Dldvcl'tising › Smythe › Standard_Player... · H ere are two snappy little ads. They are...

19
.,/ Sept 1924 Dldvc l' t is ing ...'" 'J. r4 . .' •• .- +.

Transcript of Dldvcl'tising › Smythe › Standard_Player... · H ere are two snappy little ads. They are...

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It~~~~ Sept 1924

~tionall/l(;ncrnm 7h~oU8h Dldvcl'tising• ....'" 'J.r4 • . ~ .' ~', •• ~. .- • + .

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If y o u handle Playerpia no s equipped w i t h the S t a nd a rd Playe r Act i o n , here 's a g o odp roo f f o r y our p rosp e c t i v e c astorner as to th e Action's s t urd i n e ss .

T he Standard Player Action Stands Up

H E R E is a P layerpiano. Al so a group of young club me n. T ;~ e

me n are between th e ages of six teen and twe ntv-six. I f the} had beengrouped about the P layerpiano when the instrument \\"as fir st placed in

the O x ford Club, in N ort hampton, Ma ss., they would have presented a group ofyoungster s six to sixteen years of age. I n brief . this Pl ayer has done con­tinu 1,S ser vice for ten yea rs. Th e service has been so hard tha t the tr eadleswere .vorn away tw o yea rs ag o and pa rts of them ha d to be rep laced . T hiss hows hard usage. N evertheless, the inst rument is still in use, and we aread vised that "the pl .o'er has needed practically no atten tion, and has pr oven verysatis factory in ever} re spect." T his is a good testimonial as to the durabilitvunder hard usage o f the Pl ayer Ac tion.

T he P layer Action is TI~ c Standard P laye r Action, made by T he StandardP neumatic Action Company o f ~ e\\" York.

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STANDARD ?Player~onth/yVol. 10, No.9 September

Con t ents Copyrighted 1924 by Standard Pneumatic Action Company

1924

September

Augu st ha s passed. There were somehot days registered in our part of th eworld during th e month,-days that tookthe "pep" out of people. But cooler daysar e coming. September, Oc tober, Novem­ber ,- these are usually fine months in ourpart o f the world.

Does weather a ffect business ? \ Ve'llsay it does. Business is car ried on byhuman beings. Humans , most of th em .are affected by the weather. About theonly thi ng you could have so sold us dur­ing th ose hot , humid days of Au gu stwa uld have been a nice, lar ge. cool gla ssof beverage. In cooler weath er we'r emore receptive to sales-influence. T hat 'sone of the reasons why we' ve given youthis advertising number thi s month .Sept ember is really th e month to begininte nsiv e and continuous adv ertising. Thelong eve nings ar e comin g when the homewill be recogni zed as the place for fam ilylife, fo r Jove , and for fri endly; gathel"ings,-and for mu sic,-particularly th e mu sicof th e P layer piano,- Standard PlayerAction.

Your Advertisin g Nu mberThis nu mber of th e S tandard Player

M onthl}' is an advertising number. Ithas in it many adv ertising ideas that VOlt

can turn to account.

A n idea, how ever val uab le, will pr o­duce nothing unl ess it is used . Theadvertising idea s here given will producenoth ing for you unless you use them , Ahammer will not drive a nail unless it isput into act ion. These ideas are sales­nail s. Drive them home.

O n the magazine cover for this monthth e ar tist has pictured some of th e well­known adverti sing figur es tha t ha ve help­ed to make continuous sales of thepr oducts they represen t. They aregrouped around an d about, and perchedon top of a play er pian o, all sin ging apaean of praise fo r the goods they adver­tise. You will recogni ze th em. Yo u willalso note that th e player piano is equippedwith a ~ tandard Pl ayer Ac tion . N owthe S tandard cannot be sa id to be anationally advert ised product, ex cept in­.asrn uch as its man y friends thr oughoutth e world sing its pra ises . B ut th is, a fterall, may be classed as advertising,- andadve rt ising of the best kind . Manufac­tur ers , dealers, tun er s, and th e possessorsof St anda rd Action equipped player­pian os. tell of our produ ct' s rel iability.You ha ve done it and it has helped us.F or this we e ',:nd ou r heartv thanks.No w. he goo d to your own bu siness :use the ad vertising service we offer , and--Illay you prosper.

Ma ts of the cuts in th is number willhe supplied free of , harge.

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Standard Player Monthly

FINEST!!!

THE INSTRUMENT SUPERLATIVET he tal kin g m ach in e is a good ente rtainer.' So, a lso, is the rad io.

We'd ad vis e the purc h ase of e ithe r.

But fo r supreme enjoym ent give us the P la yer pia no . Y ou ca n enjoyit alone, becau se yo u can pl ay it yo u rse lf ; o r yo u ca n give enjoyme ntto th e fa m ily or to vi siti ng f riends by m eans of it. O r ju st th e onebest gi rl an d yo urself can h ave a pe rfectly delight ful t ime play ingand sing ing togethe r.

The P la yer p iano is a mighty co m p an iona ble in strument.

You should have one. We have them for sale .

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6 Standard Player Monthly

/7.,;~ rJ

'--'---='"

Keep'YoungWith Music!

Music keeps the heart young ;and a young heart is reflectedin a happy face and a happylife .

Even if you have not culti­vated the art of the musicianyou can readily play

THE PLAYERPI 0This in st rument in yo homewill prove a source of pleasureand a steady .. elixir of life ."You can enjoy the kind ofmusic you love at any time youdesi r e with a Playerpiano in

.your home.

Call at our showrooms and seethe wonderful values we offerin Playerpianos, many of themequipped with the famousStandard Player Action.

KiII winter monotony withmusic.

It pays to play, and one of thehealthiest relaxations for thetired business man or womanis music made by himself orherself.

THE PLAYERPIANOis an instrum ent peculiarlyad ap ted to those who are suf­fering from brain-fag. Bymeans of such an instrumentin your home you can, withease, play the music you likein the way you like it played.

Come in and see th e fine in­struments we have to offer ;many of them equipped withth e world famous StandardPlayer Action. Try themyours elf .

Keep young with mu sic.

S pace for Dealer's Nam e Spa ce f or D eale r's Na meand Addr ess and .La drcss

Advertise! It Pays

H ere are two snappy littl e ads . They are suitable fo r six -inch,sin gl e colum n newspaper adve rti sing. They're bound to att rac tatten tio n- firs t to M us ic, then to Playerpi an o M usic, th en to Youand Y our Business. We w ill supply yo u with mats of these, free ofcha rge. You m ay usc the copy supplied , or w rite you r ow n co py;but th e co py above ex plains th e picture. .

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, Standal'd Player Monthly

~J ipsForJunersIe7

T uners have been supplied with man y thou­sands of tha t int er est ing li ttle booklet , ""WhatYour Pl ayerpiano T hinks About" and it hasbrought to th em many dollars. It has alsobeen inst ru mental, thr ough the tuner s' serv­ices, in keeping the nat ion's Playerpianos inthat con dit ion whi ch renders them capable ofdemonstrating the ir va lue as high-class in­st ruments of music and of affo rding pleasure

to mill ions o f user s. This should prove to thetuning f ra tern ity genera lly tha t s, It P ays toAdv er t ise."

W e are offer ing here three ad ver t isements thatmight be used by tun ers to their advanta ze ,Class ified W ant Ad s a re goo d; but a smalldisplay advert isement is bett er. Th e loud eryou shout the more apt yo u a re to be hear d .

To Prolong the Life of Your Piano

CHARLES Q. PACKTHORPE

or Playerpia no it is essential that it be looked afterper iod ically. It is a valuable instrument and shouldbe taken ca re o f. You would not let a $500 hor se sta rveto death : th en why let your Pl ayerpiano suffer for lackof attent ion. I can give it the attent ion it needs anddeserves. My charges a re moderate .

Harmonyville.Tel. Note 62

220 Melody Lane

Wh at's Your PlayerpianoWor tli to You ?

Y ou paid a good pr ice for it . W hy let it goto the b ad for la c k o f tun in g o r ad jus t me n t .\Vrite me o r tel eph on e. I' ll give you prompt a n deffic ien t sen -ice.

I'm the Piano Doctor

It isn ' t advisa ble to wa it unt il a pat ien t d iesbe fo re ca lli n g in th e doc to r , is it?

Suppos e yo u w r ite or t eleph one me, NO'''' , a bo utyo ur P iano or P la yerpiano.

JOHN SMILES~ 2 Q uave r St., Oc tav ia , P hone. I n te r . 2 1-3

J OHN SONATA2 0 So ng S t ree t, S ym phon ia , T el. Ron do 64

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8 Standard Player Monthly

THE PLAYERPIANO7he Universal Jqy Bringer

IF You L~'ve on a Farm, yo u will benefit by possessing aPlaverp iano, A ll work and no play mak es Jack Fa rmera dull boy . Try mus ic in the evenings , a fter the chores

~~~t;~ri~i~.,.../"".l.;;iIT~~~~~:=l ar e done, to brighten up your life and. . the lives of tho se about yo u.

IF You Own a Yach t or a Houseboatyo u wi ll increase the joy o f ,. a lifeon the ocean wave" by adding musicto your pleas ur e. P layers equippedWith Standa I'd Pl ayer Actions don'tge t seas ick.

If You Are a S chool or K ind e r­garten Teacher the mu sic of aPlayer piano will br ighten up thehearts and inte llects of the ch ild renas noth ing else will . and will provea boon and a blessing.

If You Have a Countrr Home or Hunting Lodge wh y notplace a P laye rpiano 'm it.~r ou tside on the verandah iMusic is doubly sweet when its str ai ns min gle with th escent of pine g roves or th e "a ir f rom Jakes and mo untain s.

E ven If You Are Bound On a Northern Cruisevou'Il find tha t the Playerpiano will add to theplea sure of your cr ew or your guest s. A ll !Jigsea-going craf t should be equipped with a mu sicalinst rument. Sail ors, and th ose who love the sea,like mu sic.

Call a t o u r sto re and let us sh ow y o u whatw e've got to offer in the way of Pl a yerpian o s.We'll be mighty pleased to let you d emonstratefor y o urse lf what you can do on a Pl a yer.

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Standard Player Monthly 9

T HERE was something lackingin that home which is not looked

back to with sweet memories.Unfortunately there are suchhomes. A tramp very tersely gavethe reason for his becoming awandering hobo in the followingwords, "There was darned littlelove an' no music in the homewhere I was raised."

Love and Music! What a fineassociation! Will it be possiblethat our children when they growup shall have the same lack ofpurifying love for the old homethat the tramp had? Not if we canhelp it. Let us put as much loveinto our home life as we possiblycan,- and as much Music.

Not all children can be taught tobecome musicians; but all childrenlove music. There is this attrac­tion about a Playerpiano that otherinstruments lack,- all members ofthe family can play it. In otherwords, the Playerpiano makes apotential musician of everyone inthe home.

It is easily possible that a Player­piano in your home may arousethe fine ambition of some memberof the family to become a pro­ficient player on the piano. Ifsuch should prove to be the case.then you have an instrument ready,for of course the Player can beoperated manually, like a straightpiano.

A Playerpiano with StandardPlayer Action has this advantageover a straight piano, that if thebudding musician should notblossom forth as hoped, the instru­ment is still capable of bringingforth music from even untrainedfingers, and of thus assisting inmaking a "Home, Sweet Home"where love and music dwell.

We cordially invite you to see andto operate the many beaut.Iul in­struments in our store. The proofof their possibilities you maydemonstrate for yourself. Won'tyou come and bring your familyfor a pleasant musical hour?

~[DEALER'S NA:'IE HERE]

....

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10 Standard Player Monthly Standard Player Monthly 11

About Sales Letter s

T H E R E are m a n y m et hods o f reaching Player­pi an o prospect s . A good sa lesm an is the surest;

b u t a g ood sal es-l etter WI ll make contact with m orepe op le in an in fin ite ly less period of t im e. It was

a sa les -lett e r th at sold us an E ncyclopaedia Brit ­ta ni ca. We. wanted one, and inq u ired abo ut theprice . T hen th e rnu lrigraphed sa les-let ters began toarrive. W e d id not buy u n t il a frien dly sa les manto ok the trouble to write u s a friendly lett er, withhis founta'" pen. We appreciated th e t rouble he 'dgone t o, in vited him to ca ll . a n d now-we have

the enc ycl op edi a an d the Britt an ica peop le h ave them oney.A goo d sa les -le tter should not be too Iong, hut longeno ugh t o ma ke a defin it e a pp ea l. In one of thea bove lett e rs the app ea l is to the desi r e to "makem us ic one' s self ; in the ot he r th e appea l is to th edesire o f th e good host ess to keep h er compa ny

p lea san tly enter ta ined . Bo th letter s a re in a fr iend lyvein a nd m ake no exa ggera ted cl aims for th e Player ­p ia no . Prices a rc not me ntion ed . When a tt en ti on isa tt ra c t ed and desire to po ssess s t imula ted , th en p r ice sand te rms may be ta lk ed.E lec tr c s o r m ats of the litt le illustration s will bes u pplie..-d )"o u to print on yo u r sa les-le t te rs .

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12

6ctilorialThe STANDARDPlayer MonthlyPublish~d Monthly by

THE STANDARD PNEUMATIC ACTION Co.638 W. 52D ST. NEW YORK CITY

"Defeat Is for Those Who Acknowl­edge It"

The caption of this editorial is one ofthe many wise sayings of ElbertHubbard.

I t is applicable to American business inthis way. It would seem that for somemonths pessimists have uttered the cus­tomary howl of Presidential Electionyears, "Everything is going to Calamity."But everything has not gone to calamity:it isn't even going. Optimistic and ener­getic business men have seen to that.Defeat is for those who acknowledgeit and American business men are notg~ing to acknowledge defeat at the haridsor vocal chords of the pessimistic coyote.

Instead of the prediction of the Pessi­mists being fulfilled, business is still inaction and putting in some mighty hardlicks. I~ fact, these licks are being feltevery day, and under their influence theold bandwagon of Prosperity is rollingalong with increasing speed. Steel millsare waking up; crops are good; thefarmer is getting fair prices for his prod­uct; the Dawes plan will work for thefinancial stabilization of Germany, and so

Editorial

A. W. JOHNSTONFRED A. BARROWA. K. GUTSOHN

Board:

PresidentEditor

Technical Editor

improve foreign trade; the building busi­ness has been good and is still goingstrong.

The history of past Presidential Elec­tion vears shows that eight out of elevenof them have been from fair to goodbusiness years. This is reassuring to thefaint-hearted.

The only drag on the wheels of Pros­perity is timidity-pessimism.

Swat the Pessimist and climb on the

wagon."Defeat is for those who acknowledge

it." -----

Why Shouldn't Their Business Be Dull

Looking through two recent issues of adailv newspaper published in a city of200:000 inhabitants, we searched in vainfor a music merchant's advertisement.One might be inclined to judge from thisthat either the people of that city are deafor that they do not care for music and donot want to hear about it. But we happento know the people of this particular citywell, and we know that there are verymany musicians and music lovers amongstthem. Why then should their trade notbe sought through the medium of adver­tising? Are the music-tradesmen of thiscity already doing more business thanthey can handle? They are not. As amatter of fact they're not doing enoughbusiness to keep warm-and they're wait­ing for trade to invite itself into theirstores.

A musical individual of that same citydeclared that although he had lived therefor twenty-three years he had not re­ceived one piece of direct-mail advertis­ing from a music concern .in all that time.

Is it any wonder that business withthem is dull, when they're doing their bestto allow people to forget that they're stillin business and that music is still a bigfactor in civilized life?

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tStandard Player Mon'thly 13

-Ambition and the'.Tuner

We recently read of a man who tookup a college course at the age of sixty­three. This was a sure evidence thatwhile the mind remains young, the mat­ter of years doesn't count so much­that age cannot kill ambition.

A piano-tuner remarked, during a con­versation that "a fellow who thinks heknows it all is likely to find out that hedoesn't know as much as he thinks hedoes."

The Danquard School offers a fine op­portunity to tuners or player-techniciansto learn more about Playerpiano or Re­producer-piano construction, and manyambitious men are taking advantage ofits free courses in instruction. Butthere's room for more.; Men young and not so young have

attended this school to their great ad­vantage. They have, by the knowledgethere acquired, improved their earningcapacity.

If you have the Ambition to knowmore about Foot-power Players or aboutReproducing Pianos-knowledge that willmake your serviceS of greater value-whynot write to Milton L. Cheek, Principalof the Danquard School, 653 West 51stStreet, New York City. Suppose youdo it now?

Don't Let Up When the Going isGood

THE quotation which we have used as acaption for this editorial was gatheredfrom a certain house-organ received atour desk Some time ago. It evidences thenatural human tendency to slow down inthe race when we are covering levelground. It is 'our personal opinion thatthe slogan might have been improved ifit had been worded, "Don't let up when

the going is bad." The cross-countryrunner when he comes to a level stretch,if he is wise, will take advantage of itto conserve his strength for the roughwork he knows is to come, and when' heapproaches ground that is broken, hilly,swampy, or otherwise bad. he will havereserve strength to carry him through,whereas, those who have attempted tooutdo themselves on the level stretcheswill be short of wind when it comes tothe bad going.

It is in the results obtained during busi­ness depressions that business men showthe amount of their stamina. A childcan walk across the plains with littleeffort: but it takes a strong man to climba mountain.

The best test of business capabilities isshown, not: by results achieved in goodtimes but by the results obtained duringperiods of business depression.

Don't let up when the going is bad is apretty good maxim or slogan for anyred-blooded man to keep before him.

A SLOGAN FOR TUNERSByR. S. SiN("LAIR,

Hiawathay Kans.

If all tuners gave one good slogan ontheir professional cards or advertisingmatter, it would be more forcible thanten . or twelve "reasons why a pianoshould be tuned."The average mind will not grasp-oreven read-c-aIot of "reasons." I wouldsuggest the?following slogan: Why useyour best 'judgment when buying apiano, then' refuse to keep it tuned?This one question remains in their mindsand works on the positive brain cellsand the reaction will usually be verysatis factory.

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14 Standard Player Monthly

IMPORTANTWhen writing to us about a Standard Action, will you be sure to let ushave the Player Action Number, and the make of Playerpiano in whichthe action is installed? This information will eliminate much delay andwill enable us to give you very prompt service.

W. D. C. I zorote you for a halfdozen pneumatics a few days ago, as Ihad a case for repairs where the micehad eaten the rubber cloth. When Iwrote to you for the pneumatics, I didn'tthink at the time that they would be asliard to replace as it now seems. I havetherefore not attempted to do the jobat all and am -writing to ask you the bestway to remove a pneumatic and also howto replace it with a new one.

Answer: To replace a power pneu­matic, first loosen the leather buttons onthe pneumatic wires and slip out of themetal hinge on the pneumatic. Thenforce the pneumatic off the shelf. Thiscan be done with a good downward pres­sure of the thumb. You will then findthat some chips or splinters of the pneu­matic remain on the shelf. You are thenadvised to take a sharp chisel, clean thesurface of the shelf and of the pneu­matic itself from all remaining glue andchips. (One must be careful not todamage the valve box with the chisel asthis can easily be done. Remember thevalve belong-ing to that pneumatic isright in back of this and the seat caneasily be destroyed if you are not care­ful.) Next prepare a wedge. If thepneumatic to be replaced is to go be-

tween the shelves, a wedge that fits be­tween the pneumatic and the upper partof the lower shelf should be obtained.When this is done, apply hot glue on thesurface of the pneumatic to be glueddown, being careful not to go too closeto the hole with the glue. When gluespreads, it might possibly flow into thehole. Place the pneumatic in its posi­tion and then gently drive the wedge inand leave it in that position until theglue has set. When using a wedge, onemust be careful not to drive it in toohard so that the shelves are not splitapart. I f the pneumatic should be onthe lower shelf, ingenuity will suggest away as to how a pneumatic should beglued on. In that case, stand the actionon its head and you will find that thepart to be repaired is placed on theupper side. After cleaning- off the shelfof glue and chips, glue on the pneumatic,laying a block not wider than the pneu­matic itself, over the pneumatic and thenprovide sufficient pressure possibly byplacing- a flat iron on top. After the gluehas set, insert pneumatic connectionwires into the hing-e of the pneumaticand regulate so that it has its proper play.To determine this compare with the reg­ulation of other pneumatics.

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Standard Player Monthly 15

W. D. L. I have handled many play­ers in the last twelve years and believeI have repaired all kinds and seldom get"stuck." As much as I think I am acrackerjack at repairing players, yet nowand then something new comes my waythat I haven't seen before on a playerwhich leads me to believe that one neverknows enough about player repairs.Something new presents itself every nowand then and makes it more interesting.I have experienced on some players notnecessarily of your make, that when play­ing a roll, mostly a heavy roll, the playerseems to choke up toward the end, andif one pumps harder or tries to get anaccent, it comes to a sudden stop. In acase like this, I tried several times any­thing that I could think of, seeing thatall the channels and ports in and throughthe governor, were open and free andthat the valves were functioning properlybut with no result. I usually like to workout my own problems as it is exceed­ingly interesting to do this, but in thisc~e, I have to give up and ask your ad­znce,

Answer: The trouble you relate to usis hardly to be found in the governorand motor where you tried to locate it.Should a similar case arise again, wouldsuggest that you inspect, before all, thebrake that controls the upper shaft inthe transmission. The purpose of thisbrake is to hold the music roll tightenough when playing so that it does notwind up too loosely on the take-up spool.We believe that the brake referred to isa part of the player which is seldomgiven attention and therefore in duecourse, the surface becomes gummed upand it does not act as a brake any longer.This, therefore, allows the paper to windonto the take-up spool too loosely so thatwhen you want to exert extra pressureon the treadles, you create a strongersuction in the full length of the trackerbar and this has a tendency to hold thepaper while the motor keeps on running.Following the lines of least resistance,it will take up the slack in the paper onthe take-up spool. To get back underthe brake, remove the brake and scrapethe gummy part of the surface, possiblywashing it with gasoline if it is avail-

able, or kerosene. Apply just a littlegrease or graphite, not too much, andgive attention to the spring. This willno doubt overcome your trouble.

1. S. E. I have been called upon torepair a player of your late manufacturewith one of the new type transmissions.I find that the metal shaft on which thepinion slides back and forth to engageand disengage the large gear wheel thatdrives the take-up spool, came out fromits ploce. I have tried to reinsert it butthere is nothing that would keep it there.It continually works out. Would youadvise quickly what to do?

Answer: The trouble you have calledto our attention is something new to us,but your complaint is so plain that wecan readily diagnose just what is thematter, and can assure you that there isnothing radically wrong with the trans­mission, and that it can easily be reme­died. To do so, proceed as follows:Disconnect the motor drive chain and thereroIl wire attached to the upright leverin the transmission. Then take out thethree screws where transmission isscrewed against the spool box. You willfind on the other end of the shaft inquestion, that there is a collar on whichthe set screw most likely became loose,therefore allowing the shaft to work itsway out. Reinsert the shaft in its properbearings, apply the collar, holding it flushwith the end of the shaft, and tightenset screw. Then put the transmissionback again in its proper place, makingthe necessary connections, and your jobwill be completed.

H. C. L. I have one of your playerson which I find a squeak when playing,with every revolution of the take-upspool. When I take the music roll offand look for the squeak, it has stoppedso that I am at a loss to know where tolook for it.

Answer: ~he squeak that is seeminglygiving you trouble is most likely to befound in the left-hand socket of the take­up spool. A drop of oil thereon willremedy it. I f this should not overcomeit, apply a drop of oil on the bearingsof the lower shaft. It simply could notbe any place else.

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16 Standard Player Monthly

Congratulations are extended to thefollowing men who answered the August"What Do you Know?" questions cor­rectly:

James G. Shumate, Jackson, Ohio.Paul Wascher, Frackville, Pa.Carl Sager, Alhambra, Cal.B. H. Maddox" Monroe, La.F. M. Lilyard,' Hartley, Ia.Ellsworth IVIcGlenen, Bryan, Ohio.H. Widing. Hammond, Ind.F. \V. Foreman, Tower City, Pa.Axel Moller, Audubon, N. J.Fred R. Chegwidden, Shelton, Conn.M. ]. F. Corrar, Brooklyn, N. Y.W. E. Maxwell, East Liverpool, OhioAlvah Baker, Rochester, Ind.W. H. Schaeffer, Dayton, Ohio.1. H. Frazier, Beaumont, Texas.A. W. Rafnell, Auburn, Maine:Thos. A. Hendricks, Erie, Pa.Loyd M. Sundquist, Fargo, N. D.J. Roland Davis, Denver, Colo.

The following men answered the Julyquestions correctly but their letters werereceived too late to be given credit inthe August issue of the magazine:

Price Kiker,' Fort Worth, Texas.Thos. A. Hendricks, Erie~.Pa.W. Howard Sallee, Litchfield, Ill.W. H. Schaeffer, Dayton, Ohio.

Ql1eri~8' and AnswersHere are the. 'answers to last month's

questions: .Question No. 1. If the' small leather

button on the wire leading to the flex­ible striking finger should become loose,what would happen r

Answer: It would cause lost motion andthe hammer would strike weak. If itLecame too loose the wire would slipthrough cleat on pneumatic withoutraising striking finger.

Question No.2. What keeps the ham­mers from blocking while the playeris in operation?

Answer: The buttons on the regulatingrail.

Question No.3. What must be removedin order to regulate lost motion fromthe striking fingers to wippen in theStandard Player Action?

Answer: The spool box and primary sec­tion.

Question No.4. Why is it necessary tokeep the bleeds clean at all times?

Answer: To assure correct repetition.Question No. S. What effect would a

porous power pneumatic have on thestriking of the hammer?

Answer: It would strike weak.

September QuestionsQuestion No.1. Why is it necessary to

keep pouches rubbed down at all times?Question No.2. Should a valve button

rest on the pouch?Question No.3. Why should the lower

action be tested first when testing aPlayerpiano for leaks?

Question No.4. (a) What is the objectof the soloist pneumatic? (b) Whereare the soloist pneumatics generallyfound?

Question No. S. Which of the two ex­hauster valves are most important, theinside or the outside valve?

New MusicA New York society woman gave two tick­

ets for the opera, which she was unable touse, to her house maids. ,

At the close of a beautiful aria one re­marked, "Mary, isn't the 'Poet and the Peas­ant' overture beautiful ("

"That wasn't the 'Poet and the Peasant' over­ture, it was the 'Anvil Chorus from II Trova­tore'."

"You're mistaken, Mary, but just to showthat I'm right I'm going down in the orchestrawhere that announcement sign is."

On her return somewhat crestfallen, she said,"We are both wrong. That was the 'Refrainfrom Spitting'."

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These Wan t Ads. a re Printed Free of ChargeIMPORTA NT NO TICE : Send in your ad­vert isements before the fifteent h of the monthtu insure inserti on in the edi t ion of the firstmont h follow ing. Want ads. received afterthe ti fteent h wil l have to appear in the editi ono f the second month followi ng.

and perhaps that accounts for hissuccess.

We take pleasure in introducing Mr.Gerecht to Standard P layer readers.

"Mr. Gerec ht-Gent le Reade r. Gent leread er-M r. Gerecht."

//

S tandard Player Monthly

WANTED

17

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R ob ert Gerech t

Here is Robert Gerecht. He is aplayer repairman, tuner, booster ofStandard Player Act ions and an enthusi­astic reader and student of the StandardPtoyer M out hly, We publis h fr iendGerecht's photo because we think he c1e­serves a little public ity. He deserves itfor thi s reas on: he has answered cor­rectly the questions in our "What DoYou Know" columns for twenty months.He is of Woodside, Long Island. andhe has had a tuning ex per ience of elevenyears in different fact ories, and wastun er -foreman for Mehlin & Son s. Hestudied player actions in the DanquardSchool of New York in 1921. H e at­trib ut es his success at solving manyplayer prob lems to his school course, andto informa tion taken fr om the pages ofthe S tandard Player M onthly, H e claimsthat he has had less trouble in adjusting :St andard and Auto player actions thanwit h any oth er make s. H e doesn't tellus his age; whet her he's married orsingle; or giv~ us much personal infor­mation. He talk s principally of his work,

POSITIO;\1S WANTED

Efficient an d reliable Player Action Ser vice onall makes of Actions. Service connec tionwith Standard P neuma tic and Auto Pneu­mat ic Action Companies ena bles us tospecia lize on WELTE-MIGN O N, AUTODE LUXE and STANDARD P laye rActions. Ship us the acti on complete orparts in need of re pairs . Tyson P iano Shop,

: 9070 Elm St., Dal las , T exa s.T uner wou ld like to secure position wit h reli­

able piano concern. Six years' ex perie nce.21 years of ag e. Working independently a tpresent. In answering please state full pa r­ticulars in tirst letter. Want Column No.731.

Fi rst Class Ac tion Repairman. Can also donew work, Ac tion F inishing and Regu lating,P layer Insta lla tion and Repair Work. Un­der stand Phonogra ph Repairing. Wantwork on part or full time. Located in Chi~cago , Wa nt Column No. 732.

Pi an o Tuner and Pl ayer Mechan ic. Under­stands all makes of player s. Would likepart time work in and ar ound New YorkCity. Want Co ru rnn N o. 733.

Pi ano Tuner as ' Fl oor Sa lesman and havecharge of Tuning Dept. Can P lay pian o andan ,\ -1 Sa lesman .' Want Column N o. 734.

First-clas s T uner. Expert repairman onPi anos , G rands and Or gan s. Ju st compl etedcourse at Danquard P layer Action Schoo l.Best ref erences, 20 years ' experience in prac­tical shop tr oub les. Age 45. Married. W illgo anywhere. Want Column No. 735.

Blind Factory T uner wishes to make chan ge.Can furn ish A- I references. Experiencedin all gra des o i T uning. Pref er factoryusing S tan dard Action s or per manent posi­tion in store . Wa nt Column :>10 . 736.

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18 Standard Player Monthly

A-I Tuner, Playerman and Salesman. Havetruck equipped for piano drayage. Alsofurniture store experience. Want permanentconnection. Want Column No. 737.

A-I Player Mechanic and Tuner. Conscien­tious and reliable. Wishes to connect withConnecticut concern requiring man with 15years' practical experience for outside orfactory work. Can handle help. 40 years ofage. Married. A-I references. Will locatein town. Want Column No. 738.

First-class Tuner and Player Mechanic. Dan­quard School graduate. Would like to locatearound New York City. Ag-e 25. WantColumn No. 739.

Tuner who has completed tuning course twoyears ago and has tuned and repaired as asideline since, wishes position where he canwork under experienced tuner and repair­man. Age 29 years. Want Column No.740.

Piano Tuner and Repairman. 12 years' ex­perience, inside and outside work. 27 yearsold. Married. Will locate anywhere. WantColumn No. 741.

Married man with 13 years' experience asTuner and Repairman on Pianos, Players,Reproducers, and Pipe Organs. Can sellMusical Mdse. or manage department. Wouldlike position as foreman but would considerany of the above. Want Column No. 742.

Colored Tuner and Player Mechanic. 15 years'shop and wareroom experience. Graduateof Danquard Player Action School of NewYork. Capable of managing shop. Willwork for straight salary or commission. Willaccept best offer with advanced carfarefrom Chicago. Want Column No. 743.

First-class Tuner and Repairman. Knows allmakes of players thoroughly including repro­ducers. Can do straight piano, grand, orupright work. Now employed but want abetter position. References. Age 28. Tenyears' experience. Danquard graduate.Want Column No. 744.

Piano Tuner wishes to connect with musichouse. Is now tuning independently. 3years' experience. 26 years of age. Married.Want Column No. 745.

Salesman and Experienced Tuner. Familiarwith Band-Orchestra Instruments. Reliableand capable of managing branch store.Want Column No. 753.

J, HELP WANTED-First-class Tuner and Player Repairman. Pre­

fer married man. Give reference, age, sal­ary desired in first letter. Good position forthe right man in Reading, Pa, Want Col­umn No. 746.

Have an opening for a Tuner and Repairman.4 stores and are looking for a man whounderstands the business. Permanent posi­tion with bright future. Located in Conn.Want Column No. 747.

Ambitious young Salesman who wishes to con­nect where position wiII be permanent.Bright future assured. Must be a workerand able to handle canvassers. Salary andcommission or straight commission basis.Located in Conn. Want Column No. 748.

Combination Tuner and Salesman who under­stands selling to high-class trade. Can givea good man permanent position andfair salary to start. Situated in center ofGas and Oil Fields in rapidly growing cityof 20,000. Splendid opportunity for ahustler. Write full details in first letter.Want Column No. 749.

Old established house in New England city of25,000 wants good Piano Tuner. Must beable to do good work, moderate repairs andunderstand players. Steady position offeredto man of good character. Full informationin first letter. Want Column No. 750.

First class Tuner and Player Mechanic. Mustbe of good habits. WiII pay $40-$45 forcompetent man. Located in Conn. WantColumn No. 751.

For Sale: Pianomaker's maple, solid topBench, 6' x 2'6" x 2%" with rapid acting ironvise. Mitre block, Circular saw 48" x 28"with Motor, Bow Drill, Woodrnaker's andRegulator's Tools. Want Column No. 752.

A capable Tuner and Repairman. Must bethoroughly experienced in Case Work andunderstand Reproducers. Want Column No.754.

Don't Let 'Em Forget

Is your name, is your business wellknown in your community? I f not, whynot?

Buyers or shoppers as a general rule,patronize the stores which keep theirnames constant'y before the buying pub­lic. In these days of competition onemust shout to be heard.

You carry a fine line of musical mer­chandise. You are a genial good-naturedbusiness man. Those who patronize youonce will probably come again,-if they

don'i/~rq~l: :But th: public memory is.short-livci(~"the public does forget. It• ,_ . 10,-1 .. ' •

~is uptoyou, then, to keepyour name and~business constantly befo're them.-. Be good .. to'l.:9urself and to yourbusiness~A.Q~~drs'e:

Mats of theicuts in this number willbe supplied free of charge.

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l'iau~eutg9 AUGUST 19, 1924 •

The following manufacturers installStandard Player Actions in the in­struments' they make:

Allison PianOll, Ltd••..••..•..••.•. London, EnglandAtelier. Dc Construction R. F Paris, FranceBansall &: Sana, Ltd••••....••London E. 9, EnglandBeadle &: Langbein •••.•••• London, N. W., EnglandBritish Piano Mfg. Co .•.••.••••• London, EnglandBreadwood White &: Co •••••••••... London, EnglandBernard Brock .....••.••......... London, EnglandBurling &: Mansfield ..•...... London. N. 7. EnglandConcord Piano &:Playerpiano Pty, Ldt , Melbourne, Ausr.Craig Piano Co ......•••.•••...•.. Montreal, CanadaCollard &: Collard ..••..•• London, N. W. I, EnglandJ. B. Cramer &: ce., Ltd ..London, N. W. I, EnglandDale, Forty &: Co ..•.•••••••••.•.• London, EnglandW. Danneman &: Co London, EnglandDougherty Pianos Limited •• London, Ontario, CanadaDucat, Wilmott &: Co ..•••••••••.. London, EnglandGodfrey &: Co., Ltd ...••••.••..•.•. London, EnglandGrinnell Bros .....••••.•.. Wmdsor, Ontario, CanadaHarper Piano Co ....••..••••...•.. London, EnglandHarper, Thomas London, EnglandHopkinson, Ltd., J &: J .•••....•... London, EnglandHilton &: Hilton..••••.•........ Yorkshire, EnglandIson Ltd., Bertram .•••..••... London, N., EnglandKemble &: Co ........••.... London N. 16, EnglandMoore &: Moore .••••............. London, EnglandOar, Jr Brussels, BelgiumPayne, Ltd London, EnglandB. Squire &: Son, Ltd London, N. W. I, EnglandStrohmenger &: Sons, Ltd.• John. London E. C. I. Eng.Taylor & Sons, Ltd., Alfred London, EnglandTriumph Auto, Ltd .......•.. London, N. 7, EnglandWallis & Son, Ltd London, N. 16, EnglandWitton, Witton &: Co London, EnglandAlbert Piano Co New York CityAmerican Piano Co East Rochester, N. Y.AutopianQ Co New York CityBacon Plano Co New York CityBecker Bros New York CityBehr Bros. Co New York CityBiddle Piano Co New York CityBjur Bros. Co New York CityBogart Piano Co New York CityBraumuller Piano Co West Hoboken, N. J.Bush &: Gerts Piano Co Chicago. Ill.Cable Co .. Hobart M La Porte, Ind.Cable & Sons New York City

Cable-Nelson Piano Co South Haven, Mich.Cameron Piano Co., A. B New York Ci1;yChase-Hackley Piano Co ...•...... Muskegon, Mlch.Christman Piano Co., 0 New York CityCunningham Piano Co Philadelphia, PLDavenport Treacy Piano Co New York CI1;yDoll, Jacob & Sons New York CityEstey Piano Co New York CityFrench & Sons, Jesse .....•........ New Castle, Ind.Fuehr & Stemmer Chicago, IIIHaddorff Piano Co Rockford, IIIHaines &: Co.• W. P New York CityHenkelman Piano Co New York CityHerbert Piano Co New York CityHoward Stowers Co ......••........ New York CityJacob Bros. Co New York CityJanssen, B. H. Piano Co New York CityKelso &: Co New York CityKohler &: Campbell, Inc New York CityKreiter Mfg. Co Milwaukee, Wis.Kurtzmann &: co., C ...•.........•... Buffalo, N. Y.Lehr &: Co., H Easton, Pa.Ludwig Piano Co New York CityLyon &: Healy Chicago, IIIMansfield Piano Co ..........•..•... New York CityMathushek &: Sons Piano Co New York CityMcPhail Piano Co., A. M Boston, Maas.Mehlin &: Sons, Paul G West New York, N. J.Melodigrand Co New York CityMilton Piano Co .....•.............. New York CityNewby &: Evans New York CityPackard Piano Co .......•..•••... Fort Wayne, Ind.Pease Piano Co New York CityPerlman, H. W ........••.......... New York CityRadle Inc., F New York CityRicca & Son, Inc New York CitySchaaf Adam Chicago, IlLSchaff Bros ............•.......... Huntington, Ind.Schencke Piano Co New York CitySchiller Piano Co .......•.............. Oregon, IIISchleicher &: Sons, Inc New York CitySchmidt Dauber Co New York CitySchubert Piano Co New York Cit 1Seeburg Piano Co Chicago. IIIShoninger Piano Co New HavenSmith, Barnes & Strohber Co Chicago, IlLSmith. Barnes & Strohber Co .. North Milwaukee, Wis.Spector & Sons New York CityStarck Piano Co .• P. A Chicago, III.Sterling Co., The Brooklyn, N. Y.Stieff, Chas. M Baltimore, Md.Stultz & Bauer New York CityUnited Piano Corp Norwalk, OhioVose &: Sons Boston, Ma•.Walters Piano Co Long Island City, N. Y.Waltham Piano Co Milwaukee, Wi•.Weaver Piano Co ........•............... York, PLWebster Piano Co Leominster, Mad.Wegman Piano Co New York CityWerner Industries Cincinnati, OhioWeser Bros New York CityWick ce., P. S North St. Paul, Min...Wissner, Inc., Otto Brooklyn, N. Y.Wuertz Co., O. W New York CityWurlitzer Mfg. Co., Rudolph. North Tonawanda, N. Y.

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The following makes of instruments manufactured by the above concernscontain the Standard Player Action

• AerotoneAlbertAmericanArcherArinolaArmstrongAstor.eutontenoBachmanBaconBaileyBaumeisterBausBecker Bros.Behr Bros.BenningtonBiddleBillings " CO.Bjur Bros.BogartBondBradburyBradfordBraumullerBrewsterBUIh " _Cable & SonsJ'ayette S. CableHobart M. CableCable-NelsonCambridge

A. B. cemeeoaJ. C. CampbellChandlerChase & BakerChristie & Co.ChristmanClarendonConcertoneDayenport-'llreaoyDennistonDollDonaldDuchessEhrhardEverardxxeetroneFarringtonFelderJ. & C. FisherF'Iefscher &: Co.FosterFranklinJesse FrenchFuebr &: StemmerGablerGilbfortGordonRaddor"Hames Bros.W. P. Haines &: Co.Harvar-d Piano Co.Henkelman

Herbert StuartHoffmanR. S. HowardHuntmgtonJacob Bros.James & HolmstromJanssenKelsoKohler & CampbellKreiterKurtzmannLagondaLakesideLangdonLehrt.essmeLincolnLindeman & SoDaLdvtngstonLockhartLudwigMadisonM alcolm LoveMansfieldMarshallMarshall-WendellMasonMathushek &: SonPaul G. Mehlln & CO.MelodtgrandMercerMilton

MusicaleNevinNewby & EvansNewtonOtherOperaOrpheclaPackardPainter & EwingParklynPea rltonePeasePianietaRadleRegalRainhardRiccaRothSchaff Bros.SchenckeSchillerSchirmerSchleicher &, SOIlSSchmidt-Dauberj r. Scht oeder &. SonSchubertShat tuckB. ShoningerSmtth & Bam.SolotoneSpecter

SterlingStodartJohn L. Stow...StratfordStrohberStultz & Co.Stul tz & BauerTerraceVoughWadsworthWagnerWaldort'WaltersWaltham\YarficldWebsterWegmanwettsmore"'eserWessell\YhitrnanP. S. W1atWiddifield"'i}1mt'Villard'lVissnerO. W. Wuert.York

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A / ~J/!f%u can't coax1'rosp(;yify

%u'JlC got to mahc it comeA BO U T a yea r a nd a hal f ago a yo uu g

man, sniiliug a nd v igor ou s, lef t th efa rm , entered th e Cit y of D et roit , a nda pplied f o r a joh a s p ia no sa lesman inthe reta il brunch store o f Smith, Ba rnes& Strohber. H e had nev er sold a pia no ,yet Manauer A . C. Cl au sen put h im onh i ~ sa les i orcc. T he y ou iu; man wassent ou t to sell pian os by t he d, .o r-hr-l!route. He spen t h is t ime o n th e j ob ,a nd resul ts began to s ho w, S uun pros ­pects began to' co me into the sto re, e itheral one o r escorted hy th e sa lesma n. T heman bec am e th e sta r sa lesma n o f th est o re. H e was promote d to an " insid e .,job, and h is sa les in cre ased . l3usincs,genera lly began to d rop o ff, but not th issa lesma n's bus iness. H is sa les r ecor dincreased . H is name is D. A. Me­Dou gald , a nd am ong other t h ing s worthquoting he says tha t hi s success ca methro ug h "hard wo rk, plu s ent husiasm .

H our s mean no thi ng to me. . . .You' ve go t to kee p a t it unt il yon la ndthe sa le. I ts t he on ly way." H e saysa b " th a t yo u'v e got to hav e con fide nce in\'.- I,a t you se ll. For th e a bo ve in fo r rn a­t ion we art' indebted to th e P ia no T rade~ l aga z i n e for A ugust.

A cle an bu ilt ma n o f a bo ut thirt v ca lleda t ou r office not so long' ago, H e wa sf ro m Ca mbr id ge . O hi o. He had re cent lywo n a one- h und red-dolla r pr ize. on

puin ts . 0:-' (I piau» ~a lt..: ~ l l1a ll ,- a prize(,fie I'd b, ' ~ l rs . K 1\. H ou se to thesa lesme n of the C. A . H ou se Co m pa ny .\\ 'e won dered hl,l\\' he did it. The ans wer\\'a, quick lv re vea led. fo r th is sa lesmantal ked sales method s a nd quest ioned usclosely on ma tter s ncr ta iu ing' to sa les­m ansh ip f ro m th e t ime we met h im unt ilthe ti me he departed. He was L. \ \T.B('l1 o f th e C. A . H o use Co mpa ny . Co n ­sta nt thoug h t on -al csrnen 's pr ob lem s andcons tant work at h i; busin ess were re ­-pon sible for hi s succ ess, He wa s aco ns istent boos te r oi S tandard PlayerA cti ons. The fine thing s he had to sa ya bo ut S tanda rd , t ickl ed us m igh tily. Itwas ou r fir st meet ing with the gentle­ma n ; we hope it won't be t he la st.

~r usic merchant s ha ving' such men a s~rcDouga l d an d Be ll hr ing ing in busi ­ness fo r th em a re fo rt un a te.' Thesem en a re worke rs . They do not waitfo r sa les to comc ; they go a i ter sa lesa nd br inu them in. [ I t imes are a litt led u ll, they work a li tt le ha rd er , an d theresul t cou nts - lo r t hem a nd fo r thehouse th ey r epresen t. rn short, th ey' reI ; go -g ette rs ."

\\"h:ch hring , us hack to the ca pt ion ofth is littl e a rt icle, "YOU CA:-J'Te OA.:\: PR OSPERITY : YO U' V EGOT T O :'1.\KE IT CO.\I E."

t