DMAD Target Awards

Your deserving2010 Target Award winners.

Our Mission

The DMAD is constantly working to

keep pace with changes in the industry.

In the spirit of continuous improvement,

our goals and vision for the new

millennium are reflected in the

following mission statement:

To provide value to our members by being Michigan’s premier direct and interactive marketing resource for news, education, career development, recognition, and networking while fostering a community in which experience, ideas, and opportunities are shared.

Our Board of DirectorsPresident

Vice President/ Corporate Membership

SecretaryTreasurer

AIMS

Past PresidentWeb Site

MarketingIndividual Membership

Target Awards Programs Response

Larisa Walega, Ziebart InternationalAndrew Price, Polk

Erin Rosenberg, CEAlex Della TorreBob White, TGI DirectPatrick McFarland, Ford Motor CompanyRalph Jaworoski, ICSDon Smith, Marketing Associates

Steven Simons, DP & CompanyMeghan Moreau, MRM Worldwide

Mark Russell, Wunderman – TorontoJeremy Meadows, McCann EricksonJulia Merlino, CE

In 1959, a group of specialized marketers gathered

to create the Direct Mail Club of Detroit. It was,

and is, an organization in which individual members

share their expertise, learn from each other, and

grow as direct marketers.

Over the years, times have changed and so has

the framework of this organization. With the

advent of electronic communication, the value

of direct response has increased. Our association

has broadened with the times and now offers

membership to individuals and firms that did not

exist in earlier days.

Participation within the organization has increased

year after year, and the DMAD currently has the

support of nearly 500 members. Several name

changes have occurred, reflecting the interests

of the group, and we are now known as the

Direct Marketing Association of Detroit (DMAD).

The group continues to appeal to print and

electronic users and practitioners as well as a wide

variety of suppliers.

The most recent innovation for this organization

occurred in 2007 when it agreed to serve as an

affiliate of the national organization in New York,

the Direct Marketing Association (DMA).

The prosperity enjoyed by the DMAD since its

inception is a direct result of the great minds that

have been involved in shaping the organization over

the years. The previous DMAD presidents (listed

at right) are undoubtedly some of the most talented

professionals in the direct marketing industry.

Our Heritage

2007–08 DanChester

2006–07RalphJaworowski

2005–06 JenniferMonaghan

2004–05 TomFitz

2003–04 BetsyChristianson

2002–03 BruceMoyer

2001–02 NancyKubinski

2000–01 SusanBedard

1999–00 KarenChutz

1998–99 CraigErlich

1997–98 BetsyDeLage

1996–97 AnnDixon

1995–96 NancyLeavy

1994–95 SaraKane

1993–94 KarenSurma

1992–93 DuaneDub

1991–92 BarbaraKisch

1990–91 RogerOpipari

1988–90 RobertaBlack

1986–88 RobertBreese

1985–86 JohnHobart

1984–85 DavidMarold

1983–84 RussellSmith

1981–83 EllenShook

1979–81 BillyPoirier

1978–79 RichardHolloway

1977–78 PhillipFloyd

1976–77 RonaldCunningham

1975–76 EldonMarwede

1973–75 JohnSmith

1973 RobertTyler

1971–73 StanleyMeretsky

1970–71 RayCanafax

1969–70 RichardBeach

1968–69RichardRoss

1967–68BrienSchweikart

1966–67GeorgeStaudt

1965–66GordonMorris

1964–65BernardBogue

1963–64JamesDefebaugh

1962–63PaulSampson

1961–62CarlWelti

1960–61BruceAndrews

1959–60 GeraldSklar

DMAD Presidents

Past

Good evening,

As the President of the Direct Marketing Association of Detroit (DMAD), I’d like to

welcome you to this year’s Target Awards!

As we continue to weather the storm of these trying economic times, we once again

all deserve this night to kick back, relax, and celebrate the hard work, dedication, and

brilliant minds that came together to create such outstanding direct response in 2009!

Congratulations to all of tonight’s winners – what an amazing amount of talent we have

right here in Detroit!

Tonight, we also celebrate our Lifetime Achievement Award recipient – DMAD Past

President and direct marketing pioneer Stanley Meretsky. An avid supporter of the

DMAD and advertising in Detroit, Stan is still on the move as he serves to help drive

international business to Michigan.

The DMAD is a nonprofit organization that is focused on bringing folks in the direct-

response media space together to learn, share, network, and work to achieve personal

and professional goals. We are truly fortunate as an association to have a strong

heritage of industry leaders who come together to give their time and talents so that

collectively we can all advance.

Thank you to our sponsors who continue to help make memorable events like

this evening possible. Also, a huge thank-you to our committee led by Board Director

Mark Russell. This group of individuals has given countless volunteered hours to

ensure an evening we will never forget!

Have a great night!

DMAD President

Larisa Walega

President’s Letter

Chair’s Letter

As this year’s chair and a member of the DMAD Board of Directors, I welcome you to the 2010 Target Awards, where we come together to celebrate the achievements of our industry and the collective great work of our talented people. It’s a time when we put aside our tribal differences and simply recognize the work the agencies in our great city create.

2009 represented one of the most challenging years many of us have ever faced – with Detroit’s agencies feeling the brunt of the challenges. We watched as sister agencies started to fade, or in some cases, fall altogether – agencies where many of us have worked.

Yet, Detroit is a resilient city, with a deep heritage built of determination, iron, and grit. The Target Awards shows us at our best. Which is why we chose a humorous approach as the lead-up to this year’s award show. We felt that if we can’t find humor in ourselves, in our positions, in our agencies, in these times, then…well…Martinis must be shaken. Emotions must be stirred.

We have so much to celebrate tonight, and truthfully, we wouldn’t be celebrating at all if it wasn’t for our sponsors. Thank you! Without your generous support, the Target Awards would not be possible. So, a special thanks to Team Detroit, Polk, Microsoft, Time Inc., Experian, Facebook, and Google.

A very loud, encore-like thank you to Scott Taylor, Kent Graham, and the team at CE, our trusty creative partners and creators of the wonderful work you’ve been receiving over the past four months. With two parts humor, three parts moxie, and four parts rock-solid strategy, they’re a beacon to us all!

I’d also like to thank our print production partners for their contributions to this year’s materials: Allied Printing Company, Clark Graphics, Inc., the EGT Group, TGI Direct, Inc., Wolverine Solutions Group, and Xpedx Seaman-Patrick Group.

I also need to thank Joe Vaughn for his powerful photography and Ringside Creative Studios for their amazing video production: Doug Cheek, Chad Emerson, Jim Karnes, Chris Randolph, Jason Rohler, Jay Scott, Steve Tocco, and Keir Yee. Not only were they incredible to work with – showing the highest level of professionalism and a “can-do” attitude – they were “all in” from the onset!

Without hesistation, I need to thank the committee members. This committee is the embodiment of “great team,” and I’d like to personally thank Lynne Schrage, Kiran Lenz, Jason Swinney, Larisa Walega, Alex Della Torre, and Julia Mounts.

Lastly, many thanks to tonight’s Master of Ceremonies, Kelly Holmes, who is returning for a second time.

Please sit back and enjoy the 2010 Target Awards! We are all bound by two powerful, common denominators: Detroit and Direct Marketing.

Let’s celebrate this together! Tonight!

DMAD Board Director

Mark Russell

After graduating from Wayne State University, Stan spent 25 years in Detroit advertising – first with the Auto Club of Michigan and later with Faygo Beverages and Wunderman Cato Johnson. In 1978, Stan founded Meretsky Response, the first agency in Michigan to specialize in direct-response marketing. Meretsky Response earned numerous awards as it helped establish direct marketing as a go-to medium with Michigan-based businesses.

During his career, Stan was an active member of many professional organizations, including the Adcraft Club, the Friends of the Detroit Public Library, and the Direct Marketing Association of Detroit, where he served as President from 1971 to 1973. During his tenure with the DMAD, Stan played a key role in launching the Target Awards.

In 1992, Stan started McCullough Corporation, a firm that helps manufacturers sell off excess merchandise, obsolete products, and unused equipment. Currently, Stan is on the Board of Directors of the Michigan Israel Business Bridge, an organization dedicated to fostering business relationships between Michigan and Israeli companies to help Michigan grow.

Lifetime Achievement Award

Direct Marketing Pioneer

Stanley N. Meretsky

Clockwise starting above: Ed Baranowski, Stan Meretsky, Hal Burnett,

George Bonk (standing), and Ray Canafax, Vi Davidson, Donn Wolf

(sitting); Stan in 1982; Stan as a young, fashionable DM exec;

Stan as 1988 Silver Star winner; the lighter side of Mr. Meretsky.

Golden Target Award

CEUSPS DRTV “SEMINAR” UNITED STATES POSTAL SERVICE

Client: Joyce CarrierChief Creative Officer: Mark SimonCreative Directors: Jim Gorman, Marcia LevensonArt Supervisor: Craig MarreroAssociate Creative Director: Keith McLenonCopy Supervisor: David BiermanManaging Director: Mark BellissimoGroup Management Supervisor: Greg SeraydarianManagement Supervisor: Debbie SpencerSenior Account Executive: Kevin HussonGroup Director, Solutions Planning: David LockwoodManager, Solutions Planning: Paul SerillaProducer: Laura McGowan

The Golden Target Award is presented to the agency that submits the entry deemed best of show by our independent judging panel. It recognizes the most outstanding work for the year.

2010 USPS DRTV “Seminar” United States Postal Service, CE

2009 Environmailism Campaign United States Postal Service, CE

2008 CRM Campaign United States Postal Service, CE

2006 Lincoln’s Little Book of Rewards Lincoln, Wunderman Detroit

2005 Delicate Balance Comerica, Michael Flora & Associates

2004 18th Century Collections Online Thomson Gale Self-Promotion, Thomson Gale

2003 GM Motor Club Motors Insurance Corp., Strategy Network

2002 Oldsmobile Ryder Cup Matches Promotion Oldsmobile, Beach Communications

2001 Mazda Tribute Pre Launch Mazda, Doner Direct

2000 Thank You Creative Test Whirlpool, Campbell-Ewald

1999 Oldsmobile Intrigue X-Flier Expo and Movie Launch Campaign Oldsmobile, Frankel

1998 Brooks & Dunn Mid-America Concert Promotion and Follow-Up Campaign Volvo North America, Parks Production, LTD.

1997 Ski-Doo Sticker Mailing Ski-Doo, Ogilvy & Mather

1996 The Flora Collection Michael Flora & Associates Self-Promotion Michael Flora & Associates

1995 Saturn Homecoming Program Saturn, Carlson Marketing Group

1994 Business First Video Mailing Continental Airlines, LINTAS Marketing Company

1993 Buick Hole-In-One Sweepstakes Buick, R. L. Polk & Co.

1992 The Gulfstream/V Campaign Gulfstream Aerospace Corp., Ross Roy

Golden Target Award History of Winners

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Not all direct marketers can get a shiny award to give them a sense of personal value. That’s why this Target Awards program contains “quick-me-ups” from the best-selling book Loving Yourself When Others Only Sort of Like You. Use these whenever you’re feeling down. Like tonight if you didn’t win.

Tips on Maintaining Self-Worth

Even IfYou Didn’t Win.

Recite regularly: “Today, I am wearing a criticism- proof vest.”

3rd Place Target AwardMARkETING ASSOCIATES FORD TRUCk COMMERCIAL CONNECTION FORD MOTOR COMPANY

Creative Director: Jerry CurtisDesigners: Steve Fritsch, Kristin MerrillWriters: Cliff Sevakis, Jerry CurtisProject Managers: Kanah Pulliam, Kevin SmithProduction Manager: Mike NucciAccount Manager: Mark Hamady

2nd Place Target AwardTEAM DETROIT FORD PRINT-ON-DEMAND BROCHURE FULFILLMENT FORD MOTOR COMPANY

Client: Oliver DixonAccount Supervisor: Charmain TessmarSenior Direct Strategist: David BlomquistSenior Art Director: Joe GielniakCreative Director/Copywriter: Peter LevinDirect Mail Producer: Teresa Millner

1st Place Target AwardTEAM DETROIT FORD 3-D MAILING FORD MOTOR COMPANY

Client: Oliver DixonAccount Supervisor: Rita McMorrisSenior Direct Strategist: David BlomquistSenior Art Director: Joe GielniakSenior Print Production Manager: Wendy Swamba

Over $500/M

Automotive

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3rd Place Target AwardCE LAURENWANTSTOkNOW.COM MCCARTHY AUTO GROUP

Client: Lauren McCarthyChief Creative Officer: Mark SimonGroup Account Manager: Adam WilsonCreative Director: Laura RogersAssociate Creative Director: Bill SavageProject Management Supervisor: Lynette McCombsProject Management Specialist: Katherine AvesianInformation Architects: Konstantinos Kripintiris, Alice ColemanIntrastructure: Mike PietersonQuality Assurance: Kristine ZielinskiDeveloper: Mark MontriContent Strategist: Stephanie TardySocial Media Supervisor: Stacey VickSocial Media Planner: Elizabeth Kemp

2nd Place Target AwardCE GM OWNER LOYALTY GENERAL MOTORS

Chief Creative Officer: Mark SimonGroup Creative Director: Susan Logar BrodyCreative Director: Joel BenayAssoc. Creative Directors: Nance Piggins, David GlassArt Supervisor: Lindsay BarberCopy Supervisor: Becky CelestiniArt Directors: Robyn Wehab, Angie Saigh, Denise McQuillan, Jhonathan Etanislao, Danielle BeekerJr. Art Directors: Kristi Roberts, Michelle GrahamWriters: Mary Abraham, Matt Bobryk, Tom Forde, Todd Wicks, Jeff Hatch, Kristin WicksAccount: Amy Cathcart, Tom Dow, Julia Mounts, Rich Murphy, Amy Keucken, Nancy Randlett, Tena Hermance, Pam Kern, Mary Doris SmithProduction/QA/PA: Debbie Moore, Barb Kubert, Max Castillo, Gerald Huguenin, Nancy Haugh, Adrienne Milantoni, Joan Karas, Jude Santos, Dan Porter, Rob McCallum

1st Place Target AwardTEAM DETROIT 2009 GENUINE DIRECT LOYALTY PROGRAM FORD CUSTOMER SERVICE DIVISION

Creative Director: Randy LatockiArt Director: Ryan SwartzWriter: Steve OckermanProduction: Teresa MillnerAccount Representatives: Kathryn Mellor, Leiann MarinoData Analysts: Carolyn Morgan, David Pasick, Pam Conklin

Under $500/M

Automotive

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3rd Place Target AwardCE USPS DOWN ECONOMY CAMPAIGN UNITED STATES POSTAL SERVICE

Client: Joyce CarrierChief Creative Officer: Mark SimonCreative Director: Jim GormanAssoc. Creative Directors: Scott Taylor, Kent GrahamArt Supervisor: Amy WolfeSenior Copywriter: Chris SeigerProduction Manager: Kathy MonearOperations Manager: Shelly DesmetArt Buyer: Tatyana LunevaManaging Director: Mark BellissimoGroup Management Supervisor: Greg Seraydarian Management Supervisor: Marie DaniasAccount Executive: Mike MazurAssociate Account Planner: Leslie BaranowskiDirector Strategic Analytics: Janice Easton Analytics: Jeff Beller, Julie Bachholzky

2nd Place Target AwardCE USPS SIMPLER WAY TO SHIP DIRECT MAIL UNITED STATES POSTAL SERVICE

Client: Joyce CarrierChief Creative Officer: Mark SimonCreative Directors: Jim Gorman, Marcia LevensonAssoc. Creative Directors: Scott Taylor, Kent GrahamSenior Art Director: Terry SharbachCopywriter: Sarah SchmidProduction Manager: Kathy MonearOperations Manager: Shelly DesmetProgram Managers: Kelly Gebby, Jenn GrohArt Buyer: Tatyana LunevaManaging Director: Mark BellissimoGroup Management Supervisor: Greg Seraydarian Management Supervisor: Shari FerlitoSenior Account Executive: Dawn OliverAccount Executives: Pete Thrubis, Dan BoldayManager, Solutions Planning: Paul SerillaAnalytics: Jeff Beller, Julie Bachholzky

1st Place Target AwardCE USPS DRTV “SEMINAR” UNITED STATES POSTAL SERVICE

Client: Joyce CarrierChief Creative Officer: Mark SimonCreative Directors: Jim Gorman, Marcia LevensonArt Supervisor: Craig MarreroAssociate Creative Director: Keith McLenonCopy Supervisor: David BiermanManaging Director: Mark BellissimoGroup Management Supervisor: Greg SeraydarianManagement Supervisor: Debbie SpencerSenior Account Executive: Kevin HussonGroup Director, Solutions Planning: David LockwoodManager, Solutions Planning: Paul SerillaProducer: Laura McGowan

Over $500/M

Business and Consumer Services

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2nd Place Target AwardMARkETING ASSOCIATES MARkETING ASSOCIATES WEBSITE MARkETING ASSOCIATES

Creative Director: Jerry CurtisDesigners: Angela Ferrell, Chris FreitagWriters: Jerry Curtis, Cliff SevakisProduction Manager: Pat CubblerProgrammer: Vidhya Neelankantan

3rd Place Target AwardCE deliver MAGAzINE, VOL. 5, ISSUE 1, MARCH 2009UNITED STATES POSTAL SERVICE

Client: Lori SavageChief Creative Officer: Mark SimonCreative Director: Laura RogersArt Director: Grayson CardinellArt Production Manager: Joseph FerraroEditorial Director: Dan GranthamAssociate Editorial Director: Darrell DawseyCopy Editor: Sheila Walsh DettloffEditorial Assistant: Christine BardellineAccount Director: Angelo AcordGroup Account Manager: Adam WilsonAssociate Publisher: Julie PrestonProject Manager: Mary Carlington Publication Coordinator: Katherine Avesian Production Manager: Lynn Sarosik

1st Place Target AwardCE WOMEN IN NAVY RATING INTEGRATED CAMPAIGN UNITED STATES NAVY

Clients: John Bird, LDCR Olivia BetheaChief Creative Officer: Mark SimonDigital Integration Director: Ann PhippsAssociate Creative Directors: Eric Olis, Dan Ames, Michael McCallum, Ilya HardeyCopy Supervisor: Jeff WarnerArt Supervisors: Al Majewski, David Barlow Multimedia Art Director: Mary Broedell Senior Copywriter: Bruce Carlson Senior Art Director: Brandi Mitra Managing Director: Kathleen Donald Account Director: Jennifer Monaghan Group Management Supervisor: Joe Gaulzetti Management Supervisor: Tena Hermance

Account Supervisor: Lauren Menna Account Executive: Ashley Rule Media Director: Dan Rioux Media Supervisor: Kyra Wilson Media Planner: Pat Doherty Project Manager: Tom Bogner Social Media, Group Director: Dave Linabury Social Media Supervisor: Anjanee Szczupak Director, Digital Operations: Jason Macemore Technology Manager: James Sanders

Under $500/M

Business and Consumer Services

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1st Place Target AwardCE BIG RED USAA

Chief Creative Officer: Mark SimonCreative Directors: Jon Stewart, Doug BlanchardAssociate Creative Director: Anthony GiordanoSenior Art Directors: Jason Fetterman, Jake Kidd, Meg Novak Copy Supervisor: Clif SimmonsSenior Copywriters: Jason Danielewicz, Dan Moshier Creative Program Intern: Caitlin PasqueloneManager, Print Production: Jim Moore Senior Print Producers: Kathy Monear, Craig RinkelBroadcast Producers: Jason Robertson, Laura McGowan Executive Producer: Linda KempAssociate Broadcast Producer: Kevin Hock

Managing Director: Kathleen Donald Account Director: Kevin Wertz Management Supervisor: Chris Day Assistant Account Executive: Meghan McAlister Group Dir., Solutions Planning: David Lockwood Manager, Solutions Planning: Randy King Solutions Planner: Christina Jacobs Associate Solutions Planner: Pete Thrubis

Over $500/M

Financial Products and Services

State to yourself as if you mean it: “It’s not true that nobody likes me because I like myself.”

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1st Place Target AwardCE INVITATION TO jOIN USAA

Chief Creative Officer: Mark SimonExecutive Creative Director: Susan Logar Brody Creative Directors: Jon Stewart, Doug BlanchardAssociate Creative Director: Jennifer ThomasArt Supervisor: Becky CelestiniSenior Art Director: Robyn Wehab Senior Print Producer: Kathy MonearProduction Arts Supervisor: Cheryl Addington Managing Director: Kathleen Donald Account Director: Kevin Wertz Management Supervisor: Keith ClarkSenior Account Supervisor: Michele Gage Account Executive: Bill Tuckfield Group Director, Solutions Planning: David Lockwood Manager, Solutions Planning: Randy King

Under $500/M

Financial Products and Services

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1st Place Target AwardDUFFEY PETROSkY BLUE CROSS BLUE SHIELD CAMPAIGN 2009 BLUE CROSS BLUE SHIELD

Chief Creative Officer: Bruce DuffeyArt Director/Associate Creative Director: Mike LowesExecutive Creative Director/Writer: Bill Hyde

Over $500/M

Insurance

Every morning, remind yourself: “I don’t need candy bars, prescriptions, or 120-proof bourbon to feel good.”

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1st Place Target AwardBUDCO BE SMART, STAY WELL ST. jOHN HEALTH SYSTEM/PHYSICIAN REFERRAL DEPARTMENT

Client: Mary Beth DayWriter: Mike BellAccount Management: Claudia Vala

Under $500/M

Insurance

2nd Place Target AwardBUDCO MEDICARE LEAD GENERATION HEALTH ALLIANCE PLAN

Writer: Maureen AbeleGraphic Design: Janelle GurchinoffArt Direction: Heather JuneauAccount Manager: Christy Kozlowski

3rd Place Target AwardBUDCO TURNING 65 MEDICARE LEAD GENERATION HEALTH ALLIANCE PLAN

Writer: Maureen AbeleGraphic Design: Janelle GurchinoffArt Direction: Heather JuneauAccount Manager: Christy Kozlowski

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2nd Place Target AwardR. L. POLk & CO. ISOTECH 2009 R. L. POLk & CO.

Creative Directors: Jeffrey Stone, Amy VanceCopywriter: Jeffrey StoneDesigner: Amy VanceWeb Manager: Kristina KacyShow Coordination: Kelly QuintanaPrint Production: Joe StoeckleAccount Representatives: Joe Jurkiewicz, Joe Adrid, Susan Krass, Tami Thumm, Matthew Safran, Donna Lewis

1st Place Target AwardR. L. POLk & CO. POLk CASH FOR CLUNkERS CAMPAIGN R. L. POLk & CO.

Creative Directors: Jeffrey Stone, Amy VanceCopywriter: Jeffrey StoneDesigner: Amy VanceWeb Manager: Kristina KacyPrint Production: Joe StoeckleAccount Representatives: Andrew Price, Brad Korner, Joe Toth, Laura Murray

Over $500/M

Information Technologies

Be sure to S.M.I.L.E.: Skip Merrily Into Life Everyday.

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1st Place Target AwardMARkETING ASSOCIATES LOGICALIS TRAINING PORTAL LOGICALIS

Creative Director: Jerry CurtisWeb Designer/Programmer: Joe BeckerWriters: Nick LicoAccount Executive: Kelly DiCicco Production Manager: Pat CubblerProgrammer: Vidhya Neelankantan

Each day, tell yourself: “Sticks and stones may break my bones, but people questioning my ability, discounting my ideas, scoffing at my opinions, ignoring my suggestions, and revising everything but the word ‘the’ in my presentations will never hurt me.”

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Under $500/M

Information Technologies

2nd Place Target AwardMARkETING ASSOCIATES wayne county connect MAGAzINEWAYNE COUNTY

Graphic Designer: Mark LeiboldEditorial, Research, and Ad Sales: Howard English

1st Place Target AwardGALE ACCESSMYLIBRARY IPHONE APP INTRODUCTION GALE

Marketing Communications: Tina CreguerDirector, Creative Services: Mary Kay DoderoDirector, Electronic Media: Mary Claire KrzewinskiDirector, Corporate Communications: Linda BusseSenior Interactive Producer: Don WellmanPrint Buyer/Mail Supervisor: Marilyn JackmanPrint Copywriter/Project Manager: Susan SalterPrint Designer: Marj ScottWeb Copywriter/Project Manager: Dan SanbornWeb Designer: Kate PultzHTML Developer: Jennifer BurnsPrograms Manager: Beth Hoffman Strategist: Tony Bottrell

Not-For-Profit

3rd Place Target AwardkAUFFMAN FOUNDATION BRANDING/MARkETING UEP – A PROGRAM OF THE kAUFFMAN FOUNDATION IN SECOND LIFE

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1st Place Target AwardGALE AASL TRADE SHOW COLLATERAL GALE

Marketing Communications: Tina CreguerDirector, Creative Services: Mary Kay DoderoDirector, Electronic Media: Mary Claire KrzewinskiPrint Buyer/Mail Supervisor: Marilyn JackmanExhibits & Events Coordinator: Latrescia Murphy Strategist: Chris Posa Senior Director, Trade Shows & Exhibits: Kathy YoungPrint Copywriter/Project Manager: Peter Dresser Web Copywriter/Project Manager: Tom DiJulio Web Designer: Art Chartow HTML Developer: Preetha GangadharanPrint Designer: Marj Scott

Over $500/M

Publishing/ Entertainment

At various times throughout the day, praise your entire being: “I love my head. I love my elbow. I love my bushy ear hairs. I love my appendix, even though it was removed when I was 14.”

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1st Place Target AwardGALE CENGAGE LEARNING GRzIMEk’S ANIMAL LIFE LAUNCH GALE CENGAGE LEARNING

Marketing Communications: Tina CreguerDirector, Creative Services: Mary Kay DoderoDirector, Electronic Media: Mary Claire Krzewinski Senior Interactive Producer: Don Wellman Director, Corporate Communications: Linda Busse Web Copywriter/Project Manager: Dan Sanborn Web Designer: Kate Pultz HTML Developer: Preetha GangadharanPrint Buyer/Mail Supervisor: Marilyn Jackman Print Designers: Shana Mueller, Marj Scott Print Copywriters/Project Managers: Peter Dresser, Susan SalterPrograms Manager: Harmony Faust Strategist: Chris Posa

Under $500/M

Publishing/ Entertainment

2nd Place Target AwardGALE 10 FOR $2,500 SALE GALE

Marketing Communications: Tina CreguerDirector, Creative Services: Mary Kay DoderoDirector, Electronic Media: Mary Claire Krzewinski Web Copywriter/Project Manager: Dan Sanborn Web Designer: Kate Pultz HTML Developer: Preetha Gangadharan Web Application Developer: Mat Smith Programs Manager: Harmony Faust Strategist: Chris Posa

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1st Place Target AwardMARkETING ASSOCIATES FORDMARkET.COM FORD MOTOR COMPANY

Creative Director: Jerry CurtisWeb Designers/Programmers: Chris Freitag, Joe BeckerWriters: Phil Rossi, Cliff Sevakis Project Managers: Scott Bragg, Phil RossiProduction Manager: Allen Rudolph Account Manager: Ann Marie HribarApplication Manager: Harpreet Jassal

Under $500/M

Retail and Direct Sales

When you’re feeling down, say to yourself: “I know I’m special because I don’t look like anyone else.” (Don’t use if you’re a twin.)

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1st Place Target AwardCE WYNDHAM REWARDS SPRING REACTIVATION DIRECT MAIL WYNDHAM WORLDWIDE

Chief Creative Officer: Mark SimonGroup Creative Director: Susan Logar BrodyCreative Director: Raymond AllstonSupervisor Copywriter: Becky CelestiniManaging Account Director: Tracie ReihmGroup Management Supervisor: Jeanne UmholtzSenior Account Executive: Erin RosenbergAssistant Account Executive: Andrea DaaneProduction Specialist: Laura Eagan Direct Data Analytics: Amy Cronin Senior Programmer/Analyst: Jean Hunt

Under $500/M

Travel and Hospitality/ Transportation

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www.polk.com

Polk collects and interprets global data, and provides extensive automotive business expertise and insight to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage.

Polk helps automotive manufacturers and dealers, automotive aftermarket companies, fi nance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research fi rms make good business decisions. The result is a positive impacton their business.

R. L. Polk & Co. is the premier provider of automotive intelligence and marketing solutions.

Thanks. TheDMADand2010TargetAwardsCommitteewouldliketothanktheEGTGroupandXpedxSeaman-PatrickGroupforcontributingtheirtime,energy,creativity,andproductstothisbook–andthefollowingsponsorsfortheirfinancialsupport:

•TeamDetroit •R.L.Polk&Co. •Google •Facebook

DMAD Target Awards

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