DNA FragranceTeam name: C.senseMembers: *Fiona*Isabel* Nokman*Rohan*Kenny*ChengXin

Trend: CustomizationThe use of perfumes, colognes, and products which contain fragrance have increased tremendously over the past few decades. Historically,

fragrance has been for luxury and special occasion use. Since the 1970s fragrance has become a part of daily life. The use of fragrance

has increased ten-fold since the 1950s. The fragrance industry doubled it size during the 1980s.

PatentPatent Used: #6312911

Name: DNA-based Steganography

What is it:Stenographic method: Concealing coded messages in DNA.

The method of the invention: Comprises concealing a DNA encoded message within a genomic DNA sample followed by further concealment of the DNA sample to a microdot. - The present invention further provides a method for the use of genomic steganography to mark and authenticate objects of interest.

Introduction of ProductCreating a fragrance that is unique to each and every individual. This fragrance is created based on the DNA structure of the individual.

The Steps:• Collect a cheek sample from consumer• Our lab retrieves the DNA from the sample• Personal Scent created from your DNA profile• DNA destroyed after process is complete

Advantage of using DNA as a Tool• No two people can have the same fragrance: Customized / Individualistic, Creates a

specific identity for the consumer using it.• Personal Genetic information Protected: Genetic information about yourself protected• Specific Scent that appeals to you• New, Cool, Appealing, Interesting• Environmentally Friendly: uses no alcoholDisadvantages• DNA is a personal genetic attribute, People can use it for criminal activity

Commercialization Process

Product developed

Position our product as a exclusive product that is both chic and up-market

Launch Product under reputable perfume companye.g. Ralph Lauren

Also propose to merge with a niche company to include the fragrance in their producte.g. Maybach, Aston martin

Target Segment: ULTRA High End consumers