Synthesis of Digital Marketing

Adrien ReydyMBA2B

Summary① Concepts Explored

- E- reputation- Social Marketing - Influence Marketing- Measuring Social Media ROI- SOLOMO- Social Rewards- Online Tools such as Prezzi, Slideshare

① The greatest tool : Uservoice

② The useless concept : Social Reward

Concepts ExploredAccording to this course, I have covered such a large field of knowledge about the power of the digital marketing that I did not know before or I had basic notions

Like this at first, I learn about how to manage an e-reputation, which is the image that people have of a brand or a person. This reputation is shaping the digital identity of a brand, differentiating it from its competitors. In fact, it seems very important nowadays to be present on the Internet because it is one of the strongest and powerful medias. That is why it is important to manage a good reputation on it.

E-Reputation

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.

In fact, the customer seems still to be the target to attract but nowadays he is the main actor of this specific marketing. He is the core value to reach for each companies assisting by new tools such as social medias where they spend their time and communicate with their community.

Social marketing

Influence marketing includes all techniques that aim to talk about a brand or product by individuals considered as possibly having an influence on the target of the product or service.

The marketing term influence was especially popular with Internet practices that aim to use as relay e-spreading influencers

The main goal will be to identify influencers and store them according to their importance to marketing to these influencers to improve the perception of the brand to this target, do marketing through these influencers using their influence to the benefit the brand and finally converted these influencers counsel for brand they defend themselves spontaneously brand.

Influence Marketing

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative.

In order to assist them there are several tools which are very useful to measure the impact of their social decisions.

Google Analytics - It's free and it has really Cdn Provide Powerful baseline for a Variety of different factors. You Can track incoming links and Then The activities of The User THEY send, Which Can Be helpful.

TweetMeme Analytics - This Is Useful if you use buttons TweetMeme retweet it's your site. It's a lot like Google Analytics, we aim Focused TweetMeme

Measuring Social Media ROI

The emergence of location-based services, such as Facebook Places, Twitter Places, and Foursquare, is clearly a game-changer on the web. Social networking sites are more locally focused. Online media are now the primary source of local business information and a huge competition is underway to determine who becomes the dominant force in local search.

Even more compelling is the fact that this rivalry is taking place in the midst of several other equally powerful trends -- rapidly growing smartphone usage and an explosion of social media and viral strategies. Increasingly, these trends are tied together and feed off one another.

Consumers are choosing where to go and what to do based upon online recommendations and reviews from their friends and connections, the people whom they trust the most. This is true whether they're close to home or they're travelin

SOLOMO

It is an ambitious new service that aims to reshape the landscape of loyalty programs such as airline miles and hotel points, leveraging the power of social media to amplify marketers’ messages in a clever and cost-effective manner.

Thanks to all the social medias, customer will be the main actor of the promotion for the company by sending, communicating and making comments of his experience.

In exchange, he will earn some points that will offer him many prices as presents for his recognition toward the brand and his engagement to insure the promotion.

Social Rewards

Prezi is a web-based presentation application and storytelling tool that uses a single canvas instead of traditional slides. Text, images, videos and other presentation objects are placed on the infinite canvas and grouped together in frames.

SlideShare is an online slide hosting service. Users can upload files in the following file formats: PowerPoint, PDF, Keynote or OpenOffice presentations. The website is considered to be similar to YouTube, but for slideshows. The website was originally meant to be used for businesses to share slides among employees more easily, but it has since expanded to also become a host of a large number of slides which are uploaded merely to entertain.

SlideRocket is an online presentation platform that lets users create, manage, share and measure presentations

Online Tools

Which concept/tool/insight had the greatest impact for you ?

UserVoice is a modern service of CRM to manage feedback of your users, to establish a constructive dialogue with them: - Users suggest ideas and vote for existing ideas - Once a consensus on an idea, the company provides a formal response regarding the development or not this feature and it plans eventually to its roadmap.

Like this as a future hotelier and if I got my own structure I will use this website in order to have a clear status and the points that I can develop inside my hotel to satisfy the needs of my guests.

Which concept/tool will NOT be useful, in your opinion?

Social Rewards

For my point of view, I don’t trust on the efficiency of social rewards for the future for several reasons:

People using the social medias such as Foursquare are more players than an active customer. In fact we can not say that a customer who is just check in in a place to earn points, he can not be considered as a real guest who is paying to stay in that place.

More ever the status of loyalty is very important, for me it is more a human factor than a digital or virtual contact. It takes time to build a strong loyalty with customers.

At least, this phenomena is quite new and trendy and its principle is quite limited, so we can not predict that for the future people still have the same interest to it, if there is no more challenge or something new come out and will conduce to the end of this fad.