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Revenue from every device: Developing a cohesive multiplatform strategy
Stephen EdwardsGroup Digital Sales Director, Hearst UK
THE UK’S FASTEST GROWING MEN’S LIFESTYLE BRAND
Periodical
Multiplatform Experience
4 million Nick’s
From months to moments
(e.g. Thursdays, 2pm)
Frequency; Daily editFormat; Web, responsive
Frequency; Weekly, Thursday 2pmFormat; Enhanced iPad edition
Frequency; MonthlyFormat; Print & Enhanced Tablet & Mobile Edition
Frequency; Bi-AnnuallyFormat; Print & Tablet & Mobile edition
Format; Subscriber loyalty programme
Multi-platform partnerships
Results
Overall digital subscriber base doubledDaily visitors increased x 3.5Digital revenue quadrupled
Tablet trial to conversion – 65%Time spent per digital issue doubled
By fans, for fans
Agility
#1 – Lean workflow
23m / 150 / 20+
The problem
Agility
#2 – Re-launch
Results
Audience growth 34%Bounce rates reduced, loyalty increased
Video streams increased by 50%Revenue growth Q1 v Q4 2013 doubled
Thank you