7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 1/13

Apparel & Accessories

A Gitanjali Group Initiative

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 2/13

Brand History

• Gitanjali Group a 12500 crores company, strategically positioning itself as the leading

diamond studded jewellery-manufacturing company, today has one of the largest fully

integrated diamond and jewellery manufacturing plants in the country.

• We have launched an Apparel brand “Diya” with the same brand identity of the diamond

 jewellery brand “Diya”, Born of dreams under Gitanjali Group.

• Diya is a brand catering to the Indian Ethnic Wear category for today’s women. This

include fashion wear as well as day wear or office wear for toady’s working women.

• The brand has launched in Mumbai, the commercial capital of India, in April, 2012. with

one Excusive Store and Seven Shop in Shop counters with Maya Lifestyle, a Gitanjali

Group Multi Category large format store.

• The brand with it’s aggressive expansion plan has a target to reach 100 door by

FY 2013-14.

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 3/13

Profile

• Stylish but Traditional

• Traditional but Experimental

• Experimental but Value for money

seekers

• Value for money seekers but Aspire

to associate with Brands

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 4/13

Target Group

• Age Group: 18-45 years

• A Student

• An Homemaker 

• An Homemaker working with a

corporate

• A working Mother 

• A dedicated wife wants to be

updated with current fashion trends.

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 5/13

Mile Stones

• First company owned Exclusive Store in Thane, Maharashtra. Opened on 29th April,2012

• First SIS tie up with Ethnicity, a Future Group Venture; with 4 locations in April,2012.

• First Franchisee owned Exclusive store in Dwarka, Sector 11 on 1at June, 2012.

• Opened 6 more Franchisee owned stores in New Delhi with the same franchisee by

October, 2012.

• First Distribution Booking for UP & Uttaranchal in December, 2012 for SS-13 collection.

• First FSO launched on 20th December, 2012 in Thakur Mall, Dahisar, Maharshtra.

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 6/13

Product Category

Kurtas

Kurtis

Knitted Churidar 

Patiyala/ Dupatta set

Printed Dupatta

Printed Patiyala

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 7/13

Pricing

Kurtas: Rs.699- 1499/-

Kurtis: Rs.599-799/-

Knitted Churidar: Rs.499/-

Patiyala/ Dupatta set: Rs.799/-

Printed Dupatta: Rs.499/-

Printed Patiyala: Rs.599/-

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 8/13

Business Format

• Exclusive Store ( Only Through Franchisee)

• Shop in Shop

• Distribution

• E- Retail

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 9/13

EBO Requirements

• Area: 300-500 sqft (Carpet) & above

• Minimum 10 ft Frontage.

• Ground Floor for High Street Locations

• In Malls as per the zoning.

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 10/13

Space Require 300 – 500 sft(minimum)

Franchisee Fees Rs.200,000/-(Non-Ref)

Store Interior •Approx Rs.2000/- per sft ( Franchise)

Investment against Stock Rs.4000/- per sqft

Taxes , Transportaion, Oct Company

Marketing  National – Company

Local – Sharing

Franchise Investment Requirement

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 11/13

Margin

• Format S O R

• Margin 25% Net During Fresh

15% During Sale• OPEX On franchisee

• Stock Correction 100%

• Taxes Company

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 12/13

Margin

• Format OUTRIGHT

• Margin 35% Net

• OPEX On franchisee• Stock Correction 15%

• Taxes Company

7/18/2019 Diya by Gitanjali Brand PresentationNEW [Compatibility Mode]

http://slidepdf.com/reader/full/diya-by-gitanjali-brand-presentationnew-compatibility-mode 13/13

Current Business Partners

• 28+ Exclusive Stores across India. 26+ of them are franchisee

owned store & couting…

• 27 SIS counters spread among Ethnicity & Maya Lifestyle.

• E- Retail Partners – myntra.com, jabong.com, flipcart.com.