DJ RadioLive Session Broadcasting

DJ RadioLive Broadcasting

..served live to you.

The initial idea: DJ Twitter

The web application that in real-time provide information about the tracks performing by DJ through DJ’s public Twitter account.

Users can download tracks and listen them on their computers or mobile devices.

Survey of potential customersOur team carried out the survey of potential customers (DJs) and asked them following questions:

1.What do you think about DJ Twitter service?

2.Will you use it?

3.Do you like to share information about your tracks with an audience?

Problems with initial ideaAfter communication with potential customers (DJs) our team revealed the following problems with it:

• Tracks is not the same that DJs perform.

During the DJ’s performance they “mix” original tracks.

•Tracks are the DJ’s intellectual property.

DJs don’t want to share their tracks because competition between them.

DJ Radio: solution of problemsAfter discussion our team decided to revised initial idea and propose customers new service – DJ Radio.

DJ Radio is the LIVE Session broadcasting service that allows clubbers, electronic music lovers and DJ`s fans to listen and locate their favorite sessions world wide.

It allows end-users to listen real DJ’s “mixed” music, not just tracks from a playlist. It doesn’t allow to download tracks, only listen the streaming sound.

Prototype Description

LIVE Session broadcasting AUDIO and VIDEO service that allows clubbers, electronic music lovers and DJ`s fans to listen, locate and view their favorite sessions world wide. 2 Products differentiated:

• AUDIO LIVE Radio Streaming for Electronic music lovers. APPs, WEBcast, etc… For both People and Club Owners at their Clubs

• VIDEO LIVE Streaming for CLUB OWNERS all around the world.

• Link to web-site prototype: https://sites.google.com/site/enterprisebroadcast/

Market segmentLIVE BROADCAST RADIO

• People who likes club music, DJ's fans.

• Club Owners.

LIVE BROADCAST SHOWS

• DJs, Music Producers (who CREATE from scratch the tunes and sounds). They can sell their live sessions to any club in the world

• Dance Club owners

Value propositionIndividual People

• Live session/track broadcasting service, provided via website and app for mobile devices that will allow spread the audience from local to world wide.

Club Owners

• Wider field search of DJs for Club Owners. Break Local Barriers.

• Attract people with an international DJ to their clubs overpassing their local competence.

DJs

• Increase incomes for each session worldwide

Artist

• Increase incomes by copyrights while DJ incomes increases.

Key Partners• BEATPORT.com the biggest and most important online store of

electronic music. The DJ's shop for tracks, songs, vocals, sounds

• TRAKTOR Software. The DJ utility for their shows. The interface the use to mix with their computers and make awesome sets of  live music.

• YOUTUBE Web. The tool that will provide the worldwide broadcast

Key Activities• Live broadcasting session/tracks from DJ’s computers through

Internet to end-users. Spread their work to the world in a LIVE STYLE where everything is much intensive.

• World wide session location service

• Service provided from website and application for mobile devices

Key Resoucers• Internet-based cloud system with functionality of music broadcasting

and access to specialised DJ’s .

• Marketing People selling localy

• Webpage

• Programmers

• Possible tech people at the site in a live Session.

• Finance

• DJ relations

DJ RadioLive Broadcasting

Would you miss it ?