DLYohn Digital Health & Fitness at CES 2014

CES Gets Physical 15 sound bites from International Consumer Electronics Show Fitness Tech Summit & Digital Health Summit January, 2014

http://sportsandfitnesstech.com/�

http://digitalhealthsummit.com/�

2

sound bites International CES 2014

Devices should measure you, not just what you do. – Simon Drabbic, Director Product Creation, Adidas


3


People want technology to work but they need a positive, bona fide experience to work. -- Marco Suvilaakso, Group Director of Product Management, Polar Electro

4


If the device is only telling you what you’re doing, it’s not going to be interesting for long. It should take you on a journey. – Dr. Steven LeBoeuf, President, Valencell

5


To make these devices essential, they have to enable you to do important things you can’t do any other way. – Jef Holove, CEO, Basis Science

6


Individualized expert training is the next wave in digital fitness. – Simon Drabbic, Director Product Creation, Adidas

7


Different types of algorithms serve different functions: Biometrics tell you your numbers Assessments answer “How am I doing?” Analysis/Coaching answers “How do I reach my goals?” Insights answer “Any surprises?” -- Dr. Steven LeBoeuf, President, Valencell

8


Once data is simple, meaningful, intelligent, and accurate, there will be trust in algorithms. -- Judd Armstrong, Founder and CEO, JayBird

9


[On why wearable devices should be made to be visible] Wearing a device moves it forward in your consciousness. – Jef Holove, CEO, Basis Science

10


We need to remember that the device is a part of a system. We need to ask, “If you could deliver the solution without the device, would you?” -- Ruth Thomson, Business Development, Cambridge Consultants

11


Healthcare is boring. We have to take cues from the entertainment industry to make it exciting and engaging. -- Nadeem Kassam, Founder/Catalyst, BASIS & BioBeats

12


Now that we’re paying for [healthcare], we expect to be marketed to. Tell me why your service cost what it does; make me feel like this is an opportunity; win my dollar. -- Lisa Maki, CEO, PokitDok

13


Doctors will be become information analysts. – Walter DeBrower, Founder and CEO, Scanadu

14


We are changing when health is realized – it’s no longer at the point of care. We can engage people earlier and get to the preventative stage. -- Tom Paul, Chief Consumer Officer, UnitedHealthcare

15


Employers are discovering that one way to engage employees is to help them have a better life. Companies’ interests are moving from cutting costs to being a better employer to work for. -- Christopher Nicholson, VP & COO, Humana Wellness

16


Simplicity is key against the cacophony of healthcare. -- Alexandra von Plato, President and Global Chief Creative Officer, Publicis Healthcare Communications Group

17


more insights on digital health and fitness: • Digital Health Breaks New Ground at CES • Ten Commandments of Digital Health • The Problem with Personal Health Data

http://mydigimag.rrd.com/publication/?i=182852�

http://deniseleeyohn.com/bites/2012/07/02/ten-commandments-of-digital-health/�

http://www.ce.org/Blog/Articles/2013/July/The-Problem-with-Personal-Health-Data.aspx�

18


denise lee yohn author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) http://deniseleeyohn.com @deniseleeyohn

http://whatgreatbrandsdo.com/�

http://whatgreatbrandsdo.com/�

http://deniseleeyohn.com/�

http://deniseleeyohn.com/�

DLYohn Digital Health & Fitness at CES 2014

Technology

Transcript of DLYohn Digital Health & Fitness at CES 2014