http://www.mobientech.com

In FMCG and distribution oriented companies, competitive advantage in product, price or

process single handedly differentiate a company from others. However in today’s competitive

market, the single most driver for a company to combat the competition and capture market

share is improving field productivity.

Most of the traditional sales force automation solutions that get used by the FMCG companies

would only tackle the quantitive aspect of the business process. However the key to boost the

productivity of the sales guys is ability to provide accurate business information about sales,

schemes , analytics around the resellers and more importantly a holistic 360 degrees view of

their customers.

DNA (Distribution Network Automation) is a suite of mobile powered enterprise applications

designed by Mobien on its award winning iNotify on Demand mpobile application platform streamlines the

field operations. It enables the field guys to effortlessly conduct processes like order booking, payment

collections, filing daily call reports, merchandising operations etc in real time. At the same time, the system

will pro-actively present various KPIs like customer 360 degree views, analytical dashboards, scheme

calculators etc that help sales guys up-sell and cross-sell and maximise their operational efficiency.

DNA streamlines the process from secondary order taking, order execution from primary channel to

optimising inventory in the whole value chain. This will single handedly help companies to make their

distribution processes more agile owing to availability of data in real time across the value chain.

DNA can integrate with host of enterprise business systems

non-intrusively enabling the decision making process in real

time. DNA offers companies a very sound ROI (Return on

Investment) model owing to the objective benefits that it

brings on the table.

✦ Improved sales efficiency

✦ Reduced “lost sales” scenarios

✦ Reduced turn arounds at each node in the value

chain

✦ Improved logistics - Reduced primary and secondary

logistics costs

✦ Real time control over field operations leading to a pro-active decision process

✦ Measurability and accountability to each aspect of the distribution process

DNA primarily has 3 application modules - DNA Mobile

for the field reps, DNA Back office for the sales &

marketing management teams, stockiests & distributors

and DNA Admin for the system administrators. DNA is

available in two variants - an on-premise license based

implementation or Cloud enabled SAAS (software as a

service) model in a pay-per-use mode.

DNA has following application sub modules that

companies could choose from depending upon their

operations and nature of business. It’s completely flexible

architecture enables you to choose the right modules or

even stagger your investments while reaping the benefits of mobile technology.

Sales order management

Marketing Management

Customer Management

Analytics and Reporting

Expense Management

Administration

Order Taking Route Planning Customer 360 Degrees

Dashboards & Reporting

Expense capture User management

Order Approvals Activity Planning Performance Monitoring

KPI Information E-filing of expense reports

Device Management

Inventory Visit & Activity Reporting

Schemes Transaction exceptions

Expense approvals

Transaction logs

Sales schemes Merchandising Analytics Foot fall tracking Master data management

Sales Planning Competition tracking

Alerts Device Health

DNA Back Office application ensures that sales

managers are in complete control of the field operations.

It lets them plan, monitor the execution and then take

appropriate decisions in real time. DNA Back office offers

multiple dashboards to sales managers for them to get

360 degrees analytical information about sales, customers

and field operations.

DNA Back Office also has an integrated scheme

designer module which lets managers and top

management create complex sales promotion schemes

and also measure the impact of the same.

DNA Back Office has dynamic reporting engine which

lets managers generate reports on sales, customers,

schemes, market coverage and merchandising status. An

integrated sales target module is a top-down target

monitoring engine, fully connected at each level in the

company. It proactively monitors each of the levels in the

heirarchy in terms of target achievement and offers a

cockpit view to the senior management.

DNA Also has an integrated Admin Interface which

lets administrators do all the data, user management

etc. It enables administrators to create user logins,

allocate devices to them. So that users can

remotely install the applications on their

device. DNA Admin App also lets

administrators manage the devices remotely

to ensure uninterrupted operations in the

field. Device Health console lets them manage

and monitor all the hardware and software

assets on their devices.

Available on

• On Premise mode• Hosted Cloud

Compatible with

• Android 4.x• iPhone 6.x*• Windows Phone*

India North America

5th Floor, Manikchand Mantri Galleria, CTS # 996, Near Deep Bunglow Chowk,

Model Colony, Pune 411 016. India

708 ~ 3590 Kaneff Crescent,Mississauga,ON L5A 3X3,

Canada

Thailand Malaysia Philippines

968, Sukumvit,101/1 Sukumvit Road,

Bangkok – 10260 Thailand.

14 First Floor Jalan SS3/33, 47300 Petaling Jaya, Selangor DE,

Malaysia

169 Eastgate Center, Edsa Mandaluyong City, Metro Manila

1600, Philippines.

Mobien Technologies Private Limited

dna@mobientech.com

Call our Sales hotline on +91 915888 2706