DMA 2013 Inmersion Junction

Immersion Junction, what’s your function

Frank Rogers

Heading 1. Immersion is the key to engagement

2. BYOD is driving blended events

3. Conversion is dependent on the right technology

8/23/2013 2 You are watching Frank Rogers @

Topic #1: Immersion is the key to engagement


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Why is Immersion important?

“Immersive experiences drive engagement, which leads to conversion”

Immersion Engagement Conversion

To be submersed in an experience that completely captures your attention and senses

The bi-product of an immersive experience whereby the user is attracted and motivated to continue the interaction

Actions that are indicators your message and offerings are being consumed and understood.

You are watching Frank Rogers @

Engagement…there is a distinction!

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Multi Tasking

VS

Immersive

Doing multiple things with diminished capacity

Doing one task with outside to inside focus

Bad Good You are watching Frank Rogers @

Impression…there is a distinction!

VS

Traditional Immersive

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Passive Aggressive

Interruptive

Temporary

Has a place Is the place

Aggressive Passive

Choice Driven

Perpetual


Immersion Mixology-Yum

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Design

Content

Technology

BYOD

Mobile

Audience Strategy

Rule #1 of Rainmaking Fish where the big fish are

Adopt a Mobile 1st Strategy!

What do you do when your audience has a smart device and ADD?

Deliver your content there!

Rule #1 of Accounting. Adapted for marketing

Information must be timely, accurate interactive, and relevant

Know your audience, purpose and brand, then

Keep it simple, cool, fast, useful, & multi-device

By 2015 mobile app/dev projects targeting smartphones and tablets will outnumber PC projects by

4:1

The number of people who bring their smart devices to work in US and Europe

2:3


Topic #2 : BYOD is driving blended events

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Already we know that Immersion is the key to engagement and Engagement leads to conversion


Questions we will Answer

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3 real-world case studies on BYOD and events Corporate Employee Education Channel – Customers-Partners Social Events

BONUS! All participants will receive a complimentary 10-point BYOD preparation guide.

3 . How can we help you take advantage of BYOD?

1 . Why is BYOD important? 5 surprising statistics on device adoption The Natural Outcomes What do you do when everyone in our

audience has smart device and ADD

2 . What can you do to leverage BYOD?

BYOD and the rise of blended events Preparing your facilitators and presenters for

BYOD Winning over your IT staff

BYOD Fact #1

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Do Don't

% of Americans use their mobile device for work purposes

81%


BYOD Fact #2

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Do Don't

% of companies allow some form of BYOD

66%


BYOD Fact #3

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Do Don't

% of workforce is considered “mobile” 29%


BYOD Fact #4

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Do Don't

% of executives have a smart device

82%


BYOD Fact #5

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Do Don't

% of business conference attendees have a smart device

70%


This just in from Gartner….

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Do Don't

% of enterprises that will require employees to supply their own devices by 2017

50%


With BYOD…There is a new behavior!

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Q: What impact has BYOD made on the audience?

A: It made us the

same…immersed

And that’s good!

100% Yes

17 year old girls …OMG

Age Content Industry

The Old Schema’s go away

Not Really


BYOD Lives the Conversion Message

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Immersion Engagement Conversion

To be submersed in an experience that completely captures your attention and senses

The bi-product of an immersive experience whereby the user is attracted and motivated to continue the interaction

Actions that are indicators your message and offerings are being consumed and understood.


Audience Analytics: Collect better Data


Look more awesome


It’s Feedback Time

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What do you do when everyone in your audience has a smart device and ADD?

If you are ready for it!!


BYOD and the rise of Blended Events

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Q: Where Blended Events is the Chicken and BYOD is the Egg, what came first?

A: Oh yeah, the

egg definitely.

What came first?

100% Yes


The Blended Event

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Convention Center

It’s LIVE!! Leverage BYOD Power-up Content Get a pulse on crowd Stay connected when

they leave the event

Sports Arena

Entertainment Convention Center

Audience Response

Digital Companion Webcasts

before

during

after

What do you do when everyone in your audience has a smart device and ADD?



Why Blended Events?

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Goal: Increase Sales Gain audience mindshare Retain the audience

Strategy Leverage mobile and BYOD Create feedback channels

for insight and course correction

Provide interactive and immersive takeaways

Monitor post event usage & interests

Provide post event updates and tools

Audience Gain More Cross Selling T-Commerce

Leverage Mobility Build Relationships Use Big Data

82% Encourage Live Monitor Social Win

maximize the moment and ROI


Value Proposition


Topic #3: Conversion is dependent on the right tech


Already we know that Immersion is the key to engagement

and

Engagement leads to conversion

and

BYOD impacts everything

LEFT BRAIN RIGHT BRAIN

Mobile / Ubiquitous

Cloud Based Solution

Rich-Interactive Content with Analytics

• Leverage Data Centers • Fast Distribution • Security • Access anywhere

• Leverage BYOD • Access anywhere • Update Quickly

• Great User Experience • T-commerce • Content Conversion

Audience Engagement: Immersion & Response

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Sitting @ the Keynote Standing in the Exhibit Hall Attending a breakout session Meeting with others @ lunch During networking sessions While traveling home

When?


The impression you leave and “Life after event”

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Warm your audience Get them relaxed about travel Introduce your topics Let them get to know you Provide tools for planning Set expectations for after

Before After During

Your Event

Why?


The Living Document: An Event Companion


Webcast for Reach [Live and Simulive]


Rebroadcast for Coverage

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Language Localized Available Anytime Available on PC and Mobile Large population delivery Analytical Insights

Why On-Demand?

bienvenida

accueil

добро пожаловать willkommen

歓迎 boas-vindas 欢迎

welcome

welkom

Register

View

Analyze


Virtual Show Experience – Extend the Show

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Integrate your Webcast and virtual meeting rooms with a virtual show experience that features:

• Auditoriums • Exhibit Halls • Exhibitor Booths • Networking Lounges • Scheduled Chats • Idea Storming • Blogs • Surveys • Downloadable

Resources • Electronic Badges • Digital Carry bags • Lead Reporting Extend the look and feel of your event with a fully interactive event that lasts months past your brick and mortar delivery.


Audience Analytics: Engagement Response


Webcast Analytics: Immediate Feedback

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What are the registration/attendance metrics?

What are people saying?

What were peoples level of engagement?


The Event Timeline

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Live Remote

On Demand

Before After During

Your Event

ePublication

Content-Video Surveys-Interaction Stats and Commentary Message Re-enforcement Online Workbooks Engagement Analytics

Event Dynamic Geo Facilitation Engagement Stats

Readiness Resources Articles/Video’s Set Meeting Tone Build event buzz

Rebroadcast

2nd Screen Live Audience Webcast

All

Immersive Feedback Analytics

Easy Access Language Localized Mobile Access

Who

Your Event

ePublication

Your Event

ePublication

Virtual Show


Blended Event Components

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Live

Remote

On Demand

Producer

• Venue Alignment

• Video/Audio

• Content Creation

• Event Mgt

• Live & Onsite

• Boost Excitement

• Immerse Users

• Track engagement

• Event Excitement

• View Anywhere

• Video/Audio

• Record for later

• Companion App

• Rebroadcasts

• Virtual Show

• Microsites

Audience Engagement Webcast for Reach

Immersive Content Production Services


Let’s talk about your use case!

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Your Event

Live Audience Response Webcasts Interactive Companion

Virtual Show Experience

Build your event brand with InteSolv

Blended Event technologies and creative

services.



Blended Event Team

36

www.intesolv.com

InteSolv-San Francisco 71 Stevenson Street #400 San Francisco, CA 94105 o: 415.489.7111 InteSolv-West Coast 4038 South Demaree Street Visalia, CA 93277 o: 559.733.7500

InteSolv-Austin Worldwide Headquarters 8303 N. Mopac, Ste C-240 Austin, TX 78759 USA o: 512.681.7272

Frank Rogers Senior Consultant o: 512.681.7272 x338 f: 888.779.3217 [email protected]

Diana Silva Marketing Coordinator o: 559.733.7500 x31 f: 888.779.3217 [email protected]

Mike Kordell Strategic Accounts Manager o: 512.681.7272 x23 f: 888.779.3217 [email protected]

Lauren Andre Event Producer o: 512.681.7272 x305 f: 888.779.3217 [email protected]

Matthew Tschetter Digital Media Architect o: 512.681.7272 x302 f: 888.779.3217 [email protected]

Tyler Allen Senior Development Architect o: 512.681.7272 x14 f: 888.779.3217 [email protected]

twitter.com/intesolv company/intesolv /intesolv

Matt Drew Solution Specialist o: 512.681.7272 x37 f: 888.779.3217 [email protected] Tommy Huynh Enterprise Sales Consultant o: 512.681.7272 x307 f: 888.779.3217 [email protected]

Dave Walker Solution Specialist o: 559.733.7500 x17 f: 888.779.3217 [email protected]

Contact Information

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http://www.intesolv.com/�

mailto:[email protected]�






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DMA 2013 Inmersion Junction

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