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RIT Croatia

LOreal Paris

SWOT AnalysisPrinciples of Marketing, Section 09 , 2013/2014

Dora Markuz

9/26/2013

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TABLE OF CONTENTS

Company Description 2

SWOT Analysis 3

Discussion Questions .5

Resources ...6

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COMPANY DESCRIPTION

The L'Oral Groupis the world's largest cosmetics and beauty company. With its registered office in

Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities

in the field of cosmetics. Concentrating on hair colour,skin care, sun protection, make-up, perfumes

and hair care, the company is active in the dermatological, tissue engineering and pharmaceutical

fields and is the top nanotechnology patent-holder in the United States.0

http://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Skinhttp://en.wikipedia.org/wiki/Skinhttp://en.wikipedia.org/wiki/Paris

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SWOT ANALYSIS

STRENGTHS

One of LOreals biggest strengths is their constant research and innovation in beauty

products, because of which they hold the crown of the leader in cosmetics industry, despite

of their strong competition. Also, they advertise and promote specific products for specifictarget customers. Since they operate in more than 130 countries, they know what customers

from different cultures need, and they make sure they always deliver a quality product.

Furthermore, they take great care of their webpage, which is extremely organized, gives all

the important information about the products and the company itself, and most

importantly, it links all the countries LOreal is present in. In addition, LOreals strong

feature is their environmental concern, since they stopped animal testing in 1989, and

started producing natural and organic cosmetics. Above all, LOreal puts a significant amount

of effort into producing a strong brand image, which makes them a globally known brand.

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RESOURCES

0.http://en.wikipedia.org/wiki/L'Or%C3%A9al

http://www.forbes.com/sites/gaurisharma/2013/02/12/4-key-marketing-strategies-from-

the-startup-world/

http://smallbusiness.chron.com/external-changes-can-affect-company-38646.html

http://www.lorealparis.hr/cesto-postavljana-pitanja.aspx

http://beautyfulbrands.wordpress.com/2011/11/09/key-competitors-of-loreal-paris-and-

nivea/

http://www.studymode.com/essays/l'Oreal-Swot-Analysis-818863.html

http://www.mbaskool.com/brandguide/fmcg/1122-loreal-paris.html

http://www.studymode.com/essays/Loreal-Swot-Analysis-992102.html

http://www.wikiswot.com/SWOT/4_/L_Or__al_SA.html

http://www.loreal-paris.com/

http://en.wikipedia.org/wiki/L'Or%C3%A9alhttp://www.forbes.com/sites/gaurisharma/2013/02/12/4-key-marketing-strategies-from-the-startup-world/http://www.forbes.com/sites/gaurisharma/2013/02/12/4-key-marketing-strategies-from-the-startup-world/http://smallbusiness.chron.com/external-changes-can-affect-company-38646.htmlhttp://www.lorealparis.hr/cesto-postavljana-pitanja.aspxhttp://beautyfulbrands.wordpress.com/2011/11/09/key-competitors-of-loreal-paris-and-nivea/http://beautyfulbrands.wordpress.com/2011/11/09/key-competitors-of-loreal-paris-and-nivea/http://www.studymode.com/essays/l'Oreal-Swot-Analysis-818863.htmlhttp://www.mbaskool.com/brandguide/fmcg/1122-loreal-paris.htmlhttp://www.studymode.com/essays/Loreal-Swot-Analysis-992102.htmlhttp://www.wikiswot.com/SWOT/4_/L_Or__al_SA.htmlhttp://www.loreal-paris.com/http://www.loreal-paris.com/http://www.wikiswot.com/SWOT/4_/L_Or__al_SA.htmlhttp://www.studymode.com/essays/Loreal-Swot-Analysis-992102.htmlhttp://www.mbaskool.com/brandguide/fmcg/1122-loreal-paris.htmlhttp://www.studymode.com/essays/l'Oreal-Swot-Analysis-818863.htmlhttp://beautyfulbrands.wordpress.com/2011/11/09/key-competitors-of-loreal-paris-and-nivea/http://beautyfulbrands.wordpress.com/2011/11/09/key-competitors-of-loreal-paris-and-nivea/http://www.lorealparis.hr/cesto-postavljana-pitanja.aspxhttp://smallbusiness.chron.com/external-changes-can-affect-company-38646.htmlhttp://www.forbes.com/sites/gaurisharma/2013/02/12/4-key-marketing-strategies-from-the-startup-world/http://www.forbes.com/sites/gaurisharma/2013/02/12/4-key-marketing-strategies-from-the-startup-world/http://en.wikipedia.org/wiki/L'Or%C3%A9al