DIRECT MARKETING PRESENTATION

PRESENTED TO VISHAL SIR

PRESENTED BY LOOT LEY BOYS

How we Started

• Akarsh Prakash• Deep Balsara• Jay Chandrana-• Rishi Mehta• Sunil Kherada• Ronak Savla• Mihir Parekh

Our JourneyWe began as the outcome of the thought "" and opened for business on 3 Jan 2013. Our goal is to make affordable indulgence possible and our team of eCommerce and retail professionals is committed to offering our customers a range of pocket happy lifestyle products with a consistently great shopping experience. Today, we offers over 40,000 pocket happy lifestyle products across categories like Clothing, Accessories, Fashion,Electronics etc.

What is Online Shopping

The online selling of or enabling the sale of products or services to consumers.

The act of purchasing products or services over the Internet. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. One of the most enticing factor about online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item.

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads.

What is Online Advertising

Internetusers:Worldwide-2,095,006,005India-65MillionFacebookusers-Morethan750millionusersTwitters-nearly200millionuser

The Statistics of online marketing

WHY it is Important?• Internet Marketing has become a necessity for any business

hoping to succeed in today’s marketplace. Creating a beautiful website is a start, but it’s hardly enough. Creating an Internet Marketing Strategy is a necessary second step to drive new visitors to your site and encourage current visitors to return.

Internet Marketing is an ongoing process that starts with an aesthetically pleasing and intuitive website design with focused content written for your client base. Other important elements include visitor incentives, directory placement, newsletters, and Search Engine Optimization to name a few.

4ps of Marketing

TRADITIONAL BUSINESS

DIRECT SELLING

MANF. UNIT 20%

DISTRIBUTOR 10%

WHOLESALER 10%

RETAILER 10%

CUSTOMER 100%

ADVERTISEMENT 50%

CUSTOMER COMPANY Online marketing

TYPE OF ECOMMERCE

Business to Business Ecommerce (B2B Ecommerce)In this type of ecommerce, both participants are businesses. As a result, the

volume and value of B2B ecommerce can be huge. eg Indiamart.com

Business to Consumer Ecommerce (B2C Ecommerce)A transaction that occurs between a company and a consumer, as opposed

to a transaction between companies (called B2B). The term may also describe a company that provides goods or services for consumers.

Eg.lootley.com,pepperfry.com,flipkart.com,shopclues.comConsumer to Consumer Ecommerce (C2C Ecommerce)The moment you think of C2C ecommerce eBay.com comes to mind. That is

because it is the most popular platform that enables consumers to sell to other consumers. Since eBay.com is a business, this form of ecommerce could also be called C2C ecommerce (consumer to business to consumer ecommerce).

Scope

• Secure registration and profile management facilities for Customers

• Browsing through the e-Mall to see the items that are there in each category of products like Apparel, Kitchen accessories, Bath accessories, Food items etc.

• Creating a Shopping cart so that customers can shop ‘n’ no. of items and checkout finally with the entire shopping carts.

Product Cateogry

• Shoes & Other Footwear• Flower gift & cakes• Books & Magazines• Cameras & Optics• Kitchen & Home Appliances & Electronics• Laptops & Computer• Memory Cards, Pen Drives & HDD• Mobile Phones & Accessories• Watches• Movies & Music• Fitness & Sports

Overview of Website page

Consumer Benefits• Convenience

-Geographic-Store hours-Ease of transaction-Quick and efficient shopping process

• Information-Quick location of items-Easy price/attribute comparisons

Pros Of Our Business

• No checkout queues

• Reduce prices

• You can shop anywhere in the world

• Easy access 24 hours a day

• Wide selection to cater for all consumers

• Online payment and Cod options• Free Delivery

Cons of Our Business

• Unable to examine products personally

• Not everyone is connected to the Internet

• There is the possibility of credit card number theft

Sign up and get Rs.2000/- off

Here is again a price shocking deal from Lootley.com where you can buy CLARKS MEN TAN LEATHER SHOES worth Rs.4500 at Rs 1350 that is flat 70 % discount without applying any discount coupon code. Grab the deal before stock lasts..LOOTLEY

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COOPERATIVE ADVERTISING CLARKS AND LOOTLEY.COM

INSERTS-LEAFLETS

DIRECT RESPONSE IN PRINT AD

CALL US AT 9773377333

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