in India. Q.5 Elaborate on the women’s role in today’s economy and the factors supporting women’s participation

in rural entrepreneurship.

Case Study

At a time when farm sector is depicted with distress scenes and farmers’ suicides making national headlines, an agriculture-entrepreneur Sanjay Nayak (39) and senior citizen Uday Chandra Patra (67) have become role models for others in the rain-fed Sundargarh district. While Nayak with his exemplary efforts in scientific farming in horticulture continues to script success stories, Patra has made great difference to the agriculture by emerging as a highly successful organic farmer and input producer. Barely 18 months ago, Nayak had ventured into floriculture on a leased land of 0.5 acre at Mundajore village in Lathikata block and now he is assured of annual earnings of 1.8 lakh and generates 730 man-days yearly. A graduate, Nayak has mastered himself in improved farming practices (nutrient and disease management in floriculture), earned expertise in post-harvest handling (retaining shelf life and packaging) and developed market linkage at Rourkela and Bhubaneswar for sale of Gerbera, informed Sundargarh-II Krishi Vigyan Kendra (KVK) head Jayant Pati and added that Nayak’s polyhouse now covers floriculture, fruit orchard and vegetables. Nayak said with technical support from KVK and Horticulture Department, he gained confidence to become an agri-entrepreneur and created agriculture asset base of nearly 10.5 lakh with annual turnover of three lakh from sale of flowers, fruits and vegetables while he is able to provide employment to two daily wage earners throughout the year.

Similarly, Patra with 10 years into the farming business has established himself as a known face inorganic farming and input producer at Kuanrmunda. A diploma engineer in automobiles, Patra’s passion for farming saw him switching profession to agriculture and in initial years, he achieved commendable success with organic farming. Now, he is more interested in fortified vermin-composting incorporating his own knowledge and experience. He uses indigenous, economic and easy technology to convert biodegradable and animal wastes into best quality organic manure. He also mixes different organic ingredients to enrich his vermin-compost, but keep them as a trade secret. Patra said he tried his hand in organic farming with a small capital and over the years, he has built an empire in organic farming with annual production of earthworm’s worth above 10 lakh, fortified organic compost worth above 40 lakh and vermi-wash worth above 10 lakh. Questions: 1. What skill sets are required by a successful Agri- entrepreneur? Which were the strategies helped Sanjay Nayak and Uday Patra? 2. What is the role of Government and Other institution to promote and assist the Entrepreneur?

3. Patra’s choice of selecting organic farming was the right decision- Comment.



Subject: TOURISM MARKETING-II Code: 415RABM



B Field Visit 50

C Small Project 50

D Scrap Book 50

E Model Development 50


Q.1 How important is the ‘Branding’ in tourism? How branding decisions should be made in tourism industry? What should be done to make a good brand name in tourism industry? Q.2 Study & discuss the product strategy adopted by any tourism company (you can take example like SOTC, Cox & Kings, Kesari Tours etc.) and also discuss the Product Life Cycle with respect to the company. Q.3 Which are the factors influencing pricing in tourism? In your opinion to what extent does the demand affect price in tourism industry? Q.4 Explain pricing strategies during different stages of Product Life Cycle (PLC) with respect to the tourism industry. Q.5 Agri-tourism distribution channels network is extremely complex. In particular, the emergence of technologies; the development of online social networks, online review sites as well as mobile location- based services has added additional channels of distribution. The awareness of new opportunities within the tourism distribution channels is essential for tourism professional in order to remain competitive and successful. Identify an increased importance of social media and mobile for today’s distribution Q.6 Although it is very likely that Agri-tourism development can be successfully integrated into local communities without great disruption, there are some potential challenges. Planning for Agri-tourism requires attention to possible neighborhood impacts and competing interests within the agricultural community. Write potential obstacles of Agri-tourism. Q.7 Promotion is the process (set of means and actions) designed to inform potential visitors about the tourism product offered, sharing with them its most attractive and innovative attributes. As such it is usually integrated with distribution and implies communication activities, including advertising. But it is worth stressing that the mechanism called “word of mouth” remains the main method of promotion. Along with the loyalty of customers, the “unstructured” means are the most affordable, offering higher yields for small businesses at a lower cost. Therefore “invest in quality and save on advertising”. Critically review the statement. Q.8 “Personal Selling has a limited scope in tourism marketing”. Do you agree with the statement? If yes, justify. If no, which are the skills needed for selling? Q.9 Agri-tourism is a great way to add value to your products that can help keeping you farming. Design a marketing strategy for your Agri-tourism Project including Pricing, promotion and place for sale and determine who will be your customers and competitors and complementary business.

Q.10 How would the formulation of overall marketing strategy for tourism would differ from that of any other product or service? Elaborate with examples.

B. Field Visit Visit: Do visit a Travel Agency from your area. Topic for Study: ‘Role of Travel Agencies in designing a tourism distribution strategy’. Brief about the study: You have to study the vitality of travel agencies & the middlemen in the distribution system of tourism industry. Do interact with the travel agency people; observe & understand the functions carried out by them. Report: Prepare a detailed report of the visit based on the following topics:

(i) Tourism distribution system (ii) The importance & role of tour operators, middlemen & travel agents (iii) Functions of Travel Agencies (iv) Requirements for opening a travel agency office & design of a travel agency office (v) Agency Commission (vi) Reservation Management

C. Small Project

Topic for the Study: ‘A Comparative Analysis of major Tourism companies in India’.

Brief about the study: Do carry out a comparative study of major Tourism companies in India. Do visit &

study their websites, manuals/brochures, advertisements etc. to gather necessary information. Take at

least three companies for the study.

Report: Prepare a detailed report which should cover following points:

(i) The products, packages, services offered by the companies

(ii) Branding & product mix strategies

(iii) Pricing strategies & comparative analysis of product pricing of the companies

(iv) The distribution strategies of the companies, distribution systems, channel decisions etc.

(v) Promotional strategies adopted by the companies, Advertisement, PR, Sales promotion tools

& techniques

(vi) Overall marketing strategies, selection of marketing inputs etc.

D. Scrap Book

Instructions: 1. The content in the Scrap book should be supported with the relevant diagrams, pictures, images, flowcharts, newspaper advertisements, articles etc. wherever needed. 2. Student Name, Specialization, Scrap book topic / theme must be clearly mentioned.

Topic: Narrate a story “How Advertisement & Public Relation can prove to be game changers in Tourism”

in a scrap book.

E. Model Development

Topic: Develop a model of tourism marketing by simulating a tourism company (offering Agri-tourism or

other tour packages like pilgrimage tours, heritage tours, cultural tours or any other packaged tours) & its

marketing operations.

Note: 1. Do simulation by creating your own company with an imaginary name & design the product mix

and simulate the entire Marketing Plan for the company

2. The simulation model should cover following points:

(i) Product mix, packages, services, potential customers (target customers), segmentation, positioning etc.

(ii) Branding strategy, Marketing mix decisions, pricing strategy, distribution strategy, promotional

strategy like sales promotion activities, PR, CRM, Advertisement etc.

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH...

Documents

Transcript of DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH...