DNA Credentials Sep 2011

8/3/2019 DNA Credentials Sep 2011

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AN INTRODUCTION


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STRENGTHINGAUGINGDEEPINSIGHTSTODEVELOPCAREFULLYFORECASTED

BUSINESSBUILDINGSTRATEGIESUnique Portfolio of Expertise in:

Market Research(Helping gain deep Insights on Consumers, Customers & Competition)

Marketing Consultancy(Brand Management, Brand Equity Pyramid, Conceptualizing & Advertising Critique)

Management Planning(KPIs Tracking & Balance Score Card Development, Organization Mapping)

Business Intelligence & Dashboards(Databases, Data-mining, Executive Dashboards, BI Software)

BUSINESS ANALYSTS & STRATEGISTS


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REGIONAL PRESENCEDNA Hub

CLIENTSERVICINGEXECUTIVES PROJECT

MANAGEMENTDEPT.

BUSINESSINTELLIGENCE

UNIT

F IELD SUPPLIERS

Q.C.Logistics

DNA Hub

F IELD SUPPLIERS

Saudi Arabia UAEQatar Kuwait

Yemen

Sudan

Levant

Oman

TanzaniaMauritania

Egypt

Morocco Pakistan


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SOME OF OUR CLIENTS


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Key DNA Members

Noman LakhaniSenior Strategist at DNAExperience in PR, Market Research &Consultancy across Pakistan & KSACurrently Head of Social SBUBased: Jeddah, Saudi Arabia

Mustafa NaqwiDNA CEOPreviously P&G, Head of M ResearchMiddle & East Africa(GCC, Yemen, Pakistan & VolumeForecast Consultant for CEEMEA)Practicing Research in Region Since 1992

Mr. Abdullah ButtPhonecast CEOPresidentAssociation of Call Center OperatorsLeading consultant for Telehealth & e-learning ((CME) via IPTV Service, MedicalCall Center, Remote Patient MonitoringService, Mobile Doctor)

Mian Faisal JamalDNA Senior Account DirectorOver 12 years intense Marketingexperience in MENAP region handlingsome of the largest Brands (P&G, Colgate,Savola, Ghurair, Henkel)

Mansoor AhmedDNA Head of Business IntelligenceDatabase & Dashboard Dept. HeadExperienced across Pakistan & KSA;Master of Computer Sciences, over 10 yrsCompetitive Intelligence & MIS Unilever

Mohammed Al AssadiDNA Country Field Manager22+ years of leading Fieldworkoperations in the Region. Ex- SYNOVATECountry field Manager

MuhammadSadiq AliSenior Industrial ConsultantOver 25 yrs of MNC experience:(SHELL,EXXONMOBIL & ETHYL CORP).Membership / Alliances: SRI, CMAI,NEXANT & CMR Inc Bassel Lyondel,DOW

Fahim ChapraDNA StrategistPrevious Experience in (UDL) Distributorof LeadingFMCG Brands + InternationalBusiness Manager for a Leading TelecomProvider

Habiba AllarakiaFounder & COO Field (Sila)Over 20 years holistic ResearchExperience from Moderation to Brand

Development ConsultantPreviously in P&G Europe (Geneva)


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THENEXT GENERATION


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CONSUMER INSIGHT GENERATIONPRODUCT TESTINGSITUATIONAL LANDSCAPE UNDERSTANDINGCONCEPT DEVELOPMENT LABSPRICING RESEARCHRETAIL AUDIT ANALYSISMARKET SIZE ESTIMATIONVOLUME FORECASTINGCAR CLINICSREAL ESTATE MODELLINGEYETRACKINGSHOPPERSOLUTIONS & DATAMININGVIRTUALSTORESETHNOGRAPHYSTRATEGYCONSULTATION

OUR SPECIALTIES

AutomobileSBU TelecomSBU

Real EstateSBU

RetailSBU

FMCGSBU

SocialSBU


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OURPARTNERS


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USA based thought leaders in shopper marketing, SmartRevenueoffers Shopper-Centric Insights, Strategy & Solutions.

Shopper-Centric Insights (In-Store Research) to identify shoppersegments, need-states, purchase drivers, trip-types, navigationalpatterns, and closure rates

Strategic recommendations based on cross-channel & categorybenchmarks

Ability to create solutions based on organizing other vendorsand technologies to support end-to-end shopper activation:shopper and retailer insights, syndicated data, targeting,activation, quantification and evaluation of ROI

SpecialtiesQuantitative ethnography, market research,

shopper insights, in-store solutions

OUR PARTNERS


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The old models insufficiently combine market research, marketing, sales, merchandising,operations, and external partners and data sources.

A new integrated model is required that is consumer- and shopper- centric, andinternally and externally collaborative. With this new model, pre-store and in-store

media, marketing, and merchandising can be optimized to increase revenue and profits.

This new model has significant impact on revenue and profits. Results froma SMARTREVENUE survey of senior manufacturing and retail leaders have validated this

model; they foresee that this has the

capacity to increase top-line by a minimum of 25% and bottom-line by 50%

SCIENTIFICALLY VALIDATEDBUSINESS BUILDING MODELS


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MANUFACTURERS


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RETAILERS

RESTAURANTS, SERVICEPROVIDERS, VENUES


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Swedish based pioneering company in simulated shopping experiential research.

OUR PARTNERSwww.simstore360.com


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With over 500 projects

completed

(in 2010 alone, SIMSTORE

performed research in more than

30 different countries),

SIMSTORE has already been

adopted by most of the major

companies within the FMCG

industry.

www.simstore360.com

100% focus on FMCG &

Shopper Research

50 employees, located in 5

European offices[Stockholm, Amsterdam,

Wiesbaden & Paris, Brussels]

Clients: 15 of the 20 largest globalFMCG companies


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WHAT ARE YOUR INTERESTS?


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THENEXT GENERATION

THANKYOU

DNA Credentials Sep 2011

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