DKHLT 2012 Team Day - Raising Your Profile - Part 2
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Transcript of DKHLT 2012 Team Day - Raising Your Profile - Part 2
© Freestyle Interactive – www.freestyleinteractive.co.uk
The digital landscape
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
80 MILLIONplays of this video on YouTube and Vimeo in 10 days.
YouTube
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
© Freestyle Interactive – www.freestyleinteractive.co.uk
Customer communicatio
n
Brand exposure
Traffic to your website
Search engine visibility
Website
Blog
Linked In
YouTube
Flickr
Channels and content
© Freestyle Interactive – www.freestyleinteractive.co.uk
• There are ready-made communities out there
• It’s not just about your website
In summary