DLI National Training Day Simon Fraser University – Harbour Centre Martine Grenier Mary-Lynne...

DLI National Training Day

Simon Fraser University – Harbour CentreMartine Grenier

Mary-Lynne (Mini) Reid

Marie Anderson

Paul Schwets

May 30, 2011

Update on the 2011 Census and National Household Survey (NHS)

DLI National Training Day2

Presentation outline Part 1: 2011 Census and National Household Survey – General

Description / differences

Communication plans / update for census and National Household Survey (NHS)

What is going on out in the field? Response rates to date – What's next?

Key findings from consultation

Part 2: 2011 Census dissemination

Census release strategy

More finalized products and services line and 'walk-through' of web module with prototypes for 2011

Census web module and current / future web dissemination initiatives and opportunities


Presentation outline (concluded)

Part 3: 2011 National Household Survey(Dissemination and release strategy)

Proposed NHS dissemination and release strategy principles

Data quality and methodological considerations

Release strategy framework

2016?

Part 4: DLI – specific issues

Impact on DLI community – full-cumulative profile; all levels of geography down to DA … GIS-based projects

Scope and future of 'free' products

NHS – Geography products

General questions / comments / feedback …


Part 1: 2011 Census and NHS – General

2A and NHS

Traditional mandatory census 2A form – two language questions added for knowledge and language spoken most often at home

Former 2B (1 in 5 hhlds sample) replaced with voluntary National Household Survey

National Household Survey same questions as the planned 2B; however, sample sized increased to 1 in 3 hhlds

People completing the census 2A form online will be asked to complete the NHS if they are part of the sample – 2A questions completed on line will be copied over to the NHS form

NHS form mail-out to begin first week of June


Part 1: 2011 Census and NHS – General (continued)Communication plans / updates

Paid advertising campaign began Tuesday, May 3, 2011

• Main vehicle – radio stations across the country, will continue May through to August – message will change throughout the summer

Census message will gradually switch focus to 'mandatory'

Working with thousands of organizations (Fed., Prov., Terr., municipal, etc.) to help educate and promote (extensively more than in 2006) … websites, inserts in mail-outs, etc.

Media … interviews ongoing (HO and RO senior staff), focus on certain target groups within the population, joint / integrated regional and head office efforts

Currently, a limited amount of negative publicity and reaction – monitoring closely

Proactive with media to update incorrect information


Part 1: 2011 Census and NHS – General (continued)What's going on out in the field? Response rates to date?

Status of early enumeration and NHS success rate (27,000 hhlds)

Census collection• Mail-out was May 3• Drop-off started May 2• As of week of May 23 … Internet responses; overall• May 10 – first reminder and early non-response follow-up began

NHS collection (if in sample – invite to 'continue' with NHS online)• As of week of May 23 … Internet responses; overall• Mail-out first week of June• First follow-up in July / August• June 21 – follow up with subsample and focus where response is lower, follow up as many times and as

evenly as possible

Collective enumeration – 55,000 collective dwellings enumerated with census questionnaire only

Reserve enumeration – fewer reserves estimated to be incompletely enumerated in 2011• There were 22 reserves incompletely enumerated in 2006, down from 30 in 2001 and 77 in 1996


Part 1: 2011 Census and NHS – General (continued)Key findings from consultation – Overall

Census

Positive feedback overall on the 2006 release strategy

New census products and increased liberation of data well received

Inform on product and concept changes early in the cycle

Many support shorter analysis for faster results

Phasing out CD-ROMs and paper not an issue for most

Maintain wealth of reference documents / notes

Geography

Geography product line improvements appreciated

Road Network File should be aligned with provincial frameworks

Introduce user-defined thematic mapping functionality online


Part 1: 2011 Census and NHS – General (concluded)Key findings from consultation – DLI specific

Show the relationship between census years and census data products; connect the metadata to facilitate online searching

Post a product release schedule

Communicate concept, geographical changes; centralize the information

Harmonize UIDs between census and geography products

Historical comparability important; maintain consistency

Do not eliminate GeoSuite for 2011 and make information available in a platform neutral environment

Introduce 'road class' in Road Network File


Part 2: 2011 Census disseminationCensus release strategy

Similar dissemination strategy to the 2006 Census (short form), with additional language content

Release no.

2011 Census release topics

(based on new 2A only/ 2011 Census including Language

questions)

2006 Census release date

2011 Census release date

1 Population and dwelling counts March 13, 2007 Wednesday, February 8,

2012

2 Age and sex J uly 17, 2007 Tuesday, May 29, 2012

3

Families, households and marital status

September 12, 2007

For the equivalent 2006 Census

release – the topic-wording for the second part of this release was

'Housing and dwelling characteristics'

Wednesday, September 19, 2012

Structural type of dwelling and collectives

4 Language

December 4, 2007

2006 Census – included in this 4th

release was Mobility and migration; Immigration,

Citizenship and place of birth; Language

Wednesday, October 24, 2012


Part 2: 2011 Census disseminationCensus release strategy Initial products available on 'day of release'; expanded analysis / lower-

levels of geography to follow

Continued national, regional and local media partnerships and coverage

Release no. 3 – Families, households and marital status … Foster children / families, 'blended' families, 'step' families

Release no. 4 – Language … additional 'first-time' considerations / challenges compared to 2006 Census:

• Mother tongue – two write-ins (to be coded / certified)• Knowledge of official languages – new 2A question• Language spoken most often at home (a) – new 2A question, two write-

ins• Language spoken regularly at home (b) – new 2A question, two write-ins• Additional requirements for briefing notes, explanatory information,

guidelines for historical comparability, etc.• Responses – don't know what to expect – first time block of three

language questions on the short form


2011 Census products and services line

Data products

Analysis series

Reference products

Census of

Agriculture products and services

Custom / Semi-

custom products and services

Geography

products and services

2011 Census Products and Services

Census

Census in

‘Social Media’

Microdata /

Research Data Centre products

and services


2011 Census products and services line – General Products and services line essentially 'status quo' – adjustments for

content

Variable / stubset standardization initiative continued for 2011 – consistency

Economic regions – new level of geography being added to some key standard products

Metadata … review of 'amount' and content

Enhanced / expanded marketing of products and services line

Notable changes

• More streamlined, digestible and staggered analytical release strategy

• Merger of 'profile-style' products

• Elimination of print (MP profile, print profiles, A National Overview: Population and Dwelling Counts)

• Incorporation of data visualization


2011 Census products and services line – General Notable changes (concluded)

• Home page … direct route into data via topics / geography

• Census news / announcements sub-module

• Will produce a 2011 Census Research Data Centre file

• No plans to produce census public use microdata file (PUMF) – NHS instead

• Special interest profiles (SIP), official language and aboriginal peoples special DVD / CD-ROMs – not produced for census (now NHS products)

• Census Trends – incorporated into Visual census content

• No plans to produce 2011 Census Results Teacher's Kit

• Urban area of geography – replaced by 'population centre'

• Web-mapping application … GeoSearch with enhancements


2011 Census products and services lineData products

Highlight tables

• Highlights for each release presenting key indicators• Rank, sort and charting functionality, free, downloadable• Supports analytical articles

Topic-based tabulations

• Series of simple to complex cross-tabulations, current and more historical census data – some available on day of release, some follow

Census profiles

• Styled after 2006 Community profiles, entry points by geography, expanded stubsets

• Merger of community profiles, cumulative profile, FED. profile, Census Tract profiles

Visual census

http://www12.statcan.gc.ca/DLIDemo/land_data-eng.cfm

http://www12.statcan.gc.ca/census-recensement/2006/dp-pd/hlt/index-eng.cfm

http://www12.statcan.gc.ca/census-recensement/2006/dp-pd/tbt/index-eng.cfm

http://www12.statcan.gc.ca/census-recensement/2011/dp-pd/prof/index.cfm?Lang=E


2011 Census products and services lineAnalysis series

More streamlined, digestible and staggered analytical release strategy:

• The Daily article (1 to 2 pages – all topics combined)

• Analytical articles (5 to 10 pages – for each topic)

• New, short context-setting or special topic-based fact sheets to support analytical articles, where appropriate (2 to 3 fact sheets – 2 to 4 pages each)

• New geography-based fact sheets for census (standardized templates for provinces / territories, CMAs, potentially CAs and other key geographies)

• Reduced number of thematic maps, no vignettes

• Post-release day articles to be published via Statistic Canada's flagship publications


2011 Census products and services lineReference products

Preview of products and services (beginning with first version in fall of 2011)

Dictionary (census)

Technical reports

Reference guides


2011 Census products and services lineGeography products and services

Remain relatively unchanged from 2006

Consists of same four major groupings: maps, spatial information products, attribute information products, and reference products

Proposed three dates of release: November 24, 2011; February 8, 2012; October 24, 2012

Changes in concepts – urban areas change to population centres, designated places can cross census subdivisions


2011 Census products and services lineGeography products and services (continued)

Maps – Reference maps, GeoSearch, thematic maps

First release of reference maps – November 24, 2011• National maps – census metropolitan areas / census agglomerations, census divisions,

census divisions / economic regions, federal electoral districts, Statistical Area Classification

• Provincial / territorial maps – census divisions, census subdivisions, census metropolitan areas / census agglomerations, designated places

SGC volume of reference maps – no print; maps available in PDF

Second / final release of reference maps – February 8, 2012• Census subdivisions / dissemination areas, census metropolitan areas (tracted census

agglomerations) / census tracts, non-tracted census agglomeratiosn / dissemination areas

Reference maps available on web module in PDF – same as in 2006 (linked PDFs)



Geography products and services (continued)

Maps – Reference maps, GeoSearch, thematic maps

GeoSearch 2011

• Similar to 2006 with some enhancements – status quo – area search, thematic maps, links to other data (i.e., census profile, reference maps)

• Enhancements – primary layer and secondary layer, select up to five (5) areas, selected data below the map, geographic area search now highlights the area

Thematic maps

• Similar to 2006 – selected thematic maps available on day of release in PDF format

• Available for selected levels of geography (i.e., census metropolitan area / census tract)



Spatial information products – Road Network File, boundary files

Road Network File

• Estimated release date: November 24, 2011• File similar to 2006

Boundary files

• Digital and cartographic boundary files, available in ArcInfo, MapInfo and GML formats• First release November 24, 2011 will include: province, census division, economic region,

census consolidated subdivision, census metropolitan area / census agglomeration, census tract, dissemination area, and federal electoral district

• Second / final release February 8, 2012 – designated place, population centre, dissemination block and population ecumene

• Looking at better geocode linkage between census data files and boundary files



Attribute information products – GeoSuite, Geographic Attribute File, correspondence file, postal code products

GeoSuite

• Similar to 2006; however, downloadable CD-ROM product

Geographic attribute file / correspondence file

• Geographic Attribute File – ASCII file that contains all dissemination blocks and codes and names of all higher geographic linkages

• Correspondence file – relationship between 2011 Geography and 2006 Geography (i.e., 2011 dissemination blocks to 2006 dissemination blocks)

Postal code products

• Boundary file, postal code conversion files – similar to 2006, released October 24, 2012


2011 Census products and services lineGeography products and services (concluded)

Reference products – Illustrated Glossary, geography reference guides, working papers, interim list of municipal changes

Similar to 2006 suite of products

Illustrated Glossary available on the web module with the release of the 2011 Census Population and Dwelling Counts – February 8, 2012


2011 Census products and services lineChanges in geographic concepts

Urban areas replaced with population centres

• Same definition as urban areas; however, classified into three categories:

• Small population centre (1,000 to 29,999)• Medium population centre (30,000 to 99,999)• Large urban population centre (100,000+)

• No total for population centre groups, rural area remains

Similar to 2001 – Designated places can cross census subdivision boundaries


2011 Census products and services lineCustom / Semi-custom products and services

What is not available via standard products … for fee

Through the regional offices … census custom tabulations / semi-custom tabulations (replicate content of standard TBT for a custom geo or special output medium)

Semi-custom profile (fixed profile for a custom geography, i.e., school district, hospital zone, etc.)

Target group profile (fixed profile for a custom target group, i.e., persons 65+, restricted to census variables only)



Microdata / Research Data Centre products and servicesPUMF

No plans to produce census PUMF(s) For 2011 NHS, planning INDIV and Hierarchical; 2006 – INDIV 2.7% (Prov. / Terr.,

most CMAs), Hierarchical 1% (Region – East, ON, QC, BC, Prairies, 5 CMAs)

Research Data Centre (RDC) files

1911 to 1951 – CCRI microdata files 1991 to 2006 – 100% 2B microdata files (down to CT) 1986 – currently investigating possible provision of a raw / skeleton version 1971 to 1981 – not formally considering these right now 2011 – Census 100% 2A – never done before … may go with sample – aiming

for 6 months after last census release 2011 – NHS 100% … to be produced after last NHS release


2011 Census products and services lineCensus of Agriculture

Five broad categories of products• Data• Reference• Geography• Analytical• Custom

Data products – farm and farm operator data, Agriculture Community Profiles, historical and linkage data

• Farm and farm operator data – May 10, 2012 – 2006 and 2011 data for Canada, provinces and census division level, 2011 data for census consolidated subdivisions

• Agriculture Community Profiles – November 28, 2012 – 2011 data to census consolidated subdivisions

• Selected historical data for Canada, provinces – May 10, 2013• Linkage data to be determined – November 27, 2013


2011 Census products and services lineCensus of Agriculture (concluded)

Reference products – Reference maps and boundary file reference guides

• Available May 10, 2012 the reference maps show the boundaries, names, and codes of the census agricultural regions, census divisions and census consolidated subdivisions

Geography products – Cartographic boundary files for census agricultural regions and census division ecumene, available May 10, 2012

Analytical products – Articles start in the Canadian Agricultural at a Glance – October 26, 2012

Custom products and services available by request


2011 Census products and services lineCensus and the NHS in 'Social Media'

Social Media initiatives began with 'Twitter' announcements and the development of a Mobile site, which included a scaled-down version of 2006 Census Community Profiles

Looking to expand the mobile offerings in 2011 by perhaps offering scaled-down tables for each of the census and NHS releases along with data highlights

Expand number of 'Tweets' during 2011 Census and NHS releases to announce / promote available data and information

Researching possible 'Facebook' postings and potentially organizing 'Webinars' to announce / promote the census and NHS releases

Mobile 'Apps' not currently being considered however, may be in the future


2011 Census products and services lineCensus Web Module and current / future web dissemination initiatives and opportunities

Census Web Module returns to 2011 Census dissemination 'focus' (Fall 2011) – PROTOTYPE

Census Web Module as of the release of the 2011 Census Population and Dwelling Counts (February 8, 2012) – PROTOTYPE

Census Web Module – we will focus on basic enhancements / updates (i.e., back-end – integrated DB across all applications / products)

Incorporation of StatCan initiatives

• Data visualization and Social Media• Integrated web mapping application• Web content historical storage• Improvements / integration to searching / navigation• Web application data integration – census / other surveys, etc.• Common database model to support CANSIM and census dissemination

programs• Expansion of census applications (i.e., Discussion forums / BLOGs, TBTs and

Community Profile-type products) for non-census clients


Part 3: 2011 National Household Survey (Dissemination and release strategy)Proposed NHS dissemination and release strategy

principles

Will make available as much information as possible from the NHS subject to confidentiality and data quality

Will not proactively publish information where we know that there is a problem that makes the data unusable

Will provide indicators to inform users of the data quality

Products and services line will be similar to the 2006 Census (except where data quality is an issue)


Data quality and methodological considerations Non-response targeted follow-up

• Allocate non-response follow-up (NRFU) sample optimally to account for response patterns at the time of sample selection

• Adjust allocation to better target groups known to be at risk of poor response (e.g., immigrants, Aboriginal people, low income)

Will use other auxiliary data sources to guide the imputation approach

Continued refinement of options to reduce non-response bias


Data quality and methodological considerations Assessing the quality of the NHS results begins with early evaluation

of the NHS data starting with collection (non-response rates)

Certification (evaluation) of the data

• Will certify NHS results for each question and down to the census metropolitan area (wherever possible)

• Will compare NHS data with previous censuses

• Will use a more extensive range of other data sources to assess the 'reasonableness' of the NHS data:

• E.g., Citizenship and Immigration Canada data, Longitudinal Immigration Database, tax data, population projections, etc.


NHS release strategy framework Separate NHS Web Module to be developed

A tiered approach to the release of products

• NHS General User's Guide• NHS Analysis, Cross-tabulations, Profiles, Dictionary, Reference guides• Basic information and analysis to be released first• More detailed products will follow (e.g., tabulations / profiles at lower

geographic levels)• Microdata file for the RDC, NHS PUMF• Custom products and services

Initial releases will focus on specific NHS themes complemented by a set of release products … proposed release groupings

• Immigration and Ethnocultural Diversity (1st release)• Aboriginal Peoples (1st release)• Labour, Education, Place of work / Commuting to work (2nd release)• Income, Housing (3rd release)


2016 Group tasked with delivering options and ultimately a recommendation

on the methodology for the 2016 Census to the federal government

Assessment of:• International census models• Legislative considerations (constitutional, statutory, internal obligations)• Content determination framework (relevancy, access, respondent burden,

privacy)• 'Canadian context' … infrastructure and support data source in Canada

Very tight timeframe for delivery of findings / recommendations

National Statistics Council, 2016 Census Strategy Steering Committee


Part 4: DLI – Specific issues Impact on DLI community – full cumulative profile all levels of

geography down to DA … GIS-based projects

Scope and future of 'free' products

NHS – Geography products

General questions / comments / feedback …

DLI National Training Day Simon Fraser University – Harbour Centre Martine Grenier Mary-Lynne...

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