DMLA - México 2014 - .rest .bar (English)
Transcript of DMLA - México 2014 - .rest .bar (English)
New domains for Restaurants and Bars
How did our story begin? A space where restaurants can express themselves
How did our story begin? A space where restaurants can express themselves
To make restaurants be found by people
An example of international integration
A digital opportunity
According to
Bars and restaurants are recognizing the importance of the Internet and the digital presence
This is an increasing trend
BAR
368,000 a 450,000 Search volume per month
RESTAURANT
673,000 Search volume per month
Including
*Source: NTLDstats.
2.5 MM sold new gTLDs around the world*
A digital opportunity
Categorization
Most of them help to categorize business, specialists and functions into a segment
New gTLDs
. B A R
1 2 3
Length factor
. R E S T
1 2 3 4
Categorization
Global factor
Categorization
!!!
Easy to remember
More Clicks More Visits More customers
More awareness
Don´t loose your SEO with 301 redirect
New Premium Domains
Taco.rest
Pasta.rest
Sushi.rest
Cubalibre.bar
Margarita.bar
Taberna.bar
How do I get my .rest or .bar?
Registry Registrar Registrant
Reseller
What is going on?
Not only bars and restaurants, but also…
alain-ducasse.rest
joel-robuchon.rest
baskinrobbins.rest
dunkindonuts.rest
mcdonalds.rest
hennessy.bar
glemorangie.bar
sauza.bar
ibiza.rest
canberra.bar
cayman.bar
Chefs Restaurant
chains Drinks Directories
?
Thank you